際際滷shows by User: acanhoto / http://www.slideshare.net/images/logo.gif 際際滷shows by User: acanhoto / Sun, 15 Dec 2024 16:16:57 GMT 際際滷Share feed for 際際滷shows by User: acanhoto Beyond Ownership: Business models for sustainable, smart appliances - Final Project Report /slideshow/beyond-ownership-business-models-for-sustainable-smart-appliances-final-project-report/274087702 beyond-ownership-report-241215161657-972f178c
Final report for the project "Beyond Ownership: Business models for sustainable, smart appliances", funded by InterAct. https://interact-hub.org/2024/11/20/beyond-ownership/]]>
Final report for the project "Beyond Ownership: Business models for sustainable, smart appliances", funded by InterAct. https://interact-hub.org/2024/11/20/beyond-ownership/]]> Sun, 15 Dec 2024 16:16:57 GMT /slideshow/beyond-ownership-business-models-for-sustainable-smart-appliances-final-project-report/274087702 acanhoto@slideshare.net(acanhoto) Beyond Ownership: Business models for sustainable, smart appliances - Final Project Report acanhoto Final report for the project "Beyond Ownership: Business models for sustainable, smart appliances", funded by InterAct. https://interact-hub.org/2024/11/20/beyond-ownership/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/beyond-ownership-report-241215161657-972f178c-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Final report for the project &quot;Beyond Ownership: Business models for sustainable, smart appliances&quot;, funded by InterAct. https://interact-hub.org/2024/11/20/beyond-ownership/
Beyond Ownership: Business models for sustainable, smart appliances - Final Project Report from Ana Canhoto
]]> 92 0 https://cdn.slidesharecdn.com/ss_thumbnails/beyond-ownership-report-241215161657-972f178c-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Researching and shaping the future of AI-Powered Service Interactions /slideshow/researching-and-shaping-the-future-of-aipowered-service-interactions/267140277 budmc2024canhoto-240406160136-c914d473
際際滷s from my keynote talk at the Digital Marketing Colloquium 2024, at the University of Bournemouth.]]>
際際滷s from my keynote talk at the Digital Marketing Colloquium 2024, at the University of Bournemouth.]]> Sat, 06 Apr 2024 16:01:36 GMT /slideshow/researching-and-shaping-the-future-of-aipowered-service-interactions/267140277 acanhoto@slideshare.net(acanhoto) Researching and shaping the future of AI-Powered Service Interactions acanhoto 際際滷s from my keynote talk at the Digital Marketing Colloquium 2024, at the University of Bournemouth. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/budmc2024canhoto-240406160136-c914d473-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 際際滷s from my keynote talk at the Digital Marketing Colloquium 2024, at the University of Bournemouth.
Researching and shaping the future of AI-Powered Service Interactions from Ana Canhoto
]]> 27 0 https://cdn.slidesharecdn.com/ss_thumbnails/budmc2024canhoto-240406160136-c914d473-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 AMSWMC MV NPD.pptx /slideshow/amswmc-mv-npdpptx/259140794 amswmcmvnpd-230711171725-3ef86b82
Presentation at AMSWMC, Kent, July 12th 2023]]>
Presentation at AMSWMC, Kent, July 12th 2023]]> Tue, 11 Jul 2023 17:17:25 GMT /slideshow/amswmc-mv-npdpptx/259140794 acanhoto@slideshare.net(acanhoto) AMSWMC MV NPD.pptx acanhoto Presentation at AMSWMC, Kent, July 12th 2023 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/amswmcmvnpd-230711171725-3ef86b82-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation at AMSWMC, Kent, July 12th 2023
AMSWMC MV NPD.pptx from Ana Canhoto
]]> 49 0 https://cdn.slidesharecdn.com/ss_thumbnails/amswmcmvnpd-230711171725-3ef86b82-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Data Qual.pptx /slideshow/data-qualpptx/256886363 dataqual-230327082437-67e523b6
A talk about the importance of data quality, and how to assess it. Notes available at https://anacanhoto.com/2023/03/27/its-not-because-a-dataset-is-big-that-it-will-be-good-and-it-is-not-because-we-used-a-sophisticated-algorithm-that-the-decision-will-be-fine/]]>
