�ݺ�ߣshows by User: Wave7

�ݺ�ߣshows by User: Wave7 / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: Wave7 / Wed, 26 Nov 2014 11:14:19 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: Wave7 Wave 8 - The Language of Content | UM | Global Social Media Tracker /slideshow/wave-8-the-language-of-content-um-global-social-media-tracker/42057047 wave8-launchpresentation-141126111419-conversion-gate02
In 2006 UM embarked on a ground-breaking project called Wave, designed to measure the scale and impact of social media across the globe. Since then, the project has grown and developed and now surveys over 50,000 people annually in more than 70 countries around the world. What has emerged is not just a story of unprecedented growth, but also one of social evolution. Wave 8 - The Language of Content not only identifies the type of content that people love, but also shows that it is at its most powerful when it becomes a valued social commodity. With Wave 8, we will demonstrate that the understanding of this power is the key to creating powerful content that motivates people to share. Find out more http://wave.umww.com/]]>
In 2006 UM embarked on a ground-breaking project called Wave, designed to measure the scale and impact of social media across the globe. Since then, the project has grown and developed and now surveys over 50,000 people annually in more than 70 countries around the world. What has emerged is not just a story of unprecedented growth, but also one of social evolution. Wave 8 - The Language of Content not only identifies the type of content that people love, but also shows that it is at its most powerful when it becomes a valued social commodity. With Wave 8, we will demonstrate that the understanding of this power is the key to creating powerful content that motivates people to share. Find out more http://wave.umww.com/]]> Wed, 26 Nov 2014 11:14:19 GMT /slideshow/wave-8-the-language-of-content-um-global-social-media-tracker/42057047 Wave7@slideshare.net(Wave7) Wave 8 - The Language of Content | UM | Global Social Media Tracker Wave7 In 2006 UM embarked on a ground-breaking project called Wave, designed to measure the scale and impact of social media across the globe. Since then, the project has grown and developed and now surveys over 50,000 people annually in more than 70 countries around the world. What has emerged is not just a story of unprecedented growth, but also one of social evolution. Wave 8 - The Language of Content not only identifies the type of content that people love, but also shows that it is at its most powerful when it becomes a valued social commodity. With Wave 8, we will demonstrate that the understanding of this power is the key to creating powerful content that motivates people to share. Find out more http://wave.umww.com/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wave8-launchpresentation-141126111419-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /> In 2006 UM embarked on a ground-breaking project called Wave, designed to measure the scale and impact of social media across the globe. Since then, the project has grown and developed and now surveys over 50,000 people annually in more than 70 countries around the world. What has emerged is not just a story of unprecedented growth, but also one of social evolution. Wave 8 - The Language of Content not only identifies the type of content that people love, but also shows that it is at its most powerful when it becomes a valued social commodity. With Wave 8, we will demonstrate that the understanding of this power is the key to creating powerful content that motivates people to share. Find out more http://wave.umww.com/

Wave 8 - The Language of Content | UM | Global Social Media Tracker from UM Wave

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0 Wave 1 - Web 2.0 The Global Impact | UM | Social Media Tracker /slideshow/wave-1-web-20-the-global-impact-um-social-media-tracker/39141210 wave1-web2-140916060701-phpapp02
Wave 1 - Web 2.0 The Global Impact, demonstrated that social media was living up to the hype, there was a large and active community communicating online. Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7]]>
Wave 1 - Web 2.0 The Global Impact, demonstrated that social media was living up to the hype, there was a large and active community communicating online. Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7]]> Tue, 16 Sep 2014 06:07:01 GMT /slideshow/wave-1-web-20-the-global-impact-um-social-media-tracker/39141210 Wave7@slideshare.net(Wave7) Wave 1 - Web 2.0 The Global Impact | UM | Social Media Tracker Wave7 Wave 1 - Web 2.0 The Global Impact, demonstrated that social media was living up to the hype, there was a large and active community communicating online. Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wave1-web2-140916060701-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Wave 1 - Web 2.0 The Global Impact, demonstrated that social media was living up to the hype, there was a large and active community communicating online. Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7

