ºÝºÝߣshows by User: andywhitlock / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: andywhitlock / Fri, 26 Sep 2014 04:38:51 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: andywhitlock Services and Stories - why marketing and product innovation need to play nice /slideshow/services-and-stories-why-marketing-and-product-innovation-need-to-play-nice/39557197 firestartersslideshare-140926043851-phpapp02
I gave this talk at the Google Firestarters event in London on 17th September 2014. It’s a personal tale about my transition from marketing to product innovation and an attempt to talk sense about why they’re different and why they need each other.]]>
I gave this talk at the Google Firestarters event in London on 17th September 2014. It’s a personal tale about my transition from marketing to product innovation and an attempt to talk sense about why they’re different and why they need each other.]]> Fri, 26 Sep 2014 04:38:51 GMT /slideshow/services-and-stories-why-marketing-and-product-innovation-need-to-play-nice/39557197 andywhitlock@slideshare.net(andywhitlock) Services and Stories - why marketing and product innovation need to play nice andywhitlock I gave this talk at the Google Firestarters event in London on 17th September 2014. It’s a personal tale about my transition from marketing to product innovation and an attempt to talk sense about why they’re different and why they need each other. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/firestartersslideshare-140926043851-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> I gave this talk at the Google Firestarters event in London on 17th September 2014. It’s a personal tale about my transition from marketing to product innovation and an attempt to talk sense about why they’re different and why they need each other.
Services and Stories - why marketing and product innovation need to play nice from Andy Whitlock
]]> 9496 5 https://cdn.slidesharecdn.com/ss_thumbnails/firestartersslideshare-140926043851-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 We looked at social media’s role in digital services. You won’t believe what 5 things happened next! /slideshow/smb-slideshare/32700023 smbslideshare-140325035059-phpapp02
A few meandering thoughts about social media with a product hat on. And why more noise is not always best.]]>
A few meandering thoughts about social media with a product hat on. And why more noise is not always best.]]> Tue, 25 Mar 2014 03:50:59 GMT /slideshow/smb-slideshare/32700023 andywhitlock@slideshare.net(andywhitlock) We looked at social media’s role in digital services. You won’t believe what 5 things happened next! andywhitlock A few meandering thoughts about social media with a product hat on. And why more noise is not always best. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/smbslideshare-140325035059-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A few meandering thoughts about social media with a product hat on. And why more noise is not always best.
We looked at social media’s role in digital services. You won’t believe what 5 things happened next! from Andy Whitlock
]]> 9868 10 https://cdn.slidesharecdn.com/ss_thumbnails/smbslideshare-140325035059-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How To Make The Right Product /slideshow/how-to-make-the-right-product/24529314 platforumpresslideshare3-130723042703-phpapp02
This is a presentation I gave at a Platforum event a few weeks ago. I tried to make it ‘fun’. http://madebymany.com/blog/how-to-make-the-right-product]]>
This is a presentation I gave at a Platforum event a few weeks ago. I tried to make it ‘fun’. http://madebymany.com/blog/how-to-make-the-right-product]]> Tue, 23 Jul 2013 04:27:03 GMT /slideshow/how-to-make-the-right-product/24529314 andywhitlock@slideshare.net(andywhitlock) How To Make The Right Product andywhitlock This is a presentation I gave at a Platforum event a few weeks ago. I tried to make it ‘fun’. http://madebymany.com/blog/how-to-make-the-right-product <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/platforumpresslideshare3-130723042703-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This is a presentation I gave at a Platforum event a few weeks ago. I tried to make it ‘fun’. http://madebymany.com/blog/how-to-make-the-right-product
How To Make The Right Product from Andy Whitlock
]]> 21997 9 https://cdn.slidesharecdn.com/ss_thumbnails/platforumpresslideshare3-130723042703-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Metaphwoar! 2012 promo /slideshow/metaphwoar-2012-promo/14543047 metaphwoar2012explanation-121001124337-phpapp02
If you're viewing this in slideshare, head over to metaphwoar for updates — tickets are only available once that website tells you they are! ;)]]>
If you're viewing this in slideshare, head over to metaphwoar for updates — tickets are only available once that website tells you they are! ;)]]> Mon, 01 Oct 2012 12:43:33 GMT /slideshow/metaphwoar-2012-promo/14543047 andywhitlock@slideshare.net(andywhitlock) Metaphwoar! 2012 promo andywhitlock If you're viewing this in slideshare, head over to metaphwoar for updates — tickets are only available once that website tells you they are! ;) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/metaphwoar2012explanation-121001124337-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> If you&#39;re viewing this in slideshare, head over to metaphwoar for updates — tickets are only available once that website tells you they are! ;)
Metaphwoar! 2012 promo from Andy Whitlock
]]> 971 4 https://cdn.slidesharecdn.com/ss_thumbnails/metaphwoar2012explanation-121001124337-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How to do presentations that don't induce suicide /slideshow/how-to-do-presentations-that-dont-induce-suicide/13936662 howtodopresentations-120810094309-phpapp01
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]]> Fri, 10 Aug 2012 09:43:07 GMT /slideshow/how-to-do-presentations-that-dont-induce-suicide/13936662 andywhitlock@slideshare.net(andywhitlock) How to do presentations that don't induce suicide andywhitlock <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtodopresentations-120810094309-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
How to do presentations that don't induce suicide from Andy Whitlock
]]> 43258 25 https://cdn.slidesharecdn.com/ss_thumbnails/howtodopresentations-120810094309-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Future is Lubricated /slideshow/the-future-is-lubricated/12629601 bltalkslideshare2-120421064222-phpapp02
I put this together for a talk to the lovely people at the British Library. Which might explain why it's quite booky in places. It makes a simple point. But maybe one that gets neglected.]]>
I put this together for a talk to the lovely people at the British Library. Which might explain why it's quite booky in places. It makes a simple point. But maybe one that gets neglected.]]> Sat, 21 Apr 2012 06:42:20 GMT /slideshow/the-future-is-lubricated/12629601 andywhitlock@slideshare.net(andywhitlock) The Future is Lubricated andywhitlock I put this together for a talk to the lovely people at the British Library. Which might explain why it's quite booky in places. It makes a simple point. But maybe one that gets neglected. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bltalkslideshare2-120421064222-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> I put this together for a talk to the lovely people at the British Library. Which might explain why it&#39;s quite booky in places. It makes a simple point. But maybe one that gets neglected.