A talk about the importance of data quality, and how to assess it. Notes available at https://anacanhoto.com/2023/03/27/its-not-because-a-dataset-is-big-that-it-will-be-good-and-it-is-not-because-we-used-a-sophisticated-algorithm-that-the-decision-will-be-fine/]]> Mon, 27 Mar 2023 08:24:37 GMT /slideshow/data-qualpptx/256886363 acanhoto@slideshare.net(acanhoto) Data Qual.pptx acanhoto A talk about the importance of data quality, and how to assess it. Notes available at https://anacanhoto.com/2023/03/27/its-not-because-a-dataset-is-big-that-it-will-be-good-and-it-is-not-because-we-used-a-sophisticated-algorithm-that-the-decision-will-be-fine/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dataqual-230327082437-67e523b6-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A talk about the importance of data quality, and how to assess it. Notes available at https://anacanhoto.com/2023/03/27/its-not-because-a-dataset-is-big-that-it-will-be-good-and-it-is-not-because-we-used-a-sophisticated-algorithm-that-the-decision-will-be-fine/
Data Qual.pptx from Ana Canhoto
]]> 52 0 https://cdn.slidesharecdn.com/ss_thumbnails/dataqual-230327082437-67e523b6-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 MG5705 AI in Marketing to share.pptx /slideshow/mg5705-ai-in-marketing-to-sharepptx/255326521 mg5705aiinmarketingtoshare-230115122524-2e0e4205
Introductory session about the role of AI in marketing, for students of the MSc AI Strategy]]>
Introductory session about the role of AI in marketing, for students of the MSc AI Strategy]]> Sun, 15 Jan 2023 12:25:24 GMT /slideshow/mg5705-ai-in-marketing-to-sharepptx/255326521 acanhoto@slideshare.net(acanhoto) MG5705 AI in Marketing to share.pptx acanhoto Introductory session about the role of AI in marketing, for students of the MSc AI Strategy <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mg5705aiinmarketingtoshare-230115122524-2e0e4205-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Introductory session about the role of AI in marketing, for students of the MSc AI Strategy
MG5705 AI in Marketing to share.pptx from Ana Canhoto
]]> 151 0 https://cdn.slidesharecdn.com/ss_thumbnails/mg5705aiinmarketingtoshare-230115122524-2e0e4205-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Greenlit webinar Canhoto /slideshow/greenlit-webinar-canhoto/251040508 greenlitwebinarcanhoto-220123170110
Presentation for Horizon 2020 - Greenlit project webinar on 24 January 2022]]>
Presentation for Horizon 2020 - Greenlit project webinar on 24 January 2022]]> Sun, 23 Jan 2022 17:01:10 GMT /slideshow/greenlit-webinar-canhoto/251040508 acanhoto@slideshare.net(acanhoto) Greenlit webinar Canhoto acanhoto Presentation for Horizon 2020 - Greenlit project webinar on 24 January 2022 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/greenlitwebinarcanhoto-220123170110-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation for Horizon 2020 - Greenlit project webinar on 24 January 2022
Greenlit webinar Canhoto from Ana Canhoto
]]> 71 0 https://cdn.slidesharecdn.com/ss_thumbnails/greenlitwebinarcanhoto-220123170110-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 MCB Qualitative Analysis Workshop /slideshow/mcb-qualitative-analysis-workshop/250330208 mcbmqualanalysisworkshop-210929100546
These are the slides from my contribution to the qualitative analysis workshop organised by the Marketing and Corporate Brand Research Group, on 29 September 2021.]]>
These are the slides from my contribution to the qualitative analysis workshop organised by the Marketing and Corporate Brand Research Group, on 29 September 2021.]]> Wed, 29 Sep 2021 10:05:45 GMT /slideshow/mcb-qualitative-analysis-workshop/250330208 acanhoto@slideshare.net(acanhoto) MCB Qualitative Analysis Workshop acanhoto These are the slides from my contribution to the qualitative analysis workshop organised by the Marketing and Corporate Brand Research Group, on 29 September 2021. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mcbmqualanalysisworkshop-210929100546-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> These are the slides from my contribution to the qualitative analysis workshop organised by the Marketing and Corporate Brand Research Group, on 29 September 2021.
