際際滷shows by User: WilliamBaker / http://www.slideshare.net/images/logo.gif 際際滷shows by User: WilliamBaker / Wed, 16 Sep 2015 16:51:36 GMT 際際滷Share feed for 際際滷shows by User: WilliamBaker Brand positioning the key to successful branding /slideshow/brand-positioning-the-key-to-successful-branding/52857221 brandpositioning-thekeytosuccessfulbranding-150916165136-lva1-app6891
Brand Positioning is the essence of successful branding. This is a companion presentation to "Brand Equity: Building the Brand from the Ground Up," also by William Baker]]>
Brand Positioning is the essence of successful branding. This is a companion presentation to "Brand Equity: Building the Brand from the Ground Up," also by William Baker]]> Wed, 16 Sep 2015 16:51:36 GMT /slideshow/brand-positioning-the-key-to-successful-branding/52857221 WilliamBaker@slideshare.net(WilliamBaker) Brand positioning the key to successful branding WilliamBaker Brand Positioning is the essence of successful branding. This is a companion presentation to "Brand Equity: Building the Brand from the Ground Up," also by William Baker <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brandpositioning-thekeytosuccessfulbranding-150916165136-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Brand Positioning is the essence of successful branding. This is a companion presentation to &quot;Brand Equity: Building the Brand from the Ground Up,&quot; also by William Baker
Brand positioning the key to successful branding from William Baker
]]> 1058 7 https://cdn.slidesharecdn.com/ss_thumbnails/brandpositioning-thekeytosuccessfulbranding-150916165136-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Outside in versus inside-out marketing strategy /slideshow/outside-in-versus-insideout-marketing-strategy/52857077 outside-inversusinside-outmarketingstrategy-150916164803-lva1-app6891
An explanation as to why it is important for a firm to have a marketing perspective on strategy.]]>
An explanation as to why it is important for a firm to have a marketing perspective on strategy.]]> Wed, 16 Sep 2015 16:48:03 GMT /slideshow/outside-in-versus-insideout-marketing-strategy/52857077 WilliamBaker@slideshare.net(WilliamBaker) Outside in versus inside-out marketing strategy WilliamBaker An explanation as to why it is important for a firm to have a marketing perspective on strategy. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/outside-inversusinside-outmarketingstrategy-150916164803-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> An explanation as to why it is important for a firm to have a marketing perspective on strategy.
Outside in versus inside-out marketing strategy from William Baker
]]> 8031 9 https://cdn.slidesharecdn.com/ss_thumbnails/outside-inversusinside-outmarketingstrategy-150916164803-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 An introduction to market segmentation and targeting /slideshow/an-introduction-to-market-segmentation-and-targeting/52856868 anintroductiontomarketsegmentationandtargeting-150916164230-lva1-app6891
A brief overview of the major issues surrounding market segmentation and target marketing.]]>
A brief overview of the major issues surrounding market segmentation and target marketing.]]> Wed, 16 Sep 2015 16:42:30 GMT /slideshow/an-introduction-to-market-segmentation-and-targeting/52856868 WilliamBaker@slideshare.net(WilliamBaker) An introduction to market segmentation and targeting WilliamBaker A brief overview of the major issues surrounding market segmentation and target marketing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/anintroductiontomarketsegmentationandtargeting-150916164230-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A brief overview of the major issues surrounding market segmentation and target marketing.
