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2016 UNL Student Communications Report

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University of NebraskaLincoln
University of NebraskaLincoln

Communication Tools, Preferences and Behaviors of UNL students surveyed in 2016 and presented to UNL communicators at Think Tank 2016 by Andy Schadwinkel, Director of Strategic Marketing Initiatives, University Communications.

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2016 UNL Student Communications Report Communication Tools, Preferences and Behaviors
Which social network is used by the most students? 0 20 40 60 80 100 Other LinkedIn Tumblr Yik Yak Vine Google+ Pinterest Twitter Instagram Snapchat YouTube Facebook 2
Which social network is used by the most students? 0 20 40 60 80 100 LinkedIn Vine Google+ Pinterest Twitter Instagram Snapchat YouTube Facebook 2014 2015 2016 3
How often do students use Facebook? 4 0 10 20 30 40 50 60 70 < once a month once a month once a week a few times a week once a day > once a day 2015 2016
Most frequent Facebook activity 5 0 10 20 30 40 50 60 Posting content to timeline Doing something else Engaging in groups Reading to keep up with family Liking and/or commenting on others' posts Reading to keep up with friends 2015 2016
Facebook usage in the past 12 months 6 0 10 20 30 40 50 Increased dramatically Increased some Same Decreased some Decreased dramatically 2015 2016
How often students use Twitter 7 0 10 20 30 40 50 60 70 < Once a month Once a month Once a week A few times a week Once a day > Once a day 2015 2016
Twitter usage in the last 12 months 8 0 10 20 30 40 50 Increased dramatically Increased some Same Decreased some Decreased dramatically 2015 2016
How often students use Instagram 9 0 10 20 30 40 50 60 70 < Once a month Once a month Once a week A few times a week About once a day > Once a day 2015 2016
Instagram usage in the past 12 months 1 0 0 10 20 30 40 50 60 Increased dramatically Increased some Same Decreased some Decreased dramatically 2015 2016
How often students use Snapchat 1 1 0 20 40 60 80 100 < Once a month Once a month Once a week A few times a week About once a day > Once a day 2016
Snapchat usage in the past 12 months 1 2 0 5 10 15 20 25 30 35 Increased dramatically Increased some Same Decreased some Decreased dramatically 2016
Which UNL social channel has the most student engagement? 0 10 20 30 40 50 60 Pinterest Vine Google+ LinkedIn YouTube Snapchat Instagram Twitter Facebook 2014 2015 2016 1 3
How far in advance do you plan to attend free on-campus events? 0 10 20 30 40 50 A few weeks >1 week 1 week A few days That day 2015 2016 1 4
What prompted students to go to a recent (non-athletic) campus event? 1 5 0 20 40 60 Professor recommendation Poster/Sign Social media post Friend's invite 2014 2015 2016
What type of content are students most likely to share w/friends? 0 10 20 30 40 50 60 70 GIF Upcoming event Meme News Video Photo 1 6
What type of content are students most likely to share w/friends? 0 20 40 60 80 Upcoming Event Video News Photo 2014 2015 2016 1 7
What is students primary source of info about UNL? 0 5 10 15 20 25 On-Campus Postings & Bulletin Boards Next@Nebraska Email from UNL Senior Admin Word-of-mouth UNL Social Media 2014 2015 2016 1 8
How do students use free time during class? 0 10 20 30 40 50 60 70 Studying Texting Social Media Checking Email 1 9
How do students use free time during class? 0 20 40 60 80 Studying Texting Social Media Checking Email 2014 2015 2016 2 0
0 10 20 30 40 50 60 70 80 Twitter Facebook I do not contact college In-Person Phone Email 2015 2016 Preferred method of contacting staff at academic colleges 2 1
How soon students expect a reply when using preferred method 2 2 0 5 10 15 20 25 30 35 >3 days Immediately 2-3 days 4-6 hours 1-3 hours Same day Next day 2015 2016
A new question for this year 2 3
What are some reasons you use the UNL website? 2 4 0 10 20 30 40 50 60 70 Other Learn about faculty, programs Directory Events Bulletin Maps (find buildings, track buses)
Takeaways Listen to students, not hype. Focus on your message, then the tools. To you, theyre your audience. To them, you are an interruption. 2 5
Prepared: April 2016 Thanks to: Bureau of Sociological Research Department of Sociology University of NebraskaLincoln 2 6
Thank you, too. @aschad #UNLTT - Think Tank2 7

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2016 UNL Student Communications Report