MCB Qualitative Analysis Workshop from Ana Canhoto
]]> 119 0 https://cdn.slidesharecdn.com/ss_thumbnails/mcbmqualanalysisworkshop-210929100546-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Ces research festival lab info ac /slideshow/ces-research-festival-lab-info-ac/248313246 cesresearchfestival-labinfoac-210514130914
Presentation of the Innovation, Digitalisation and Society research lab, part of the Centre for Entrepreneurship and Sustainability at the Brunel University London]]>
Presentation of the Innovation, Digitalisation and Society research lab, part of the Centre for Entrepreneurship and Sustainability at the Brunel University London]]> Fri, 14 May 2021 13:09:13 GMT /slideshow/ces-research-festival-lab-info-ac/248313246 acanhoto@slideshare.net(acanhoto) Ces research festival lab info ac acanhoto Presentation of the Innovation, Digitalisation and Society research lab, part of the Centre for Entrepreneurship and Sustainability at the Brunel University London <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cesresearchfestival-labinfoac-210514130914-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation of the Innovation, Digitalisation and Society research lab, part of the Centre for Entrepreneurship and Sustainability at the Brunel University London
Ces research festival lab info ac from Ana Canhoto
]]> 63 0 https://cdn.slidesharecdn.com/ss_thumbnails/cesresearchfestival-labinfoac-210514130914-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Brunel Hive webinar: How to improve the world, on a small budget - Insights from Social Enterprise The Washing Machine Project /slideshow/brunel-hive-webinar-how-to-improve-the-world-on-a-small-budget-insights-from-social-enterprise-the-washing-machine-project/243037445 brunelhivewebinarthewashingmachineprojectac-210219091719
In the first part of the webinar, Mr. Navjot Sawhney, founder of The Washing Machine Project, talked about the motivation for the project, what it does, and some of the challenges faced. Then, my colleague, Dr Manoj Dora, analysed the logistical challenges faced by Mr. Sawhney, drawing on his work in managing food supply chains in humanitarian crises. After that, I analysed the market challenges, drawing on my own work on segmentation and targeting. These are my slides for the talk. However, I included links to the other speakers' webpages, and I encourage you to reach out to them, if you would like to learn more about their work.]]>
In the first part of the webinar, Mr. Navjot Sawhney, founder of The Washing Machine Project, talked about the motivation for the project, what it does, and some of the challenges faced. Then, my colleague, Dr Manoj Dora, analysed the logistical challenges faced by Mr. Sawhney, drawing on his work in managing food supply chains in humanitarian crises. After that, I analysed the market challenges, drawing on my own work on segmentation and targeting. These are my slides for the talk. However, I included links to the other speakers' webpages, and I encourage you to reach out to them, if you would like to learn more about their work.]]> Fri, 19 Feb 2021 09:17:18 GMT /slideshow/brunel-hive-webinar-how-to-improve-the-world-on-a-small-budget-insights-from-social-enterprise-the-washing-machine-project/243037445 acanhoto@slideshare.net(acanhoto) Brunel Hive webinar: How to improve the world, on a small budget - Insights from Social Enterprise The Washing Machine Project acanhoto In the first part of the webinar, Mr. Navjot Sawhney, founder of The Washing Machine Project, talked about the motivation for the project, what it does, and some of the challenges faced. Then, my colleague, Dr Manoj Dora, analysed the logistical challenges faced by Mr. Sawhney, drawing on his work in managing food supply chains in humanitarian crises. After that, I analysed the market challenges, drawing on my own work on segmentation and targeting. These are my slides for the talk. However, I included links to the other speakers' webpages, and I encourage you to reach out to them, if you would like to learn more about their work. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brunelhivewebinarthewashingmachineprojectac-210219091719-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In the first part of the webinar, Mr. Navjot Sawhney, founder of The Washing Machine Project, talked about the motivation for the project, what it does, and some of the challenges faced. Then, my colleague, Dr Manoj Dora, analysed the logistical challenges faced by Mr. Sawhney, drawing on his work in managing food supply chains in humanitarian crises. After that, I analysed the market challenges, drawing on my own work on segmentation and targeting. These are my slides for the talk. However, I included links to the other speakers&#39; webpages, and I encourage you to reach out to them, if you would like to learn more about their work.