An introduction to market segmentation and targeting from William Baker
]]> 1870 7 https://cdn.slidesharecdn.com/ss_thumbnails/anintroductiontomarketsegmentationandtargeting-150916164230-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 A Brief Primer in Growth Strategy /slideshow/a-brief-primer-in-growth-strategy/52856627 companygrowthstrategyprimer-150916163646-lva1-app6892
A very brief primer in growth strategy from the perspective of firms' marketing and entrepreneurial orientations]]>
A very brief primer in growth strategy from the perspective of firms' marketing and entrepreneurial orientations]]> Wed, 16 Sep 2015 16:36:45 GMT /slideshow/a-brief-primer-in-growth-strategy/52856627 WilliamBaker@slideshare.net(WilliamBaker) A Brief Primer in Growth Strategy WilliamBaker A very brief primer in growth strategy from the perspective of firms' marketing and entrepreneurial orientations <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/companygrowthstrategyprimer-150916163646-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A very brief primer in growth strategy from the perspective of firms&#39; marketing and entrepreneurial orientations
A Brief Primer in Growth Strategy from William Baker
]]> 410 5 https://cdn.slidesharecdn.com/ss_thumbnails/companygrowthstrategyprimer-150916163646-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Brand Equity: Building the brand from the ground up /slideshow/brand-equity-building-the-brand-from-the-ground-up/52856346 brandequity-buildingthebrandfromthegroundup-150916162958-lva1-app6891
The brand is broken down into three key elements: identity, integrity and resonance. Unlike other models, this is actionable and provides a basis for diagnosing and measuring progress relative to competitors]]>
The brand is broken down into three key elements: identity, integrity and resonance. Unlike other models, this is actionable and provides a basis for diagnosing and measuring progress relative to competitors]]> Wed, 16 Sep 2015 16:29:58 GMT /slideshow/brand-equity-building-the-brand-from-the-ground-up/52856346 WilliamBaker@slideshare.net(WilliamBaker) Brand Equity: Building the brand from the ground up WilliamBaker The brand is broken down into three key elements: identity, integrity and resonance. Unlike other models, this is actionable and provides a basis for diagnosing and measuring progress relative to competitors <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brandequity-buildingthebrandfromthegroundup-150916162958-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The brand is broken down into three key elements: identity, integrity and resonance. Unlike other models, this is actionable and provides a basis for diagnosing and measuring progress relative to competitors
Brand Equity: Building the brand from the ground up from William Baker
]]> 459 8 https://cdn.slidesharecdn.com/ss_thumbnails/brandequity-buildingthebrandfromthegroundup-150916162958-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Getting Your Marketing Mind Right /slideshow/getting-your-marketing-mind-right/52855931 blackswansandmarketingdecision-making-150916161939-lva1-app6892
An overview of the type of cognitive biases that can undermine marketing decision-making. ]]>
An overview of the type of cognitive biases that can undermine marketing decision-making. ]]> Wed, 16 Sep 2015 16:19:39 GMT /slideshow/getting-your-marketing-mind-right/52855931 WilliamBaker@slideshare.net(WilliamBaker) Getting Your Marketing Mind Right WilliamBaker An overview of the type of cognitive biases that can undermine marketing decision-making. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/blackswansandmarketingdecision-making-150916161939-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> An overview of the type of cognitive biases that can undermine marketing decision-making.
Getting Your Marketing Mind Right from William Baker
]]> 325 7 https://cdn.slidesharecdn.com/ss_thumbnails/blackswansandmarketingdecision-making-150916161939-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 An introduction to situation analysis in strategic marketing /WilliamBaker/an-introduction-to-situation-analysis-in-strategic-marketing anintroductiontosituationanalysisinstrategicmarketing-150916154247-lva1-app6892
A Basic overview of the process of completing a situation analysis with the goal of creating a competitive advantage.]]>
A Basic overview of the process of completing a situation analysis with the goal of creating a competitive advantage.]]> Wed, 16 Sep 2015 15:42:47 GMT /WilliamBaker/an-introduction-to-situation-analysis-in-strategic-marketing WilliamBaker@slideshare.net(WilliamBaker) An introduction to situation analysis in strategic marketing WilliamBaker A Basic overview of the process of completing a situation analysis with the goal of creating a competitive advantage. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/anintroductiontosituationanalysisinstrategicmarketing-150916154247-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A Basic overview of the process of completing a situation analysis with the goal of creating a competitive advantage.
An introduction to situation analysis in strategic marketing from William Baker
]]> 1599 5 https://cdn.slidesharecdn.com/ss_thumbnails/anintroductiontosituationanalysisinstrategicmarketing-150916154247-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-WilliamBaker-48x48.jpg?cb=1522821228 Before entering academia, worked as the Vice-President of Marketing at Ericson Marketing Communications in charge of business consulting and research. My primary goals now are to conduct and publish research that will help business practitioners to bridge findings from academic research into the realm of real world decision-making. Specialties: The effects of advertising on memory and choice The effects of market oriented and entrepreneurial culture on innovation and performance http://www.uakron.edu https://cdn.slidesharecdn.com/ss_thumbnails/brandpositioning-thekeytosuccessfulbranding-150916165136-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/brand-positioning-the-key-to-successful-branding/52857221 Brand positioning th... https://cdn.slidesharecdn.com/ss_thumbnails/outside-inversusinside-outmarketingstrategy-150916164803-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/outside-in-versus-insideout-marketing-strategy/52857077 Outside in versus insi... https://cdn.slidesharecdn.com/ss_thumbnails/anintroductiontomarketsegmentationandtargeting-150916164230-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/an-introduction-to-market-segmentation-and-targeting/52856868 An introduction to mar...