  • 1. 2016 UNL Student Communications Report Communication Tools, Preferences and Behaviors
  • 2. Which social network is used by the most students? 0 20 40 60 80 100 Other LinkedIn Tumblr Yik Yak Vine Google+ Pinterest Twitter Instagram Snapchat YouTube Facebook 2
  • 3. Which social network is used by the most students? 0 20 40 60 80 100 LinkedIn Vine Google+ Pinterest Twitter Instagram Snapchat YouTube Facebook 2014 2015 2016 3
  • 4. How often do students use Facebook? 4 0 10 20 30 40 50 60 70 < once a month once a month once a week a few times a week once a day > once a day 2015 2016
  • 5. Most frequent Facebook activity 5 0 10 20 30 40 50 60 Posting content to timeline Doing something else Engaging in groups Reading to keep up with family Liking and/or commenting on others' posts Reading to keep up with friends 2015 2016
  • 6. Facebook usage in the past 12 months 6 0 10 20 30 40 50 Increased dramatically Increased some Same Decreased some Decreased dramatically 2015 2016
  • 7. How often students use Twitter 7 0 10 20 30 40 50 60 70 < Once a month Once a month Once a week A few times a week Once a day > Once a day 2015 2016
  • 8. Twitter usage in the last 12 months 8 0 10 20 30 40 50 Increased dramatically Increased some Same Decreased some Decreased dramatically 2015 2016
  • 9. How often students use Instagram 9 0 10 20 30 40 50 60 70 < Once a month Once a month Once a week A few times a week About once a day > Once a day 2015 2016
  • 10. Instagram usage in the past 12 months 1 0 0 10 20 30 40 50 60 Increased dramatically Increased some Same Decreased some Decreased dramatically 2015 2016
  • 11. How often students use Snapchat 1 1 0 20 40 60 80 100 < Once a month Once a month Once a week A few times a week About once a day > Once a day 2016
  • 12. Snapchat usage in the past 12 months 1 2 0 5 10 15 20 25 30 35 Increased dramatically Increased some Same Decreased some Decreased dramatically 2016
  • 13. Which UNL social channel has the most student engagement? 0 10 20 30 40 50 60 Pinterest Vine Google+ LinkedIn YouTube Snapchat Instagram Twitter Facebook 2014 2015 2016 1 3
  • 14. How far in advance do you plan to attend free on-campus events? 0 10 20 30 40 50 A few weeks >1 week 1 week A few days That day 2015 2016 1 4
  • 15. What prompted students to go to a recent (non-athletic) campus event? 1 5 0 20 40 60 Professor recommendation Poster/Sign Social media post Friend's invite 2014 2015 2016
  • 16. What type of content are students most likely to share w/friends? 0 10 20 30 40 50 60 70 GIF Upcoming event Meme News Video Photo 1 6
  • 17. What type of content are students most likely to share w/friends? 0 20 40 60 80 Upcoming Event Video News Photo 2014 2015 2016 1 7
  • 18. What is students primary source of info about UNL? 0 5 10 15 20 25 On-Campus Postings & Bulletin Boards Next@Nebraska Email from UNL Senior Admin Word-of-mouth UNL Social Media 2014 2015 2016 1 8
  • 19. How do students use free time during class? 0 10 20 30 40 50 60 70 Studying Texting Social Media Checking Email 1 9
  • 20. How do students use free time during class? 0 20 40 60 80 Studying Texting Social Media Checking Email 2014 2015 2016 2 0
  • 21. 0 10 20 30 40 50 60 70 80 Twitter Facebook I do not contact college In-Person Phone Email 2015 2016 Preferred method of contacting staff at academic colleges 2 1
  • 22. How soon students expect a reply when using preferred method 2 2 0 5 10 15 20 25 30 35 >3 days Immediately 2-3 days 4-6 hours 1-3 hours Same day Next day 2015 2016
  • 23. A new question for this year 2 3
  • 24. What are some reasons you use the UNL website? 2 4 0 10 20 30 40 50 60 70 Other Learn about faculty, programs Directory Events Bulletin Maps (find buildings, track buses)
  • 25. Takeaways Listen to students, not hype. Focus on your message, then the tools. To you, theyre your audience. To them, you are an interruption. 2 5
  • 26. Prepared: April 2016 Thanks to: Bureau of Sociological Research Department of Sociology University of NebraskaLincoln 2 6

Editor's Notes

  • #26: Communications and platforms are constantly changing. But you dont have to. Keep in mind quality wins over quantity because in the end, youre interrupting your audiences conversations. Make sure you have something important to say every single time.