I am a commercially focussed paid media specialist with ten years’ agency experience, including being accountable at a high level during my role as Head of Paid Media. Some of the brands I have had the pleasure of working with include TUI Travel, FatFace, Tesco, and most recently B&Q where I manage the paid search team. I write for industry blogs such as Wordstream, and present at conferences such as SMX London, BrightonSEO and PPC Hero's HeroConf. My skill set comprises both strategic and hands-on implementation, across paid search (PPC), paid social and display advertising.