ºÝºÝߣshows by User: Stickyeyes / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: Stickyeyes / Fri, 26 Mar 2021 13:24:06 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: Stickyeyes SEO Migration 101, not 404 | BrightonSEO 2021 /slideshow/seo-migration-101-not-404-brightonseo-2021-245120470/245120470 brightonseo-migration-short-210326132406
Whether you’re migrating to a new domain or to a whole new website platform, website migrations come with a number of risks and pitfalls which, if not avoided or managed, could result in a substantial loss of organic traffic. In Website Migration 101, not 404, Stickyeyes Senior SEO Lead, Richard Hird will talk you through how you can plan and execute a successful SEO migration. Sharing his expertise and experience of delivering migrations for a range of brands, from SME to enterprise-level e-commerce brands, he'll guide you through the common pitfalls to ensure that you deliver a smooth transition that will not only maintain traffic levels, but also provide a platform for growth.]]>
Whether you’re migrating to a new domain or to a whole new website platform, website migrations come with a number of risks and pitfalls which, if not avoided or managed, could result in a substantial loss of organic traffic. In Website Migration 101, not 404, Stickyeyes Senior SEO Lead, Richard Hird will talk you through how you can plan and execute a successful SEO migration. Sharing his expertise and experience of delivering migrations for a range of brands, from SME to enterprise-level e-commerce brands, he'll guide you through the common pitfalls to ensure that you deliver a smooth transition that will not only maintain traffic levels, but also provide a platform for growth.]]> Fri, 26 Mar 2021 13:24:06 GMT /slideshow/seo-migration-101-not-404-brightonseo-2021-245120470/245120470 Stickyeyes@slideshare.net(Stickyeyes) SEO Migration 101, not 404 | BrightonSEO 2021 Stickyeyes Whether you’re migrating to a new domain or to a whole new website platform, website migrations come with a number of risks and pitfalls which, if not avoided or managed, could result in a substantial loss of organic traffic. In Website Migration 101, not 404, Stickyeyes Senior SEO Lead, Richard Hird will talk you through how you can plan and execute a successful SEO migration. Sharing his expertise and experience of delivering migrations for a range of brands, from SME to enterprise-level e-commerce brands, he'll guide you through the common pitfalls to ensure that you deliver a smooth transition that will not only maintain traffic levels, but also provide a platform for growth. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brightonseo-migration-short-210326132406-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Whether you’re migrating to a new domain or to a whole new website platform, website migrations come with a number of risks and pitfalls which, if not avoided or managed, could result in a substantial loss of organic traffic. In Website Migration 101, not 404, Stickyeyes Senior SEO Lead, Richard Hird will talk you through how you can plan and execute a successful SEO migration. Sharing his expertise and experience of delivering migrations for a range of brands, from SME to enterprise-level e-commerce brands, he&#39;ll guide you through the common pitfalls to ensure that you deliver a smooth transition that will not only maintain traffic levels, but also provide a platform for growth.
SEO Migration 101, not 404 | BrightonSEO 2021 from Stickyeyes
]]> 452 0 https://cdn.slidesharecdn.com/ss_thumbnails/brightonseo-migration-short-210326132406-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 SEO Migration 101, not 404 | BrightonSEO 2021 /slideshow/seo-migration-101-not-404-brightonseo-2021/245115403 brightonseo-migration-short-210326121228
Whether you’re migrating to a new domain or to a whole new website platform, website migrations come with a number of risks and pitfalls which, if not avoided or managed, could result in a substantial loss of organic traffic. In Website Migration 101, not 404, Stickyeyes Senior SEO Lead, Richard Hird will talk you through how you can plan and execute a successful SEO migration. Sharing his expertise and experience of delivering migrations for a range of brands, from SME to enterprise-level e-commerce brands, he'll guide you through the common pitfalls to ensure that you deliver a smooth transition that will not only maintain traffic levels, but also provide a platform for growth.]]>
Whether you’re migrating to a new domain or to a whole new website platform, website migrations come with a number of risks and pitfalls which, if not avoided or managed, could result in a substantial loss of organic traffic. In Website Migration 101, not 404, Stickyeyes Senior SEO Lead, Richard Hird will talk you through how you can plan and execute a successful SEO migration. Sharing his expertise and experience of delivering migrations for a range of brands, from SME to enterprise-level e-commerce brands, he'll guide you through the common pitfalls to ensure that you deliver a smooth transition that will not only maintain traffic levels, but also provide a platform for growth.]]> Fri, 26 Mar 2021 12:12:28 GMT /slideshow/seo-migration-101-not-404-brightonseo-2021/245115403 Stickyeyes@slideshare.net(Stickyeyes) SEO Migration 101, not 404 | BrightonSEO 2021 Stickyeyes Whether you’re migrating to a new domain or to a whole new website platform, website migrations come with a number of risks and pitfalls which, if not avoided or managed, could result in a substantial loss of organic traffic. In Website Migration 101, not 404, Stickyeyes Senior SEO Lead, Richard Hird will talk you through how you can plan and execute a successful SEO migration. Sharing his expertise and experience of delivering migrations for a range of brands, from SME to enterprise-level e-commerce brands, he'll guide you through the common pitfalls to ensure that you deliver a smooth transition that will not only maintain traffic levels, but also provide a platform for growth. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brightonseo-migration-short-210326121228-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Whether you’re migrating to a new domain or to a whole new website platform, website migrations come with a number of risks and pitfalls which, if not avoided or managed, could result in a substantial loss of organic traffic. In Website Migration 101, not 404, Stickyeyes Senior SEO Lead, Richard Hird will talk you through how you can plan and execute a successful SEO migration. Sharing his expertise and experience of delivering migrations for a range of brands, from SME to enterprise-level e-commerce brands, he&#39;ll guide you through the common pitfalls to ensure that you deliver a smooth transition that will not only maintain traffic levels, but also provide a platform for growth.
