�ݺ�ߣshows by User: We_are

�ݺ�ߣshows by User: We_are_BAM / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: We_are_BAM / Thu, 12 Dec 2019 11:07:24 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: We_are_BAM Jacco ter Schegget - Publicis Groupe /slideshow/jacco-ter-schegget-publicis-groupe/204898195 jaccoterschegget-fromconfuciustoalibaba-191212110724
From Confucius to Tencent and Alibaba; what can we learn from how the Chinese build their brands? After 5 years in Asia, Jacco ter Schegget will be talking about what we can learn from Chinese brands. Building brands work a bit different in the East, it is all about speed, aggression and digital first. What learnings can we take home and apply to the way we are building our brands here in Belgium and Europe? Presentation given during the BAM Marketing Congress on 6 December 2019 in Brussels Expo]]>
From Confucius to Tencent and Alibaba; what can we learn from how the Chinese build their brands? After 5 years in Asia, Jacco ter Schegget will be talking about what we can learn from Chinese brands. Building brands work a bit different in the East, it is all about speed, aggression and digital first. What learnings can we take home and apply to the way we are building our brands here in Belgium and Europe? Presentation given during the BAM Marketing Congress on 6 December 2019 in Brussels Expo]]> Thu, 12 Dec 2019 11:07:24 GMT /slideshow/jacco-ter-schegget-publicis-groupe/204898195 We_are_BAM@slideshare.net(We_are_BAM) Jacco ter Schegget - Publicis Groupe We_are_BAM From Confucius to Tencent and Alibaba; what can we learn from how the Chinese build their brands? After 5 years in Asia, Jacco ter Schegget will be talking about what we can learn from Chinese brands. Building brands work a bit different in the East, it is all about speed, aggression and digital first. What learnings can we take home and apply to the way we are building our brands here in Belgium and Europe? Presentation given during the BAM Marketing Congress on 6 December 2019 in Brussels Expo <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/jaccoterschegget-fromconfuciustoalibaba-191212110724-thumbnail.jpg?width=120&height=120&fit=bounds" /> From Confucius to Tencent and Alibaba; what can we learn from how the Chinese build their brands? After 5 years in Asia, Jacco ter Schegget will be talking about what we can learn from Chinese brands. Building brands work a bit different in the East, it is all about speed, aggression and digital first. What learnings can we take home and apply to the way we are building our brands here in Belgium and Europe? Presentation given during the BAM Marketing Congress on 6 December 2019 in Brussels Expo

Jacco ter Schegget - Publicis Groupe from BAM - Belgian Association of Marketing

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0 Elke Van Hoof - Superior Health Council Belgium /slideshow/elke-van-hoof-please-do-fire-your-cho/204078435 elkevanhoof-pleasedofireyourcho-191210144300
Today organizations are on a quest to have the happiest workforce possible. In their search for the holy grail, they find fruit, yoga, laughing workshops, teambuilding, … Awards are giving to the most happy company! But are these sustainable solutions for wellbeing at work? During her talk, Elke Van Hoof will present an overview of the current societal challenges with their impact on our labor force. Myths will be challenged and alternative solutions introduced. Prepare for an interactive, inspirational and activating speech. Presentation of Elke Van Hoof - Please do fire your Chief Happiness Officer given during the BAM Marketing Congress on 6 December 2019 in Brussels Expo.]]>
Today organizations are on a quest to have the happiest workforce possible. In their search for the holy grail, they find fruit, yoga, laughing workshops, teambuilding, … Awards are giving to the most happy company! But are these sustainable solutions for wellbeing at work? During her talk, Elke Van Hoof will present an overview of the current societal challenges with their impact on our labor force. Myths will be challenged and alternative solutions introduced. Prepare for an interactive, inspirational and activating speech. Presentation of Elke Van Hoof - Please do fire your Chief Happiness Officer given during the BAM Marketing Congress on 6 December 2019 in Brussels Expo.]]> Tue, 10 Dec 2019 14:42:59 GMT /slideshow/elke-van-hoof-please-do-fire-your-cho/204078435 We_are_BAM@slideshare.net(We_are_BAM) Elke Van Hoof - Superior Health Council Belgium We_are_BAM Today organizations are on a quest to have the happiest workforce possible. In their search for the holy grail, they find fruit, yoga, laughing workshops, teambuilding, … Awards are giving to the most happy company! But are these sustainable solutions for wellbeing at work? During her talk, Elke Van Hoof will present an overview of the current societal challenges with their impact on our labor force. Myths will be challenged and alternative solutions introduced. Prepare for an interactive, inspirational and activating speech. Presentation of Elke Van Hoof - Please do fire your Chief Happiness Officer given during the BAM Marketing Congress on 6 December 2019 in Brussels Expo. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/elkevanhoof-pleasedofireyourcho-191210144300-thumbnail.jpg?width=120&height=120&fit=bounds" /> Today organizations are on a quest to have the happiest workforce possible. In their search for the holy grail, they find fruit, yoga, laughing workshops, teambuilding, … Awards are giving to the most happy company! But are these sustainable solutions for wellbeing at work? During her talk, Elke Van Hoof will present an overview of the current societal challenges with their impact on our labor force. Myths will be challenged and alternative solutions introduced. Prepare for an interactive, inspirational and activating speech. Presentation of Elke Van Hoof - Please do fire your Chief Happiness Officer given during the BAM Marketing Congress on 6 December 2019 in Brussels Expo.

Elke Van Hoof - Superior Health Council Belgium from BAM - Belgian Association of Marketing

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0 Mark Melling - Verizon Media: Age of Humans /We_are_BAM/mark-melling-verizon-media-age-of-humans markmelling5g06-191204130516
By the end of 2019, 5G commercial networks will be widespread the world over. Join Mark Melling, Head of RYOT EMEA, the Oscar-nominated studio specialising in virtual and augmented reality, as he discusses 5G’s promise of a new generation of connectivity and the technological evolutions that will shift how human beings shift how we live, work, play. Mark will discuss how this revolutionary tech will impact the advertising world, and favour the brave. Presentation given during the BAM Marketing Congress on 6 December 2019 in Brussels Expo]]>
By the end of 2019, 5G commercial networks will be widespread the world over. Join Mark Melling, Head of RYOT EMEA, the Oscar-nominated studio specialising in virtual and augmented reality, as he discusses 5G’s promise of a new generation of connectivity and the technological evolutions that will shift how human beings shift how we live, work, play. Mark will discuss how this revolutionary tech will impact the advertising world, and favour the brave. Presentation given during the BAM Marketing Congress on 6 December 2019 in Brussels Expo]]> Wed, 04 Dec 2019 13:05:15 GMT /We_are_BAM/mark-melling-verizon-media-age-of-humans We_are_BAM@slideshare.net(We_are_BAM) Mark Melling - Verizon Media: Age of Humans We_are_BAM By the end of 2019, 5G commercial networks will be widespread the world over. Join Mark Melling, Head of RYOT EMEA, the Oscar-nominated studio specialising in virtual and augmented reality, as he discusses 5G’s promise of a new generation of connectivity and the technological evolutions that will shift how human beings shift how we live, work, play. Mark will discuss how this revolutionary tech will impact the advertising world, and favour the brave. Presentation given during the BAM Marketing Congress on 6 December 2019 in Brussels Expo <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/markmelling5g06-191204130516-thumbnail.jpg?width=120&height=120&fit=bounds" /> By the end of 2019, 5G commercial networks will be widespread the world over. Join Mark Melling, Head of RYOT EMEA, the Oscar-nominated studio specialising in virtual and augmented reality, as he discusses 5G’s promise of a new generation of connectivity and the technological evolutions that will shift how human beings shift how we live, work, play. Mark will discuss how this revolutionary tech will impact the advertising world, and favour the brave. Presentation given during the BAM Marketing Congress on 6 December 2019 in Brussels Expo

Mark Melling - Verizon Media: Age of Humans from BAM - Belgian Association of Marketing