Brunel Hive webinar: How to improve the world, on a small budget - Insights from Social Enterprise The Washing Machine Project from Ana Canhoto
]]> 56 0 https://cdn.slidesharecdn.com/ss_thumbnails/brunelhivewebinarthewashingmachineprojectac-210219091719-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Bml munjal chatbots /slideshow/bml-munjal-chatbots/238536486 bmlmunjalchatbots-200918085659
際際滷s from my (online) talk at BML Munjal University. This talk draws on my work on identifying how artificial intelligence can destroy business value, and on work regarding customer perceptions of service delivery via chatbots.]]>
際際滷s from my (online) talk at BML Munjal University. This talk draws on my work on identifying how artificial intelligence can destroy business value, and on work regarding customer perceptions of service delivery via chatbots.]]> Fri, 18 Sep 2020 08:56:59 GMT /slideshow/bml-munjal-chatbots/238536486 acanhoto@slideshare.net(acanhoto) Bml munjal chatbots acanhoto 際際滷s from my (online) talk at BML Munjal University. This talk draws on my work on identifying how artificial intelligence can destroy business value, and on work regarding customer perceptions of service delivery via chatbots. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bmlmunjalchatbots-200918085659-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 際際滷s from my (online) talk at BML Munjal University. This talk draws on my work on identifying how artificial intelligence can destroy business value, and on work regarding customer perceptions of service delivery via chatbots.
Bml munjal chatbots from Ana Canhoto
]]> 97 0 https://cdn.slidesharecdn.com/ss_thumbnails/bmlmunjalchatbots-200918085659-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Canhoto, wei and kourdi brunel webinar series hospitality /slideshow/canhoto-wei-and-kourdi-brunel-webinar-series-hospitality/234462222 canhotoweiandkourdi-brunelwebinarserieshospitality-200522090903
In this webinar, organised by Brunel Business School, Ana Canhoto and Liyuan Wei share how they are supporting a boutique hotel to adapt to the challenges presented by COVID-19. The hotel's owner, Tim Kourdi, joined the webinar, too, to discuss why he reached out to Brunel, what he is getting from this collaboration, and what it is like to work with academics.]]>
In this webinar, organised by Brunel Business School, Ana Canhoto and Liyuan Wei share how they are supporting a boutique hotel to adapt to the challenges presented by COVID-19. The hotel's owner, Tim Kourdi, joined the webinar, too, to discuss why he reached out to Brunel, what he is getting from this collaboration, and what it is like to work with academics.]]> Fri, 22 May 2020 09:09:03 GMT /slideshow/canhoto-wei-and-kourdi-brunel-webinar-series-hospitality/234462222 acanhoto@slideshare.net(acanhoto) Canhoto, wei and kourdi brunel webinar series hospitality acanhoto In this webinar, organised by Brunel Business School, Ana Canhoto and Liyuan Wei share how they are supporting a boutique hotel to adapt to the challenges presented by COVID-19. The hotel's owner, Tim Kourdi, joined the webinar, too, to discuss why he reached out to Brunel, what he is getting from this collaboration, and what it is like to work with academics. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/canhotoweiandkourdi-brunelwebinarserieshospitality-200522090903-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In this webinar, organised by Brunel Business School, Ana Canhoto and Liyuan Wei share how they are supporting a boutique hotel to adapt to the challenges presented by COVID-19. The hotel&#39;s owner, Tim Kourdi, joined the webinar, too, to discuss why he reached out to Brunel, what he is getting from this collaboration, and what it is like to work with academics.