SEO Migration 101, not 404 | BrightonSEO 2021 from Stickyeyes
]]> 129 0 https://cdn.slidesharecdn.com/ss_thumbnails/brightonseo-migration-short-210326121228-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 20 short talks by 20 content and PR experts – Stickyeyes - Leeds Digital Festival 2020 /slideshow/20-short-talks-by-20-content-and-pr-experts-stickyeyes-leeds-digital-festival-2020/238764620 finalstickyeyes20x20ldf2020final-201006135327
Stickyeyes invited 20 content and PR experts to join together for one night and share their single best tip with our virtual audience. 20×20 brings speakers together from agencies, brands, independant consultants, education and journalists, each taking the mic for five minutes covering everything from career advice, how they came up with their best campaign yet, working through tricky times or the best places to look for inspiration.]]>
Stickyeyes invited 20 content and PR experts to join together for one night and share their single best tip with our virtual audience. 20×20 brings speakers together from agencies, brands, independant consultants, education and journalists, each taking the mic for five minutes covering everything from career advice, how they came up with their best campaign yet, working through tricky times or the best places to look for inspiration.]]> Tue, 06 Oct 2020 13:53:27 GMT /slideshow/20-short-talks-by-20-content-and-pr-experts-stickyeyes-leeds-digital-festival-2020/238764620 Stickyeyes@slideshare.net(Stickyeyes) 20 short talks by 20 content and PR experts – Stickyeyes - Leeds Digital Festival 2020 Stickyeyes Stickyeyes invited 20 content and PR experts to join together for one night and share their single best tip with our virtual audience. 20×20 brings speakers together from agencies, brands, independant consultants, education and journalists, each taking the mic for five minutes covering everything from career advice, how they came up with their best campaign yet, working through tricky times or the best places to look for inspiration. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/finalstickyeyes20x20ldf2020final-201006135327-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Stickyeyes invited 20 content and PR experts to join together for one night and share their single best tip with our virtual audience. 20×20 brings speakers together from agencies, brands, independant consultants, education and journalists, each taking the mic for five minutes covering everything from career advice, how they came up with their best campaign yet, working through tricky times or the best places to look for inspiration.
20 short talks by 20 content and PR experts – Stickyeyes - Leeds Digital Festival 2020 from Stickyeyes
]]> 506 0 https://cdn.slidesharecdn.com/ss_thumbnails/finalstickyeyes20x20ldf2020final-201006135327-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Rise of the Robots: How well can machines measure UX? | Search Leeds 2019 | Andy Duke, Stickyeyes /Stickyeyes/rise-of-the-robots-how-well-can-machines-measure-ux-search-leeds-2019-andy-duke-stickyeyes andyduke-searchleeds-190620090345
As UX becomes an increasingly important online metric, Andy will look at how well machines (including Google) can actually measure the experience of a user. He’ll discuss the advantages, but also the dangers of relying on (easy to measure) factors like bounce rate or time on site. And he’ll also share his tips on getting the best of both worlds – machine measured UX with harder to measure human UX insights. We imagine there may also be quite a few Terminator references! Presenter: Andy Duke, Head of Design and Development, Stickyeyes]]>
As UX becomes an increasingly important online metric, Andy will look at how well machines (including Google) can actually measure the experience of a user. He’ll discuss the advantages, but also the dangers of relying on (easy to measure) factors like bounce rate or time on site. And he’ll also share his tips on getting the best of both worlds – machine measured UX with harder to measure human UX insights. We imagine there may also be quite a few Terminator references! Presenter: Andy Duke, Head of Design and Development, Stickyeyes]]> Thu, 20 Jun 2019 09:03:45 GMT /Stickyeyes/rise-of-the-robots-how-well-can-machines-measure-ux-search-leeds-2019-andy-duke-stickyeyes Stickyeyes@slideshare.net(Stickyeyes) Rise of the Robots: How well can machines measure UX? | Search Leeds 2019 | Andy Duke, Stickyeyes Stickyeyes As UX becomes an increasingly important online metric, Andy will look at how well machines (including Google) can actually measure the experience of a user. He’ll discuss the advantages, but also the dangers of relying on (easy to measure) factors like bounce rate or time on site. And he’ll also share his tips on getting the best of both worlds – machine measured UX with harder to measure human UX insights. We imagine there may also be quite a few Terminator references! Presenter: Andy Duke, Head of Design and Development, Stickyeyes <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/andyduke-searchleeds-190620090345-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> As UX becomes an increasingly important online metric, Andy will look at how well machines (including Google) can actually measure the experience of a user. He’ll discuss the advantages, but also the dangers of relying on (easy to measure) factors like bounce rate or time on site. And he’ll also share his tips on getting the best of both worlds – machine measured UX with harder to measure human UX insights. We imagine there may also be quite a few Terminator references! Presenter: Andy Duke, Head of Design and Development, Stickyeyes
Rise of the Robots: How well can machines measure UX? | Search Leeds 2019 | Andy Duke, Stickyeyes from Stickyeyes
]]> 831 5 https://cdn.slidesharecdn.com/ss_thumbnails/andyduke-searchleeds-190620090345-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 One Search – combining your organic and paid strategies for greater effect | Search Leeds 2019 | Sarah Barker, Stickyeyes /slideshow/one-search-combining-your-organic-and-paid-strategies-for-greater-effect-search-leeds-2019-sarah-barker-stickyeyes/150847876 sarahbarker-searchleeds-190620085350
Brands are still approaching search marketing as two separate channels, organic and paid, and often engaging separate agencies to work on very different approaches. But in modern search, is this approach really relevant, and is it delivering the best possible return? Sarah will look at how you can break out of the single-channel vacuum and build strategies that not only adapt to customer intent but also competitor movements and messaging to make sure you never spend a £1 more than you need to. Speaker: Sarah Barker, Head of Biddable Media, Stickyeyes]]>
