SEO Migration 101, not 404 | BrightonSEO 2021
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Whether you¨re migrating to a new domain or to a whole new website platform, website migrations come with a number of risks and pitfalls which, if not avoided or managed, could result in a substantial loss of organic traffic. In Website Migration 101, not 404, Stickyeyes Senior SEO Lead, Richard Hird will talk you through how you can plan and execute a successful SEO migration. Sharing his expertise and experience of delivering migrations for a range of brands, from SME to enterprise-level e-commerce brands, he'll guide you through the common pitfalls to ensure that you deliver a smooth transition that will not only maintain traffic levels, but also provide a platform for growth.
SEO Migration 101, not 404 | BrightonSEO 2021
- 1. RichHird Migration 101 not 404.
- 2. A quick intro´ Snr SEO Lead
- 3. What We¨ll Be Covering ? ? ? ? ?
- 5. Don¨t just maintain traffic, rankings & revenue but IMPROVE on these key metrics also.
- 6. A successful migration. Protecting the rankings and visibility you already have: ? IA compatibility ? Redirect management ? Crawling & accessibility ? Relevancy transition Forging new opportunities via an improved technical environment: ? Improved IA for added relevancy ? Enhanced authority management ? Content & depth enhancements ? Best in class category / product pages ? Correcting the basics
- 19. Wireframes
- 21. Staging Access C Watch Out!
- 22. Gathering URLs
- 23. Gathering URLs
- 24. Redirect Mapping
- 25. Legacy Redirects
- 27. Internal Link Updates ? ? ? ? ? ? ? ? ? ? ?
- 30. Redirect Testing
- 32. Migration Day!
- 35. Robots.txt
- 36. Redirect Testing
- 37. Redirect Chains
- 38. Redirect Loop
- 40. URL Monitoring
- 41. GSC Monitoring C Performance
- 42. GSC Monitoring - Inspection
- 43. GSC Monitoring - Coverage
- 45. ThankYou