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0 Lars Sudmann: Innovation that sticks /slideshow/lars-sudmann-innovation-that-sticks/201402258 2019126innovationthatsticksshortv1-191204125157
Presentation during the BAM Marketing Congress on 6 December 2019 in Brussels Expo. The world has changed and will continue to do so: it is volatile and complex, the speed of innovation is fast-paced. But how do teams best tackle disruption and how can marketing and communications embrace innovation and enable itself and the organization to be truly innovative? In this highly engaging and interactive keynote session we will jointly explore key areas and best practices of innovation, including tools and strategies that can be applied the next day. All participants will create interactively a roadmap for their innovation journey.]]>
Presentation during the BAM Marketing Congress on 6 December 2019 in Brussels Expo. The world has changed and will continue to do so: it is volatile and complex, the speed of innovation is fast-paced. But how do teams best tackle disruption and how can marketing and communications embrace innovation and enable itself and the organization to be truly innovative? In this highly engaging and interactive keynote session we will jointly explore key areas and best practices of innovation, including tools and strategies that can be applied the next day. All participants will create interactively a roadmap for their innovation journey.]]> Wed, 04 Dec 2019 12:51:57 GMT /slideshow/lars-sudmann-innovation-that-sticks/201402258 We_are_BAM@slideshare.net(We_are_BAM) Lars Sudmann: Innovation that sticks We_are_BAM Presentation during the BAM Marketing Congress on 6 December 2019 in Brussels Expo. The world has changed and will continue to do so: it is volatile and complex, the speed of innovation is fast-paced. But how do teams best tackle disruption and how can marketing and communications embrace innovation and enable itself and the organization to be truly innovative? In this highly engaging and interactive keynote session we will jointly explore key areas and best practices of innovation, including tools and strategies that can be applied the next day. All participants will create interactively a roadmap for their innovation journey. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2019126innovationthatsticksshortv1-191204125157-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation during the BAM Marketing Congress on 6 December 2019 in Brussels Expo. The world has changed and will continue to do so: it is volatile and complex, the speed of innovation is fast-paced. But how do teams best tackle disruption and how can marketing and communications embrace innovation and enable itself and the organization to be truly innovative? In this highly engaging and interactive keynote session we will jointly explore key areas and best practices of innovation, including tools and strategies that can be applied the next day. All participants will create interactively a roadmap for their innovation journey.

Lars Sudmann: Innovation that sticks from BAM - Belgian Association of Marketing

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0 BAM Marketing Congress 2019 /slideshow/bam-marketing-congress-2019-201394992/201394992 visualbarbara-191204122526
38th edition of the Marketing Congress, organised by the Belgian Association of Marketing on 5 & 6 December 2019 in Brussels Expo. Format with more than 50 speakers on 4 stages.]]>
38th edition of the Marketing Congress, organised by the Belgian Association of Marketing on 5 & 6 December 2019 in Brussels Expo. Format with more than 50 speakers on 4 stages.]]> Wed, 04 Dec 2019 12:25:26 GMT /slideshow/bam-marketing-congress-2019-201394992/201394992 We_are_BAM@slideshare.net(We_are_BAM) BAM Marketing Congress 2019 We_are_BAM 38th edition of the Marketing Congress, organised by the Belgian Association of Marketing on 5 & 6 December 2019 in Brussels Expo. Format with more than 50 speakers on 4 stages. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/visualbarbara-191204122526-thumbnail.jpg?width=120&height=120&fit=bounds" /> 38th edition of the Marketing Congress, organised by the Belgian Association of Marketing on 5 & 6 December 2019 in Brussels Expo. Format with more than 50 speakers on 4 stages.

BAM Marketing Congress 2019 from BAM - Belgian Association of Marketing

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0 Ann Maes - FLRSH: Army of Friends /slideshow/ann-maes-flrsh-army-of-friends/201386712 armyoffriendsbamannmaesfinal-191204114606
Presentation during the BAM Marketing Congress on 5 December 2019 in Brussels Expo. “People don’t trust brands - they believe what people they trust say about them.” Even if this statement makes you cringe, there’s some serious truth to it. How to get on the radar of ‘people our clients trust’? An army of friends helps you to crack that nut. It is not ‘another influencer’ program. It is not a client activation program either. An army of friends activates all those that share your purpose – and help you to flourish.]]>
Presentation during the BAM Marketing Congress on 5 December 2019 in Brussels Expo. “People don’t trust brands - they believe what people they trust say about them.” Even if this statement makes you cringe, there’s some serious truth to it. How to get on the radar of ‘people our clients trust’? An army of friends helps you to crack that nut. It is not ‘another influencer’ program. It is not a client activation program either. An army of friends activates all those that share your purpose – and help you to flourish.]]> Wed, 04 Dec 2019 11:46:06 GMT /slideshow/ann-maes-flrsh-army-of-friends/201386712 We_are_BAM@slideshare.net(We_are_BAM) Ann Maes - FLRSH: Army of Friends We_are_BAM Presentation during the BAM Marketing Congress on 5 December 2019 in Brussels Expo. “People don’t trust brands - they believe what people they trust say about them.” Even if this statement makes you cringe, there’s some serious truth to it. How to get on the radar of ‘people our clients trust’? An army of friends helps you to crack that nut. It is not ‘another influencer’ program. It is not a client activation program either. An army of friends activates all those that share your purpose – and help you to flourish. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/armyoffriendsbamannmaesfinal-191204114606-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation during the BAM Marketing Congress on 5 December 2019 in Brussels Expo. “People don’t trust brands - they believe what people they trust say about them.” Even if this statement makes you cringe, there’s some serious truth to it. How to get on the radar of ‘people our clients trust’? An army of friends helps you to crack that nut. It is not ‘another influencer’ program. It is not a client activation program either. An army of friends activates all those that share your purpose – and help you to flourish.

Ann Maes - FLRSH: Army of Friends from BAM - Belgian Association of Marketing

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0 Chris Burggraeve: Meaningful Marketing Miracle$ in the new Galactic Age /slideshow/chris-burggraeve-meaningful-marketing-miracle-in-the-new-galactic-age/201386212 vicomtebamdec52019final-191204114321
Presentation during the BAM Marketing Congress on 5 December 2019 in Brussels Expo. Marketing Miracle$, with a “$” sign at the end, only happen when the CEO, CFO, boards and investors start to understand why Marketing is so much more than pretty pictures and Silicon snake oil. Summarizing his recently launched book: ”MARKETING is FINANCE is BUSINESS” in 4 key stages, you will discover the rocket science behind the creation of meaningful marketing miracle$ in the galactic age upon us. First, Chris will inspire us to -literally- look up to the sky and challenge our current global/local mindsets. Second, he will urge us to better appreciate the last 50 years of marketing and finance insight. Third, he will share his proven “8 fundamentals” model to address the marketing challenges of the next 50 years. Last but not least, he will show you Alpha M, the world’s first marketing capability rating model. Like a Michelin or Moody’s for Marketers, come learn how to "speak better Wall Street”!]]>
Presentation during the BAM Marketing Congress on 5 December 2019 in Brussels Expo. Marketing Miracle$, with a “$” sign at the end, only happen when the CEO, CFO, boards and investors start to understand why Marketing is so much more than pretty pictures and Silicon snake oil. Summarizing his recently launched book: ”MARKETING is FINANCE is BUSINESS” in 4 key stages, you will discover the rocket science behind the creation of meaningful marketing miracle$ in the galactic age upon us. First, Chris will inspire us to -literally- look up to the sky and challenge our current global/local mindsets. Second, he will urge us to better appreciate the last 50 years of marketing and finance insight. Third, he will share his proven “8 fundamentals” model to address the marketing challenges of the next 50 years. Last but not least, he will show you Alpha M, the world’s first marketing capability rating model. Like a Michelin or Moody’s for Marketers, come learn how to "speak better Wall Street”!]]> Wed, 04 Dec 2019 11:43:21 GMT /slideshow/chris-burggraeve-meaningful-marketing-miracle-in-the-new-galactic-age/201386212 We_are_BAM@slideshare.net(We_are_BAM) Chris Burggraeve: Meaningful Marketing Miracle$ in the new Galactic Age We_are_BAM Presentation during the BAM Marketing Congress on 5 December 2019 in Brussels Expo. Marketing Miracle$, with a “$” sign at the end, only happen when the CEO, CFO, boards and investors start to understand why Marketing is so much more than pretty pictures and Silicon snake oil. Summarizing his recently launched book: ”MARKETING is FINANCE is BUSINESS” in 4 key stages, you will discover the rocket science behind the creation of meaningful marketing miracle$ in the galactic age upon us. First, Chris will inspire us to -literally- look up to the sky and challenge our current global/local mindsets. Second, he will urge us to better appreciate the last 50 years of marketing and finance insight. Third, he will share his proven “8 fundamentals” model to address the marketing challenges of the next 50 years. Last but not least, he will show you Alpha M, the world’s first marketing capability rating model. Like a Michelin or Moody’s for Marketers, come learn how to "speak better Wall Street”! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/vicomtebamdec52019final-191204114321-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation during the BAM Marketing Congress on 5 December 2019 in Brussels Expo. Marketing Miracle$, with a “$” sign at the end, only happen when the CEO, CFO, boards and investors start to understand why Marketing is so much more than pretty pictures and Silicon snake oil. Summarizing his recently launched book: ”MARKETING is FINANCE is BUSINESS” in 4 key stages, you will discover the rocket science behind the creation of meaningful marketing miracle$ in the galactic age upon us. First, Chris will inspire us to -literally- look up to the sky and challenge our current global/local mindsets. Second, he will urge us to better appreciate the last 50 years of marketing and finance insight. Third, he will share his proven “8 fundamentals” model to address the marketing challenges of the next 50 years. Last but not least, he will show you Alpha M, the world’s first marketing capability rating model. Like a Michelin or Moody’s for Marketers, come learn how to "speak better Wall Street”!