Brands are still approaching search marketing as two separate channels, organic and paid, and often engaging separate agencies to work on very different approaches. But in modern search, is this approach really relevant, and is it delivering the best possible return? Sarah will look at how you can break out of the single-channel vacuum and build strategies that not only adapt to customer intent but also competitor movements and messaging to make sure you never spend a £1 more than you need to. Speaker: Sarah Barker, Head of Biddable Media, Stickyeyes]]> Thu, 20 Jun 2019 08:53:50 GMT /slideshow/one-search-combining-your-organic-and-paid-strategies-for-greater-effect-search-leeds-2019-sarah-barker-stickyeyes/150847876 Stickyeyes@slideshare.net(Stickyeyes) One Search – combining your organic and paid strategies for greater effect | Search Leeds 2019 | Sarah Barker, Stickyeyes Stickyeyes Brands are still approaching search marketing as two separate channels, organic and paid, and often engaging separate agencies to work on very different approaches. But in modern search, is this approach really relevant, and is it delivering the best possible return? Sarah will look at how you can break out of the single-channel vacuum and build strategies that not only adapt to customer intent but also competitor movements and messaging to make sure you never spend a £1 more than you need to. Speaker: Sarah Barker, Head of Biddable Media, Stickyeyes <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sarahbarker-searchleeds-190620085350-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Brands are still approaching search marketing as two separate channels, organic and paid, and often engaging separate agencies to work on very different approaches. But in modern search, is this approach really relevant, and is it delivering the best possible return? Sarah will look at how you can break out of the single-channel vacuum and build strategies that not only adapt to customer intent but also competitor movements and messaging to make sure you never spend a £1 more than you need to. Speaker: Sarah Barker, Head of Biddable Media, Stickyeyes
One Search – combining your organic and paid strategies for greater effect | Search Leeds 2019 | Sarah Barker, Stickyeyes from Stickyeyes
]]> 1387 4 https://cdn.slidesharecdn.com/ss_thumbnails/sarahbarker-searchleeds-190620085350-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 ºÝºÝߣs from Stickyeyes 40x40 design event. Leeds Digital Festival 2019. /slideshow/slides-from-stickyeyes-40x40-design-event-leeds-digital-festival-2019/146892150 stickyeyes40x40slidesslidesharefinal-190521100530
ºÝºÝߣ deck from Stickyeyes 40x40 design event as part of Leeds Digital Festival 2019. #leedsdigi19 #stickyeyes Find out more at https://www.stickyeyes.com/ and https://40x40.design/ ]]>
ºÝºÝߣ deck from Stickyeyes 40x40 design event as part of Leeds Digital Festival 2019. #leedsdigi19 #stickyeyes Find out more at https://www.stickyeyes.com/ and https://40x40.design/ ]]> Tue, 21 May 2019 10:05:30 GMT /slideshow/slides-from-stickyeyes-40x40-design-event-leeds-digital-festival-2019/146892150 Stickyeyes@slideshare.net(Stickyeyes) ºÝºÝߣs from Stickyeyes 40x40 design event. Leeds Digital Festival 2019. Stickyeyes ºÝºÝߣ deck from Stickyeyes 40x40 design event as part of Leeds Digital Festival 2019. #leedsdigi19 #stickyeyes Find out more at https://www.stickyeyes.com/ and https://40x40.design/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/stickyeyes40x40slidesslidesharefinal-190521100530-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> ºÝºÝߣ deck from Stickyeyes 40x40 design event as part of Leeds Digital Festival 2019. #leedsdigi19 #stickyeyes Find out more at https://www.stickyeyes.com/ and https://40x40.design/
ºÝºÝߣs from Stickyeyes 40x40 design event. Leeds Digital Festival 2019. from Stickyeyes
]]> 772 3 https://cdn.slidesharecdn.com/ss_thumbnails/stickyeyes40x40slidesslidesharefinal-190521100530-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 How e-commerce brands can survive Google’s E-A-T | Jack Nottidge, SEO Lead, Stickyeyes, /slideshow/how-ecommerce-brands-can-survive-googles-eat-jack-nottidge-seo-lead-stickyeyes/124259478 e-a-twebinaredited-181128125427
Google’s updated search quality guidelines place a major focus on three key principles; expertise, authority and trust. These updates have changed the game for ecommerce brands when it comes to content, user experience and brand positioning. The update saw a number of established and trusted brands have suffered at the hands of Google’s new policy, so how do ecommerce brands convey expertise, build authority and establish trust whilst, at the same time, producing content that sells? We’ll explore just what has happened with the Google EAT update, and what you need to do to step up your content and search marketing strategy. Speaker - Jack Nottidge, SEO Lead, Stickyeyes]]>
Google’s updated search quality guidelines place a major focus on three key principles; expertise, authority and trust. These updates have changed the game for ecommerce brands when it comes to content, user experience and brand positioning. The update saw a number of established and trusted brands have suffered at the hands of Google’s new policy, so how do ecommerce brands convey expertise, build authority and establish trust whilst, at the same time, producing content that sells? We’ll explore just what has happened with the Google EAT update, and what you need to do to step up your content and search marketing strategy. Speaker - Jack Nottidge, SEO Lead, Stickyeyes]]> Wed, 28 Nov 2018 12:54:27 GMT /slideshow/how-ecommerce-brands-can-survive-googles-eat-jack-nottidge-seo-lead-stickyeyes/124259478 Stickyeyes@slideshare.net(Stickyeyes) How e-commerce brands can survive Google’s E-A-T | Jack Nottidge, SEO Lead, Stickyeyes, Stickyeyes Google’s updated search quality guidelines place a major focus on three key principles; expertise, authority and trust. These updates have changed the game for ecommerce brands when it comes to content, user experience and brand positioning. The update saw a number of established and trusted brands have suffered at the hands of Google’s new policy, so how do ecommerce brands convey expertise, build authority and establish trust whilst, at the same time, producing content that sells? We’ll explore just what has happened with the Google EAT update, and what you need to do to step up your content and search marketing strategy. Speaker - Jack Nottidge, SEO Lead, Stickyeyes <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/e-a-twebinaredited-181128125427-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Google’s updated search quality guidelines place a major focus on three key principles; expertise, authority and trust. These updates have changed the game for ecommerce brands when it comes to content, user experience and brand positioning. The update saw a number of established and trusted brands have suffered at the hands of Google’s new policy, so how do ecommerce brands convey expertise, build authority and establish trust whilst, at the same time, producing content that sells? We’ll explore just what has happened with the Google EAT update, and what you need to do to step up your content and search marketing strategy. Speaker - Jack Nottidge, SEO Lead, Stickyeyes
How e-commerce brands can survive Google’s E-A-T | Jack Nottidge, SEO Lead, Stickyeyes, from Stickyeyes
]]> 876 1 https://cdn.slidesharecdn.com/ss_thumbnails/e-a-twebinaredited-181128125427-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Why audience emotions matter, and how you can measure them with AI | Richard Page, Data, Insights and Technology Manager, Reprise Digital /slideshow/why-audience-emotions-matter-and-how-you-can-measure-them-with-ai/124151438 usingaitounderstandcustomeremotionsreprisedigital-181127120731
