ºÝºÝߣshows by User: WarcAmericas / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: WarcAmericas / Tue, 09 Apr 2019 18:55:52 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: WarcAmericas Lessons from the World's Best Campaigns 2019 /slideshow/lessons-from-the-worlds-best-campaigns/140210115 warceffective100presentationslideshare-190409185552
Get lessons from the world's most awarded campaigns and companies for creativity and effectiveness. This presentation was delivered at Creative Excellence & Effectiveness, a recent Ascential Marketing event at Anheuser-Busch. Learn more at warc.com/effective100.]]>
Get lessons from the world's most awarded campaigns and companies for creativity and effectiveness. This presentation was delivered at Creative Excellence & Effectiveness, a recent Ascential Marketing event at Anheuser-Busch. Learn more at warc.com/effective100.]]> Tue, 09 Apr 2019 18:55:52 GMT /slideshow/lessons-from-the-worlds-best-campaigns/140210115 WarcAmericas@slideshare.net(WarcAmericas) Lessons from the World's Best Campaigns 2019 WarcAmericas Get lessons from the world's most awarded campaigns and companies for creativity and effectiveness. This presentation was delivered at Creative Excellence & Effectiveness, a recent Ascential Marketing event at Anheuser-Busch. Learn more at warc.com/effective100. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/warceffective100presentationslideshare-190409185552-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Get lessons from the world&#39;s most awarded campaigns and companies for creativity and effectiveness. This presentation was delivered at Creative Excellence &amp; Effectiveness, a recent Ascential Marketing event at Anheuser-Busch. Learn more at warc.com/effective100.
Lessons from the World's Best Campaigns 2019 from WARC
]]> 430 1 https://cdn.slidesharecdn.com/ss_thumbnails/warceffective100presentationslideshare-190409185552-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 2018 Future of Strategy /WarcAmericas/2018-future-of-strategy futureofstrategyevapublic-181024161942
As the advertising industry evolves—how is strategy evolving along with it? We interviewed 550+ senior strategists around the world to get an inside look at their challenges and opportunities during a time of fierce competition. Get the sample report: http://bit.ly/2BgdzqU.]]>
As the advertising industry evolves—how is strategy evolving along with it? We interviewed 550+ senior strategists around the world to get an inside look at their challenges and opportunities during a time of fierce competition. Get the sample report: http://bit.ly/2BgdzqU.]]> Wed, 24 Oct 2018 16:19:42 GMT /WarcAmericas/2018-future-of-strategy WarcAmericas@slideshare.net(WarcAmericas) 2018 Future of Strategy WarcAmericas As the advertising industry evolves—how is strategy evolving along with it? We interviewed 550+ senior strategists around the world to get an inside look at their challenges and opportunities during a time of fierce competition. Get the sample report: http://bit.ly/2BgdzqU. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/futureofstrategyevapublic-181024161942-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> As the advertising industry evolves—how is strategy evolving along with it? We interviewed 550+ senior strategists around the world to get an inside look at their challenges and opportunities during a time of fierce competition. Get the sample report: http://bit.ly/2BgdzqU.
2018 Future of Strategy from WARC
]]> 286 3 https://cdn.slidesharecdn.com/ss_thumbnails/futureofstrategyevapublic-181024161942-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Four Themes from 2018 Cannes Lions /slideshow/four-themes-from-2018-cannes-lions/116743351 lessonsfromcannesevapublic-180926203644
Explore four themes the 2018 Cannes Lions Creative Effectiveness winners have in common. This was presented at a #WARCxCannesLions event at iHeartMedia on Sept. 27, 2018.]]>
Explore four themes the 2018 Cannes Lions Creative Effectiveness winners have in common. This was presented at a #WARCxCannesLions event at iHeartMedia on Sept. 27, 2018.]]> Wed, 26 Sep 2018 20:36:44 GMT /slideshow/four-themes-from-2018-cannes-lions/116743351 WarcAmericas@slideshare.net(WarcAmericas) Four Themes from 2018 Cannes Lions WarcAmericas Explore four themes the 2018 Cannes Lions Creative Effectiveness winners have in common. This was presented at a #WARCxCannesLions event at iHeartMedia on Sept. 27, 2018. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lessonsfromcannesevapublic-180926203644-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Explore four themes the 2018 Cannes Lions Creative Effectiveness winners have in common. This was presented at a #WARCxCannesLions event at iHeartMedia on Sept. 27, 2018.
Four Themes from 2018 Cannes Lions from WARC
]]> 184 2 https://cdn.slidesharecdn.com/ss_thumbnails/lessonsfromcannesevapublic-180926203644-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Lessons from Award-Winning Brand Purpose Campaigns /slideshow/lessons-from-awardwinning-brand-purpose-campaigns/108134900 lessonsonbrandpurposepublic-180731183016
How is brand purpose defined? What are the different views? What do effective purpose campaigns have in common? This was presented at a #WARCxACA event in Toronto on August 1, 2018.]]>
How is brand purpose defined? What are the different views? What do effective purpose campaigns have in common? This was presented at a #WARCxACA event in Toronto on August 1, 2018.]]> Tue, 31 Jul 2018 18:30:16 GMT /slideshow/lessons-from-awardwinning-brand-purpose-campaigns/108134900 WarcAmericas@slideshare.net(WarcAmericas) Lessons from Award-Winning Brand Purpose Campaigns WarcAmericas How is brand purpose defined? What are the different views? What do effective purpose campaigns have in common? This was presented at a #WARCxACA event in Toronto on August 1, 2018. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lessonsonbrandpurposepublic-180731183016-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How is brand purpose defined? What are the different views? What do effective purpose campaigns have in common? This was presented at a #WARCxACA event in Toronto on August 1, 2018.
