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Future Forward: four trends that will change the online world (Béla E. Papp - Microsoft)

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We are all digital story painters, but what will be tomorrow’s canvas? How will devices change? How will consumers have fun? And where, when and how is it best for our brands to speak to them? What does Microsoft have to offer to advertisers with its digital assets, will be presented by Béla E. Papp, director of Advertising & Online for CEE at Microsoft. He will especially underline the Microsoft's vision of advertising and online media future.

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SOCIA CL L D Everyone’s a MOBIL The New Face of Storyteller E Fun IC Screens Contextual BIG CO S Disappear World DATA E TIV rtoroz,    Bela  Papp,  Adver4sing  &  Online  CEE  
one’s a eller Micro- Rich Lifecasting Communication
one’s a eller Creative and Visual Building Identity Immersive Global Emp Expression to zoom, eract with ory. Collaborative crowd- Read, create, and Digital is enab sourcing of news and interact with content – all revolutions wit interests focused on YOU storytelling
YS OF YOUR oom, ct with
ABORATI ISUAL YTELLIN g the news and
NG IDENTITY swers, collages all provide canvas ries
L FREEDOM, L WERMENT unisia and Egypt, more than 80% of the usage of Facebook ng the civil movement and events in early 2011 was “either aise awareness, share information or organize actions ted to the movement and events.” The Dubai School of Government, 2011
EVY: UTE 66
Skype puts you inside your audience’s intimate social network More than 285 MILLION 1 USERS GLOBALLY 2.5 M+ Skype is growing twice as fast as the world’s population.1 USERS in the 2HR08 300 41.5 Slovenia, Croatia, 33% B Serbia, Bosnia, Montenegro monthly 1 M time spent1 M of the total of all global minutes of voice and video international PSTN and calls in 2010, 3 concurrent users3 Skype-to-Skype calling 50% of which was video minutes2
Future Forward: four trends that will change the online world (Béla E. Papp - Microsoft)
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frequent, long, engaging versations Skype Users feel Skype Over half use Skype ns last more twice a week personal exp 0min2 than Facebook o or more1 ting Solutions Brand Survey June-July 2012 2. Skype user research, July 2012, conducted by Ipsos MediaCT on behalf of Microsoft
MARKETER IMPLICATIONS •  Create personalized experiences and products •  Think rich •  Create shareable content experiences across screens
Everywhere, The New Face of Everyone Fun Interactive Entertainmen ation t
ew Face of Fun verywhere, “Gamifying” Non- Fun with Playful Le eryone Game Activities Interactive TV he #1 category of NUads from Kinect for The fun of games being up 26% of Xbox lets you interact Kinect makes applied to non-game p downloads and play with an ad interactive and activities
FUN AS A SOCIAL MOTIVATOR more people to use Make stairs for FUN! ?
OR PERKS
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ESS CONNECTED NS
Future Forward: four trends that will change the online world (Béla E. Papp - Microsoft)
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SURFACE IS A N r skin as an input surface
ESS CONNECTED L& NS CAL DS COME THER ny or ject on ace
Big Data Contextual World Geo-Mobile- Local Digita
xtual World ext is Location Location Technology Works Personal S ything Location on Our Behalf otional nvironmental Screens virtua and surfaces External Using location and social by the users b Everyday actions like movements, th data, apps can connect you buying coffee become their location, anytime anywhere with easier with technology network information and friends
EXT IS YTHING Emotional Social Environmental External
L ME UT RSELF…
You Everyone’s a Storyteller The New Face of Fun Centric Screens Disappear Contextual World
Future Forward: four trends that will change the online world (Béla E. Papp - Microsoft)

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Future Forward: four trends that will change the online world (Béla E. Papp - Microsoft)

  • 1. SOCIA CL L D Everyone’s a MOBIL The New Face of Storyteller E Fun IC Screens Contextual BIG CO S Disappear World DATA E TIV rtoroz,    Bela  Papp,  Adver4sing  &  Online  CEE  
  • 2. one’s a eller Micro- Rich Lifecasting Communication
  • 3. one’s a eller Creative and Visual Building Identity Immersive Global Emp Expression to zoom, eract with ory. Collaborative crowd- Read, create, and Digital is enab sourcing of news and interact with content – all revolutions wit interests focused on YOU storytelling
  • 6. NG IDENTITY swers, collages all provide canvas ries
  • 7. L FREEDOM, L WERMENT unisia and Egypt, more than 80% of the usage of Facebook ng the civil movement and events in early 2011 was “either aise awareness, share information or organize actions ted to the movement and events.” The Dubai School of Government, 2011
  • 9. Skype puts you inside your audience’s intimate social network More than 285 MILLION 1 USERS GLOBALLY 2.5 M+ Skype is growing twice as fast as the world’s population.1 USERS in the 2HR08 300 41.5 Slovenia, Croatia, 33% B Serbia, Bosnia, Montenegro monthly 1 M time spent1 M of the total of all global minutes of voice and video international PSTN and calls in 2010, 3 concurrent users3 Skype-to-Skype calling 50% of which was video minutes2
  • 11. hroughout the day evening morning hat ok Feed Audio Calling late afternoon afternoon Screen
  • 12. frequent, long, engaging versations Skype Users feel Skype Over half use Skype ns last more twice a week personal exp 0min2 than Facebook o or more1 ting Solutions Brand Survey June-July 2012 2. Skype user research, July 2012, conducted by Ipsos MediaCT on behalf of Microsoft
  • 13. MARKETER IMPLICATIONS •  Create personalized experiences and products •  Think rich •  Create shareable content experiences across screens
  • 14. Everywhere, The New Face of Everyone Fun Interactive Entertainmen ation t
  • 15. ew Face of Fun verywhere, “Gamifying” Non- Fun with Playful Le eryone Game Activities Interactive TV he #1 category of NUads from Kinect for The fun of games being up 26% of Xbox lets you interact Kinect makes applied to non-game p downloads and play with an ad interactive and activities
  • 16. FUN AS A SOCIAL MOTIVATOR more people to use Make stairs for FUN! ?
  • 19. ECT ES RNING YFUL reet & Nat Geo nect Sesame Street TV” be able to learn right eir favorite characters, ng girl who is counting h Grover.
  • 20. ER GAMES ARG & INE
  • 21. Natural User Interface Screens Disapp ve Simul s g
  • 22. ns Disappear less & Interactive Surfaces Digital-Physical Blur Humanizing ected Everywhere multi- Microsoft’s vision for when m connected every surface becomes a to screen Digital and physical The Kinect Eff experiences worlds come together revolutionizing
  • 25. ACTIVE CES WHERE Home of the future
  • 26. SURFACE IS A N r skin as an input surface
  • 27. ESS CONNECTED L& NS CAL DS COME THER ny or ject on ace
  • 29. xtual World ext is Location Location Technology Works Personal S ything Location on Our Behalf otional nvironmental Screens virtua and surfaces External Using location and social by the users b Everyday actions like movements, th data, apps can connect you buying coffee become their location, anytime anywhere with easier with technology network information and friends
  • 30. EXT IS YTHING Emotional Social Environmental External
  • 32. You Everyone’s a Storyteller The New Face of Fun Centric Screens Disappear Contextual World