Canhoto, wei and kourdi brunel webinar series hospitality from Ana Canhoto
]]> 145 0 https://cdn.slidesharecdn.com/ss_thumbnails/canhotoweiandkourdi-brunelwebinarserieshospitality-200522090903-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Opportunities and challenges for brands in a digital world /slideshow/opportunities-and-challenges-for-brands-in-a-digital-world/120212812 brandsonline-181021172048
This presentation explores how brands can become trusted brands in the online environment.]]>
This presentation explores how brands can become trusted brands in the online environment.]]> Sun, 21 Oct 2018 17:20:48 GMT /slideshow/opportunities-and-challenges-for-brands-in-a-digital-world/120212812 acanhoto@slideshare.net(acanhoto) Opportunities and challenges for brands in a digital world acanhoto This presentation explores how brands can become trusted brands in the online environment. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brandsonline-181021172048-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This presentation explores how brands can become trusted brands in the online environment.
Opportunities and challenges for brands in a digital world from Ana Canhoto
]]> 151 1 https://cdn.slidesharecdn.com/ss_thumbnails/brandsonline-181021172048-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Social Media for Academics /slideshow/social-media-for-academics-75691555/75691555 bbsconferencesmworkshopmay2017-170504220842
An overview of why academics should use social media, what platforms are available, and how to use them.]]>
An overview of why academics should use social media, what platforms are available, and how to use them.]]> Thu, 04 May 2017 22:08:42 GMT /slideshow/social-media-for-academics-75691555/75691555 acanhoto@slideshare.net(acanhoto) Social Media for Academics acanhoto An overview of why academics should use social media, what platforms are available, and how to use them. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bbsconferencesmworkshopmay2017-170504220842-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> An overview of why academics should use social media, what platforms are available, and how to use them.
Social Media for Academics from Ana Canhoto
]]> 718 4 https://cdn.slidesharecdn.com/ss_thumbnails/bbsconferencesmworkshopmay2017-170504220842-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Effects of Advertising Word of Mouth /slideshow/effects-of-advertising-word-of-mouth/70170280 advwom-161215123541
Effects of creating buzz around an advert]]>
Effects of creating buzz around an advert]]> Thu, 15 Dec 2016 12:35:41 GMT /slideshow/effects-of-advertising-word-of-mouth/70170280 acanhoto@slideshare.net(acanhoto) Effects of Advertising Word of Mouth acanhoto Effects of creating buzz around an advert <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/advwom-161215123541-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Effects of creating buzz around an advert
Effects of Advertising Word of Mouth from Ana Canhoto
]]> 100 2 https://cdn.slidesharecdn.com/ss_thumbnails/advwom-161215123541-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Using social media in your job search /slideshow/using-social-media-in-your-job-search-68404906/68404906 sminjobsearchnov2016-161108134250
A colleague asked me to a run a session for her students, about how they could use social media to assist with their job search. We started by talking about the decision to hire someone, and how complex it is a bit like their decision to buy a skiing holiday. Then, we turned our attention to understanding what information the employer is looking for. Finally, we looked at how different platforms might help them showcase their strengths, motivation, and cultural fit. First, what they must do to stand a chance check what their current online presence is telling prospective employers, and build their LinkedIn profiles. Then, what they can do to enhance their profile.]]>
A colleague asked me to a run a session for her students, about how they could use social media to assist with their job search. We started by talking about the decision to hire someone, and how complex it is a bit like their decision to buy a skiing holiday. Then, we turned our attention to understanding what information the employer is looking for. Finally, we looked at how different platforms might help them showcase their strengths, motivation, and cultural fit. First, what they must do to stand a chance check what their current online presence is telling prospective employers, and build their LinkedIn profiles. Then, what they can do to enhance their profile.]]> Tue, 08 Nov 2016 13:42:50 GMT /slideshow/using-social-media-in-your-job-search-68404906/68404906 acanhoto@slideshare.net(acanhoto) Using social media in your job search acanhoto A colleague asked me to a run a session for her students, about how they could use social media to assist with their job search. We started by talking about the decision to hire someone, and how complex it is a bit like their decision to buy a skiing holiday. Then, we turned our attention to understanding what information the employer is looking for. Finally, we looked at how different platforms might help them showcase their strengths, motivation, and cultural fit. First, what they must do to stand a chance check what their current online presence is telling prospective employers, and build their LinkedIn profiles. Then, what they can do to enhance their profile. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sminjobsearchnov2016-161108134250-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A colleague asked me to a run a session for her students, about how they could use social media to assist with their job search. We started by talking about the decision to hire someone, and how complex it is a bit like their decision to buy a skiing holiday. Then, we turned our attention to understanding what information the employer is looking for. Finally, we looked at how different platforms might help them showcase their strengths, motivation, and cultural fit. First, what they must do to stand a chance check what their current online presence is telling prospective employers, and build their LinkedIn profiles. Then, what they can do to enhance their profile.
