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Over the last 18 months, Royal Mail MarketReach has conducted a series of research projects to understand exactly what that means for consumers, and what it means for you. We¡¯ve looked into consumers¡¯ homes and found that mail lives a rich, complex and surprisingly long life beyond the doormat. We¡¯ve looked into their hearts and uncovered the deep emotional responses that are triggered by sensations of touch. And we¡¯ve literally looked into their heads, using the latest neuroscience techniques to discover that mail has a profound and direct impact on the brain. It¡¯s an unprecedented look at what happens after mail enters the home, which is why we¡¯ve called it, The Private Life of Mail.Read less