Wave 1 - Web 2.0 The Global Impact | UM | Social Media Tracker from UM Wave

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0 Wave 2 - Mobility | UM | Social Media Tracker /slideshow/wave-2-mobility-um-social-media-tracker/39141147 wave2-mobility-140916060507-phpapp02
Wave 2 - Mobility showed how social media moved from being a text-based medium of bloggers and posters to a fully audio visual one full of content creators and sharers. Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7]]>
Wave 2 - Mobility showed how social media moved from being a text-based medium of bloggers and posters to a fully audio visual one full of content creators and sharers. Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7]]> Tue, 16 Sep 2014 06:05:07 GMT /slideshow/wave-2-mobility-um-social-media-tracker/39141147 Wave7@slideshare.net(Wave7) Wave 2 - Mobility | UM | Social Media Tracker Wave7 Wave 2 - Mobility showed how social media moved from being a text-based medium of bloggers and posters to a fully audio visual one full of content creators and sharers. Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wave2-mobility-140916060507-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Wave 2 - Mobility showed how social media moved from being a text-based medium of bloggers and posters to a fully audio visual one full of content creators and sharers. Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7

Wave 2 - Mobility | UM | Social Media Tracker from UM Wave

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0 Wave 3 - When Did We Start Trusting Strangers | UM | Social Media Tracker /slideshow/wave-3-when-did-we-start-trusting-strangers-um-social-media-tracker/39137762 wave3whendidwestarttrustingstrangers-140916043315-phpapp01
Wave 3 - When did we Start Trusting Strangers charted the democratisation of influence, how social media was driving greater means and opportunity for consumers to influence their peers. Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7]]>
Wave 3 - When did we Start Trusting Strangers charted the democratisation of influence, how social media was driving greater means and opportunity for consumers to influence their peers. Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7]]> Tue, 16 Sep 2014 04:33:15 GMT /slideshow/wave-3-when-did-we-start-trusting-strangers-um-social-media-tracker/39137762 Wave7@slideshare.net(Wave7) Wave 3 - When Did We Start Trusting Strangers | UM | Social Media Tracker Wave7 Wave 3 - When did we Start Trusting Strangers charted the democratisation of influence, how social media was driving greater means and opportunity for consumers to influence their peers. Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wave3whendidwestarttrustingstrangers-140916043315-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Wave 3 - When did we Start Trusting Strangers charted the democratisation of influence, how social media was driving greater means and opportunity for consumers to influence their peers. Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7

Wave 3 - When Did We Start Trusting Strangers | UM | Social Media Tracker from UM Wave

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0 Wave 4 - Power to the People | UM | Social Media Tracker /slideshow/wave-4-power-to-the-people-um-social-media-tracker/39090326 wave4-powertothepeoplesocialmediatracker-140915044345-phpapp01
Wave 4 - Power to the People (2009), examined the reasons behind the huge growth in social media by understanding the motivations to use different social media platforms. Showing that consumers engage with a platform because it meets specific consumer needs and all platforms meet these needs differently. Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7 ]]>
Wave 4 - Power to the People (2009), examined the reasons behind the huge growth in social media by understanding the motivations to use different social media platforms. Showing that consumers engage with a platform because it meets specific consumer needs and all platforms meet these needs differently. Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7 ]]> Mon, 15 Sep 2014 04:43:44 GMT /slideshow/wave-4-power-to-the-people-um-social-media-tracker/39090326 Wave7@slideshare.net(Wave7) Wave 4 - Power to the People | UM | Social Media Tracker Wave7 Wave 4 - Power to the People (2009), examined the reasons behind the huge growth in social media by understanding the motivations to use different social media platforms. Showing that consumers engage with a platform because it meets specific consumer needs and all platforms meet these needs differently. Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wave4-powertothepeoplesocialmediatracker-140915044345-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Wave 4 - Power to the People (2009), examined the reasons behind the huge growth in social media by understanding the motivations to use different social media platforms. Showing that consumers engage with a platform because it meets specific consumer needs and all platforms meet these needs differently. Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7

