際際滷shows by User: Seminar_SEMPL / http://www.slideshare.net/images/logo.gif 際際滷shows by User: Seminar_SEMPL / Wed, 05 Dec 2012 10:01:17 GMT 際際滷Share feed for 際際滷shows by User: Seminar_SEMPL Recent trends in digital advertising throughout Europe (Alain Heureux - IAB) /slideshow/recent-trends-in-digital-advertising-throughout-europe-alain-heureux-iab/15503242 portoroz2012-121205100117-phpapp02
What kind of internet advertising works in Europe? IAB Europe collects the data about the efficiency of digital advertising and its president is going to reveal them.]]>
What kind of internet advertising works in Europe? IAB Europe collects the data about the efficiency of digital advertising and its president is going to reveal them.]]> Wed, 05 Dec 2012 10:01:17 GMT /slideshow/recent-trends-in-digital-advertising-throughout-europe-alain-heureux-iab/15503242 Seminar_SEMPL@slideshare.net(Seminar_SEMPL) Recent trends in digital advertising throughout Europe (Alain Heureux - IAB) Seminar_SEMPL What kind of internet advertising works in Europe? IAB Europe collects the data about the efficiency of digital advertising and its president is going to reveal them. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/portoroz2012-121205100117-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> What kind of internet advertising works in Europe? IAB Europe collects the data about the efficiency of digital advertising and its president is going to reveal them.
Recent trends in digital advertising throughout Europe (Alain Heureux - IAB) from SEMPL
]]> 1136 2 https://cdn.slidesharecdn.com/ss_thumbnails/portoroz2012-121205100117-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The total reset of marketing, branding and media are you ready for the future? (Gerd Leonhard) /Seminar_SEMPL/the-total-reset-of-marketing-branding-and-media-are-you-ready-for-the-future sempl14gerdleonhardpublicfutureofmarketingreset-121203091923-phpapp02
Powerful technologies and a significant personal habit changes are impacting societal, economic and political developments. Marketing is following media/content as the next big arena for change consider what has happened to music, film/TV and newspaper industries and then extrapolate on what will happen to marketing, branding and advertising in nearby future. Integration of media and communication channels (online-offline, augmented reality, responsive design, social TV), problems and challenges of editing, distribution and monetizing media content are just some of the challenges in the industry. These are also some of the topics that Gerd Leonhard will touch on; showing examples from around the globe and presenting future scenarios that will become reality quicker than you might think.]]>
Powerful technologies and a significant personal habit changes are impacting societal, economic and political developments. Marketing is following media/content as the next big arena for change consider what has happened to music, film/TV and newspaper industries and then extrapolate on what will happen to marketing, branding and advertising in nearby future. Integration of media and communication channels (online-offline, augmented reality, responsive design, social TV), problems and challenges of editing, distribution and monetizing media content are just some of the challenges in the industry. These are also some of the topics that Gerd Leonhard will touch on; showing examples from around the globe and presenting future scenarios that will become reality quicker than you might think.]]> Mon, 03 Dec 2012 09:19:23 GMT /Seminar_SEMPL/the-total-reset-of-marketing-branding-and-media-are-you-ready-for-the-future Seminar_SEMPL@slideshare.net(Seminar_SEMPL) The total reset of marketing, branding and media are you ready for the future? (Gerd Leonhard) Seminar_SEMPL Powerful technologies and a significant personal habit changes are impacting societal, economic and political developments. Marketing is following media/content as the next big arena for change consider what has happened to music, film/TV and newspaper industries and then extrapolate on what will happen to marketing, branding and advertising in nearby future. Integration of media and communication channels (online-offline, augmented reality, responsive design, social TV), problems and challenges of editing, distribution and monetizing media content are just some of the challenges in the industry. These are also some of the topics that Gerd Leonhard will touch on; showing examples from around the globe and presenting future scenarios that will become reality quicker than you might think. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sempl14gerdleonhardpublicfutureofmarketingreset-121203091923-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Powerful technologies and a significant personal habit changes are impacting societal, economic and political developments. Marketing is following media/content as the next big arena for change consider what has happened to music, film/TV and newspaper industries and then extrapolate on what will happen to marketing, branding and advertising in nearby future. Integration of media and communication channels (online-offline, augmented reality, responsive design, social TV), problems and challenges of editing, distribution and monetizing media content are just some of the challenges in the industry. These are also some of the topics that Gerd Leonhard will touch on; showing examples from around the globe and presenting future scenarios that will become reality quicker than you might think.