Chris Burggraeve: Meaningful Marketing Miracle$ in the new Galactic Age from BAM - Belgian Association of Marketing

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0 Roeland Dietvorst - Alpha.One: The brain science behind effective marketing /We_are_BAM/roeland-dietvorst-alphaone-the-brain-science-behind-effective-marketing bamdietvorst2019-191204110111
Presentation of Roeland Dietvorst during the BAM Marketing Congress on 5 December 2019 in Brussels Expo. Only a small proportion of advertising drives sales effectively. Why is it so difficult to get noticed? And when do your marketing efforts actually translate into value and motivation in the minds of people? Dr. Roeland Dietvorst is a neuroscientist and founder of Alpha.One. In a joined effort for some the worlds biggest consumer brands, he uses modern brain scanning techniques to uncover the neural building blocks of brand value and desire. During is talk he will share what he has learned after scanning the brains of thousands of individuals while they are processing TV commercials or packaging designs. You will learn how to become a better marketer by using insights and techniques adopted from neuroscience. ]]>
Presentation of Roeland Dietvorst during the BAM Marketing Congress on 5 December 2019 in Brussels Expo. Only a small proportion of advertising drives sales effectively. Why is it so difficult to get noticed? And when do your marketing efforts actually translate into value and motivation in the minds of people? Dr. Roeland Dietvorst is a neuroscientist and founder of Alpha.One. In a joined effort for some the worlds biggest consumer brands, he uses modern brain scanning techniques to uncover the neural building blocks of brand value and desire. During is talk he will share what he has learned after scanning the brains of thousands of individuals while they are processing TV commercials or packaging designs. You will learn how to become a better marketer by using insights and techniques adopted from neuroscience. ]]> Wed, 04 Dec 2019 11:01:11 GMT /We_are_BAM/roeland-dietvorst-alphaone-the-brain-science-behind-effective-marketing We_are_BAM@slideshare.net(We_are_BAM) Roeland Dietvorst - Alpha.One: The brain science behind effective marketing We_are_BAM Presentation of Roeland Dietvorst during the BAM Marketing Congress on 5 December 2019 in Brussels Expo. Only a small proportion of advertising drives sales effectively. Why is it so difficult to get noticed? And when do your marketing efforts actually translate into value and motivation in the minds of people? Dr. Roeland Dietvorst is a neuroscientist and founder of Alpha.One. In a joined effort for some the worlds biggest consumer brands, he uses modern brain scanning techniques to uncover the neural building blocks of brand value and desire. During is talk he will share what he has learned after scanning the brains of thousands of individuals while they are processing TV commercials or packaging designs. You will learn how to become a better marketer by using insights and techniques adopted from neuroscience. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bamdietvorst2019-191204110111-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation of Roeland Dietvorst during the BAM Marketing Congress on 5 December 2019 in Brussels Expo. Only a small proportion of advertising drives sales effectively. Why is it so difficult to get noticed? And when do your marketing efforts actually translate into value and motivation in the minds of people? Dr. Roeland Dietvorst is a neuroscientist and founder of Alpha.One. In a joined effort for some the worlds biggest consumer brands, he uses modern brain scanning techniques to uncover the neural building blocks of brand value and desire. During is talk he will share what he has learned after scanning the brains of thousands of individuals while they are processing TV commercials or packaging designs. You will learn how to become a better marketer by using insights and techniques adopted from neuroscience.

Roeland Dietvorst - Alpha.One: The brain science behind effective marketing from BAM - Belgian Association of Marketing

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0 Levi's Chris Jackman: Leading with Values /slideshow/levis-chris-jackman-leading-with-values/201373473 chrisjackmanbam12-3final-191204103343
Presentation of Chris Jackman, VP Global Levi's Brand Marketing during the BAM Marketing Congress on 5th Dec 2019 in Brussels Expo. Upon joining the Levi’s® Brand team in 2013, Chris teamed with Jennifer Sey (CMO) to drive the launch of the Live in Levi’s® campaign. Notable for reconnecting the brand with its optimistic spirit that fans around the world have loved about the Levi’s® Brand for decades, Live in Levi’s® is entering its sixth season of celebrating peoples’ favorite memories in their Levi’s® jeans. In 2017, Jackman and team launched the global hit “Circles,” one of Youtube’s top 10 ads that year.]]>
Presentation of Chris Jackman, VP Global Levi's Brand Marketing during the BAM Marketing Congress on 5th Dec 2019 in Brussels Expo. Upon joining the Levi’s® Brand team in 2013, Chris teamed with Jennifer Sey (CMO) to drive the launch of the Live in Levi’s® campaign. Notable for reconnecting the brand with its optimistic spirit that fans around the world have loved about the Levi’s® Brand for decades, Live in Levi’s® is entering its sixth season of celebrating peoples’ favorite memories in their Levi’s® jeans. In 2017, Jackman and team launched the global hit “Circles,” one of Youtube’s top 10 ads that year.]]> Wed, 04 Dec 2019 10:33:43 GMT /slideshow/levis-chris-jackman-leading-with-values/201373473 We_are_BAM@slideshare.net(We_are_BAM) Levi's Chris Jackman: Leading with Values We_are_BAM Presentation of Chris Jackman, VP Global Levi's Brand Marketing during the BAM Marketing Congress on 5th Dec 2019 in Brussels Expo. Upon joining the Levi’s® Brand team in 2013, Chris teamed with Jennifer Sey (CMO) to drive the launch of the Live in Levi’s® campaign. Notable for reconnecting the brand with its optimistic spirit that fans around the world have loved about the Levi’s® Brand for decades, Live in Levi’s® is entering its sixth season of celebrating peoples’ favorite memories in their Levi’s® jeans. In 2017, Jackman and team launched the global hit “Circles,” one of Youtube’s top 10 ads that year. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/chrisjackmanbam12-3final-191204103343-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation of Chris Jackman, VP Global Levi's Brand Marketing during the BAM Marketing Congress on 5th Dec 2019 in Brussels Expo. Upon joining the Levi’s® Brand team in 2013, Chris teamed with Jennifer Sey (CMO) to drive the launch of the Live in Levi’s® campaign. Notable for reconnecting the brand with its optimistic spirit that fans around the world have loved about the Levi’s® Brand for decades, Live in Levi’s® is entering its sixth season of celebrating peoples’ favorite memories in their Levi’s® jeans. In 2017, Jackman and team launched the global hit “Circles,” one of Youtube’s top 10 ads that year.

