�ݺ�ߣshows by User: SiimSinas

�ݺ�ߣshows by User: SiimSinas / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: SiimSinas / Sun, 22 Mar 2020 08:12:36 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: SiimSinas [BrandHero] Social Media Weight Loss /slideshow/brandhero-social-media-weight-loss/230670550 brandherosocialmediaweightloss-200322081236
60% of humanity is now connected to the internet. That's what Simon Kemp and his team tell us with their amazing #digital2020 reports. But there are always different sides to the same story, and it's hard to ignore it as a marketer (at least for me). We're letting ourselves and our kids become obese on Social Media consumption. So I think we have a choice to make.]]>
60% of humanity is now connected to the internet. That's what Simon Kemp and his team tell us with their amazing #digital2020 reports. But there are always different sides to the same story, and it's hard to ignore it as a marketer (at least for me). We're letting ourselves and our kids become obese on Social Media consumption. So I think we have a choice to make.]]> Sun, 22 Mar 2020 08:12:36 GMT /slideshow/brandhero-social-media-weight-loss/230670550 SiimSinas@slideshare.net(SiimSinas) [BrandHero] Social Media Weight Loss SiimSinas 60% of humanity is now connected to the internet. That's what Simon Kemp and his team tell us with their amazing #digital2020 reports. But there are always different sides to the same story, and it's hard to ignore it as a marketer (at least for me). We're letting ourselves and our kids become obese on Social Media consumption. So I think we have a choice to make. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brandherosocialmediaweightloss-200322081236-thumbnail.jpg?width=120&height=120&fit=bounds" /> 60% of humanity is now connected to the internet. That's what Simon Kemp and his team tell us with their amazing #digital2020 reports. But there are always different sides to the same story, and it's hard to ignore it as a marketer (at least for me). We're letting ourselves and our kids become obese on Social Media consumption. So I think we have a choice to make.

[BrandHero] Social Media Weight Loss from Siim S辰inas

]]> 39 0 https://cdn.slidesharecdn.com/ss_thumbnails/brandherosocialmediaweightloss-200322081236-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 [BrandHero] Snapchat FTW /slideshow/brandhero-snapchat-ftw/230670521 brandherosnapchatftw-200322081115
Snapchat is making a silent comeback. Numbers are strong, and marketers love the platform. If GenZ is your audience, I warmly recommend you consider Snapchat. My points in the deck. How do you like the format? Over the Christmas break, I found myself appreciating different perspectives and how important it is to step away from our daily "bubbles". My wife's nieces (15yo and 13yo) Social Media usage: 1. Snapchat - heavy use, chat, fun filters, location sharing 2. TikTok - heavy use, fun videos, practice dancing 3. Instagram/Facebook/Messanger - occasional, connect with "older people" 4. YouTube - infrequent, short videos Quite different vs other age groups. What surprised me? Snapchat has got privacy right. The app is geared towards communicating 1 to 1, or within a small group vs TikTok is all open. And this builds trust. For example, users are completely OK to share their locations among friends. ]]>
Snapchat is making a silent comeback. Numbers are strong, and marketers love the platform. If GenZ is your audience, I warmly recommend you consider Snapchat. My points in the deck. How do you like the format? Over the Christmas break, I found myself appreciating different perspectives and how important it is to step away from our daily "bubbles". My wife's nieces (15yo and 13yo) Social Media usage: 1. Snapchat - heavy use, chat, fun filters, location sharing 2. TikTok - heavy use, fun videos, practice dancing 3. Instagram/Facebook/Messanger - occasional, connect with "older people" 4. YouTube - infrequent, short videos Quite different vs other age groups. What surprised me? Snapchat has got privacy right. The app is geared towards communicating 1 to 1, or within a small group vs TikTok is all open. And this builds trust. For example, users are completely OK to share their locations among friends. ]]> Sun, 22 Mar 2020 08:11:15 GMT /slideshow/brandhero-snapchat-ftw/230670521 SiimSinas@slideshare.net(SiimSinas) [BrandHero] Snapchat FTW SiimSinas Snapchat is making a silent comeback. Numbers are strong, and marketers love the platform. If GenZ is your audience, I warmly recommend you consider Snapchat. My points in the deck. How do you like the format? Over the Christmas break, I found myself appreciating different perspectives and how important it is to step away from our daily "bubbles". My wife's nieces (15yo and 13yo) Social Media usage: 1. Snapchat - heavy use, chat, fun filters, location sharing 2. TikTok - heavy use, fun videos, practice dancing 3. Instagram/Facebook/Messanger - occasional, connect with "older people" 4. YouTube - infrequent, short videos Quite different vs other age groups. What surprised me? Snapchat has got privacy right. The app is geared towards communicating 1 to 1, or within a small group vs TikTok is all open. And this builds trust. For example, users are completely OK to share their locations among friends. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brandherosnapchatftw-200322081115-thumbnail.jpg?width=120&height=120&fit=bounds" /> Snapchat is making a silent comeback. Numbers are strong, and marketers love the platform. If GenZ is your audience, I warmly recommend you consider Snapchat. My points in the deck. How do you like the format? Over the Christmas break, I found myself appreciating different perspectives and how important it is to step away from our daily "bubbles". My wife's nieces (15yo and 13yo) Social Media usage: 1. Snapchat - heavy use, chat, fun filters, location sharing 2. TikTok - heavy use, fun videos, practice dancing 3. Instagram/Facebook/Messanger - occasional, connect with "older people" 4. YouTube - infrequent, short videos Quite different vs other age groups. What surprised me? Snapchat has got privacy right. The app is geared towards communicating 1 to 1, or within a small group vs TikTok is all open. And this builds trust. For example, users are completely OK to share their locations among friends.