The total reset of marketing, branding and media are you ready for the future? (Gerd Leonhard) from SEMPL
]]> 761 3 https://cdn.slidesharecdn.com/ss_thumbnails/sempl14gerdleonhardpublicfutureofmarketingreset-121203091923-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 On the threshold of changes (Toma転 貼ontar - Europlakat) /Seminar_SEMPL/on-the-threshold-of-changes-toma-ontar-europlakat tomazzontarsemp2012-onthetresholdofchanges-121203091620-phpapp02
The personalisation of technology and the interactive behaviours it encourages are redefining Out of Home advertisings role. Outdoor was once a notice and do medium, now its a think and feel medium too, triggering interaction and launching experiences. Where are the boundaries of future industry development ? ]]>
The personalisation of technology and the interactive behaviours it encourages are redefining Out of Home advertisings role. Outdoor was once a notice and do medium, now its a think and feel medium too, triggering interaction and launching experiences. Where are the boundaries of future industry development ? ]]> Mon, 03 Dec 2012 09:16:20 GMT /Seminar_SEMPL/on-the-threshold-of-changes-toma-ontar-europlakat Seminar_SEMPL@slideshare.net(Seminar_SEMPL) On the threshold of changes (Toma転 貼ontar - Europlakat) Seminar_SEMPL The personalisation of technology and the interactive behaviours it encourages are redefining Out of Home advertisings role. Outdoor was once a notice and do medium, now its a think and feel medium too, triggering interaction and launching experiences. Where are the boundaries of future industry development ? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tomazzontarsemp2012-onthetresholdofchanges-121203091620-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The personalisation of technology and the interactive behaviours it encourages are redefining Out of Home advertisings role. Outdoor was once a notice and do medium, now its a think and feel medium too, triggering interaction and launching experiences. Where are the boundaries of future industry development ?
On the threshold of changes (Toma荵 莢ontar - Europlakat) from SEMPL
]]> 420 3 https://cdn.slidesharecdn.com/ss_thumbnails/tomazzontarsemp2012-onthetresholdofchanges-121203091620-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The future of media and marketing communications: engage consumers! (Steven van Belleghem) /slideshow/the-future-of-media-and-marketing-communications-engage-consumers-steven-van-belleghem/15466994 stevenvanbeleghem20121130sempl-121203091434-phpapp01
There are three levels of activation: the receipt of the message, spreading of the message and the creation of the information. All three are becoming a necessity for us to understand if we want to co-create the advertising future. Classic advertising models are long gone. Steven Van Belleghem will guide you through data and best practice in order to give you an insight on how to achieve a long-lasting consumer involvement through combining classic and social media.]]>
There are three levels of activation: the receipt of the message, spreading of the message and the creation of the information. All three are becoming a necessity for us to understand if we want to co-create the advertising future. Classic advertising models are long gone. Steven Van Belleghem will guide you through data and best practice in order to give you an insight on how to achieve a long-lasting consumer involvement through combining classic and social media.]]> Mon, 03 Dec 2012 09:14:34 GMT /slideshow/the-future-of-media-and-marketing-communications-engage-consumers-steven-van-belleghem/15466994 Seminar_SEMPL@slideshare.net(Seminar_SEMPL) The future of media and marketing communications: engage consumers! (Steven van Belleghem) Seminar_SEMPL There are three levels of activation: the receipt of the message, spreading of the message and the creation of the information. All three are becoming a necessity for us to understand if we want to co-create the advertising future. Classic advertising models are long gone. Steven Van Belleghem will guide you through data and best practice in order to give you an insight on how to achieve a long-lasting consumer involvement through combining classic and social media. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/stevenvanbeleghem20121130sempl-121203091434-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> There are three levels of activation: the receipt of the message, spreading of the message and the creation of the information. All three are becoming a necessity for us to understand if we want to co-create the advertising future. Classic advertising models are long gone. Steven Van Belleghem will guide you through data and best practice in order to give you an insight on how to achieve a long-lasting consumer involvement through combining classic and social media.
