際際滷shows by User: SunilRamkali / http://www.slideshare.net/images/logo.gif 際際滷shows by User: SunilRamkali / Tue, 12 Jul 2016 12:48:24 GMT 際際滷Share feed for 際際滷shows by User: SunilRamkali INSPIRE study BMC 2006 /slideshow/inspire-study-bmc-2006/63948238 0a0a6828-ea95-4922-abd8-53362b080b06-160712124824
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]]> Tue, 12 Jul 2016 12:48:24 GMT /slideshow/inspire-study-bmc-2006/63948238 SunilRamkali@slideshare.net(SunilRamkali) INSPIRE study BMC 2006 SunilRamkali <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/0a0a6828-ea95-4922-abd8-53362b080b06-160712124824-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
INSPIRE study BMC 2006 from Sunil Ramkali
]]> 218 5 https://cdn.slidesharecdn.com/ss_thumbnails/0a0a6828-ea95-4922-abd8-53362b080b06-160712124824-thumbnail.jpg?width=120&height=120&fit=bounds document 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Commercial considerations in early drug development /slideshow/commercial-considerations-in-early-drug-development-59248754/59248754 commercialconsiderationsinearlydrugdevelopment-160308095437
It is important in the drug development process that marketers and researchers collaborate early to ensure that products being developed are truly innovative and deliver brand value to the different end users in a way that the product and the subsequent brand messaging is relevant, compelling and differentiating compared to the competition. T In the market place that is heavily cost constraint, innovation is no longer about a unique mode of action or a new formulation, but more about the incremental brand value offered by new pharmaceutical products over existing treatments (standard of care) and how much healthcare systems are prepared to pay for these incremental benefits. My lecture at the Department of Innovation, Lund University, Sweden explored the importance of R&D functions getter closer to external stakeholders to really understand their needs, how they define brand value and the importance of considering this early in the drug development process. ]]>
It is important in the drug development process that marketers and researchers collaborate early to ensure that products being developed are truly innovative and deliver brand value to the different end users in a way that the product and the subsequent brand messaging is relevant, compelling and differentiating compared to the competition. T In the market place that is heavily cost constraint, innovation is no longer about a unique mode of action or a new formulation, but more about the incremental brand value offered by new pharmaceutical products over existing treatments (standard of care) and how much healthcare systems are prepared to pay for these incremental benefits. My lecture at the Department of Innovation, Lund University, Sweden explored the importance of R&D functions getter closer to external stakeholders to really understand their needs, how they define brand value and the importance of considering this early in the drug development process. ]]> Tue, 08 Mar 2016 09:54:37 GMT /slideshow/commercial-considerations-in-early-drug-development-59248754/59248754 SunilRamkali@slideshare.net(SunilRamkali) Commercial considerations in early drug development SunilRamkali It is important in the drug development process that marketers and researchers collaborate early to ensure that products being developed are truly innovative and deliver brand value to the different end users in a way that the product and the subsequent brand messaging is relevant, compelling and differentiating compared to the competition. T In the market place that is heavily cost constraint, innovation is no longer about a unique mode of action or a new formulation, but more about the incremental brand value offered by new pharmaceutical products over existing treatments (standard of care) and how much healthcare systems are prepared to pay for these incremental benefits. My lecture at the Department of Innovation, Lund University, Sweden explored the importance of R&D functions getter closer to external stakeholders to really understand their needs, how they define brand value and the importance of considering this early in the drug development process. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/commercialconsiderationsinearlydrugdevelopment-160308095437-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> It is important in the drug development process that marketers and researchers collaborate early to ensure that products being developed are truly innovative and deliver brand value to the different end users in a way that the product and the subsequent brand messaging is relevant, compelling and differentiating compared to the competition. T In the market place that is heavily cost constraint, innovation is no longer about a unique mode of action or a new formulation, but more about the incremental brand value offered by new pharmaceutical products over existing treatments (standard of care) and how much healthcare systems are prepared to pay for these incremental benefits. My lecture at the Department of Innovation, Lund University, Sweden explored the importance of R&amp;D functions getter closer to external stakeholders to really understand their needs, how they define brand value and the importance of considering this early in the drug development process.
Commercial considerations in early drug development from Sunil Ramkali
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]]> Fri, 06 Feb 2015 02:26:09 GMT /slideshow/lundbecksaphrissycrestbps/44339906 SunilRamkali@slideshare.net(SunilRamkali) lundbeck_saphris_sycrest_bps SunilRamkali <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/696d6e29-283b-4232-b905-21ab704ee136-150206022609-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
lundbeck_saphris_sycrest_bps from Sunil Ramkali
]]> 214 2 https://cdn.slidesharecdn.com/ss_thumbnails/696d6e29-283b-4232-b905-21ab704ee136-150206022609-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Translating product features into brand values /slideshow/translating-product-features-into-brand-values/26929752 translatingproductfeaturesintobrandvalues-131007025915-phpapp02
Brand communications and marketing are based upon the right mix of rational and emotional brand drivers. This presentation looks at how a brand and product differ, and how we can we develop more emotionally based communications.]]>
Brand communications and marketing are based upon the right mix of rational and emotional brand drivers. This presentation looks at how a brand and product differ, and how we can we develop more emotionally based communications.]]> Mon, 07 Oct 2013 02:59:15 GMT /slideshow/translating-product-features-into-brand-values/26929752 SunilRamkali@slideshare.net(SunilRamkali) Translating product features into brand values SunilRamkali Brand communications and marketing are based upon the right mix of rational and emotional brand drivers. This presentation looks at how a brand and product differ, and how we can we develop more emotionally based communications. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/translatingproductfeaturesintobrandvalues-131007025915-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Brand communications and marketing are based upon the right mix of rational and emotional brand drivers. This presentation looks at how a brand and product differ, and how we can we develop more emotionally based communications.
Translating product features into brand values from Sunil Ramkali
]]> 1373 5 https://cdn.slidesharecdn.com/ss_thumbnails/translatingproductfeaturesintobrandvalues-131007025915-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-SunilRamkali-48x48.jpg?cb=1638949830 Originally from the UK, I now head up the Life Science Business Unit at the W Communication Agency, Malmoe, Sweden where I am responsible for the day-to-day management of our global / nordic life science communication projects, from brand strategy development to sales campaign implementation. During the last 20+ years of working in a number of pharmaceutical commercial roles, incl. sales, sales training, hospital account management, pricing strategy, global & affiliate brand management (UK, IT & DE) and market access I have developed an in-depth understanding of the rapidly evolving pharmaceutical landscape. Based upon this understanding of pharmaceutical landscape I am aware of the im... https://cdn.slidesharecdn.com/ss_thumbnails/0a0a6828-ea95-4922-abd8-53362b080b06-160712124824-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/inspire-study-bmc-2006/63948238 INSPIRE study BMC 2006 https://cdn.slidesharecdn.com/ss_thumbnails/commercialconsiderationsinearlydrugdevelopment-160308095437-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/commercial-considerations-in-early-drug-development-59248754/59248754 Commercial considerati... https://cdn.slidesharecdn.com/ss_thumbnails/696d6e29-283b-4232-b905-21ab704ee136-150206022609-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/lundbecksaphrissycrestbps/44339906 lundbeck_saphris_sycre...