Four Themes from 2018 Cannes Lions
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The document discusses four key themes identified by industry experts at Cannes, focusing on the importance of solutions over campaigns, the role of emotion and humor in creative strategies, the rise of microsites for engagement, and the significance of brand purpose in enhancing brand value. It highlights that creativity can influence product development rather than just campaign messaging, and that brands perceived as meaningfully different can see substantial growth. Additionally, it notes that strong campaigns can significantly increase brand value growth, particularly for those with distinct messaging.
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PART: Survey of Second-hand Business Opportunity
PART: New consuming behavior following up for the past 6 monthsDecoding Guest Journey & Impact of AI on Commercial Strategy
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Local SEO Audit Mastery: Boost Your Business Visibility & Dominate Local Search
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Unlock the secrets to dominating local search and driving real-world customers to your business with this comprehensive Local SEO Audit course! Whether youre a business owner, marketer, or SEO professional, this class provides a step-by-step framework to evaluate and optimize your local online presence.
Youll learn:
The essentials of a Local SEO Audit and why its critical for business growth
How to optimize your Google Business Profile for maximum visibility
Technical SEO best practices: mobile-friendliness, site speed, schema markup, and more
On-page SEO strategies, including local keyword optimization and location pages
Ensuring citation and NAP (Name, Address, Phone) consistency across the web
Effective review management to build trust and boost conversions
Competitor analysis techniques to uncover ranking opportunities
Actionable solutions for common local SEO pitfalls
A proven implementation roadmap to track, prioritize, and sustain your local SEO success
By the end of this class, youll have a complete audit checklist and the skills to transform your local search performancemaking your business the first choice for customers in your area.
Marketing Graphics for BTU Protocol & Bonitasoft
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These are original social media posts I created for BTU Protocol and Bonitasoft, featuring promotional graphics, event announcements, and campaign visuals.
They showcase my skills in graphic design, social media marketing, and content strategycrafted to increase engagement, drive traffic, and build brand identity. Each post was tailored for platforms like Twitter, Facebook, Instagram, and LinkedIn, with attention to visual storytelling and audience targeting.Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge ...
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Unsticking Marketing with Smart, Strategic AI Master Class - Scott Fenstermak...
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AI Marketing Master Class - Susan Westwater, Scot Westwater
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Ad
Four Themes from 2018 Cannes Lions
- 1. Four Themes from Cannes Eva Kasten, President, WARC Americas
- 2. Seeing what you can take back which can help you develop better work. If you can show what other people did and the results it createdit really helps, both for inspiration and in terms of selling in ideas. Fernando Machado, Global CMO Burger King, Creative Effectiveness Lions President 2018
- 3. Four Themes Solutions, not campaigns Use of emotion and humor in creative strategy The growing need for online conversion Purpose with PR
- 4. #1: Solutions, not campaigns It should be no surprise that campaigns featuring new product benefits will drive sales. What is surprising is how problems drove product developmentnot just campaign messaging. The demonstrated creativity in a wider context.
- 5. Savlon: Healthy Hands Chalk Sticks
- 7. #2: Creative strategy Emotion and humour key drivers Shortlist 2018 vs. 2017
- 10. #3: Increase in use of microsites and websites Shortlist 2018 vs. entrants 2018
- 11. #4: Purpose with PR Brand value increases the more brands are perceived as meaningfully different. Strong campaigns can double that value growth. Meaningfully different brands with weaker advertising can grow value by avg 82%, 4x the performance compared to brands whose advertising was strong, but leveraging a less meaningful proposition (avg 21%). Source: Research by BrandZ
- 12. Inside the Jury Room Fernando Machado Burger King Brent Nelsen Leo Burnett Phil Thomas Ascential