The future of media and marketing communications: engage consumers! (Steven van Belleghem) from SEMPL
]]> 1283 4 https://cdn.slidesharecdn.com/ss_thumbnails/stevenvanbeleghem20121130sempl-121203091434-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Programmed to succeed (prof. dr. Matej Tu邸ak) /slideshow/programmed-to-succeed-prof-dr-matej-tuak/15466946 sempltusak2012-121203091058-phpapp01
Can everybody succeed in personal and business life? What exactly is success? Which factors lead to it? How can managers motivate employees to do their best in a way that will contribute to the company's and their personal growth the most? The well-known Slovenian sport psychologist will try to answer these questions, based on case studies of successful athletes from region.]]>
Can everybody succeed in personal and business life? What exactly is success? Which factors lead to it? How can managers motivate employees to do their best in a way that will contribute to the company's and their personal growth the most? The well-known Slovenian sport psychologist will try to answer these questions, based on case studies of successful athletes from region.]]> Mon, 03 Dec 2012 09:10:58 GMT /slideshow/programmed-to-succeed-prof-dr-matej-tuak/15466946 Seminar_SEMPL@slideshare.net(Seminar_SEMPL) Programmed to succeed (prof. dr. Matej Tu邸ak) Seminar_SEMPL Can everybody succeed in personal and business life? What exactly is success? Which factors lead to it? How can managers motivate employees to do their best in a way that will contribute to the company's and their personal growth the most? The well-known Slovenian sport psychologist will try to answer these questions, based on case studies of successful athletes from region. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sempltusak2012-121203091058-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Can everybody succeed in personal and business life? What exactly is success? Which factors lead to it? How can managers motivate employees to do their best in a way that will contribute to the company&#39;s and their personal growth the most? The well-known Slovenian sport psychologist will try to answer these questions, based on case studies of successful athletes from region.
Programmed to succeed (prof. dr. Matej Tuak) from SEMPL
]]> 508 2 https://cdn.slidesharecdn.com/ss_thumbnails/sempltusak2012-121203091058-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The efficiency of online advertising (Andrew Felbert - Nielsen) /slideshow/the-efficiency-of-online-advertising/15466762 semplnieslenandrew-121203085930-phpapp02
The nature of online advertising allows us the chance to deeply understand performance but in the past we havent done a very good job of making these capabilities work for us. The Nielsen representatives will show us how we are able to understand the effectiveness of brand based advertising online and use this information to become more efficient, but this requires organizational and attitudinal change.]]>
The nature of online advertising allows us the chance to deeply understand performance but in the past we havent done a very good job of making these capabilities work for us. The Nielsen representatives will show us how we are able to understand the effectiveness of brand based advertising online and use this information to become more efficient, but this requires organizational and attitudinal change.]]> Mon, 03 Dec 2012 08:59:30 GMT /slideshow/the-efficiency-of-online-advertising/15466762 Seminar_SEMPL@slideshare.net(Seminar_SEMPL) The efficiency of online advertising (Andrew Felbert - Nielsen) Seminar_SEMPL The nature of online advertising allows us the chance to deeply understand performance but in the past we havent done a very good job of making these capabilities work for us. The Nielsen representatives will show us how we are able to understand the effectiveness of brand based advertising online and use this information to become more efficient, but this requires organizational and attitudinal change. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/semplnieslenandrew-121203085930-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The nature of online advertising allows us the chance to deeply understand performance but in the past we havent done a very good job of making these capabilities work for us. The Nielsen representatives will show us how we are able to understand the effectiveness of brand based advertising online and use this information to become more efficient, but this requires organizational and attitudinal change.