As customer moments become more and more powerful in the search journey, the emotions that your audiences experience can dramatically influence their decision making throughout that journey. This session - which you can view on-demand here https://www.brighttalk.com/webcast/16065/342947 - will discuss how brands can use artificial intelligence to understand the emotions that customers are experiencing and the sentiment of their query, allowing them to deliver much more effective communications. Speaker: Richard Page, Data, Insights and Technology Manager, Reprise Digital]]>
As customer moments become more and more powerful in the search journey, the emotions that your audiences experience can dramatically influence their decision making throughout that journey. This session - which you can view on-demand here https://www.brighttalk.com/webcast/16065/342947 - will discuss how brands can use artificial intelligence to understand the emotions that customers are experiencing and the sentiment of their query, allowing them to deliver much more effective communications. Speaker: Richard Page, Data, Insights and Technology Manager, Reprise Digital]]> Tue, 27 Nov 2018 12:07:31 GMT /slideshow/why-audience-emotions-matter-and-how-you-can-measure-them-with-ai/124151438 Stickyeyes@slideshare.net(Stickyeyes) Why audience emotions matter, and how you can measure them with AI | Richard Page, Data, Insights and Technology Manager, Reprise Digital Stickyeyes As customer moments become more and more powerful in the search journey, the emotions that your audiences experience can dramatically influence their decision making throughout that journey. This session - which you can view on-demand here https://www.brighttalk.com/webcast/16065/342947 - will discuss how brands can use artificial intelligence to understand the emotions that customers are experiencing and the sentiment of their query, allowing them to deliver much more effective communications. Speaker: Richard Page, Data, Insights and Technology Manager, Reprise Digital <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/usingaitounderstandcustomeremotionsreprisedigital-181127120731-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> As customer moments become more and more powerful in the search journey, the emotions that your audiences experience can dramatically influence their decision making throughout that journey. This session - which you can view on-demand here https://www.brighttalk.com/webcast/16065/342947 - will discuss how brands can use artificial intelligence to understand the emotions that customers are experiencing and the sentiment of their query, allowing them to deliver much more effective communications. Speaker: Richard Page, Data, Insights and Technology Manager, Reprise Digital
Why audience emotions matter, and how you can measure them with AI | Richard Page, Data, Insights and Technology Manager, Reprise Digital from Stickyeyes
]]> 629 6 https://cdn.slidesharecdn.com/ss_thumbnails/usingaitounderstandcustomeremotionsreprisedigital-181127120731-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Understanding the voice ecosystem, and why it matters to you | Jorge Seeliger, Head of Innovation, Reprise Digital /slideshow/understanding-the-voice-ecosystem-and-why-it-matters-to-you/124149386 voicewebinarv2-181127114533
Voice search devices are working their way into more homes and more devices, so it has never been more important to understand the voice search ecosystem and the opportunities that they present. This session - which you can listen to on-demand at https://www.brighttalk.com/webcast/16065/342946 - will discuss how and why voice is emerging as an important communications channels, where voice can go from here, and what you need to do to deliver connected customer experiences that generate a return on investment. Speaker: Jorge Seeliger, Head of Innovation, Reprise Digital]]>
Voice search devices are working their way into more homes and more devices, so it has never been more important to understand the voice search ecosystem and the opportunities that they present. This session - which you can listen to on-demand at https://www.brighttalk.com/webcast/16065/342946 - will discuss how and why voice is emerging as an important communications channels, where voice can go from here, and what you need to do to deliver connected customer experiences that generate a return on investment. Speaker: Jorge Seeliger, Head of Innovation, Reprise Digital]]> Tue, 27 Nov 2018 11:45:33 GMT /slideshow/understanding-the-voice-ecosystem-and-why-it-matters-to-you/124149386 Stickyeyes@slideshare.net(Stickyeyes) Understanding the voice ecosystem, and why it matters to you | Jorge Seeliger, Head of Innovation, Reprise Digital Stickyeyes Voice search devices are working their way into more homes and more devices, so it has never been more important to understand the voice search ecosystem and the opportunities that they present. This session - which you can listen to on-demand at https://www.brighttalk.com/webcast/16065/342946 - will discuss how and why voice is emerging as an important communications channels, where voice can go from here, and what you need to do to deliver connected customer experiences that generate a return on investment. Speaker: Jorge Seeliger, Head of Innovation, Reprise Digital <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/voicewebinarv2-181127114533-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Voice search devices are working their way into more homes and more devices, so it has never been more important to understand the voice search ecosystem and the opportunities that they present. This session - which you can listen to on-demand at https://www.brighttalk.com/webcast/16065/342946 - will discuss how and why voice is emerging as an important communications channels, where voice can go from here, and what you need to do to deliver connected customer experiences that generate a return on investment. Speaker: Jorge Seeliger, Head of Innovation, Reprise Digital
Understanding the voice ecosystem, and why it matters to you | Jorge Seeliger, Head of Innovation, Reprise Digital from Stickyeyes
]]> 1143 3 https://cdn.slidesharecdn.com/ss_thumbnails/voicewebinarv2-181127114533-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 How to nurture good sales leads - Lead Generation /slideshow/how-to-nurture-good-sales-leads-lead-generation/122408498 webinar-marketing-automation-full-version-editspart2arial-181108123637
Lead nurturing is the defining act that turns a lead into a prospect, and a prospect into a sale. Yet it is often the part of the process which is most neglected. Perhaps this is why an estimated 79% of leads never convert into a sale, according to MarketingSherpa. Stickyeyes webinar, on Thursday 8th November 12.30-1.30 (BST), presented by Stickyeyes Demand Generation Director, Phil McGuin discussed the four key stages of lead nurturing that: - raise awareness and perception of your brand; - convince your prospects of your credentials; and - convert those leads into a positive commercial action. You can listen to the webinar on-demand at https://www.brighttalk.com/webcast/16065/337312 Or view more of Stickyeyes free whitepapers, webinars and blog posts at https://www.stickyeyes.com/]]>