Using social media in your job search from Ana Canhoto
]]> 779 5 https://cdn.slidesharecdn.com/ss_thumbnails/sminjobsearchnov2016-161108134250-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Consumer segments vs tribes /slideshow/consumer-segments-vs-tribes/66759455 tribesvssegments-161005105710
Overview of the key differences between a consumer segment and a consumer tribe, and what that means for marketing strategy]]>
Overview of the key differences between a consumer segment and a consumer tribe, and what that means for marketing strategy]]> Wed, 05 Oct 2016 10:57:10 GMT /slideshow/consumer-segments-vs-tribes/66759455 acanhoto@slideshare.net(acanhoto) Consumer segments vs tribes acanhoto Overview of the key differences between a consumer segment and a consumer tribe, and what that means for marketing strategy <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tribesvssegments-161005105710-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Overview of the key differences between a consumer segment and a consumer tribe, and what that means for marketing strategy
Consumer segments vs tribes from Ana Canhoto
]]> 3033 2 https://cdn.slidesharecdn.com/ss_thumbnails/tribesvssegments-161005105710-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Using social media in the context of research communication /slideshow/using-social-media-in-the-context-of-research-communication/61037030 2020smforresearchcommsapril2016-160418100618
This presentation was prepared for the doctoral community at the Faculty of Business of Oxford Brookes University]]>
This presentation was prepared for the doctoral community at the Faculty of Business of Oxford Brookes University]]> Mon, 18 Apr 2016 10:06:18 GMT /slideshow/using-social-media-in-the-context-of-research-communication/61037030 acanhoto@slideshare.net(acanhoto) Using social media in the context of research communication acanhoto This presentation was prepared for the doctoral community at the Faculty of Business of Oxford Brookes University <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2020smforresearchcommsapril2016-160418100618-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This presentation was prepared for the doctoral community at the Faculty of Business of Oxford Brookes University
Using social media in the context of research communication from Ana Canhoto
]]> 1799 8 https://cdn.slidesharecdn.com/ss_thumbnails/2020smforresearchcommsapril2016-160418100618-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Challenges of using Twitter for sentiment analysis /slideshow/challenges-of-using-twitter-for-sentiment-analysis/53370082 cimm2015sentimentanalysis-150930115319-lva1-app6891
Presentation discussing the potential of Twitter as a source of insight about customer sentiment towards the brand, but also highlighting the challenges of doing so via automated tools. For more information, or to join the discussion, check my blog www.anacanhoto.com]]>
Presentation discussing the potential of Twitter as a source of insight about customer sentiment towards the brand, but also highlighting the challenges of doing so via automated tools. For more information, or to join the discussion, check my blog www.anacanhoto.com]]> Wed, 30 Sep 2015 11:53:19 GMT /slideshow/challenges-of-using-twitter-for-sentiment-analysis/53370082 acanhoto@slideshare.net(acanhoto) Challenges of using Twitter for sentiment analysis acanhoto Presentation discussing the potential of Twitter as a source of insight about customer sentiment towards the brand, but also highlighting the challenges of doing so via automated tools. For more information, or to join the discussion, check my blog www.anacanhoto.com <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cimm2015sentimentanalysis-150930115319-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation discussing the potential of Twitter as a source of insight about customer sentiment towards the brand, but also highlighting the challenges of doing so via automated tools. For more information, or to join the discussion, check my blog www.anacanhoto.com
Challenges of using Twitter for sentiment analysis from Ana Canhoto
]]> 4894 13 https://cdn.slidesharecdn.com/ss_thumbnails/cimm2015sentimentanalysis-150930115319-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Esrc fin serv cons sem 5 canhoto sm seg june 2015 /slideshow/esrc-fin-serv-cons-sem-5-canhoto-sm-seg-june-2015/49787100 esrcfinservconssem5canhotosmsegjune2015-150624140724-lva1-app6891