The efficiency of online advertising (Andrew Felbert - Nielsen) from SEMPL
]]> 1551 4 https://cdn.slidesharecdn.com/ss_thumbnails/semplnieslenandrew-121203085930-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Different media platforms same consumers? (Ma邸a Muster - Mediana) /slideshow/different-media-platforms-same-consumers/15466734 masamusterprezentacijasemplfinal-121203085651-phpapp02
To satisfy the needs of their users, it is imperative the media know them well. Research already shows that the total is more than the sum of individual parts users are moving from traditional to modern forms of media usage and also transfer among the latter, which consequently means, that they often use our medium from several different platforms. The potential for reaching new and new users is expending and we can take advantage of that. At Mediana, they already know the answers to several questions regarding the new habits of media users who are the exclusive users, viewers or listeners over the traditional platforms, how many of them combine different methods of following the media and who are those who no longer care about traditional platforms. By enabling insight into this topic, media planners will gain a better understanding of new media landscape in the region and their decision making about future investments will be made easier.]]>
To satisfy the needs of their users, it is imperative the media know them well. Research already shows that the total is more than the sum of individual parts users are moving from traditional to modern forms of media usage and also transfer among the latter, which consequently means, that they often use our medium from several different platforms. The potential for reaching new and new users is expending and we can take advantage of that. At Mediana, they already know the answers to several questions regarding the new habits of media users who are the exclusive users, viewers or listeners over the traditional platforms, how many of them combine different methods of following the media and who are those who no longer care about traditional platforms. By enabling insight into this topic, media planners will gain a better understanding of new media landscape in the region and their decision making about future investments will be made easier.]]> Mon, 03 Dec 2012 08:56:51 GMT /slideshow/different-media-platforms-same-consumers/15466734 Seminar_SEMPL@slideshare.net(Seminar_SEMPL) Different media platforms same consumers? (Ma邸a Muster - Mediana) Seminar_SEMPL To satisfy the needs of their users, it is imperative the media know them well. Research already shows that the total is more than the sum of individual parts users are moving from traditional to modern forms of media usage and also transfer among the latter, which consequently means, that they often use our medium from several different platforms. The potential for reaching new and new users is expending and we can take advantage of that. At Mediana, they already know the answers to several questions regarding the new habits of media users who are the exclusive users, viewers or listeners over the traditional platforms, how many of them combine different methods of following the media and who are those who no longer care about traditional platforms. By enabling insight into this topic, media planners will gain a better understanding of new media landscape in the region and their decision making about future investments will be made easier. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/masamusterprezentacijasemplfinal-121203085651-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> To satisfy the needs of their users, it is imperative the media know them well. Research already shows that the total is more than the sum of individual parts users are moving from traditional to modern forms of media usage and also transfer among the latter, which consequently means, that they often use our medium from several different platforms. The potential for reaching new and new users is expending and we can take advantage of that. At Mediana, they already know the answers to several questions regarding the new habits of media users who are the exclusive users, viewers or listeners over the traditional platforms, how many of them combine different methods of following the media and who are those who no longer care about traditional platforms. By enabling insight into this topic, media planners will gain a better understanding of new media landscape in the region and their decision making about future investments will be made easier.
Different media platforms same consumers? (Ma邸a Muster - Mediana) from SEMPL
]]> 942 4 https://cdn.slidesharecdn.com/ss_thumbnails/masamusterprezentacijasemplfinal-121203085651-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Behavioural economics: how to turn human understanding into business advantage (Jonathan Gable - Brainjuicer) /slideshow/behavioural-economics-how-to-turn-human-understanding-into-business-advantage-jonathan-gable-brainjuicer/15466693 jonathangablebrainjuicerbehaviouraleconomicspresentation-121203085311-phpapp02
Humans are influenced in our daily behaviour not by rational decision-making but by multiple conscious and sub-conscious factors such as priming, framing, anchoring, copying etc. We are now able to drawn some conclusions for advertising market that can help us turn human understanding into business advantage for our clients.]]>
Humans are influenced in our daily behaviour not by rational decision-making but by multiple conscious and sub-conscious factors such as priming, framing, anchoring, copying etc. We are now able to drawn some conclusions for advertising market that can help us turn human understanding into business advantage for our clients.]]> Mon, 03 Dec 2012 08:53:11 GMT /slideshow/behavioural-economics-how-to-turn-human-understanding-into-business-advantage-jonathan-gable-brainjuicer/15466693 Seminar_SEMPL@slideshare.net(Seminar_SEMPL) Behavioural economics: how to turn human understanding into business advantage (Jonathan Gable - Brainjuicer) Seminar_SEMPL Humans are influenced in our daily behaviour not by rational decision-making but by multiple conscious and sub-conscious factors such as priming, framing, anchoring, copying etc. We are now able to drawn some conclusions for advertising market that can help us turn human understanding into business advantage for our clients. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/jonathangablebrainjuicerbehaviouraleconomicspresentation-121203085311-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Humans are influenced in our daily behaviour not by rational decision-making but by multiple conscious and sub-conscious factors such as priming, framing, anchoring, copying etc. We are now able to drawn some conclusions for advertising market that can help us turn human understanding into business advantage for our clients.