Lead nurturing is the defining act that turns a lead into a prospect, and a prospect into a sale. Yet it is often the part of the process which is most neglected. Perhaps this is why an estimated 79% of leads never convert into a sale, according to MarketingSherpa. Stickyeyes webinar, on Thursday 8th November 12.30-1.30 (BST), presented by Stickyeyes Demand Generation Director, Phil McGuin discussed the four key stages of lead nurturing that: - raise awareness and perception of your brand; - convince your prospects of your credentials; and - convert those leads into a positive commercial action. You can listen to the webinar on-demand at https://www.brighttalk.com/webcast/16065/337312 Or view more of Stickyeyes free whitepapers, webinars and blog posts at https://www.stickyeyes.com/]]> Thu, 08 Nov 2018 12:36:37 GMT /slideshow/how-to-nurture-good-sales-leads-lead-generation/122408498 Stickyeyes@slideshare.net(Stickyeyes) How to nurture good sales leads - Lead Generation Stickyeyes Lead nurturing is the defining act that turns a lead into a prospect, and a prospect into a sale. Yet it is often the part of the process which is most neglected. Perhaps this is why an estimated 79% of leads never convert into a sale, according to MarketingSherpa. Stickyeyes webinar, on Thursday 8th November 12.30-1.30 (BST), presented by Stickyeyes Demand Generation Director, Phil McGuin discussed the four key stages of lead nurturing that: - raise awareness and perception of your brand; - convince your prospects of your credentials; and - convert those leads into a positive commercial action. You can listen to the webinar on-demand at https://www.brighttalk.com/webcast/16065/337312 Or view more of Stickyeyes free whitepapers, webinars and blog posts at https://www.stickyeyes.com/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/webinar-marketing-automation-full-version-editspart2arial-181108123637-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Lead nurturing is the defining act that turns a lead into a prospect, and a prospect into a sale. Yet it is often the part of the process which is most neglected. Perhaps this is why an estimated 79% of leads never convert into a sale, according to MarketingSherpa. Stickyeyes webinar, on Thursday 8th November 12.30-1.30 (BST), presented by Stickyeyes Demand Generation Director, Phil McGuin discussed the four key stages of lead nurturing that: - raise awareness and perception of your brand; - convince your prospects of your credentials; and - convert those leads into a positive commercial action. You can listen to the webinar on-demand at https://www.brighttalk.com/webcast/16065/337312 Or view more of Stickyeyes free whitepapers, webinars and blog posts at https://www.stickyeyes.com/
How to nurture good sales leads - Lead Generation from Stickyeyes
]]> 1677 7 https://cdn.slidesharecdn.com/ss_thumbnails/webinar-marketing-automation-full-version-editspart2arial-181108123637-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 The "Complete Content" Approach to Content Marketing /Stickyeyes/the-complete-content-approach-to-content-marketing-103595809 12-180629115859
Complete Content: A new model to drive SEO success, and much more, with content marketing. Danny Blackburn, Content Director at Stickyeyes, talks you through this new approach to content, and explains why a lack of clarity when it comes to what content is, and what we want it to actually do, is making digital and search marketing much harder.]]>
Complete Content: A new model to drive SEO success, and much more, with content marketing. Danny Blackburn, Content Director at Stickyeyes, talks you through this new approach to content, and explains why a lack of clarity when it comes to what content is, and what we want it to actually do, is making digital and search marketing much harder.]]> Fri, 29 Jun 2018 11:58:59 GMT /Stickyeyes/the-complete-content-approach-to-content-marketing-103595809 Stickyeyes@slideshare.net(Stickyeyes) The "Complete Content" Approach to Content Marketing Stickyeyes Complete Content: A new model to drive SEO success, and much more, with content marketing. Danny Blackburn, Content Director at Stickyeyes, talks you through this new approach to content, and explains why a lack of clarity when it comes to what content is, and what we want it to actually do, is making digital and search marketing much harder. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/12-180629115859-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Complete Content: A new model to drive SEO success, and much more, with content marketing. Danny Blackburn, Content Director at Stickyeyes, talks you through this new approach to content, and explains why a lack of clarity when it comes to what content is, and what we want it to actually do, is making digital and search marketing much harder.
The "Complete Content" Approach to Content Marketing from Stickyeyes
]]> 1010 5 https://cdn.slidesharecdn.com/ss_thumbnails/12-180629115859-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 How to develop a customer-centric SEO strategy in 2018 | Stickyeyes /slideshow/how-to-develop-a-customercentric-seo-strategy-in-2018-stickyeyes-84083324/84083324 stickyeyes-customercentricseostrategy-171214144504
Putting your customer at the heart of your SEO and content strategy has never made more sense. In this ºÝºÝߣshare (to accompany a recent SmartInsights/BrightTalk webinar which you can listen to on demand here - https://summits.brighttalk.com/webinar/how-to-develop-a-customer-centric-seo-strategy-in-2018/ ) we'll explain how you can leverage Google’s changing algorithm to deliver organic search gains by examining: - How to use search data to map your strategy to intent - User experience and shifting ranking signals - Conversational search and the rise of voice - The importance of data mark-up to enhance the search experience We take a look at the hot trends for 2018 and beyond and show you how to improve your strategy and implement best practice organic search practices through: - Technical SEO - Maximising opportunities from product and category content - Competitor intelligence to benchmark and drive organic gains. To get email updates of our latest video blogs, insights and intelligence, sign up to our email updates: http://www.stickyeyes.com/newsletter/ or visit https://www.stickyeyes.com/intelligence/ ]]>
Putting your customer at the heart of your SEO and content strategy has never made more sense. In this ºÝºÝߣshare (to accompany a recent SmartInsights/BrightTalk webinar which you can listen to on demand here - https://summits.brighttalk.com/webinar/how-to-develop-a-customer-centric-seo-strategy-in-2018/ ) we'll explain how you can leverage Google’s changing algorithm to deliver organic search gains by examining: - How to use search data to map your strategy to intent - User experience and shifting ranking signals - Conversational search and the rise of voice - The importance of data mark-up to enhance the search experience We take a look at the hot trends for 2018 and beyond and show you how to improve your strategy and implement best practice organic search practices through: - Technical SEO - Maximising opportunities from product and category content - Competitor intelligence to benchmark and drive organic gains. To get email updates of our latest video blogs, insights and intelligence, sign up to our email updates: http://www.stickyeyes.com/newsletter/ or visit https://www.stickyeyes.com/intelligence/ ]]> Thu, 14 Dec 2017 14:45:03 GMT /slideshow/how-to-develop-a-customercentric-seo-strategy-in-2018-stickyeyes-84083324/84083324 Stickyeyes@slideshare.net(Stickyeyes) How