Wave 4 - Power to the People | UM | Social Media Tracker from UM Wave

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0 Wave 5 - The Socialisation of Brands | UM | Social Media Tracker /Wave7/wave-5-the-socialisation-of-brands-um-2010 wave5-thesocialisationofbrands-140915043502-phpapp02
Wave 5 - the socialisation of brands, told us that there was huge demand for social interaction with brands. However, the nature and depth of this interaction varied wildly from person to person and category to category. But those brands that could create the right experience benefitted enormously, driving brand loyalty, endorsement and sales. Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7 ]]>
Wave 5 - the socialisation of brands, told us that there was huge demand for social interaction with brands. However, the nature and depth of this interaction varied wildly from person to person and category to category. But those brands that could create the right experience benefitted enormously, driving brand loyalty, endorsement and sales. Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7 ]]> Mon, 15 Sep 2014 04:35:02 GMT /Wave7/wave-5-the-socialisation-of-brands-um-2010 Wave7@slideshare.net(Wave7) Wave 5 - The Socialisation of Brands | UM | Social Media Tracker Wave7 Wave 5 - the socialisation of brands, told us that there was huge demand for social interaction with brands. However, the nature and depth of this interaction varied wildly from person to person and category to category. But those brands that could create the right experience benefitted enormously, driving brand loyalty, endorsement and sales. Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wave5-thesocialisationofbrands-140915043502-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Wave 5 - the socialisation of brands, told us that there was huge demand for social interaction with brands. However, the nature and depth of this interaction varied wildly from person to person and category to category. But those brands that could create the right experience benefitted enormously, driving brand loyalty, endorsement and sales. Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7

Wave 5 - The Socialisation of Brands | UM | Social Media Tracker from UM Wave

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0 Wave 6 - The Business of Social | UM | Social Media Tracker /slideshow/wave-6-the-business-of-social-um/38972337 wave6-thebusinessofsocial-140911085136-phpapp02
Wave 6 - the business of social, shows how meeting different consumer needs delivers different outcomes for brands. For example some will create loyalty whilst others are better at driving sales. Therefore, actually knowing where consumer and brand objective meet is the key to the long-term success of social strategy. Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7 ]]>
Wave 6 - the business of social, shows how meeting different consumer needs delivers different outcomes for brands. For example some will create loyalty whilst others are better at driving sales. Therefore, actually knowing where consumer and brand objective meet is the key to the long-term success of social strategy. Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7 ]]> Thu, 11 Sep 2014 08:51:36 GMT /slideshow/wave-6-the-business-of-social-um/38972337 Wave7@slideshare.net(Wave7) Wave 6 - The Business of Social | UM | Social Media Tracker Wave7 Wave 6 - the business of social, shows how meeting different consumer needs delivers different outcomes for brands. For example some will create loyalty whilst others are better at driving sales. Therefore, actually knowing where consumer and brand objective meet is the key to the long-term success of social strategy. Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wave6-thebusinessofsocial-140911085136-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Wave 6 - the business of social, shows how meeting different consumer needs delivers different outcomes for brands. For example some will create loyalty whilst others are better at driving sales. Therefore, actually knowing where consumer and brand objective meet is the key to the long-term success of social strategy. Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7

