ºÝºÝߣshows by User: TaraWest4 / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: TaraWest4 / Thu, 19 Oct 2017 10:56:23 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: TaraWest4 PPC HeroConf London 2017 - Tara Dee West - Reinvigorate Your Remarketing /slideshow/ppc-heroconf-london-2017-tara-dee-west-reinvigorate-your-remarketing/80978854 ppchero-tarawest-oct17-v6-171019105623
Remarketing has been around for ten years this year, and has changed so much in this time. In this presentation I'll be talking about some of the most recent changes and sharing 22 highly actionable tips and tricks to reinvigorate your search (RLSAs) and Google display Remarketing.]]>
Remarketing has been around for ten years this year, and has changed so much in this time. In this presentation I'll be talking about some of the most recent changes and sharing 22 highly actionable tips and tricks to reinvigorate your search (RLSAs) and Google display Remarketing.]]> Thu, 19 Oct 2017 10:56:23 GMT /slideshow/ppc-heroconf-london-2017-tara-dee-west-reinvigorate-your-remarketing/80978854 TaraWest4@slideshare.net(TaraWest4) PPC HeroConf London 2017 - Tara Dee West - Reinvigorate Your Remarketing TaraWest4 Remarketing has been around for ten years this year, and has changed so much in this time. In this presentation I'll be talking about some of the most recent changes and sharing 22 highly actionable tips and tricks to reinvigorate your search (RLSAs) and Google display Remarketing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ppchero-tarawest-oct17-v6-171019105623-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Remarketing has been around for ten years this year, and has changed so much in this time. In this presentation I&#39;ll be talking about some of the most recent changes and sharing 22 highly actionable tips and tricks to reinvigorate your search (RLSAs) and Google display Remarketing.
PPC HeroConf London 2017 - Tara Dee West - Reinvigorate Your Remarketing from Tara Dee West
]]> 447 4 https://cdn.slidesharecdn.com/ss_thumbnails/ppchero-tarawest-oct17-v6-171019105623-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 SMX London - May 2017 - Tara Dee West - Sequential Advertising on Facebook /slideshow/smx-london-may-2017-tara-dee-west-sequential-advertising-on-facebook/76217461 smxlondon-may2017-tarawest-facebookadssequntialadvertising-170522154923
My presentation from SMX London in May 2017 will arm you with everything you need to get started with Sequential Advertising on Facebook.]]>
My presentation from SMX London in May 2017 will arm you with everything you need to get started with Sequential Advertising on Facebook.]]> Mon, 22 May 2017 15:49:23 GMT /slideshow/smx-london-may-2017-tara-dee-west-sequential-advertising-on-facebook/76217461 TaraWest4@slideshare.net(TaraWest4) SMX London - May 2017 - Tara Dee West - Sequential Advertising on Facebook TaraWest4 My presentation from SMX London in May 2017 will arm you with everything you need to get started with Sequential Advertising on Facebook. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/smxlondon-may2017-tarawest-facebookadssequntialadvertising-170522154923-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> My presentation from SMX London in May 2017 will arm you with everything you need to get started with Sequential Advertising on Facebook.
SMX London - May 2017 - Tara Dee West - Sequential Advertising on Facebook from Tara Dee West
]]> 1405 15 https://cdn.slidesharecdn.com/ss_thumbnails/smxlondon-may2017-tarawest-facebookadssequntialadvertising-170522154923-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 BrightonSEO -Tara West - How to Use Sequential Advertising on Facebook - April 2017 /slideshow/brightonseo-tara-west-how-to-use-sequential-advertising-on-facebook-april-2017/73129570 brightonseo-tarawest-april2017-facebookads-170314115017
Want to drive more qualified traffic from Facebook, increase your conversion rate and reduce ad fatigue? Then you need to use Sequential Advertising. This presentation will explain the different approaches and considerations, and get you started with some handy hints and tips for setting these ads up.]]>
Want to drive more qualified traffic from Facebook, increase your conversion rate and reduce ad fatigue? Then you need to use Sequential Advertising. This presentation will explain the different approaches and considerations, and get you started with some handy hints and tips for setting these ads up.]]> Tue, 14 Mar 2017 11:50:17 GMT /slideshow/brightonseo-tara-west-how-to-use-sequential-advertising-on-facebook-april-2017/73129570 TaraWest4@slideshare.net(TaraWest4) BrightonSEO -Tara West - How to Use Sequential Advertising on Facebook - April 2017 TaraWest4 Want to drive more qualified traffic from Facebook, increase your conversion rate and reduce ad fatigue? Then you need to use Sequential Advertising. This presentation will explain the different approaches and considerations, and get you started with some handy hints and tips for setting these ads up. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brightonseo-tarawest-april2017-facebookads-170314115017-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Want to drive more qualified traffic from Facebook, increase your conversion rate and reduce ad fatigue? Then you need to use Sequential Advertising. This presentation will explain the different approaches and considerations, and get you started with some handy hints and tips for setting these ads up.