Behavioural economics: how to turn human understanding into business advantage (Jonathan Gable - Brainjuicer) from SEMPL
]]> 1276 5 https://cdn.slidesharecdn.com/ss_thumbnails/jonathangablebrainjuicerbehaviouraleconomicspresentation-121203085311-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Can the selection of media influence your customer portfolio? (Irena Kocjan Goodyear Dunlop Sava Tires) /slideshow/can-the-selection-of-media-influence-your-customer-portfolio-irena-kocjan/15466633 irenakocjanpresentation-121203084930-phpapp01
Imagine a successful budget brand, with limited available investments, whose target group is way over 50 years old, trying to rejuvenate their customers portfolio. How to do that? With brand rejuvenation? Media selection? Redefinition of key touch points? Clear differentiation in communication? Find out, how Sava, leading budget brand in Goodyear's brand portfolio is successfully targeting new customers in a modern and effective way.]]>
Imagine a successful budget brand, with limited available investments, whose target group is way over 50 years old, trying to rejuvenate their customers portfolio. How to do that? With brand rejuvenation? Media selection? Redefinition of key touch points? Clear differentiation in communication? Find out, how Sava, leading budget brand in Goodyear's brand portfolio is successfully targeting new customers in a modern and effective way.]]> Mon, 03 Dec 2012 08:49:30 GMT /slideshow/can-the-selection-of-media-influence-your-customer-portfolio-irena-kocjan/15466633 Seminar_SEMPL@slideshare.net(Seminar_SEMPL) Can the selection of media influence your customer portfolio? (Irena Kocjan Goodyear Dunlop Sava Tires) Seminar_SEMPL Imagine a successful budget brand, with limited available investments, whose target group is way over 50 years old, trying to rejuvenate their customers portfolio. How to do that? With brand rejuvenation? Media selection? Redefinition of key touch points? Clear differentiation in communication? Find out, how Sava, leading budget brand in Goodyear's brand portfolio is successfully targeting new customers in a modern and effective way. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/irenakocjanpresentation-121203084930-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Imagine a successful budget brand, with limited available investments, whose target group is way over 50 years old, trying to rejuvenate their customers portfolio. How to do that? With brand rejuvenation? Media selection? Redefinition of key touch points? Clear differentiation in communication? Find out, how Sava, leading budget brand in Goodyear&#39;s brand portfolio is successfully targeting new customers in a modern and effective way.
Can the selection of media influence your customer portfolio? (Irena Kocjan Goodyear Dunlop Sava Tires) from SEMPL
]]> 446 3 https://cdn.slidesharecdn.com/ss_thumbnails/irenakocjanpresentation-121203084930-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Ambush marketing: Marketing opportunity or business liability? (Bla転 Bolcar - Sportelement) /slideshow/ambush-marketing-marketing-opportunity-or-business-liability-bla-bolcar/15466602 blazbolcarsemplppt-121203084725-phpapp01
The phenomenon of ambush marketing is slowly, but progressively coming to the region. Is ambush marketing an inacceptable advertising approach or an appropriate creative solution? When and how can we profit from the activities of ambush marketing and when can it damage our business? Marketing, PR and law aspects of ambush marketing in the region.]]>
The phenomenon of ambush marketing is slowly, but progressively coming to the region. Is ambush marketing an inacceptable advertising approach or an appropriate creative solution? When and how can we profit from the activities of ambush marketing and when can it damage our business? Marketing, PR and law aspects of ambush marketing in the region.]]> Mon, 03 Dec 2012 08:47:25 GMT /slideshow/ambush-marketing-marketing-opportunity-or-business-liability-bla-bolcar/15466602 Seminar_SEMPL@slideshare.net(Seminar_SEMPL) Ambush marketing: Marketing opportunity or business liability? (Bla転 Bolcar - Sportelement) Seminar_SEMPL The phenomenon of ambush marketing is slowly, but progressively coming to the region. Is ambush marketing an inacceptable advertising approach or an appropriate creative solution? When and how can we profit from the activities of ambush marketing and when can it damage our business? Marketing, PR and law aspects of ambush marketing in the region. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/blazbolcarsemplppt-121203084725-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The phenomenon of ambush marketing is slowly, but progressively coming to the region. Is ambush marketing an inacceptable advertising approach or an appropriate creative solution? When and how can we profit from the activities of ambush marketing and when can it damage our business? Marketing, PR and law aspects of ambush marketing in the region.