Talk at ESRC seminar series on use of technology in Financial Services. My talk focused on the potential and pitfalls of using social media for segmentation. Check my website for more on this topic: www.anacanhoto.com]]>
Talk at ESRC seminar series on use of technology in Financial Services. My talk focused on the potential and pitfalls of using social media for segmentation. Check my website for more on this topic: www.anacanhoto.com]]> Wed, 24 Jun 2015 14:07:24 GMT /slideshow/esrc-fin-serv-cons-sem-5-canhoto-sm-seg-june-2015/49787100 acanhoto@slideshare.net(acanhoto) Esrc fin serv cons sem 5 canhoto sm seg june 2015 acanhoto Talk at ESRC seminar series on use of technology in Financial Services. My talk focused on the potential and pitfalls of using social media for segmentation. Check my website for more on this topic: www.anacanhoto.com <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/esrcfinservconssem5canhotosmsegjune2015-150624140724-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Talk at ESRC seminar series on use of technology in Financial Services. My talk focused on the potential and pitfalls of using social media for segmentation. Check my website for more on this topic: www.anacanhoto.com
Esrc fin serv cons sem 5 canhoto sm seg june 2015 from Ana Canhoto
]]> 3605 3 https://cdn.slidesharecdn.com/ss_thumbnails/esrcfinservconssem5canhotosmsegjune2015-150624140724-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 What stops customers complaining to you /slideshow/what-stops-customers-complaining-to-you/45216098 whatstopscustomerscomplainingtoyou-150227041818-conversion-gate02
When things go wrong, it is better if customers choose to complain directly to you, rather than switching to a competitor or taking to social media to let the world know about their negative consumption experiences. This presentation discusses the 3 most common barriers stopping an unhappy customer from complaining directly to you.]]>
When things go wrong, it is better if customers choose to complain directly to you, rather than switching to a competitor or taking to social media to let the world know about their negative consumption experiences. This presentation discusses the 3 most common barriers stopping an unhappy customer from complaining directly to you.]]> Fri, 27 Feb 2015 04:18:18 GMT /slideshow/what-stops-customers-complaining-to-you/45216098 acanhoto@slideshare.net(acanhoto) What stops customers complaining to you acanhoto When things go wrong, it is better if customers choose to complain directly to you, rather than switching to a competitor or taking to social media to let the world know about their negative consumption experiences. This presentation discusses the 3 most common barriers stopping an unhappy customer from complaining directly to you. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whatstopscustomerscomplainingtoyou-150227041818-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> When things go wrong, it is better if customers choose to complain directly to you, rather than switching to a competitor or taking to social media to let the world know about their negative consumption experiences. This presentation discusses the 3 most common barriers stopping an unhappy customer from complaining directly to you.
What stops customers complaining to you from Ana Canhoto
]]> 2418 1 https://cdn.slidesharecdn.com/ss_thumbnails/whatstopscustomerscomplainingtoyou-150227041818-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-acanhoto-48x48.jpg?cb=1734279359 I am a marketing academic. My research focuses on the role of technology in interactions between firms and their customers. One stream of work looks at the impact of technology on customer insight, and includes projects such as the potential of digital footprints for customer profiling. The other stream looks at the impact of technology on targeted interactions, and includes projects such as the role of social media in customer service. www.anacanhoto.com https://cdn.slidesharecdn.com/ss_thumbnails/beyond-ownership-report-241215161657-972f178c-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/beyond-ownership-business-models-for-sustainable-smart-appliances-final-project-report/274087702 Beyond Ownership: Busi... https://cdn.slidesharecdn.com/ss_thumbnails/budmc2024canhoto-240406160136-c914d473-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/researching-and-shaping-the-future-of-aipowered-service-interactions/267140277 Researching and shapin... https://cdn.slidesharecdn.com/ss_thumbnails/amswmcmvnpd-230711171725-3ef86b82-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/amswmc-mv-npdpptx/259140794 AMSWMC MV NPD.pptx