Levi's Chris Jackman: Leading with Values from BAM - Belgian Association of Marketing

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0 BAM Congress 2018:Tom Goodwin from Zenith Optimedia /slideshow/bam-congress-2018tom-goodwin-from-zenith-optimedia/125517656 tomgoodwinbam-181210144339
Tom is the EVP, Head of Innovation for Zenith Media. His role is to understand new technology, behaviors and platforms and ideate and implement solutions for clients that take advantage of the new opportunities. Tom is also voted the #1 voice in marketing by LinkedIn with over 600,000 followers on the platform. He is is also one of the 30 people to follow on Twitter by Business Insider & the top two people in advertising to follow by FastCompany. As industry provocateur and commentator on the future of marketing and business, he is a columnist for the Guardian, TechCrunch and Forbes and frequent contributor to GQ, Ad Age, Wired, AdWeek, Inc and Digiday. He features on Global TV as a regular guest on i24News is “Cutting Edge” section. Tom is currently working on a commissioned book titled Digital Darwinism. Abstract: Advertising for the Post Digital Age 8 Themes to understand the future in the context of the past, a way to rethink advertising around new possibilities, not adapt thinking from the past.]]>
Tom is the EVP, Head of Innovation for Zenith Media. His role is to understand new technology, behaviors and platforms and ideate and implement solutions for clients that take advantage of the new opportunities. Tom is also voted the #1 voice in marketing by LinkedIn with over 600,000 followers on the platform. He is is also one of the 30 people to follow on Twitter by Business Insider & the top two people in advertising to follow by FastCompany. As industry provocateur and commentator on the future of marketing and business, he is a columnist for the Guardian, TechCrunch and Forbes and frequent contributor to GQ, Ad Age, Wired, AdWeek, Inc and Digiday. He features on Global TV as a regular guest on i24News is “Cutting Edge” section. Tom is currently working on a commissioned book titled Digital Darwinism. Abstract: Advertising for the Post Digital Age 8 Themes to understand the future in the context of the past, a way to rethink advertising around new possibilities, not adapt thinking from the past.]]> Mon, 10 Dec 2018 14:43:39 GMT /slideshow/bam-congress-2018tom-goodwin-from-zenith-optimedia/125517656 We_are_BAM@slideshare.net(We_are_BAM) BAM Congress 2018:Tom Goodwin from Zenith Optimedia We_are_BAM Tom is the EVP, Head of Innovation for Zenith Media. His role is to understand new technology, behaviors and platforms and ideate and implement solutions for clients that take advantage of the new opportunities. Tom is also voted the #1 voice in marketing by LinkedIn with over 600,000 followers on the platform. He is is also one of the 30 people to follow on Twitter by Business Insider & the top two people in advertising to follow by FastCompany. As industry provocateur and commentator on the future of marketing and business, he is a columnist for the Guardian, TechCrunch and Forbes and frequent contributor to GQ, Ad Age, Wired, AdWeek, Inc and Digiday. He features on Global TV as a regular guest on i24News is “Cutting Edge” section. Tom is currently working on a commissioned book titled Digital Darwinism. Abstract: Advertising for the Post Digital Age 8 Themes to understand the future in the context of the past, a way to rethink advertising around new possibilities, not adapt thinking from the past. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tomgoodwinbam-181210144339-thumbnail.jpg?width=120&height=120&fit=bounds" /> Tom is the EVP, Head of Innovation for Zenith Media. His role is to understand new technology, behaviors and platforms and ideate and implement solutions for clients that take advantage of the new opportunities. Tom is also voted the #1 voice in marketing by LinkedIn with over 600,000 followers on the platform. He is is also one of the 30 people to follow on Twitter by Business Insider & the top two people in advertising to follow by FastCompany. As industry provocateur and commentator on the future of marketing and business, he is a columnist for the Guardian, TechCrunch and Forbes and frequent contributor to GQ, Ad Age, Wired, AdWeek, Inc and Digiday. He features on Global TV as a regular guest on i24News is “Cutting Edge” section. Tom is currently working on a commissioned book titled Digital Darwinism. Abstract: Advertising for the Post Digital Age 8 Themes to understand the future in the context of the past, a way to rethink advertising around new possibilities, not adapt thinking from the past.

BAM Congress 2018:Tom Goodwin from Zenith Optimedia from BAM - Belgian Association of Marketing

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0 BAM Congress 2018: Marketer of the Year Mieke Debeerst from Belfius /slideshow/bam-congress-2018-marketer-of-the-year-mieke-debeerst-from-belfius/125513388 bammiekedebeerst-181210132902
Presentation by Marketer of the Year 2018 Mieke Debeerst about Happiness]]>
Presentation by Marketer of the Year 2018 Mieke Debeerst about Happiness]]> Mon, 10 Dec 2018 13:29:02 GMT /slideshow/bam-congress-2018-marketer-of-the-year-mieke-debeerst-from-belfius/125513388 We_are_BAM@slideshare.net(We_are_BAM) BAM Congress 2018: Marketer of the Year Mieke Debeerst from Belfius We_are_BAM Presentation by Marketer of the Year 2018 Mieke Debeerst about Happiness <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bammiekedebeerst-181210132902-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation by Marketer of the Year 2018 Mieke Debeerst about Happiness

BAM Congress 2018: Marketer of the Year Mieke Debeerst from Belfius from BAM - Belgian Association of Marketing