Ambush marketing: Marketing opportunity or business liability? (Bla荵 Bolcar - Sportelement) from SEMPL
]]> 792 3 https://cdn.slidesharecdn.com/ss_thumbnails/blazbolcarsemplppt-121203084725-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Future Forward: four trends that will change the online world (B辿la E. Papp - Microsoft) /slideshow/future-forward-four-trends-that-will-change-the-online-world-bla-e-papp-microsoft/15466548 belapappfutureforwardsemplnov2012-121203084440-phpapp02
We are all digital story painters, but what will be tomorrows canvas? How will devices change? How will consumers have fun? And where, when and how is it best for our brands to speak to them? What does Microsoft have to offer to advertisers with its digital assets, will be presented by B辿la E. Papp, director of Advertising & Online for CEE at Microsoft. He will especially underline the Microsoft's vision of advertising and online media future.]]>
We are all digital story painters, but what will be tomorrows canvas? How will devices change? How will consumers have fun? And where, when and how is it best for our brands to speak to them? What does Microsoft have to offer to advertisers with its digital assets, will be presented by B辿la E. Papp, director of Advertising & Online for CEE at Microsoft. He will especially underline the Microsoft's vision of advertising and online media future.]]> Mon, 03 Dec 2012 08:44:40 GMT /slideshow/future-forward-four-trends-that-will-change-the-online-world-bla-e-papp-microsoft/15466548 Seminar_SEMPL@slideshare.net(Seminar_SEMPL) Future Forward: four trends that will change the online world (B辿la E. Papp - Microsoft) Seminar_SEMPL We are all digital story painters, but what will be tomorrows canvas? How will devices change? How will consumers have fun? And where, when and how is it best for our brands to speak to them? What does Microsoft have to offer to advertisers with its digital assets, will be presented by B辿la E. Papp, director of Advertising & Online for CEE at Microsoft. He will especially underline the Microsoft's vision of advertising and online media future. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/belapappfutureforwardsemplnov2012-121203084440-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> We are all digital story painters, but what will be tomorrows canvas? How will devices change? How will consumers have fun? And where, when and how is it best for our brands to speak to them? What does Microsoft have to offer to advertisers with its digital assets, will be presented by B辿la E. Papp, director of Advertising &amp; Online for CEE at Microsoft. He will especially underline the Microsoft&#39;s vision of advertising and online media future.
Future Forward: four trends that will change the online world (B莨la E. Papp - Microsoft) from SEMPL
]]> 418 2 https://cdn.slidesharecdn.com/ss_thumbnails/belapappfutureforwardsemplnov2012-121203084440-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Ozana Jurkovi // Challenges of modern marketing: the importance of analyses /slideshow/ozana-jurkovi-challenges-of-modern-marketing-the-importance-of-analyses/10588446 semplprezentacijaanaliza360-111214054018-phpapp02
Ozana Jurkovis professional experience includes a variety of leading multinational companies, such as Henkel, AC Nielsen, a global market research company, where she held one of the top positions and was responsible for two countries, and Styria, one of the largest regional media houses, where she operated as a media consultant. Due to her analytical skills she is one of the top 8 percent business professionals worldwide. Her approach to work is very practical and client focused, thats why she is considered trustworthy by large global companies, such as Unilever, Gillete, Kraft and many others. www.sempl.si]]>
Ozana Jurkovis professional experience includes a variety of leading multinational companies, such as Henkel, AC Nielsen, a global market research company, where she held one of the top positions and was responsible for two countries, and Styria, one of the largest regional media houses, where she operated as a media consultant. Due to her analytical skills she is one of the top 8 percent business professionals worldwide. Her approach to work is very practical and client focused, thats why she is considered trustworthy by large global companies, such as Unilever, Gillete, Kraft and many others. www.sempl.si]]> Wed, 14 Dec 2011 05:40:17 GMT /slideshow/ozana-jurkovi-challenges-of-modern-marketing-the-importance-of-analyses/10588446 Seminar_SEMPL@slideshare.net(Seminar_SEMPL) Ozana Jurkovi // Challenges of modern marketing: the importance of analyses Seminar_SEMPL Ozana Jurkovis professional experience includes a variety of leading multinational companies, such as Henkel, AC Nielsen, a global market research company, where she held one of the top positions and was responsible for two countries, and Styria, one of the largest regional media houses, where she operated as a media consultant. Due to her analytical skills she is one of the top 8 percent business professionals worldwide. Her approach to work is very practical and client focused, thats why she is considered trustworthy by large global companies, such as Unilever, Gillete, Kraft and many others. www.sempl.si <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/semplprezentacijaanaliza360-111214054018-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Ozana Jurkovis professional experience includes a variety of leading multinational companies, such as Henkel, AC Nielsen, a global market research company, where she held one of the top positions and was responsible for two countries, and Styria, one of the largest regional media houses, where she operated as a media consultant. Due to her analytical skills she is one of the top 8 percent business professionals worldwide. Her approach to work is very practical and client focused, thats why she is considered trustworthy by large global companies, such as Unilever, Gillete, Kraft and many others. www.sempl.si
