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Using social media to develop your research
profile
Dr. Ana Isabel Canhoto
5th May 2017
www.anacanhoto.com; @canhoto

© Ana Isabel Canhoto, 2017
Source: /primath/gruzd-
hicss2013/16
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Other motivation
To be part of a professional community
To promote initiatives related to my job
To keep in touch with my colleagues
To give visibility to my professional results
To share professional interests
To extend my professional network
Motivations to use Social Media
Adapted from
https://www.researchgate.net/publication/315798652_Networked_Scholarship_and_Motivations_for_Social_Media
_use_in_Scholarly_Communication

Source: http://www.gla.ac.uk/media/media_397149_en.pdf
Readership for individual blog
posts far outstrips that of an
average journal article
cial media can help research reach more people
As well as for individual academics

Source: doi:10.1186/s13059-014-0424-0

Everything you post online (including metadata):
• Is public (even if you shared it privately)
• Is searchable
• Is permanent (or very, very, very difficult to
delete)
• Is not free

Adapted from
https://www.researchgate.net/publication/315798652_Networked_Scholarship_and_Motivations_for_Social_Media
_use_in_Scholarly_Communication
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Podcast
�ݺ�ߣshare
Twitter
Blog - Wiki
YouTube-Vimeo
Facebook
LinkedIn
ResearchGate - Academia.edu
Platforms used

Source: Kietzmann, J.H., Hermkens, K., McCarthy, I.P., & Silvestre, B.S. 2011. Social Media? Get Serious!
Understanding the Functional Building Blocks of Social Media. Business Horizons, 54, 241-251

1. Create a digital identifier

2. Create an online profile

3. Make your outputs available

4. Connect with others

5. Join the conversation

6. Make your research / knowledge accessible

Media Message
Audience
Research
Profile
Peers
vs. end
users
Goals
and
barriers
Your
agenda
Features Norms Purpose
Get
noticed
Add
value
Engage
/ move

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