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0 BAM Congress 2018: Bob Hoffmann from Ad Contrarian /slideshow/bam-congress-2018-bob-hoffmann-from-ad-contrarian/125513187 hoffmanbrussels2018-181210132445
Bob is one of the most sought-after international speakers on advertising and marketing. He has written a few successful books. His most recent, “BadMen: How Advertising Went From A Minor Annoyance To A Major Menance” was selected as #1 new release in advertising by Amazon and foresaw many of the issues that are now making international headlines. Bob’s other books include “Marketers Are From Mars, Consumers Are From New Jersey” and “101 Contrarian Ideas About Advertising”. He is author of the popular “The Ad Contrarian” blog, named one of the world’s most influential marketing and advertising blogs by Business Insider. Bob has been the CEO of two independent agencies and the US operation of an international agency. He has created advertising for McDonald’s, Toyota, PepsiCo, Bank of America, AT&T,… In 2012 he was selected Ad Person of the Year by the San Francisco Advertising Club. Bob has served on the boards of the Advertising and marketing International Network, the Foundation for Osteoporosis Research and Education, and spent one year as Special Assistant to the Executive Director of the California Academy of Sciences. Abstract: Marketers are From Mars, Consumers Are From New Jersey Bob has given this talk to advertising, marketing, and media audiences all over the globe. It is based on his best-selling book of the same name. The talk explores the gap between how marketers think and consumers behave. It focuses on three dangerous and costly marketing delusions: The Digital Delusion, The Brand Delusion, and The Age Delusion. Each of these delusions start with a little bit of truth and then twist and torture the facts until they do marketers more harm than good. With an armload of data, and a little bit of humor, Bob shows how over ten years of assertions and predictions by marketing and advertising “experts” have cost marketers billions. If you are not already skeptical about the pronouncements of “experts,” you will be after this talk.]]>
Bob is one of the most sought-after international speakers on advertising and marketing. He has written a few successful books. His most recent, “BadMen: How Advertising Went From A Minor Annoyance To A Major Menance” was selected as #1 new release in advertising by Amazon and foresaw many of the issues that are now making international headlines. Bob’s other books include “Marketers Are From Mars, Consumers Are From New Jersey” and “101 Contrarian Ideas About Advertising”. He is author of the popular “The Ad Contrarian” blog, named one of the world’s most influential marketing and advertising blogs by Business Insider. Bob has been the CEO of two independent agencies and the US operation of an international agency. He has created advertising for McDonald’s, Toyota, PepsiCo, Bank of America, AT&T,… In 2012 he was selected Ad Person of the Year by the San Francisco Advertising Club. Bob has served on the boards of the Advertising and marketing International Network, the Foundation for Osteoporosis Research and Education, and spent one year as Special Assistant to the Executive Director of the California Academy of Sciences. Abstract: Marketers are From Mars, Consumers Are From New Jersey Bob has given this talk to advertising, marketing, and media audiences all over the globe. It is based on his best-selling book of the same name. The talk explores the gap between how marketers think and consumers behave. It focuses on three dangerous and costly marketing delusions: The Digital Delusion, The Brand Delusion, and The Age Delusion. Each of these delusions start with a little bit of truth and then twist and torture the facts until they do marketers more harm than good. With an armload of data, and a little bit of humor, Bob shows how over ten years of assertions and predictions by marketing and advertising “experts” have cost marketers billions. If you are not already skeptical about the pronouncements of “experts,” you will be after this talk.]]> Mon, 10 Dec 2018 13:24:45 GMT /slideshow/bam-congress-2018-bob-hoffmann-from-ad-contrarian/125513187 We_are_BAM@slideshare.net(We_are_BAM) BAM Congress 2018: Bob Hoffmann from Ad Contrarian We_are_BAM Bob is one of the most sought-after international speakers on advertising and marketing. He has written a few successful books. His most recent, “BadMen: How Advertising Went From A Minor Annoyance To A Major Menance” was selected as #1 new release in advertising by Amazon and foresaw many of the issues that are now making international headlines. Bob’s other books include “Marketers Are From Mars, Consumers Are From New Jersey” and “101 Contrarian Ideas About Advertising”. He is author of the popular “The Ad Contrarian” blog, named one of the world’s most influential marketing and advertising blogs by Business Insider. Bob has been the CEO of two independent agencies and the US operation of an international agency. He has created advertising for McDonald’s, Toyota, PepsiCo, Bank of America, AT&T,… In 2012 he was selected Ad Person of the Year by the San Francisco Advertising Club. Bob has served on the boards of the Advertising and marketing International Network, the Foundation for Osteoporosis Research and Education, and spent one year as Special Assistant to the Executive Director of the California Academy of Sciences. Abstract: Marketers are From Mars, Consumers Are From New Jersey Bob has given this talk to advertising, marketing, and media audiences all over the globe. It is based on his best-selling book of the same name. The talk explores the gap between how marketers think and consumers behave. It focuses on three dangerous and costly marketing delusions: The Digital Delusion, The Brand Delusion, and The Age Delusion. Each of these delusions start with a little bit of truth and then twist and torture the facts until they do marketers more harm than good. With an armload of data, and a little bit of humor, Bob shows how over ten years of assertions and predictions by marketing and advertising “experts” have cost marketers billions. If you are not already skeptical about the pronouncements of “experts,” you will be after this talk. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/hoffmanbrussels2018-181210132445-thumbnail.jpg?width=120&height=120&fit=bounds" /> Bob is one of the most sought-after international speakers on advertising and marketing. He has written a few successful books. His most recent, “BadMen: How Advertising Went From A Minor Annoyance To A Major Menance” was selected as #1 new release in advertising by Amazon and foresaw many of the issues that are now making international headlines. Bob’s other books include “Marketers Are From Mars, Consumers Are From New Jersey” and “101 Contrarian Ideas About Advertising”. He is author of the popular “The Ad Contrarian” blog, named one of the world’s most influential marketing and advertising blogs by Business Insider. Bob has been the CEO of two independent agencies and the US operation of an international agency. He has created advertising for McDonald’s, Toyota, PepsiCo, Bank of America, AT&T,… In 2012 he was selected Ad Person of the Year by the San Francisco Advertising Club. Bob has served on the boards of the Advertising and marketing International Network, the Foundation for Osteoporosis Research and Education, and spent one year as Special Assistant to the Executive Director of the California Academy of Sciences. Abstract: Marketers are From Mars, Consumers Are From New Jersey Bob has given this talk to advertising, marketing, and media audiences all over the globe. It is based on his best-selling book of the same name. The talk explores the gap between how marketers think and consumers behave. It focuses on three dangerous and costly marketing delusions: The Digital Delusion, The Brand Delusion, and The Age Delusion. Each of these delusions start with a little bit of truth and then twist and torture the facts until they do marketers more harm than good. With an armload of data, and a little bit of humor, Bob shows how over ten years of assertions and predictions by marketing and advertising “experts” have cost marketers billions. If you are not already skeptical about the pronouncements of “experts,” you will be after this talk.

BAM Congress 2018: Bob Hoffmann from Ad Contrarian from BAM - Belgian Association of Marketing

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0 BAM Congress 2018: Ellen Kegels from LN Knits /slideshow/bam-congress-2018-ellen-kegels-from-ln-knits/125512993 lnknits20min-181210132056
LNKnits stands for Belgian ‘fairfashion knitwear’, founded in 2011 by Ellen Kegels. Every piece is made by hand in Peru, giving honest work to over 350 families. LNKnits only works with natural fibers such as baby alpaca, linen and cotton. Designing comfortable knitwear for every occasion, for the young and old, with care for the planet and humanity. #wemakeadifference Passion for sustainability, entrepreneur in heart and soul. Presentation title: Sustainable fashion and the importance of storytelling]]>
LNKnits stands for Belgian ‘fairfashion knitwear’, founded in 2011 by Ellen Kegels. Every piece is made by hand in Peru, giving honest work to over 350 families. LNKnits only works with natural fibers such as baby alpaca, linen and cotton. Designing comfortable knitwear for every occasion, for the young and old, with care for the planet and humanity. #wemakeadifference Passion for sustainability, entrepreneur in heart and soul. Presentation title: Sustainable fashion and the importance of storytelling]]> Mon, 10 Dec 2018 13:20:56 GMT /slideshow/bam-congress-2018-ellen-kegels-from-ln-knits/125512993 We_are_BAM@slideshare.net(We_are_BAM) BAM Congress 2018: Ellen Kegels from LN Knits We_are_BAM LNKnits stands for Belgian ‘fairfashion knitwear’, founded in 2011 by Ellen Kegels. Every piece is made by hand in Peru, giving honest work to over 350 families. LNKnits only works with natural fibers such as baby alpaca, linen and cotton. Designing comfortable knitwear for every occasion, for the young and old, with care for the planet and humanity. #wemakeadifference Passion for sustainability, entrepreneur in heart and soul. Presentation title: Sustainable fashion and the importance of storytelling <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lnknits20min-181210132056-thumbnail.jpg?width=120&height=120&fit=bounds" /> LNKnits stands for Belgian ‘fairfashion knitwear’, founded in 2011 by Ellen Kegels. Every piece is made by hand in Peru, giving honest work to over 350 families. LNKnits only works with natural fibers such as baby alpaca, linen and cotton. Designing comfortable knitwear for every occasion, for the young and old, with care for the planet and humanity. #wemakeadifference Passion for sustainability, entrepreneur in heart and soul. Presentation title: Sustainable fashion and the importance of storytelling

BAM Congress 2018: Ellen Kegels from LN Knits from BAM - Belgian Association of Marketing

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0 BAM Congress 2018: The Meaningfulness of Marketing /slideshow/bam-congress-2018-the-meaningfulness-of-marketing/125504726 bamcongressintroslide-181210094834
The Belgian Association of Marketing wants to put Meaningful Marketing at the heart of brands. Because more meaningful marketers will build more meaningful brands. Brands that have a positive impact on consumers’ and collective wellbeing. Brands that resonate with employees. Brands that generate wealth for their owners. Sounds ambitious, challenging, demanding? For sure. But we always look at the bright side of life.]]>
The Belgian Association of Marketing wants to put Meaningful Marketing at the heart of brands. Because more meaningful marketers will build more meaningful brands. Brands that have a positive impact on consumers’ and collective wellbeing. Brands that resonate with employees. Brands that generate wealth for their owners. Sounds ambitious, challenging, demanding? For sure. But we always look at the bright side of life.]]> Mon, 10 Dec 2018 09:48:34 GMT /slideshow/bam-congress-2018-the-meaningfulness-of-marketing/125504726 We_are_BAM@slideshare.net(We_are_BAM) BAM Congress 2018: The Meaningfulness of Marketing We_are_BAM The Belgian Association of Marketing wants to put Meaningful Marketing at the heart of brands. Because more meaningful marketers will build more meaningful brands. Brands that have a positive impact on consumers’ and collective wellbeing. Brands that resonate with employees. Brands that generate wealth for their owners. Sounds ambitious, challenging, demanding? For sure. But we always look at the bright side of life. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bamcongressintroslide-181210094834-thumbnail.jpg?width=120&height=120&fit=bounds" /> The Belgian Association of Marketing wants to put Meaningful Marketing at the heart of brands. Because more meaningful marketers will build more meaningful brands. Brands that have a positive impact on consumers’ and collective wellbeing. Brands that resonate with employees. Brands that generate wealth for their owners. Sounds ambitious, challenging, demanding? For sure. But we always look at the bright side of life.

