ºÝºÝߣshows by User: UNLincoln / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: UNLincoln / Fri, 20 May 2016 16:56:22 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: UNLincoln Spicing Up a Corporate Brand with Local Flavor /slideshow/spicing-up-a-corporate-brand-with-local-flavor/62234796 lmcleodthinktank2106blog-160520165622
Presented at Think Tank 2016 by Laura McLeod, Assistant Professor of Practice, Department of Marketing, UNL College of Business Administration As marketers, we understand global brands. We may even admire these brands¡¯ power, consistency, and reach. We also understand local brands and their ability to connect authentically with consumers. We may admire these brands for passion, connectedness, and community enrichment. So, what about a glocal brand? From Whole Foods Market Lincoln to HopCat, the self-described ¡°anti-chain chain¡± ¨C we¡¯ll talk about whether a brand can be both global and local. Together, we will attempt to find a balance between brand consistency and meaningful connection with a local market.]]>

Presented at Think Tank 2016 by Laura McLeod, Assistant Professor of Practice, Department of Marketing, UNL College of Business Administration As marketers, we understand global brands. We may even admire these brands¡¯ power, consistency, and reach. We also understand local brands and their ability to connect authentically with consumers. We may admire these brands for passion, connectedness, and community enrichment. So, what about a glocal brand? From Whole Foods Market Lincoln to HopCat, the self-described ¡°anti-chain chain¡± ¨C we¡¯ll talk about whether a brand can be both global and local. Together, we will attempt to find a balance between brand consistency and meaningful connection with a local market.]]>
Fri, 20 May 2016 16:56:22 GMT /slideshow/spicing-up-a-corporate-brand-with-local-flavor/62234796 UNLincoln@slideshare.net(UNLincoln) Spicing Up a Corporate Brand with Local Flavor UNLincoln Presented at Think Tank 2016 by Laura McLeod, Assistant Professor of Practice, Department of Marketing, UNL College of Business Administration As marketers, we understand global brands. We may even admire these brands¡¯ power, consistency, and reach. We also understand local brands and their ability to connect authentically with consumers. We may admire these brands for passion, connectedness, and community enrichment. So, what about a glocal brand? From Whole Foods Market Lincoln to HopCat, the self-described ¡°anti-chain chain¡± ¨C we¡¯ll talk about whether a brand can be both global and local. Together, we will attempt to find a balance between brand consistency and meaningful connection with a local market. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lmcleodthinktank2106blog-160520165622-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presented at Think Tank 2016 by Laura McLeod, Assistant Professor of Practice, Department of Marketing, UNL College of Business Administration As marketers, we understand global brands. We may even admire these brands¡¯ power, consistency, and reach. We also understand local brands and their ability to connect authentically with consumers. We may admire these brands for passion, connectedness, and community enrichment. So, what about a glocal brand? From Whole Foods Market Lincoln to HopCat, the self-described ¡°anti-chain chain¡± ¨C we¡¯ll talk about whether a brand can be both global and local. Together, we will attempt to find a balance between brand consistency and meaningful connection with a local market.
Spicing Up a Corporate Brand with Local Flavor from University of Nebraska¸MçCincoln
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Social Media Listening /slideshow/social-media-listening-62186826/62186826 02thinktanksocialmedialistening20160517-160519135646
Digital listening is key to understanding our audiences, mitigating risk, measuring success and overall knowing what is being said online about our brand. Tyler Thomas, UNL's social media specialist presented on the importance of digital listening and provided examples on how to implement for individual units, departments, colleges and companies. ]]>

Digital listening is key to understanding our audiences, mitigating risk, measuring success and overall knowing what is being said online about our brand. Tyler Thomas, UNL's social media specialist presented on the importance of digital listening and provided examples on how to implement for individual units, departments, colleges and companies. ]]>
Thu, 19 May 2016 13:56:46 GMT /slideshow/social-media-listening-62186826/62186826 UNLincoln@slideshare.net(UNLincoln) Social Media Listening UNLincoln Digital listening is key to understanding our audiences, mitigating risk, measuring success and overall knowing what is being said online about our brand. Tyler Thomas, UNL's social media specialist presented on the importance of digital listening and provided examples on how to implement for individual units, departments, colleges and companies. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/02thinktanksocialmedialistening20160517-160519135646-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Digital listening is key to understanding our audiences, mitigating risk, measuring success and overall knowing what is being said online about our brand. Tyler Thomas, UNL&#39;s social media specialist presented on the importance of digital listening and provided examples on how to implement for individual units, departments, colleges and companies.
Social Media Listening from University of Nebraska¸MçCincoln
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2016 UNL Student Communications Report /slideshow/2016-unl-student-communications-report/62186684 asthinktanksurveyslideshare160517-160519135346
Communication Tools, Preferences and Behaviors of UNL students surveyed in 2016 and presented to UNL communicators at Think Tank 2016 by Andy Schadwinkel, Director of Strategic Marketing Initiatives, University Communications. ]]>