BrightonSEO -Tara West - How to Use Sequential Advertising on Facebook - April 2017 from Tara Dee West
]]> 4187 26 https://cdn.slidesharecdn.com/ss_thumbnails/brightonseo-tarawest-april2017-facebookads-170314115017-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Tara West - Friends of Search - Unlocking the True Potential of RLSAs With Google Analytics - #FOS17 /slideshow/tara-west-friends-of-search-unlocking-the-true-potential-of-rlsas/72140862 tarawest-friendsofsearch-unlockingthetruepotentialofrlsas-170214153232
Are you using Remarketing Lists for Seach Ads? Using them with Google Analytics can open up a whole world of opportunity. In this presentation I'll share some tactics for using RLSAs and Google Analytics, as well as some set-up instructions and tips. #FOS17]]>
Are you using Remarketing Lists for Seach Ads? Using them with Google Analytics can open up a whole world of opportunity. In this presentation I'll share some tactics for using RLSAs and Google Analytics, as well as some set-up instructions and tips. #FOS17]]> Tue, 14 Feb 2017 15:32:32 GMT /slideshow/tara-west-friends-of-search-unlocking-the-true-potential-of-rlsas/72140862 TaraWest4@slideshare.net(TaraWest4) Tara West - Friends of Search - Unlocking the True Potential of RLSAs With Google Analytics - #FOS17 TaraWest4 Are you using Remarketing Lists for Seach Ads? Using them with Google Analytics can open up a whole world of opportunity. In this presentation I'll share some tactics for using RLSAs and Google Analytics, as well as some set-up instructions and tips. #FOS17 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tarawest-friendsofsearch-unlockingthetruepotentialofrlsas-170214153232-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Are you using Remarketing Lists for Seach Ads? Using them with Google Analytics can open up a whole world of opportunity. In this presentation I&#39;ll share some tactics for using RLSAs and Google Analytics, as well as some set-up instructions and tips. #FOS17
Tara West - Friends of Search - Unlocking the True Potential of RLSAs With Google Analytics - #FOS17 from Tara Dee West
]]> 1683 3 https://cdn.slidesharecdn.com/ss_thumbnails/tarawest-friendsofsearch-unlockingthetruepotentialofrlsas-170214153232-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Sequential Advertising in Facebook - PPC Hero - Heroconf London - Tara Dee West - Oct16 /slideshow/sequential-advertising-in-facebook-ppc-hero-heroconf-london-tara-dee-west-oct16/67524414 ppchero-tarawest-oct16-v2final-161022075107
Sequential advertising is a powerful tool for generating both awareness and conversions. In this presentation, I'll share everything you need to know about sequrntial ads in Facebook, from which ad formats to use and which campain types.]]>
Sequential advertising is a powerful tool for generating both awareness and conversions. In this presentation, I'll share everything you need to know about sequrntial ads in Facebook, from which ad formats to use and which campain types.]]> Sat, 22 Oct 2016 07:51:07 GMT /slideshow/sequential-advertising-in-facebook-ppc-hero-heroconf-london-tara-dee-west-oct16/67524414 TaraWest4@slideshare.net(TaraWest4) Sequential Advertising in Facebook - PPC Hero - Heroconf London - Tara Dee West - Oct16 TaraWest4 Sequential advertising is a powerful tool for generating both awareness and conversions. In this presentation, I'll share everything you need to know about sequrntial ads in Facebook, from which ad formats to use and which campain types. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ppchero-tarawest-oct16-v2final-161022075107-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Sequential advertising is a powerful tool for generating both awareness and conversions. In this presentation, I&#39;ll share everything you need to know about sequrntial ads in Facebook, from which ad formats to use and which campain types.
Sequential Advertising in Facebook - PPC Hero - Heroconf London - Tara Dee West - Oct16 from Tara Dee West
]]> 3818 25 https://cdn.slidesharecdn.com/ss_thumbnails/ppchero-tarawest-oct16-v2final-161022075107-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 10 Tips To Take Your PPC To The Next Level /slideshow/10-tips-to-take-your-ppc-to-the-next-level/63907165 tarawest-etchsummersummit-jul16-160711114153
This presentation will arm you with 10 ways to take your PPC to the next level. It was originally presented at the Etch Summer Summit in July 2016.]]>
This presentation will arm you with 10 ways to take your PPC to the next level. It was originally presented at the Etch Summer Summit in July 2016.]]> Mon, 11 Jul 2016 11:41:53 GMT /slideshow/10-tips-to-take-your-ppc-to-the-next-level/63907165 TaraWest4@slideshare.net(TaraWest4) 10 Tips To Take Your PPC To The Next Level TaraWest4 This presentation will arm you with 10 ways to take your PPC to the next level. It was originally presented at the Etch Summer Summit in July 2016. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tarawest-etchsummersummit-jul16-160711114153-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This presentation will arm you with 10 ways to take your PPC to the next level. It was originally presented at the Etch Summer Summit in July 2016.