Ozana Jurkovi // Challenges of modern marketing: the importance of analyses from SEMPL
]]> 363 3 https://cdn.slidesharecdn.com/ss_thumbnails/semplprezentacijaanaliza360-111214054018-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 mag. Nata邸a Tomc Jovovi // Selective approach to the media for maximum impact: the study case of Enka /slideshow/mag-nataa-tomc-jovovi-selective-approach-to-the-media-for-maximum-impact-the-study-case-of-enka/10588402 sempl-1122011-celota-111214053701-phpapp02
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]]> Wed, 14 Dec 2011 05:36:59 GMT /slideshow/mag-nataa-tomc-jovovi-selective-approach-to-the-media-for-maximum-impact-the-study-case-of-enka/10588402 Seminar_SEMPL@slideshare.net(Seminar_SEMPL) mag. Nata邸a Tomc Jovovi // Selective approach to the media for maximum impact: the study case of Enka Seminar_SEMPL <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sempl-1122011-celota-111214053701-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
mag. Nata邸a Tomc Jovovi // Selective approach to the media for maximum impact: the study case of Enka from SEMPL
]]> 431 3 https://cdn.slidesharecdn.com/ss_thumbnails/sempl-1122011-celota-111214053701-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The role of television in the marketing of the 21st century // David Brennan /Seminar_SEMPL/the-role-of-television-in-the-marketing-of-the-21st-century-david-brennan semplpres291111-111214045508-phpapp02
David Brennan was Research and Strategy Director at Thinkbox from its launch in 2006 until a month ago when he set up his own media consultancy Media Native specialising in the role of TV in the communications mix in the 21st Century. As Research & Strategy Director at Thinkbox, he has been responsible for managing all Thinkboxs research needs, communicating them to the industry, helping to set its main communications messages and providing support and inspiration for the planning community and has managed a number of groundbreaking projects, including the Thinkbox TV Engagement Study, The TV Payback Study, Brain Waves How TV works on the Brain; and Tellyporting a look at the future for connected television. ]]>
David Brennan was Research and Strategy Director at Thinkbox from its launch in 2006 until a month ago when he set up his own media consultancy Media Native specialising in the role of TV in the communications mix in the 21st Century. As Research & Strategy Director at Thinkbox, he has been responsible for managing all Thinkboxs research needs, communicating them to the industry, helping to set its main communications messages and providing support and inspiration for the planning community and has managed a number of groundbreaking projects, including the Thinkbox TV Engagement Study, The TV Payback Study, Brain Waves How TV works on the Brain; and Tellyporting a look at the future for connected television. ]]> Wed, 14 Dec 2011 04:55:05 GMT /Seminar_SEMPL/the-role-of-television-in-the-marketing-of-the-21st-century-david-brennan Seminar_SEMPL@slideshare.net(Seminar_SEMPL) The role of television in the marketing of the 21st century // David Brennan Seminar_SEMPL David Brennan was Research and Strategy Director at Thinkbox from its launch in 2006 until a month ago when he set up his own media consultancy Media Native specialising in the role of TV in the communications mix in the 21st Century. As Research & Strategy Director at Thinkbox, he has been responsible for managing all Thinkboxs research needs, communicating them to the industry, helping to set its main communications messages and providing support and inspiration for the planning community and has managed a number of groundbreaking projects, including the Thinkbox TV Engagement Study, The TV Payback Study, Brain Waves How TV works on the Brain; and Tellyporting a look at the future for connected television. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/semplpres291111-111214045508-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> David Brennan was Research and Strategy Director at Thinkbox from its launch in 2006 until a month ago when he set up his own media consultancy Media Native specialising in the role of TV in the communications mix in the 21st Century. As Research &amp; Strategy Director at Thinkbox, he has been responsible for managing all Thinkboxs research needs, communicating them to the industry, helping to set its main communications messages and providing support and inspiration for the planning community and has managed a number of groundbreaking projects, including the Thinkbox TV Engagement Study, The TV Payback Study, Brain Waves How TV works on the Brain; and Tellyporting a look at the future for connected television.