to develop a customer-centric SEO strategy in 2018 | Stickyeyes Stickyeyes Putting your customer at the heart of your SEO and content strategy has never made more sense. In this ºÝºÝߣshare (to accompany a recent SmartInsights/BrightTalk webinar which you can listen to on demand here - https://summits.brighttalk.com/webinar/how-to-develop-a-customer-centric-seo-strategy-in-2018/ ) we'll explain how you can leverage Google’s changing algorithm to deliver organic search gains by examining: - How to use search data to map your strategy to intent - User experience and shifting ranking signals - Conversational search and the rise of voice - The importance of data mark-up to enhance the search experience We take a look at the hot trends for 2018 and beyond and show you how to improve your strategy and implement best practice organic search practices through: - Technical SEO - Maximising opportunities from product and category content - Competitor intelligence to benchmark and drive organic gains. To get email updates of our latest video blogs, insights and intelligence, sign up to our email updates: http://www.stickyeyes.com/newsletter/ or visit https://www.stickyeyes.com/intelligence/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/stickyeyes-customercentricseostrategy-171214144504-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Putting your customer at the heart of your SEO and content strategy has never made more sense. In this ºÝºÝߣshare (to accompany a recent SmartInsights/BrightTalk webinar which you can listen to on demand here - https://summits.brighttalk.com/webinar/how-to-develop-a-customer-centric-seo-strategy-in-2018/ ) we&#39;ll explain how you can leverage Google’s changing algorithm to deliver organic search gains by examining: - How to use search data to map your strategy to intent - User experience and shifting ranking signals - Conversational search and the rise of voice - The importance of data mark-up to enhance the search experience We take a look at the hot trends for 2018 and beyond and show you how to improve your strategy and implement best practice organic search practices through: - Technical SEO - Maximising opportunities from product and category content - Competitor intelligence to benchmark and drive organic gains. To get email updates of our latest video blogs, insights and intelligence, sign up to our email updates: http://www.stickyeyes.com/newsletter/ or visit https://www.stickyeyes.com/intelligence/
How to develop a customer-centric SEO strategy in 2018 | Stickyeyes from Stickyeyes
]]> 1002 5 https://cdn.slidesharecdn.com/ss_thumbnails/stickyeyes-customercentricseostrategy-171214144504-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 5 key findings from the Stickyeyes Sports Betting Visibility Report /slideshow/5-key-findings-from-the-stickyeyes-sports-betting-visibility-report/80502618 5findingsfromoursportsbettingvisibilityreport-171005160641
What are the top five findings from the Stickyeyes Sports Betting Visibility Report? We take a look at what is happening in the sports betting search market, the SEO strategies behind it, and what brands can do about it.]]>
What are the top five findings from the Stickyeyes Sports Betting Visibility Report? We take a look at what is happening in the sports betting search market, the SEO strategies behind it, and what brands can do about it.]]> Thu, 05 Oct 2017 16:06:41 GMT /slideshow/5-key-findings-from-the-stickyeyes-sports-betting-visibility-report/80502618 Stickyeyes@slideshare.net(Stickyeyes) 5 key findings from the Stickyeyes Sports Betting Visibility Report Stickyeyes What are the top five findings from the Stickyeyes Sports Betting Visibility Report? We take a look at what is happening in the sports betting search market, the SEO strategies behind it, and what brands can do about it. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/5findingsfromoursportsbettingvisibilityreport-171005160641-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> What are the top five findings from the Stickyeyes Sports Betting Visibility Report? We take a look at what is happening in the sports betting search market, the SEO strategies behind it, and what brands can do about it.
5 key findings from the Stickyeyes Sports Betting Visibility Report from Stickyeyes
]]> 295 5 https://cdn.slidesharecdn.com/ss_thumbnails/5findingsfromoursportsbettingvisibilityreport-171005160641-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 100 Day Plan to Transform your Digital Marketing Strategy /slideshow/100-day-plan-to-transform-your-digital-marketing-strategy/76585206 100dayplantotransformyourdigitalstrategy-170602081804
Starting a new role? A new project? A new idea? You don't have long to make the right impression. In fact, the first 100 days could be the most crucial in your digital marketing strategy. Make sure that you make the right impression. ]]>
Starting a new role? A new project? A new idea? You don't have long to make the right impression. In fact, the first 100 days could be the most crucial in your digital marketing strategy. Make sure that you make the right impression. ]]> Fri, 02 Jun 2017 08:18:04 GMT /slideshow/100-day-plan-to-transform-your-digital-marketing-strategy/76585206 Stickyeyes@slideshare.net(Stickyeyes) 100 Day Plan to Transform your Digital Marketing Strategy Stickyeyes Starting a new role? A new project? A new idea? You don't have long to make the right impression. In fact, the first 100 days could be the most crucial in your digital marketing strategy. Make sure that you make the right impression. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/100dayplantotransformyourdigitalstrategy-170602081804-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Starting a new role? A new project? A new idea? You don&#39;t have long to make the right impression. In fact, the first 100 days could be the most crucial in your digital marketing strategy. Make sure that you make the right impression.
100 Day Plan to Transform your Digital Marketing Strategy from Stickyeyes
]]> 1974 7 https://cdn.slidesharecdn.com/ss_thumbnails/100dayplantotransformyourdigitalstrategy-170602081804-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 The 5 C’s that your content marketing strategy cannot afford to lack /slideshow/the-5-cs-that-your-content-marketing-strategy-cannot-afford-to-lack-71903214/71903214 fivecsthatholdbackyourcontentmarketing-170208095406
What are the biggest factors that are holding back your digital marketing strategy? The chances are, it is at least one of the five C's. ]]>
What are the biggest factors that are holding back your digital marketing strategy? The chances are, it is at least one of the five C's. ]]> Wed, 08 Feb 2017 09:54:06 GMT /slideshow/the-5-cs-that-your-content-marketing-strategy-cannot-afford-to-lack-71903214/71903214 Stickyeyes@slideshare.net(Stickyeyes) The 5 C’s that your content marketing strategy cannot afford to lack Stickyeyes What are the biggest factors that are holding back your digital marketing strategy? The chances are, it is at least one of the five C's. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fivecsthatholdbackyourcontentmarketing-170208095406-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> What are the biggest factors that are holding back your digital marketing strategy? The chances are, it is at least one of the five C&#39;s.