BAM Congress 2018: The Meaningfulness of Marketing from BAM - Belgian Association of Marketing

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0 BAM Congress 2018: Yaser Bishr from Al Jazeera /slideshow/bam-congress-2018-yaser-bishr-from-al-jazeera/125504554 bam2018c-181210094456
Dr. Yaser Bishr is the Executive Director of Digital at Al Jazeera Media Network. Yaser is leading the Network’s transformation as a global digital media player. Prior to Al Jazeera, Yaser was Chief strategist and business development Director at Lockheed Martin, based in the Washington D.C. Area with remit to lead the transformation of its intelligence and cyber business form government focused to commercial. Yaser has 21 years’ experience as software architect and engineer, entrepreneur and academic. Prior to joining Lockheed, Yaser had successfully co-founded and told several startups in location based services and social media analytics in Germany and in he US. Yaser holds an MBA from Duke University, an MSc and Ph.D. in Computer Science from the University of Twente in the Netherlands. Presentation title: The War for Influence: Are We Ready? ]]>
Dr. Yaser Bishr is the Executive Director of Digital at Al Jazeera Media Network. Yaser is leading the Network’s transformation as a global digital media player. Prior to Al Jazeera, Yaser was Chief strategist and business development Director at Lockheed Martin, based in the Washington D.C. Area with remit to lead the transformation of its intelligence and cyber business form government focused to commercial. Yaser has 21 years’ experience as software architect and engineer, entrepreneur and academic. Prior to joining Lockheed, Yaser had successfully co-founded and told several startups in location based services and social media analytics in Germany and in he US. Yaser holds an MBA from Duke University, an MSc and Ph.D. in Computer Science from the University of Twente in the Netherlands. Presentation title: The War for Influence: Are We Ready? ]]> Mon, 10 Dec 2018 09:44:56 GMT /slideshow/bam-congress-2018-yaser-bishr-from-al-jazeera/125504554 We_are_BAM@slideshare.net(We_are_BAM) BAM Congress 2018: Yaser Bishr from Al Jazeera We_are_BAM Dr. Yaser Bishr is the Executive Director of Digital at Al Jazeera Media Network. Yaser is leading the Network’s transformation as a global digital media player. Prior to Al Jazeera, Yaser was Chief strategist and business development Director at Lockheed Martin, based in the Washington D.C. Area with remit to lead the transformation of its intelligence and cyber business form government focused to commercial. Yaser has 21 years’ experience as software architect and engineer, entrepreneur and academic. Prior to joining Lockheed, Yaser had successfully co-founded and told several startups in location based services and social media analytics in Germany and in he US. Yaser holds an MBA from Duke University, an MSc and Ph.D. in Computer Science from the University of Twente in the Netherlands. Presentation title: The War for Influence: Are We Ready? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bam2018c-181210094456-thumbnail.jpg?width=120&height=120&fit=bounds" /> Dr. Yaser Bishr is the Executive Director of Digital at Al Jazeera Media Network. Yaser is leading the Network’s transformation as a global digital media player. Prior to Al Jazeera, Yaser was Chief strategist and business development Director at Lockheed Martin, based in the Washington D.C. Area with remit to lead the transformation of its intelligence and cyber business form government focused to commercial. Yaser has 21 years’ experience as software architect and engineer, entrepreneur and academic. Prior to joining Lockheed, Yaser had successfully co-founded and told several startups in location based services and social media analytics in Germany and in he US. Yaser holds an MBA from Duke University, an MSc and Ph.D. in Computer Science from the University of Twente in the Netherlands. Presentation title: The War for Influence: Are We Ready?

BAM Congress 2018: Yaser Bishr from Al Jazeera from BAM - Belgian Association of Marketing

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0 BAM Congress 2018: Xavier Huberland from RTBF /slideshow/bam-congress-2018-xavier-huberland-from-rtbf/125091644 xavierhuberland-181205203408
Experienced Manager/Leader from research to marketing/sales challenges in FMCG/Telco/Media, though Nielsen Marketing Research, Kraft Foods, Proximus, RTL Belgium, RTL Group and RTBF. Abstract RTBF journey: content first Media brands/channels selected according to audience usages. Added value of media brands will last over time, definitely for a public broadcaster. Therefore the RTBF Vision 2022 plan with a significant organization turnaround in 2018.]]>
Experienced Manager/Leader from research to marketing/sales challenges in FMCG/Telco/Media, though Nielsen Marketing Research, Kraft Foods, Proximus, RTL Belgium, RTL Group and RTBF. Abstract RTBF journey: content first Media brands/channels selected according to audience usages. Added value of media brands will last over time, definitely for a public broadcaster. Therefore the RTBF Vision 2022 plan with a significant organization turnaround in 2018.]]> Wed, 05 Dec 2018 20:34:08 GMT /slideshow/bam-congress-2018-xavier-huberland-from-rtbf/125091644 We_are_BAM@slideshare.net(We_are_BAM) BAM Congress 2018: Xavier Huberland from RTBF We_are_BAM Experienced Manager/Leader from research to marketing/sales challenges in FMCG/Telco/Media, though Nielsen Marketing Research, Kraft Foods, Proximus, RTL Belgium, RTL Group and RTBF. Abstract RTBF journey: content first Media brands/channels selected according to audience usages. Added value of media brands will last over time, definitely for a public broadcaster. Therefore the RTBF Vision 2022 plan with a significant organization turnaround in 2018. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/xavierhuberland-181205203408-thumbnail.jpg?width=120&height=120&fit=bounds" /> Experienced Manager/Leader from research to marketing/sales challenges in FMCG/Telco/Media, though Nielsen Marketing Research, Kraft Foods, Proximus, RTL Belgium, RTL Group and RTBF. Abstract RTBF journey: content first Media brands/channels selected according to audience usages. Added value of media brands will last over time, definitely for a public broadcaster. Therefore the RTBF Vision 2022 plan with a significant organization turnaround in 2018.

BAM Congress 2018: Xavier Huberland from RTBF from BAM - Belgian Association of Marketing