The role of television in the marketing of the 21st century // David Brennan from SEMPL
]]> 2843 10 https://cdn.slidesharecdn.com/ss_thumbnails/semplpres291111-111214045508-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Peter callius // Why the first beer is always the best and other important lessons multimedia research has taught me /Seminar_SEMPL/peter-callius-sempl13 petercalliussempl13-111214045053-phpapp02
Peter Callius is originaly from the print media industry but then he realised the importance of media research to the whole media industry. He has been heading both the media department and earlier the brand/consumer research department at TNS Sifo Sweden's largest and leading research agency. He believes in integration, integration between consumer, brand, advertising and media research. And he is a true believer in integration between the different media silos. He is a regular speaker at media and research conferences. ]]>
Peter Callius is originaly from the print media industry but then he realised the importance of media research to the whole media industry. He has been heading both the media department and earlier the brand/consumer research department at TNS Sifo Sweden's largest and leading research agency. He believes in integration, integration between consumer, brand, advertising and media research. And he is a true believer in integration between the different media silos. He is a regular speaker at media and research conferences. ]]> Wed, 14 Dec 2011 04:50:50 GMT /Seminar_SEMPL/peter-callius-sempl13 Seminar_SEMPL@slideshare.net(Seminar_SEMPL) Peter callius // Why the first beer is always the best and other important lessons multimedia research has taught me Seminar_SEMPL Peter Callius is originaly from the print media industry but then he realised the importance of media research to the whole media industry. He has been heading both the media department and earlier the brand/consumer research department at TNS Sifo Sweden's largest and leading research agency. He believes in integration, integration between consumer, brand, advertising and media research. And he is a true believer in integration between the different media silos. He is a regular speaker at media and research conferences. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/petercalliussempl13-111214045053-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Peter Callius is originaly from the print media industry but then he realised the importance of media research to the whole media industry. He has been heading both the media department and earlier the brand/consumer research department at TNS Sifo Sweden&#39;s largest and leading research agency. He believes in integration, integration between consumer, brand, advertising and media research. And he is a true believer in integration between the different media silos. He is a regular speaker at media and research conferences.
Peter callius // Why the first beer is always the best and other important lessons multimedia research has taught me from SEMPL
]]> 741 2 https://cdn.slidesharecdn.com/ss_thumbnails/petercalliussempl13-111214045053-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-Seminar_SEMPL-48x48.jpg?cb=1523218543 Seminar on media trends (SEMPL) is an internationally recognized event, which is intended for the presentation of current media trends in the Adriatic region and the analysis of foreign and domestic good praxis. It is intended for all those who work in media, with media or for media, and all those who shape media trends and act according to them. www.sempl.si https://cdn.slidesharecdn.com/ss_thumbnails/portoroz2012-121205100117-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/recent-trends-in-digital-advertising-throughout-europe-alain-heureux-iab/15503242 Recent trends in digit... https://cdn.slidesharecdn.com/ss_thumbnails/sempl14gerdleonhardpublicfutureofmarketingreset-121203091923-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds Seminar_SEMPL/the-total-reset-of-marketing-branding-and-media-are-you-ready-for-the-future The total reset of mar... https://cdn.slidesharecdn.com/ss_thumbnails/tomazzontarsemp2012-onthetresholdofchanges-121203091620-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds Seminar_SEMPL/on-the-threshold-of-changes-toma-ontar-europlakat On the threshold of ch...