際際滷shows by User: MatthewBarker2 / http://www.slideshare.net/images/logo.gif 際際滷shows by User: MatthewBarker2 / Mon, 16 May 2016 10:42:05 GMT 際際滷Share feed for 際際滷shows by User: MatthewBarker2 Quantifying the results of "indirect" content marketing /slideshow/quantifying-the-results-of-indirect-content-marketing/62052643 quantifyingresultsofcontentmarketingcampaigns1-160516104205
Just because content marketing is "indirect" in nature, that doesn't mean you can't quantify its impact on your bottom line. In this webinar, with the Adventure Travel Trade Association, we explore some of the basics to attribution in the travel customer journey.]]>
Just because content marketing is "indirect" in nature, that doesn't mean you can't quantify its impact on your bottom line. In this webinar, with the Adventure Travel Trade Association, we explore some of the basics to attribution in the travel customer journey.]]> Mon, 16 May 2016 10:42:05 GMT /slideshow/quantifying-the-results-of-indirect-content-marketing/62052643 MatthewBarker2@slideshare.net(MatthewBarker2) Quantifying the results of "indirect" content marketing MatthewBarker2 Just because content marketing is "indirect" in nature, that doesn't mean you can't quantify its impact on your bottom line. In this webinar, with the Adventure Travel Trade Association, we explore some of the basics to attribution in the travel customer journey. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/quantifyingresultsofcontentmarketingcampaigns1-160516104205-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Just because content marketing is &quot;indirect&quot; in nature, that doesn&#39;t mean you can&#39;t quantify its impact on your bottom line. In this webinar, with the Adventure Travel Trade Association, we explore some of the basics to attribution in the travel customer journey.
Quantifying the results of "indirect" content marketing from Matthew Barker
]]> 542 4 https://cdn.slidesharecdn.com/ss_thumbnails/quantifyingresultsofcontentmarketingcampaigns1-160516104205-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 What is brand publishing and why do content creators care? /slideshow/travelmassive-55981157/55981157 travelmassive-151209155401-lva1-app6892
際際滷s from our Travel Massive Manchester session looking at the role that bloggers and other content creators can play in the brand publishing/content marketing revolution.]]>
際際滷s from our Travel Massive Manchester session looking at the role that bloggers and other content creators can play in the brand publishing/content marketing revolution.]]> Wed, 09 Dec 2015 15:54:01 GMT /slideshow/travelmassive-55981157/55981157 MatthewBarker2@slideshare.net(MatthewBarker2) What is brand publishing and why do content creators care? MatthewBarker2 際際滷s from our Travel Massive Manchester session looking at the role that bloggers and other content creators can play in the brand publishing/content marketing revolution. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/travelmassive-151209155401-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 際際滷s from our Travel Massive Manchester session looking at the role that bloggers and other content creators can play in the brand publishing/content marketing revolution.
What is brand publishing and why do content creators care? from Matthew Barker
]]> 803 5 https://cdn.slidesharecdn.com/ss_thumbnails/travelmassive-151209155401-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Measuring Your Content: Converting Audiences Into Bookings /slideshow/measuring-your-content-converting-audiences-into-bookings/53366768 mbarkeratwsfinal-150930104545-lva1-app6892
The slide deck of our upcoming #ATWS2015 session in Chile, exploring how travel brands and destinations can use smart content strategy to build audiences and drive leads & revenue.]]>
The slide deck of our upcoming #ATWS2015 session in Chile, exploring how travel brands and destinations can use smart content strategy to build audiences and drive leads & revenue.]]> Wed, 30 Sep 2015 10:45:45 GMT /slideshow/measuring-your-content-converting-audiences-into-bookings/53366768 MatthewBarker2@slideshare.net(MatthewBarker2) Measuring Your Content: Converting Audiences Into Bookings MatthewBarker2 The slide deck of our upcoming #ATWS2015 session in Chile, exploring how travel brands and destinations can use smart content strategy to build audiences and drive leads & revenue. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mbarkeratwsfinal-150930104545-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The slide deck of our upcoming #ATWS2015 session in Chile, exploring how travel brands and destinations can use smart content strategy to build audiences and drive leads &amp; revenue.
Measuring Your Content: Converting Audiences Into Bookings from Matthew Barker
]]> 1313 4 https://cdn.slidesharecdn.com/ss_thumbnails/mbarkeratwsfinal-150930104545-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Influencer Marketing: Has the bubble burst? /slideshow/influencer-marketing-has-the-bubble-burst-45829930/45829930 travelzoomnonotes-150314090153-conversion-gate01
Has the influencer marketing bubble burst or are we just using the wrong tools for the wrong job?]]>
Has the influencer marketing bubble burst or are we just using the wrong tools for the wrong job?]]> Sat, 14 Mar 2015 09:01:52 GMT /slideshow/influencer-marketing-has-the-bubble-burst-45829930/45829930 MatthewBarker2@slideshare.net(MatthewBarker2) Influencer Marketing: Has the bubble burst? MatthewBarker2 Has the influencer marketing bubble burst or are we just using the wrong tools for the wrong job? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/travelzoomnonotes-150314090153-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Has the influencer marketing bubble burst or are we just using the wrong tools for the wrong job?
Influencer Marketing: Has the bubble burst? from Matthew Barker
]]> 1037 1 https://cdn.slidesharecdn.com/ss_thumbnails/travelzoomnonotes-150314090153-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Influencer Marketing: has the bubble burst? /slideshow/influencer-marketing-has-the-bubble-burst-45829816/45829816 travelzoomnonotes-150314085612-conversion-gate01
Has the influencer marketing bubble burst or are we just using the wrong tools for the wrong job?]]>
Has the influencer marketing bubble burst or are we just using the wrong tools for the wrong job?]]> Sat, 14 Mar 2015 08:56:12 GMT /slideshow/influencer-marketing-has-the-bubble-burst-45829816/45829816 MatthewBarker2@slideshare.net(MatthewBarker2) Influencer Marketing: has the bubble burst? MatthewBarker2 Has the influencer marketing bubble burst or are we just using the wrong tools for the wrong job? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/travelzoomnonotes-150314085612-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Has the influencer marketing bubble burst or are we just using the wrong tools for the wrong job?
Influencer Marketing: has the bubble burst? from Matthew Barker
]]> 779 3 https://cdn.slidesharecdn.com/ss_thumbnails/travelzoomnonotes-150314085612-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-MatthewBarker2-48x48.jpg?cb=1524164591 Travel industry entrepreneur with over a decade digital marketing experience, both client & agency side. Reformed perma-traveller, living and working on four continents and only throwing in the towel when the "digital nomads" took over. Founder of I&I Travel Media, a content marketing studio specialising in travel campaigns. Turning great content into leads and sales with clockwork predictability. Creator of Horizon Travel Press a niche-interest travel publishing house. Co-founder of the Outbounding.org community of travel journalists and publishers. AdventureEDU educator, public speaker and conference presenter/workshop facilitator on digital marketing & travel content strategy. http://ianditravelmedia.com/ https://cdn.slidesharecdn.com/ss_thumbnails/quantifyingresultsofcontentmarketingcampaigns1-160516104205-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/quantifying-the-results-of-indirect-content-marketing/62052643 Quantifying the result... https://cdn.slidesharecdn.com/ss_thumbnails/travelmassive-151209155401-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/travelmassive-55981157/55981157 What is brand publishi... https://cdn.slidesharecdn.com/ss_thumbnails/mbarkeratwsfinal-150930104545-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/measuring-your-content-converting-audiences-into-bookings/53366768 Measuring Your Content...