10 Tips To Take Your PPC To The Next Level from Tara Dee West
]]> 468 2 https://cdn.slidesharecdn.com/ss_thumbnails/tarawest-etchsummersummit-jul16-160711114153-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Tara West - SMX London 2016 - Supercharge Your RLSAs (Remarketing Lists for Search Ads) /slideshow/tara-west-smx-london-2016-supercharge-your-rlsas-remarketing-lists-for-search-ads/62037140 tarawest-smxlondon2016-superchargeyourrlsas-160515204219
See how you can use RLSAs since their integration with Google analytics created many new powerful targeting opportunities.]]>
See how you can use RLSAs since their integration with Google analytics created many new powerful targeting opportunities.]]> Sun, 15 May 2016 20:42:19 GMT /slideshow/tara-west-smx-london-2016-supercharge-your-rlsas-remarketing-lists-for-search-ads/62037140 TaraWest4@slideshare.net(TaraWest4) Tara West - SMX London 2016 - Supercharge Your RLSAs (Remarketing Lists for Search Ads) TaraWest4 See how you can use RLSAs since their integration with Google analytics created many new powerful targeting opportunities. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tarawest-smxlondon2016-superchargeyourrlsas-160515204219-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> See how you can use RLSAs since their integration with Google analytics created many new powerful targeting opportunities.
Tara West - SMX London 2016 - Supercharge Your RLSAs (Remarketing Lists for Search Ads) from Tara Dee West
]]> 1622 7 https://cdn.slidesharecdn.com/ss_thumbnails/tarawest-smxlondon2016-superchargeyourrlsas-160515204219-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 BrightonSEO - Tara West - Facebook Custom Audiences - September 2015 /slideshow/brightonseo-tara-west-facebook-custom-audiences-september-2015/52880345 brightonseo-tarawest-customaudiences-tealversion-150917082853-lva1-app6892
At BrightonSEO in Spetmber 2015, I spoke about Facebook Advertising Custom Audiences. Take a look at my presentation for strategies for using Custom Audiences and a few tips for getting the most out of them.]]>
At BrightonSEO in Spetmber 2015, I spoke about Facebook Advertising Custom Audiences. Take a look at my presentation for strategies for using Custom Audiences and a few tips for getting the most out of them.]]> Thu, 17 Sep 2015 08:28:53 GMT /slideshow/brightonseo-tara-west-facebook-custom-audiences-september-2015/52880345 TaraWest4@slideshare.net(TaraWest4) BrightonSEO - Tara West - Facebook Custom Audiences - September 2015 TaraWest4 At BrightonSEO in Spetmber 2015, I spoke about Facebook Advertising Custom Audiences. Take a look at my presentation for strategies for using Custom Audiences and a few tips for getting the most out of them. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brightonseo-tarawest-customaudiences-tealversion-150917082853-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> At BrightonSEO in Spetmber 2015, I spoke about Facebook Advertising Custom Audiences. Take a look at my presentation for strategies for using Custom Audiences and a few tips for getting the most out of them.
BrightonSEO - Tara West - Facebook Custom Audiences - September 2015 from Tara Dee West
]]> 1211 6 https://cdn.slidesharecdn.com/ss_thumbnails/brightonseo-tarawest-customaudiences-tealversion-150917082853-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-TaraWest4-48x48.jpg?cb=1554836007 I am a commercially focussed paid media specialist with ten years’ agency experience, including being accountable at a high level during my role as Head of Paid Media. Some of the brands I have had the pleasure of working with include TUI Travel, FatFace, Tesco, and most recently B&Q where I manage the paid search team. I write for industry blogs such as Wordstream, and present at conferences such as SMX London, BrightonSEO and PPC Hero's HeroConf. My skill set comprises both strategic and hands-on implementation, across paid search (PPC), paid social and display advertising. www.taradeewest.com https://cdn.slidesharecdn.com/ss_thumbnails/ppchero-tarawest-oct17-v6-171019105623-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/ppc-heroconf-london-2017-tara-dee-west-reinvigorate-your-remarketing/80978854 PPC HeroConf London 20... https://cdn.slidesharecdn.com/ss_thumbnails/smxlondon-may2017-tarawest-facebookadssequntialadvertising-170522154923-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/smx-london-may-2017-tara-dee-west-sequential-advertising-on-facebook/76217461 SMX London - May 2017 ... https://cdn.slidesharecdn.com/ss_thumbnails/brightonseo-tarawest-april2017-facebookads-170314115017-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/brightonseo-tara-west-how-to-use-sequential-advertising-on-facebook-april-2017/73129570 BrightonSEO -Tara West...