The 5 C’s that your content marketing strategy cannot afford to lack from Stickyeyes
]]> 1444 4 https://cdn.slidesharecdn.com/ss_thumbnails/fivecsthatholdbackyourcontentmarketing-170208095406-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 How to create content that fuels your sales funnel (pdf) /slideshow/how-to-create-content-that-fuels-your-sales-funnel-pdf/66061097 howtocreatecontentthatfuelsyoursalesfunnelpdf-160915143458
Ensuring that you are delivering the right content, to the right audience, at the right time in the buying process is no easy task, but it is critical to get this right in order to drive a return on investment from content marketing. Our latest webinar, hosted by Phil McGuin, Director of Demand Generation at Stickyeyes broke down the fundamental elements to building and implementing a sales driven content strategy including: - How to define your sales process & buying cycle. - How to understand how your target audiences behave online, and what content they are looking for. - How to map your content onto your target audience and customer persona groups. - How and why to deploy relevant content at different stages within the sales cycle.]]>
Ensuring that you are delivering the right content, to the right audience, at the right time in the buying process is no easy task, but it is critical to get this right in order to drive a return on investment from content marketing. Our latest webinar, hosted by Phil McGuin, Director of Demand Generation at Stickyeyes broke down the fundamental elements to building and implementing a sales driven content strategy including: - How to define your sales process & buying cycle. - How to understand how your target audiences behave online, and what content they are looking for. - How to map your content onto your target audience and customer persona groups. - How and why to deploy relevant content at different stages within the sales cycle.]]> Thu, 15 Sep 2016 14:34:58 GMT /slideshow/how-to-create-content-that-fuels-your-sales-funnel-pdf/66061097 Stickyeyes@slideshare.net(Stickyeyes) How to create content that fuels your sales funnel (pdf) Stickyeyes Ensuring that you are delivering the right content, to the right audience, at the right time in the buying process is no easy task, but it is critical to get this right in order to drive a return on investment from content marketing. Our latest webinar, hosted by Phil McGuin, Director of Demand Generation at Stickyeyes broke down the fundamental elements to building and implementing a sales driven content strategy including: - How to define your sales process & buying cycle. - How to understand how your target audiences behave online, and what content they are looking for. - How to map your content onto your target audience and customer persona groups. - How and why to deploy relevant content at different stages within the sales cycle. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtocreatecontentthatfuelsyoursalesfunnelpdf-160915143458-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Ensuring that you are delivering the right content, to the right audience, at the right time in the buying process is no easy task, but it is critical to get this right in order to drive a return on investment from content marketing. Our latest webinar, hosted by Phil McGuin, Director of Demand Generation at Stickyeyes broke down the fundamental elements to building and implementing a sales driven content strategy including: - How to define your sales process &amp; buying cycle. - How to understand how your target audiences behave online, and what content they are looking for. - How to map your content onto your target audience and customer persona groups. - How and why to deploy relevant content at different stages within the sales cycle.
How to create content that fuels your sales funnel (pdf) from Stickyeyes
]]> 3426 8 https://cdn.slidesharecdn.com/ss_thumbnails/howtocreatecontentthatfuelsyoursalesfunnelpdf-160915143458-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 How to develop an awesome content distribution strategy /slideshow/how-to-develop-an-awesome-content-distribution-strategy/61503667 contentdistributionwebinarwip-160429133959
Content distribution remains one of the biggest headaches for content marketers, but it is the lifeblood of any content strategy. Stickyeyes’ Content Director Danny Blackburn explains how you can make your content move. With audiences increasingly finding ways to avoid branded content, and social networks limiting the reach of your brand message, Danny discusses how you can ensure that your content makes a mark on your audiences, using techniques that overcome the key barriers to content distribution.]]>
Content distribution remains one of the biggest headaches for content marketers, but it is the lifeblood of any content strategy. Stickyeyes’ Content Director Danny Blackburn explains how you can make your content move. With audiences increasingly finding ways to avoid branded content, and social networks limiting the reach of your brand message, Danny discusses how you can ensure that your content makes a mark on your audiences, using techniques that overcome the key barriers to content distribution.]]> Fri, 29 Apr 2016 13:39:59 GMT /slideshow/how-to-develop-an-awesome-content-distribution-strategy/61503667 Stickyeyes@slideshare.net(Stickyeyes) How to develop an awesome content distribution strategy Stickyeyes Content distribution remains one of the biggest headaches for content marketers, but it is the lifeblood of any content strategy. Stickyeyes’ Content Director Danny Blackburn explains how you can make your content move. With audiences increasingly finding ways to avoid branded content, and social networks limiting the reach of your brand message, Danny discusses how you can ensure that your content makes a mark on your audiences, using techniques that overcome the key barriers to content distribution. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentdistributionwebinarwip-160429133959-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Content distribution remains one of the biggest headaches for content marketers, but it is the lifeblood of any content strategy. Stickyeyes’ Content Director Danny Blackburn explains how you can make your content move. With audiences increasingly finding ways to avoid branded content, and social networks limiting the reach of your brand message, Danny discusses how you can ensure that your content makes a mark on your audiences, using techniques that overcome the key barriers to content distribution.
How to develop an awesome content distribution strategy from Stickyeyes
]]> 1916 17 https://cdn.slidesharecdn.com/ss_thumbnails/contentdistributionwebinarwip-160429133959-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Building a business culture for digital success. A Stickyeyes Webinar, 9 March 2016 /slideshow/building-a-business-culture-for-digital-success-a-stickyeyes-webinar-9-march-2016/59364701 stickyeyes-buildabusinessculturefordigitalsuccess-march2016-160310104515
Watch the full webinar at http://www.stickyeyes.com/videos/building-a-brand-for-digital-success SEO, as a marketing discipline, has taken on an entirely new role and has become a critical component of a brand’s entire digital strategy. It’s no longer possible to see search engine optimisation as an isolated activity, kept separately from a brand’s other core marketing and communication channels. Instead, SEO has become an integral part of that marketing and communications strategy. But established brands are finding it difficult to align the multiple stakeholders and skillsets needed to deliver a digital strategy that will succeed in engaging online audiences, provide a coherent customer experience and drive return on investment. Mike McDougall, Head of SEO at Stickyeyes, explains what it takes for enterprise level organisations to succeed in digital, and shared his top tips for developing an organisational culture in which digital can thrive. ]]>
Watch the full webinar at http://www.stickyeyes.com/videos/building-a-brand-for-digital-success SEO, as a marketing discipline, has taken on an entirely new role and has become a critical component of a brand’s entire digital strategy. It’s no longer possible to see search engine optimisation as an isolated activity, kept separately from a brand’s other core marketing and communication channels. Instead, SEO has become an integral part of that marketing and communications strategy. But established brands are finding it difficult to align the multiple stakeholders and skillsets needed to deliver a digital strategy that will succeed in engaging online audiences, provide a coherent customer experience and drive return on investment. Mike McDougall, Head of SEO at Stickyeyes, explains what it takes for enterprise level organisations to succeed in digital, and shared his top tips for developing an organisational culture in which digital can thrive. ]]> Thu, 10 Mar 2016 10:45:15 GMT /slideshow/building-a-business-culture-for-digital-success-a-stickyeyes-webinar-9-march-2016/59364701 Stickyeyes@slideshare.net(Stickyeyes) Building a business culture for digital success. A Stickyeyes Webinar, 9 March 2016 Stickyeyes Watch the full webinar at http://www.stickyeyes.com/videos/building-a-brand-for-digital-success SEO, as a marketing discipline, has taken on an entirely new role and has become a critical component of a brand’s entire digital strategy. It’s no longer possible to see search engine optimisation as an isolated activity, kept separately from a brand’s other core marketing and communication channels. Instead, SEO has become an integral part of that marketing and communications strategy. But established brands are finding it difficult to align the multiple stakeholders and skillsets needed to deliver a digital strategy that will succeed in engaging online audiences, provide a coherent customer experience and drive return on investment. Mike McDougall, Head of SEO at Stickyeyes, explains what it takes for enterprise level organisations to succeed in digital, and shared his top tips for developing an organisational culture in which digital can thrive. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/stickyeyes-buildabusinessculturefordigitalsuccess-march2016-160310104515-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Watch the full webinar at http://www.stickyeyes.com/videos/building-a-brand-for-digital-success SEO, as a marketing discipline, has taken on an entirely new role and has become a critical component of a brand’s entire digital strategy. It’s no longer possible to see search engine optimisation as an isolated activity, kept separately from a brand’s other core marketing and communication channels. Instead, SEO has become an integral part of that marketing and communications strategy. But established brands are finding it difficult to align the multiple stakeholders and skillsets needed to deliver a digital strategy that will succeed in engaging online audiences, provide a coherent customer experience and drive return on investment. Mike McDougall, Head of SEO at Stickyeyes, explains what it takes for enterprise level organisations to succeed in digital, and shared his top tips for developing an organisational culture in which digital can thrive.