Wave 6 - The Business of Social | UM | Social Media Tracker from UM Wave

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0 Wave 7 - Cracking the Social Code /slideshow/wave-7-cracking-the-social-code-36102824/36102824 wave7-crackingthesocialcode-140620050759-phpapp01
Even the most superficial social interaction online is driven by a consumer need. Wave’s seven years of analysing social behaviour online has revealed the 5 key needs underpinning them all: Relationship, Diversion, Progression. Recognition and Learning. Wave has also shown us that meeting these needs can play a key part in building brands and driving sales. For example, Diversion is the need state that drives Desirability for brands. 40% of people who want entertaining experiences from brands say that these experiences make the brand more desirable. Whereas to drive sales a combination of Recognition and Learning is powerful. Educating people about your product whilst at the same time listening to their needs makes consumers far more likely to buy. Wave is the world’s largest and longest running social media study. Covering 65 countries with Wave 7, it represents the views, needs and behaviors of more than a billion of the world’s most influential internet & social media users. For more information, visit the Wave website: http://wave.umww.com/]]>
Even the most superficial social interaction online is driven by a consumer need. Wave’s seven years of analysing social behaviour online has revealed the 5 key needs underpinning them all: Relationship, Diversion, Progression. Recognition and Learning. Wave has also shown us that meeting these needs can play a key part in building brands and driving sales. For example, Diversion is the need state that drives Desirability for brands. 40% of people who want entertaining experiences from brands say that these experiences make the brand more desirable. Whereas to drive sales a combination of Recognition and Learning is powerful. Educating people about your product whilst at the same time listening to their needs makes consumers far more likely to buy. Wave is the world’s largest and longest running social media study. Covering 65 countries with Wave 7, it represents the views, needs and behaviors of more than a billion of the world’s most influential internet & social media users. For more information, visit the Wave website: http://wave.umww.com/]]> Fri, 20 Jun 2014 05:07:59 GMT /slideshow/wave-7-cracking-the-social-code-36102824/36102824 Wave7@slideshare.net(Wave7) Wave 7 - Cracking the Social Code Wave7 Even the most superficial social interaction online is driven by a consumer need. Wave’s seven years of analysing social behaviour online has revealed the 5 key needs underpinning them all: Relationship, Diversion, Progression. Recognition and Learning. Wave has also shown us that meeting these needs can play a key part in building brands and driving sales. For example, Diversion is the need state that drives Desirability for brands. 40% of people who want entertaining experiences from brands say that these experiences make the brand more desirable. Whereas to drive sales a combination of Recognition and Learning is powerful. Educating people about your product whilst at the same time listening to their needs makes consumers far more likely to buy. Wave is the world’s largest and longest running social media study. Covering 65 countries with Wave 7, it represents the views, needs and behaviors of more than a billion of the world’s most influential internet & social media users. For more information, visit the Wave website: http://wave.umww.com/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wave7-crackingthesocialcode-140620050759-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Even the most superficial social interaction online is driven by a consumer need. Wave’s seven years of analysing social behaviour online has revealed the 5 key needs underpinning them all: Relationship, Diversion, Progression. Recognition and Learning. Wave has also shown us that meeting these needs can play a key part in building brands and driving sales. For example, Diversion is the need state that drives Desirability for brands. 40% of people who want entertaining experiences from brands say that these experiences make the brand more desirable. Whereas to drive sales a combination of Recognition and Learning is powerful. Educating people about your product whilst at the same time listening to their needs makes consumers far more likely to buy. Wave is the world’s largest and longest running social media study. Covering 65 countries with Wave 7, it represents the views, needs and behaviors of more than a billion of the world’s most influential internet & social media users. For more information, visit the Wave website: http://wave.umww.com/

Wave 7 - Cracking the Social Code from UM Wave

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0 https://cdn.slidesharecdn.com/profile-photo-Wave7-48x48.jpg?cb=1523446720 UM embarked on the Wave project back in 2006 to measure the scale & impact of social media across the globe. Eight years on, it is now the largest and longest-running social media tracker in the world. Over the course of this project Wave has taught us that this is not just a story of unprecedented growth but also one of social evolution. Therefore, with each Wave we strive to widen & deepen our understanding of social media & bring the insight that will help brands navigate successfully. Wave 8 - The Language of Content demonstrates that understanding the power of content as a ‘social commodity’ that people want to share is key to creating more powerful social strategies. wave.umww.com/ https://cdn.slidesharecdn.com/ss_thumbnails/wave8-launchpresentation-141126111419-conversion-gate02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/wave-8-the-language-of-content-um-global-social-media-tracker/42057047 Wave 8 - The Language ... https://cdn.slidesharecdn.com/ss_thumbnails/wave1-web2-140916060701-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/wave-1-web-20-the-global-impact-um-social-media-tracker/39141210 Wave 1 - Web 2.0 The G... https://cdn.slidesharecdn.com/ss_thumbnails/wave2-mobility-140916060507-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/wave-2-mobility-um-social-media-tracker/39141147 Wave 2 - Mobility | U...