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0 BAM Congress 2018: Peter Schelstraete /slideshow/bam-congress-2018-peter-schelstraete/125077406 peterschelstraete-181205185014
Peter is co-founder and CEO of UBUNTOO, a tech platform that aims to become the ‘Linkedin for Sustainability’. UBUNTOO helps corporations to achieve their sustainability goals by connecting them to a groundswell of entrepreneurs, innovator and influencers. Additionally, he advises and angel-invests in a portfolio of startups. Previously, Peter was at The Coca-Cola Company. In his 19 years’ tenure, he held a variety of high profiles roles, including Global VP Digital, Assets, Licensing & Retail – responsible for the company’s digital transformation and the management of sports and entertainment assets. During his earlier role as CMI for Asia Pacific, Coca-Cola was awarded “Advertiser of the Year” and “Most Admires Marketer”. Before joining Coca-Cola, Peter worked Beierdorf / Nivea Cometics in Europe. Being a true world citizen, Peter has lived and worked in four continents. He has Master’s degree in commercial Engineering at the University of Leuven., Belgium and also holds a Postgraduate Master’s degree in Business Management from the University of Montpellier in France. Abstract The Architect of Value The emergence of mass media during the second half of the 20th century has given rise to the Marketing Artist and a multi-billion-dollar industry based on brand and product storytelling. With the digital revolution of the 21st Century, the pendulum has swung towards a generation of Marketing Engineers who are leveraging an ever-growing availability of data and algorithms to develop personalized offerings. With these 2 contrasting schools, the Marketing worlds seems in disarray and in need of a new NorthStar. During his 30min talk, Peter Schelstraete will explore a new pathway for Marketing. His findings are based on the MARS Marketing Research project, conducted by a team of 5 researchers for the Mobile Marketing Association and Forbes Magazine and for which more than 100 CMOs and Senior Marketers of 80 companies were interviewed.]]>
Peter is co-founder and CEO of UBUNTOO, a tech platform that aims to become the ‘Linkedin for Sustainability’. UBUNTOO helps corporations to achieve their sustainability goals by connecting them to a groundswell of entrepreneurs, innovator and influencers. Additionally, he advises and angel-invests in a portfolio of startups. Previously, Peter was at The Coca-Cola Company. In his 19 years’ tenure, he held a variety of high profiles roles, including Global VP Digital, Assets, Licensing & Retail – responsible for the company’s digital transformation and the management of sports and entertainment assets. During his earlier role as CMI for Asia Pacific, Coca-Cola was awarded “Advertiser of the Year” and “Most Admires Marketer”. Before joining Coca-Cola, Peter worked Beierdorf / Nivea Cometics in Europe. Being a true world citizen, Peter has lived and worked in four continents. He has Master’s degree in commercial Engineering at the University of Leuven., Belgium and also holds a Postgraduate Master’s degree in Business Management from the University of Montpellier in France. Abstract The Architect of Value The emergence of mass media during the second half of the 20th century has given rise to the Marketing Artist and a multi-billion-dollar industry based on brand and product storytelling. With the digital revolution of the 21st Century, the pendulum has swung towards a generation of Marketing Engineers who are leveraging an ever-growing availability of data and algorithms to develop personalized offerings. With these 2 contrasting schools, the Marketing worlds seems in disarray and in need of a new NorthStar. During his 30min talk, Peter Schelstraete will explore a new pathway for Marketing. His findings are based on the MARS Marketing Research project, conducted by a team of 5 researchers for the Mobile Marketing Association and Forbes Magazine and for which more than 100 CMOs and Senior Marketers of 80 companies were interviewed.]]> Wed, 05 Dec 2018 18:50:14 GMT /slideshow/bam-congress-2018-peter-schelstraete/125077406 We_are_BAM@slideshare.net(We_are_BAM) BAM Congress 2018: Peter Schelstraete We_are_BAM Peter is co-founder and CEO of UBUNTOO, a tech platform that aims to become the ‘Linkedin for Sustainability’. UBUNTOO helps corporations to achieve their sustainability goals by connecting them to a groundswell of entrepreneurs, innovator and influencers. Additionally, he advises and angel-invests in a portfolio of startups. Previously, Peter was at The Coca-Cola Company. In his 19 years’ tenure, he held a variety of high profiles roles, including Global VP Digital, Assets, Licensing & Retail – responsible for the company’s digital transformation and the management of sports and entertainment assets. During his earlier role as CMI for Asia Pacific, Coca-Cola was awarded “Advertiser of the Year” and “Most Admires Marketer”. Before joining Coca-Cola, Peter worked Beierdorf / Nivea Cometics in Europe. Being a true world citizen, Peter has lived and worked in four continents. He has Master’s degree in commercial Engineering at the University of Leuven., Belgium and also holds a Postgraduate Master’s degree in Business Management from the University of Montpellier in France. Abstract The Architect of Value The emergence of mass media during the second half of the 20th century has given rise to the Marketing Artist and a multi-billion-dollar industry based on brand and product storytelling. With the digital revolution of the 21st Century, the pendulum has swung towards a generation of Marketing Engineers who are leveraging an ever-growing availability of data and algorithms to develop personalized offerings. With these 2 contrasting schools, the Marketing worlds seems in disarray and in need of a new NorthStar. During his 30min talk, Peter Schelstraete will explore a new pathway for Marketing. His findings are based on the MARS Marketing Research project, conducted by a team of 5 researchers for the Mobile Marketing Association and Forbes Magazine and for which more than 100 CMOs and Senior Marketers of 80 companies were interviewed. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/peterschelstraete-181205185014-thumbnail.jpg?width=120&height=120&fit=bounds" /> Peter is co-founder and CEO of UBUNTOO, a tech platform that aims to become the ‘Linkedin for Sustainability’. UBUNTOO helps corporations to achieve their sustainability goals by connecting them to a groundswell of entrepreneurs, innovator and influencers. Additionally, he advises and angel-invests in a portfolio of startups. Previously, Peter was at The Coca-Cola Company. In his 19 years’ tenure, he held a variety of high profiles roles, including Global VP Digital, Assets, Licensing & Retail – responsible for the company’s digital transformation and the management of sports and entertainment assets. During his earlier role as CMI for Asia Pacific, Coca-Cola was awarded “Advertiser of the Year” and “Most Admires Marketer”. Before joining Coca-Cola, Peter worked Beierdorf / Nivea Cometics in Europe. Being a true world citizen, Peter has lived and worked in four continents. He has Master’s degree in commercial Engineering at the University of Leuven., Belgium and also holds a Postgraduate Master’s degree in Business Management from the University of Montpellier in France. Abstract The Architect of Value The emergence of mass media during the second half of the 20th century has given rise to the Marketing Artist and a multi-billion-dollar industry based on brand and product storytelling. With the digital revolution of the 21st Century, the pendulum has swung towards a generation of Marketing Engineers who are leveraging an ever-growing availability of data and algorithms to develop personalized offerings. With these 2 contrasting schools, the Marketing worlds seems in disarray and in need of a new NorthStar. During his 30min talk, Peter Schelstraete will explore a new pathway for Marketing. His findings are based on the MARS Marketing Research project, conducted by a team of 5 researchers for the Mobile Marketing Association and Forbes Magazine and for which more than 100 CMOs and Senior Marketers of 80 companies were interviewed.

BAM Congress 2018: Peter Schelstraete from BAM - Belgian Association of Marketing

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0 BAM Congress 2018: Jos de Blok from Buurtzorg /slideshow/bam-congress-2018-jos-de-blok-from-buurtzorg/125075791 josdeblokbuurtzorg-181205183911
Jos de Blok is the founder and CEO of Buurtzorg (neighborhood nursing), a Dutch organization with more than 10.000 employees, offering community based (home) care services to more than 70.000 patients a year. Abstract: What creates meaningful work and meaningful marketing? How intrinsic motivation create a carrier for meaningful marketing! What does it ask from the organisation, the culture?!]]>
Jos de Blok is the founder and CEO of Buurtzorg (neighborhood nursing), a Dutch organization with more than 10.000 employees, offering community based (home) care services to more than 70.000 patients a year. Abstract: What creates meaningful work and meaningful marketing? How intrinsic motivation create a carrier for meaningful marketing! What does it ask from the organisation, the culture?!]]> Wed, 05 Dec 2018 18:39:11 GMT /slideshow/bam-congress-2018-jos-de-blok-from-buurtzorg/125075791 We_are_BAM@slideshare.net(We_are_BAM) BAM Congress 2018: Jos de Blok from Buurtzorg We_are_BAM Jos de Blok is the founder and CEO of Buurtzorg (neighborhood nursing), a Dutch organization with more than 10.000 employees, offering community based (home) care services to more than 70.000 patients a year. Abstract: What creates meaningful work and meaningful marketing? How intrinsic motivation create a carrier for meaningful marketing! What does it ask from the organisation, the culture?! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/josdeblokbuurtzorg-181205183911-thumbnail.jpg?width=120&height=120&fit=bounds" /> Jos de Blok is the founder and CEO of Buurtzorg (neighborhood nursing), a Dutch organization with more than 10.000 employees, offering community based (home) care services to more than 70.000 patients a year. Abstract: What creates meaningful work and meaningful marketing? How intrinsic motivation create a carrier for meaningful marketing! What does it ask from the organisation, the culture?!