Building a business culture for digital success. A Stickyeyes Webinar, 9 March 2016 from Stickyeyes
]]> 1473 8 https://cdn.slidesharecdn.com/ss_thumbnails/stickyeyes-buildabusinessculturefordigitalsuccess-march2016-160310104515-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 World Travel Market 2015 - How can content strategy help you to tell credible stories outside of your niche/vertical? /slideshow/world-travel-market-2015-how-can-content-strategy-help-you-to-tell-credible-stories-outside-of-your-nichevertical/54683710 wtm201heatherhealy-151103113338-lva1-app6892
Lots of brands struggle to venture outside their niche/vertical when planning and deploying their content strategy. But, if you can improve your brands story-telling you'll be able to increase your reach to a wider and more engaged audience. Stickyeyes Marketing Communications Director, Heather Healy, shared her insight and top tips for developing content streams that increase brand awareness, site visitors and partnerships options, without compromising on your brand values, at World Travel Market 2015.]]>
Lots of brands struggle to venture outside their niche/vertical when planning and deploying their content strategy. But, if you can improve your brands story-telling you'll be able to increase your reach to a wider and more engaged audience. Stickyeyes Marketing Communications Director, Heather Healy, shared her insight and top tips for developing content streams that increase brand awareness, site visitors and partnerships options, without compromising on your brand values, at World Travel Market 2015.]]> Tue, 03 Nov 2015 11:33:38 GMT /slideshow/world-travel-market-2015-how-can-content-strategy-help-you-to-tell-credible-stories-outside-of-your-nichevertical/54683710 Stickyeyes@slideshare.net(Stickyeyes) World Travel Market 2015 - How can content strategy help you to tell credible stories outside of your niche/vertical? Stickyeyes Lots of brands struggle to venture outside their niche/vertical when planning and deploying their content strategy. But, if you can improve your brands story-telling you'll be able to increase your reach to a wider and more engaged audience. Stickyeyes Marketing Communications Director, Heather Healy, shared her insight and top tips for developing content streams that increase brand awareness, site visitors and partnerships options, without compromising on your brand values, at World Travel Market 2015. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wtm201heatherhealy-151103113338-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Lots of brands struggle to venture outside their niche/vertical when planning and deploying their content strategy. But, if you can improve your brands story-telling you&#39;ll be able to increase your reach to a wider and more engaged audience. Stickyeyes Marketing Communications Director, Heather Healy, shared her insight and top tips for developing content streams that increase brand awareness, site visitors and partnerships options, without compromising on your brand values, at World Travel Market 2015.
World Travel Market 2015 - How can content strategy help you to tell credible stories outside of your niche/vertical? from Stickyeyes
]]> 928 7 https://cdn.slidesharecdn.com/ss_thumbnails/wtm201heatherhealy-151103113338-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 How to Manage a Social Media Crisis /slideshow/how-to-manage-a-social-media-crisis-54385595/54385595 howtomanageasocialmediacrisis-presentation-151026135945-lva1-app6891
How to Manage a Social Media Crisis explains how you can put a social media crisis management in place for your brand. Using real examples of why major brands got it wrong, this guide will explain just what you need to do to protect your brand's reputation on social media. Download the full whitepaper at www.stickyeyes.com/intelligence]]>
How to Manage a Social Media Crisis explains how you can put a social media crisis management in place for your brand. Using real examples of why major brands got it wrong, this guide will explain just what you need to do to protect your brand's reputation on social media. Download the full whitepaper at www.stickyeyes.com/intelligence]]> Mon, 26 Oct 2015 13:59:45 GMT /slideshow/how-to-manage-a-social-media-crisis-54385595/54385595 Stickyeyes@slideshare.net(Stickyeyes) How to Manage a Social Media Crisis Stickyeyes How to Manage a Social Media Crisis explains how you can put a social media crisis management in place for your brand. Using real examples of why major brands got it wrong, this guide will explain just what you need to do to protect your brand's reputation on social media. Download the full whitepaper at www.stickyeyes.com/intelligence <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtomanageasocialmediacrisis-presentation-151026135945-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How to Manage a Social Media Crisis explains how you can put a social media crisis management in place for your brand. Using real examples of why major brands got it wrong, this guide will explain just what you need to do to protect your brand&#39;s reputation on social media. Download the full whitepaper at www.stickyeyes.com/intelligence
How to Manage a Social Media Crisis from Stickyeyes
]]> 1471 5 https://cdn.slidesharecdn.com/ss_thumbnails/howtomanageasocialmediacrisis-presentation-151026135945-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 https://cdn.slidesharecdn.com/profile-photo-Stickyeyes-48x48.jpg?cb=1694783340 Stickyeyes is an award-winning digital marketing agency, working with global brands in over 25 countires. Winner: 4-time UK Search Awards 2013 Winner: 2-time European Search Awards 2014 www.stickyeyes.com https://cdn.slidesharecdn.com/ss_thumbnails/brightonseo-migration-short-210326132406-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/seo-migration-101-not-404-brightonseo-2021-245120470/245120470 SEO Migration 101, not... https://cdn.slidesharecdn.com/ss_thumbnails/brightonseo-migration-short-210326121228-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/seo-migration-101-not-404-brightonseo-2021/245115403 SEO Migration 101, not... https://cdn.slidesharecdn.com/ss_thumbnails/finalstickyeyes20x20ldf2020final-201006135327-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/20-short-talks-by-20-content-and-pr-experts-stickyeyes-leeds-digital-festival-2020/238764620 20 short talks by 20 c...