[BrandHero] Snapchat FTW from Siim S辰inas

]]> 227 0 https://cdn.slidesharecdn.com/ss_thumbnails/brandherosnapchatftw-200322081115-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 [BrandHero] Bullshit Bingo /slideshow/brandhero-bullshit-bingo/230670471 brandherobullshitbingo-200322080906
A bit less bs helps. I don’t like it when people call me an expert. Quite frankly, I don’t think I'm an expert in anything. “In the beginner's mind, there are many possibilities, in the expert's mind there are few.” (Zen Mind, Beginner’s Mind, Shunryu Suzuki). Don’t get me wrong, I work hard. I always have and enjoy what I do. And I might know a few things about marketing, data analytics, and Social Media. But I'm also self-aware enough to know most of our ideas are copied and excellent execution is always a team effort. And how do we truly know it wasn’t luck after all? Yet there are many experts out there. Probably Googling away like all of us. I think a bit less bs makes the world a happier place.]]>
A bit less bs helps. I don’t like it when people call me an expert. Quite frankly, I don’t think I'm an expert in anything. “In the beginner's mind, there are many possibilities, in the expert's mind there are few.” (Zen Mind, Beginner’s Mind, Shunryu Suzuki). Don’t get me wrong, I work hard. I always have and enjoy what I do. And I might know a few things about marketing, data analytics, and Social Media. But I'm also self-aware enough to know most of our ideas are copied and excellent execution is always a team effort. And how do we truly know it wasn’t luck after all? Yet there are many experts out there. Probably Googling away like all of us. I think a bit less bs makes the world a happier place.]]> Sun, 22 Mar 2020 08:09:06 GMT /slideshow/brandhero-bullshit-bingo/230670471 SiimSinas@slideshare.net(SiimSinas) [BrandHero] Bullshit Bingo SiimSinas A bit less bs helps. I don’t like it when people call me an expert. Quite frankly, I don’t think I'm an expert in anything. “In the beginner's mind, there are many possibilities, in the expert's mind there are few.” (Zen Mind, Beginner’s Mind, Shunryu Suzuki). Don’t get me wrong, I work hard. I always have and enjoy what I do. And I might know a few things about marketing, data analytics, and Social Media. But I'm also self-aware enough to know most of our ideas are copied and excellent execution is always a team effort. And how do we truly know it wasn’t luck after all? Yet there are many experts out there. Probably Googling away like all of us. I think a bit less bs makes the world a happier place. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brandherobullshitbingo-200322080906-thumbnail.jpg?width=120&height=120&fit=bounds" /> A bit less bs helps. I don’t like it when people call me an expert. Quite frankly, I don’t think I'm an expert in anything. “In the beginner's mind, there are many possibilities, in the expert's mind there are few.” (Zen Mind, Beginner’s Mind, Shunryu Suzuki). Don’t get me wrong, I work hard. I always have and enjoy what I do. And I might know a few things about marketing, data analytics, and Social Media. But I'm also self-aware enough to know most of our ideas are copied and excellent execution is always a team effort. And how do we truly know it wasn’t luck after all? Yet there are many experts out there. Probably Googling away like all of us. I think a bit less bs makes the world a happier place.