BAM Congress 2018: Jos de Blok from Buurtzorg from BAM - Belgian Association of Marketing

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0 BAM Congress 2018: Hugues Bersini from Université Libre de Bruxelles /slideshow/bam-congress-2018-hugues-bersini-from-universit-libre-de-bruxelles/125075225 huguesbersini-181205183525
Professor in Université Libre de Bruxelles and Co-Director of the IRIDIA laboratory. He teaches Artificial Intelligence, Object-Oriented technologies and Web Programming both for academics and for entreprises. Member of the Belgium Royal Academy of Science. Abstract: The two AI: conscious & unconscious Since the birth of AI 60 years ago, two RD directions have always compete: the conscious, symbolic and explicit AI, giving rise to software for planning, problem solving, expert systems, and the unconscious and implicit one, based on neural networks, machine learning and Big Data. Depending on the failures or successes of each research direction in overpassing human cognitive performance, they have alternatively been under the spotlight. I will explain the history and the reasons for these two scientific traditions on many different applications such as board games, selfless driving car, linguistic translation, and why, these days, the second one, re-baptized Deep Learning and Big Data (just old wine in new bottle) has gained this huge amount of attention. Should we worry about this impressive bifurcation?]]>
Professor in Université Libre de Bruxelles and Co-Director of the IRIDIA laboratory. He teaches Artificial Intelligence, Object-Oriented technologies and Web Programming both for academics and for entreprises. Member of the Belgium Royal Academy of Science. Abstract: The two AI: conscious & unconscious Since the birth of AI 60 years ago, two RD directions have always compete: the conscious, symbolic and explicit AI, giving rise to software for planning, problem solving, expert systems, and the unconscious and implicit one, based on neural networks, machine learning and Big Data. Depending on the failures or successes of each research direction in overpassing human cognitive performance, they have alternatively been under the spotlight. I will explain the history and the reasons for these two scientific traditions on many different applications such as board games, selfless driving car, linguistic translation, and why, these days, the second one, re-baptized Deep Learning and Big Data (just old wine in new bottle) has gained this huge amount of attention. Should we worry about this impressive bifurcation?]]> Wed, 05 Dec 2018 18:35:25 GMT /slideshow/bam-congress-2018-hugues-bersini-from-universit-libre-de-bruxelles/125075225 We_are_BAM@slideshare.net(We_are_BAM) BAM Congress 2018: Hugues Bersini from Université Libre de Bruxelles We_are_BAM Professor in Université Libre de Bruxelles and Co-Director of the IRIDIA laboratory. He teaches Artificial Intelligence, Object-Oriented technologies and Web Programming both for academics and for entreprises. Member of the Belgium Royal Academy of Science. Abstract: The two AI: conscious & unconscious Since the birth of AI 60 years ago, two RD directions have always compete: the conscious, symbolic and explicit AI, giving rise to software for planning, problem solving, expert systems, and the unconscious and implicit one, based on neural networks, machine learning and Big Data. Depending on the failures or successes of each research direction in overpassing human cognitive performance, they have alternatively been under the spotlight. I will explain the history and the reasons for these two scientific traditions on many different applications such as board games, selfless driving car, linguistic translation, and why, these days, the second one, re-baptized Deep Learning and Big Data (just old wine in new bottle) has gained this huge amount of attention. Should we worry about this impressive bifurcation? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/huguesbersini-181205183525-thumbnail.jpg?width=120&height=120&fit=bounds" /> Professor in Université Libre de Bruxelles and Co-Director of the IRIDIA laboratory. He teaches Artificial Intelligence, Object-Oriented technologies and Web Programming both for academics and for entreprises. Member of the Belgium Royal Academy of Science. Abstract: The two AI: conscious & unconscious Since the birth of AI 60 years ago, two RD directions have always compete: the conscious, symbolic and explicit AI, giving rise to software for planning, problem solving, expert systems, and the unconscious and implicit one, based on neural networks, machine learning and Big Data. Depending on the failures or successes of each research direction in overpassing human cognitive performance, they have alternatively been under the spotlight. I will explain the history and the reasons for these two scientific traditions on many different applications such as board games, selfless driving car, linguistic translation, and why, these days, the second one, re-baptized Deep Learning and Big Data (just old wine in new bottle) has gained this huge amount of attention. Should we worry about this impressive bifurcation?

BAM Congress 2018: Hugues Bersini from Universit辿 Libre de Bruxelles from BAM - Belgian Association of Marketing

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0 BAM Congress 2018: Elisabet Lamote from Trooper /slideshow/bam-congress-2018-elisabet-lamote-from-trooper/125074114 trooperelisabetlamote-181205182756
How to realise an efficient marketing campaign for a brand, and at the same time be socially involved? What is the impact of social, purpose driven marketing on a brand? How to realise a behaviour change within a community? A new way of building strong brands, based on the story of Trooper. Trooper is a new cybermediair building bridges between associations and brands. Trooper is a loyalty & shopping portal on the one hand used to collect money for your good cause or association (sportsclub, youthclub, schools…) by online shopping and on the other hand used by brands to build strong bond with consumers by giving support to the association of their choice. Trooper enables brands to integrate CSR in efficient marketing.]]>
How to realise an efficient marketing campaign for a brand, and at the same time be socially involved? What is the impact of social, purpose driven marketing on a brand? How to realise a behaviour change within a community? A new way of building strong brands, based on the story of Trooper. Trooper is a new cybermediair building bridges between associations and brands. Trooper is a loyalty & shopping portal on the one hand used to collect money for your good cause or association (sportsclub, youthclub, schools…) by online shopping and on the other hand used by brands to build strong bond with consumers by giving support to the association of their choice. Trooper enables brands to integrate CSR in efficient marketing.]]> Wed, 05 Dec 2018 18:27:56 GMT /slideshow/bam-congress-2018-elisabet-lamote-from-trooper/125074114 We_are_BAM@slideshare.net(We_are_BAM) BAM Congress 2018: Elisabet Lamote from Trooper We_are_BAM How to realise an efficient marketing campaign for a brand, and at the same time be socially involved? What is the impact of social, purpose driven marketing on a brand? How to realise a behaviour change within a community? A new way of building strong brands, based on the story of Trooper. Trooper is a new cybermediair building bridges between associations and brands. Trooper is a loyalty & shopping portal on the one hand used to collect money for your good cause or association (sportsclub, youthclub, schools…) by online shopping and on the other hand used by brands to build strong bond with consumers by giving support to the association of their choice. Trooper enables brands to integrate CSR in efficient marketing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/trooperelisabetlamote-181205182756-thumbnail.jpg?width=120&height=120&fit=bounds" /> How to realise an efficient marketing campaign for a brand, and at the same time be socially involved? What is the impact of social, purpose driven marketing on a brand? How to realise a behaviour change within a community? A new way of building strong brands, based on the story of Trooper. Trooper is a new cybermediair building bridges between associations and brands. Trooper is a loyalty & shopping portal on the one hand used to collect money for your good cause or association (sportsclub, youthclub, schools…) by online shopping and on the other hand used by brands to build strong bond with consumers by giving support to the association of their choice. Trooper enables brands to integrate CSR in efficient marketing.

BAM Congress 2018: Elisabet Lamote from Trooper from BAM - Belgian Association of Marketing

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0 https://cdn.slidesharecdn.com/profile-photo-We_are_BAM-48x48.jpg?cb=1576570884 "B:A/M! is the largest marketing association in Belgium. Her mission is to put meaningful marketing at the heart of every organisation. #we_are_bam www.marketing.be https://cdn.slidesharecdn.com/ss_thumbnails/jaccoterschegget-fromconfuciustoalibaba-191212110724-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/jacco-ter-schegget-publicis-groupe/204898195 Jacco ter Schegget - P... https://cdn.slidesharecdn.com/ss_thumbnails/elkevanhoof-pleasedofireyourcho-191210144300-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/elke-van-hoof-please-do-fire-your-cho/204078435 Elke Van Hoof - Superi... https://cdn.slidesharecdn.com/ss_thumbnails/markmelling5g06-191204130516-thumbnail.jpg?width=320&height=320&fit=bounds We_are_BAM/mark-melling-verizon-media-age-of-humans Mark Melling - Verizon...