Communication Tools, Preferences and Behaviors of UNL students surveyed in 2016 and presented to UNL communicators at Think Tank 2016 by Andy Schadwinkel, Director of Strategic Marketing Initiatives, University Communications. ]]>
Thu, 19 May 2016 13:53:46 GMT /slideshow/2016-unl-student-communications-report/62186684 UNLincoln@slideshare.net(UNLincoln) 2016 UNL Student Communications Report UNLincoln Communication Tools, Preferences and Behaviors of UNL students surveyed in 2016 and presented to UNL communicators at Think Tank 2016 by Andy Schadwinkel, Director of Strategic Marketing Initiatives, University Communications. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/asthinktanksurveyslideshare160517-160519135346-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Communication Tools, Preferences and Behaviors of UNL students surveyed in 2016 and presented to UNL communicators at Think Tank 2016 by Andy Schadwinkel, Director of Strategic Marketing Initiatives, University Communications.
2016 UNL Student Communications Report from University of Nebraska¸MçCincoln
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UNL Media Training /UNLincoln/unl-media-training mediatraining-aug2015-140811142610-phpapp02
Media Training overview conducted with UNL IANR Research Faculty at Nebraska Innovation Campus. Download the powerpoint presentation to view the embedded videos. ]]>

Media Training overview conducted with UNL IANR Research Faculty at Nebraska Innovation Campus. Download the powerpoint presentation to view the embedded videos. ]]>
Mon, 11 Aug 2014 14:26:10 GMT /UNLincoln/unl-media-training UNLincoln@slideshare.net(UNLincoln) UNL Media Training UNLincoln Media Training overview conducted with UNL IANR Research Faculty at Nebraska Innovation Campus. Download the powerpoint presentation to view the embedded videos. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mediatraining-aug2015-140811142610-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Media Training overview conducted with UNL IANR Research Faculty at Nebraska Innovation Campus. Download the powerpoint presentation to view the embedded videos.
UNL Media Training from University of Nebraska¸MçCincoln
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Listen Before You Write /slideshow/listen-before-you-write/35231661 asthinktanksurveypresentation140506-140528151458-phpapp02
Original research findings about the communications habits and preferences of UNL students presented by Andy Schadwinkel, UNL¡¯s Director of Strategic Marketing at Think Tank 2014 ]]>

Original research findings about the communications habits and preferences of UNL students presented by Andy Schadwinkel, UNL¡¯s Director of Strategic Marketing at Think Tank 2014 ]]>
Wed, 28 May 2014 15:14:58 GMT /slideshow/listen-before-you-write/35231661 UNLincoln@slideshare.net(UNLincoln) Listen Before You Write UNLincoln Original research findings about the communications habits and preferences of UNL students presented by Andy Schadwinkel, UNL¡¯s Director of Strategic Marketing at Think Tank 2014 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/asthinktanksurveypresentation140506-140528151458-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Original research findings about the communications habits and preferences of UNL students presented by Andy Schadwinkel, UNL¡¯s Director of Strategic Marketing at Think Tank 2014
Listen Before You Write from University of Nebraska¸MçCincoln
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Special Events Social Media /slideshow/social-media-special-events/17771154 socialmediaandspecialevents32713-130327152822-phpapp01
Tips and tricks for establishing a social media strategy around your special events. ]]>

Tips and tricks for establishing a social media strategy around your special events. ]]>
Wed, 27 Mar 2013 15:28:22 GMT /slideshow/social-media-special-events/17771154 UNLincoln@slideshare.net(UNLincoln) Special Events Social Media UNLincoln Tips and tricks for establishing a social media strategy around your special events. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialmediaandspecialevents32713-130327152822-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Tips and tricks for establishing a social media strategy around your special events.
Special Events Social Media from University of Nebraska¸MçCincoln
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Social Media Tips & Tricks /slideshow/sm-tipsand-tricks01212013/16143866 smtipsandtricks01212013-130123145922-phpapp01
Social media tips and tricks presented to UNL faculty and staff at the January Content Convergence Conference]]>

Social media tips and tricks presented to UNL faculty and staff at the January Content Convergence Conference]]>
Wed, 23 Jan 2013 14:59:22 GMT /slideshow/sm-tipsand-tricks01212013/16143866 UNLincoln@slideshare.net(UNLincoln) Social Media Tips & Tricks UNLincoln Social media tips and tricks presented to UNL faculty and staff at the January Content Convergence Conference <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/smtipsandtricks01212013-130123145922-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Social media tips and tricks presented to UNL faculty and staff at the January Content Convergence Conference
Social Media Tips & Tricks from University of Nebraska¸MçCincoln
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https://cdn.slidesharecdn.com/profile-photo-UNLincoln-48x48.jpg?cb=1523644607 A Top 50 public and Big Ten university. Home of the Huskers. www.unl.edu https://cdn.slidesharecdn.com/ss_thumbnails/lmcleodthinktank2106blog-160520165622-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/spicing-up-a-corporate-brand-with-local-flavor/62234796 Spicing Up a Corporate... https://cdn.slidesharecdn.com/ss_thumbnails/02thinktanksocialmedialistening20160517-160519135646-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/social-media-listening-62186826/62186826 Social Media Listening https://cdn.slidesharecdn.com/ss_thumbnails/asthinktanksurveyslideshare160517-160519135346-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/2016-unl-student-communications-report/62186684 2016 UNL Student Commu...