[BrandHero] Bullshit Bingo from Siim S辰inas

]]> 33 0 https://cdn.slidesharecdn.com/ss_thumbnails/brandherobullshitbingo-200322080906-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 [BrandHero] Corona Times /slideshow/brandhero-corona-times/230670261 brandherocoronatimes-200322075944
Brave marketers needed. I put together some practical tips and examples of marketing in times of Corona. I hope you find it useful. And this is not just about marketers. COVID-19 is probably the biggest test of leadership in recent times. Remember how your leaders behave now because this is where the rubber hits the road. We have elections in 2020 and 2021 worldwide. Most notably, in the US, Germany, France, Japan, Taiwan, South Korea, Hong Kong, Vietnam, and many other countries. Choose wisely. And stay safe!]]>
Brave marketers needed. I put together some practical tips and examples of marketing in times of Corona. I hope you find it useful. And this is not just about marketers. COVID-19 is probably the biggest test of leadership in recent times. Remember how your leaders behave now because this is where the rubber hits the road. We have elections in 2020 and 2021 worldwide. Most notably, in the US, Germany, France, Japan, Taiwan, South Korea, Hong Kong, Vietnam, and many other countries. Choose wisely. And stay safe!]]> Sun, 22 Mar 2020 07:59:44 GMT /slideshow/brandhero-corona-times/230670261 SiimSinas@slideshare.net(SiimSinas) [BrandHero] Corona Times SiimSinas Brave marketers needed. I put together some practical tips and examples of marketing in times of Corona. I hope you find it useful. And this is not just about marketers. COVID-19 is probably the biggest test of leadership in recent times. Remember how your leaders behave now because this is where the rubber hits the road. We have elections in 2020 and 2021 worldwide. Most notably, in the US, Germany, France, Japan, Taiwan, South Korea, Hong Kong, Vietnam, and many other countries. Choose wisely. And stay safe! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brandherocoronatimes-200322075944-thumbnail.jpg?width=120&height=120&fit=bounds" /> Brave marketers needed. I put together some practical tips and examples of marketing in times of Corona. I hope you find it useful. And this is not just about marketers. COVID-19 is probably the biggest test of leadership in recent times. Remember how your leaders behave now because this is where the rubber hits the road. We have elections in 2020 and 2021 worldwide. Most notably, in the US, Germany, France, Japan, Taiwan, South Korea, Hong Kong, Vietnam, and many other countries. Choose wisely. And stay safe!

[BrandHero] Corona Times from Siim S辰inas

]]> 58 0 https://cdn.slidesharecdn.com/ss_thumbnails/brandherocoronatimes-200322075944-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Data driven social media /slideshow/data-driven-social-media-57399302/57399302 generalassembly22-160123070716
�ݺ�ߣs from the General Assembly presentation of: An expert panel on data driven social media. https://generalassemb.ly/education/an-expert-panel-on-data-driven-social-media]]>
�ݺ�ߣs from the General Assembly presentation of: An expert panel on data driven social media. https://generalassemb.ly/education/an-expert-panel-on-data-driven-social-media]]> Sat, 23 Jan 2016 07:07:16 GMT /slideshow/data-driven-social-media-57399302/57399302 SiimSinas@slideshare.net(SiimSinas) Data driven social media SiimSinas �ݺ�ߣs from the General Assembly presentation of: An expert panel on data driven social media. https://generalassemb.ly/education/an-expert-panel-on-data-driven-social-media <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/generalassembly22-160123070716-thumbnail.jpg?width=120&height=120&fit=bounds" /> �ݺ�ߣs from the General Assembly presentation of: An expert panel on data driven social media. https://generalassemb.ly/education/an-expert-panel-on-data-driven-social-media

Data driven social media from Siim S辰inas

]]> 262 5 https://cdn.slidesharecdn.com/ss_thumbnails/generalassembly22-160123070716-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Unlocking Brand Growth with Social Communities /slideshow/unlocking-brand-growth-with-social-communities/56773224 socialcommunitiessingapore-160107085058
Presented at a breakfast event in partnership with WFA (World Federation of Advertisers) in Singapore and Jakarta. http://www.statsit.com/blog/2016/05/30/build-successful-online-brand-communities-deliver-growth/]]>
Presented at a breakfast event in partnership with WFA (World Federation of Advertisers) in Singapore and Jakarta. http://www.statsit.com/blog/2016/05/30/build-successful-online-brand-communities-deliver-growth/]]> Thu, 07 Jan 2016 08:50:58 GMT /slideshow/unlocking-brand-growth-with-social-communities/56773224 SiimSinas@slideshare.net(SiimSinas) Unlocking Brand Growth with Social Communities SiimSinas Presented at a breakfast event in partnership with WFA (World Federation of Advertisers) in Singapore and Jakarta. http://www.statsit.com/blog/2016/05/30/build-successful-online-brand-communities-deliver-growth/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialcommunitiessingapore-160107085058-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presented at a breakfast event in partnership with WFA (World Federation of Advertisers) in Singapore and Jakarta. http://www.statsit.com/blog/2016/05/30/build-successful-online-brand-communities-deliver-growth/

Unlocking Brand Growth with Social Communities from Siim S辰inas

]]> 245 7 https://cdn.slidesharecdn.com/ss_thumbnails/socialcommunitiessingapore-160107085058-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 https://cdn.slidesharecdn.com/profile-photo-SiimSinas-48x48.jpg?cb=1621837852 I grew up with a mouse, in one and a cellphone, on the other hand, but believe that we all have a lot to learn from intimate human relationships that last for a lifetime. www.brandhero.co https://cdn.slidesharecdn.com/ss_thumbnails/brandherosocialmediaweightloss-200322081236-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/brandhero-social-media-weight-loss/230670550 [BrandHero] Social Med... https://cdn.slidesharecdn.com/ss_thumbnails/brandherosnapchatftw-200322081115-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/brandhero-snapchat-ftw/230670521 [BrandHero] Snapchat FTW https://cdn.slidesharecdn.com/ss_thumbnails/brandherobullshitbingo-200322080906-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/brandhero-bullshit-bingo/230670471 [BrandHero] Bullshit B...