Lessons from Award-Winning Brand Purpose Campaigns from WARC
]]> 1361 9 https://cdn.slidesharecdn.com/ss_thumbnails/lessonsonbrandpurposepublic-180731183016-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Warc Webinar: Healthcare Marketing: Finding the Nudgeables /slideshow/warc-webinar-healthcare-marketing-finding-the-nudgeables/66017986 nudgeablesabstractforwarc-160914133408
Register today: http://content.warc.com/warc-webinar-healthcare-marketing-finding-the-nudgeables Leo Burnett took on one of the biggest challenges resulting from the Affordable Care Act - how to move a diverse population towards preventative health behaviors - and applied extensive research and behavioral economics for some smart answers. Given how important the healthcare segment is to anyone in marketing, you won't want to miss these discoveries. Unlike many existing persuasion models that are predicated on providing lots of information, often scare tactics, this work focuses on: 1) peoples' attitudes and beliefs toward health and wellness, and 2) their orientation towards information processing. This fascinating research shatters some conventional beliefs, and identifies eight groups with a distinct orientation to health communications. Learn what concepts and approaches work best against each. Mark your calendar for October 4th at 11am EDT. Register for Healthcare Marketing: Finding the Nudgeables with Carol Foley, EVP Director of HumanLabâ„¢ and Denise Fedewa, EVP Director of Strategy at Leo Burnett.]]>
Register today: http://content.warc.com/warc-webinar-healthcare-marketing-finding-the-nudgeables Leo Burnett took on one of the biggest challenges resulting from the Affordable Care Act - how to move a diverse population towards preventative health behaviors - and applied extensive research and behavioral economics for some smart answers. Given how important the healthcare segment is to anyone in marketing, you won't want to miss these discoveries. Unlike many existing persuasion models that are predicated on providing lots of information, often scare tactics, this work focuses on: 1) peoples' attitudes and beliefs toward health and wellness, and 2) their orientation towards information processing. This fascinating research shatters some conventional beliefs, and identifies eight groups with a distinct orientation to health communications. Learn what concepts and approaches work best against each. Mark your calendar for October 4th at 11am EDT. Register for Healthcare Marketing: Finding the Nudgeables with Carol Foley, EVP Director of HumanLabâ„¢ and Denise Fedewa, EVP Director of Strategy at Leo Burnett.]]> Wed, 14 Sep 2016 13:34:08 GMT /slideshow/warc-webinar-healthcare-marketing-finding-the-nudgeables/66017986 WarcAmericas@slideshare.net(WarcAmericas) Warc Webinar: Healthcare Marketing: Finding the Nudgeables WarcAmericas Register today: http://content.warc.com/warc-webinar-healthcare-marketing-finding-the-nudgeables Leo Burnett took on one of the biggest challenges resulting from the Affordable Care Act - how to move a diverse population towards preventative health behaviors - and applied extensive research and behavioral economics for some smart answers. Given how important the healthcare segment is to anyone in marketing, you won't want to miss these discoveries. Unlike many existing persuasion models that are predicated on providing lots of information, often scare tactics, this work focuses on: 1) peoples' attitudes and beliefs toward health and wellness, and 2) their orientation towards information processing. This fascinating research shatters some conventional beliefs, and identifies eight groups with a distinct orientation to health communications. Learn what concepts and approaches work best against each. Mark your calendar for October 4th at 11am EDT. Register for Healthcare Marketing: Finding the Nudgeables with Carol Foley, EVP Director of HumanLabâ„¢ and Denise Fedewa, EVP Director of Strategy at Leo Burnett. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nudgeablesabstractforwarc-160914133408-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Register today: http://content.warc.com/warc-webinar-healthcare-marketing-finding-the-nudgeables Leo Burnett took on one of the biggest challenges resulting from the Affordable Care Act - how to move a diverse population towards preventative health behaviors - and applied extensive research and behavioral economics for some smart answers. Given how important the healthcare segment is to anyone in marketing, you won&#39;t want to miss these discoveries. Unlike many existing persuasion models that are predicated on providing lots of information, often scare tactics, this work focuses on: 1) peoples&#39; attitudes and beliefs toward health and wellness, and 2) their orientation towards information processing. This fascinating research shatters some conventional beliefs, and identifies eight groups with a distinct orientation to health communications. Learn what concepts and approaches work best against each. Mark your calendar for October 4th at 11am EDT. Register for Healthcare Marketing: Finding the Nudgeables with Carol Foley, EVP Director of HumanLabâ„¢ and Denise Fedewa, EVP Director of Strategy at Leo Burnett.
Warc Webinar: Healthcare Marketing: Finding the Nudgeables from WARC
]]> 422 5 https://cdn.slidesharecdn.com/ss_thumbnails/nudgeablesabstractforwarc-160914133408-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-WarcAmericas-48x48.jpg?cb=1554917132 WARC is an online service offering advertising best practice, evidence and insights from the world's leading brands. WARC helps clients grow their businesses by using proven approaches to maximize advertising effectiveness. Our clients include the world's largest advertising and media agencies, research companies, universities and advertisers. www.warc.com https://cdn.slidesharecdn.com/ss_thumbnails/warceffective100presentationslideshare-190409185552-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/lessons-from-the-worlds-best-campaigns/140210115 Lessons from the World... https://cdn.slidesharecdn.com/ss_thumbnails/futureofstrategyevapublic-181024161942-thumbnail.jpg?width=320&height=320&fit=bounds WarcAmericas/2018-future-of-strategy 2018 Future of Strategy https://cdn.slidesharecdn.com/ss_thumbnails/lessonsfromcannesevapublic-180926203644-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/four-themes-from-2018-cannes-lions/116743351 Four Themes from 2018 ...