The Future is Lubricated from Andy Whitlock
]]> 2493 10 https://cdn.slidesharecdn.com/ss_thumbnails/bltalkslideshare2-120421064222-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Metaphwoar! 2011 /slideshow/metaphwoar-2011-explanation/9733013 metaphwoar2011explanation-111017102621-phpapp01
]]>
]]> Mon, 17 Oct 2011 10:26:19 GMT /slideshow/metaphwoar-2011-explanation/9733013 andywhitlock@slideshare.net(andywhitlock) Metaphwoar! 2011 andywhitlock <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/metaphwoar2011explanation-111017102621-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Metaphwoar! 2011 from Andy Whitlock
]]> 1895 4 https://cdn.slidesharecdn.com/ss_thumbnails/metaphwoar2011explanation-111017102621-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Metaphwoar promotion /slideshow/metaphwoar-promotion/5354484 metaphwoarlive-101004121436-phpapp02
This deck is a bit out of context on slideshare. It sits half way down the page here: http://metaphwoar.org]]>
This deck is a bit out of context on slideshare. It sits half way down the page here: http://metaphwoar.org]]> Mon, 04 Oct 2010 12:14:27 GMT /slideshow/metaphwoar-promotion/5354484 andywhitlock@slideshare.net(andywhitlock) Metaphwoar promotion andywhitlock This deck is a bit out of context on slideshare. It sits half way down the page here: http://metaphwoar.org <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/metaphwoarlive-101004121436-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This deck is a bit out of context on slideshare. It sits half way down the page here: http://metaphwoar.org
Metaphwoar promotion from Andy Whitlock
]]> 725 3 https://cdn.slidesharecdn.com/ss_thumbnails/metaphwoarlive-101004121436-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 phwoar /slideshow/phwoar/5304983 metaphwoarfinal-100928053541-phpapp02
the last upload of this seems a bit buggy. Trying again.]]>
the last upload of this seems a bit buggy. Trying again.]]> Tue, 28 Sep 2010 05:35:32 GMT /slideshow/phwoar/5304983 andywhitlock@slideshare.net(andywhitlock) phwoar andywhitlock the last upload of this seems a bit buggy. Trying again. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/metaphwoarfinal-100928053541-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> the last upload of this seems a bit buggy. Trying again.
phwoar from Andy Whitlock
]]> 1059 4 https://cdn.slidesharecdn.com/ss_thumbnails/metaphwoarfinal-100928053541-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 FREE ENERGY /slideshow/free-energy/4315874 freeenergyss01-100526063114-phpapp01
This is a talk I did for the IED and APG in Madrid in May 2010. It's a thought piece exploring the energy/effort exchange when marketers attempt to create behavioural change. I don't think I come to any tight conclusions, but I hope it's good food for thought. I've also had to hack it a bit to make it make sense without me talking. Hope it works.]]>
This is a talk I did for the IED and APG in Madrid in May 2010. It's a thought piece exploring the energy/effort exchange when marketers attempt to create behavioural change. I don't think I come to any tight conclusions, but I hope it's good food for thought. I've also had to hack it a bit to make it make sense without me talking. Hope it works.]]> Wed, 26 May 2010 06:24:51 GMT /slideshow/free-energy/4315874 andywhitlock@slideshare.net(andywhitlock) FREE ENERGY andywhitlock This is a talk I did for the IED and APG in Madrid in May 2010. It's a thought piece exploring the energy/effort exchange when marketers attempt to create behavioural change. I don't think I come to any tight conclusions, but I hope it's good food for thought. I've also had to hack it a bit to make it make sense without me talking. Hope it works. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/freeenergyss01-100526063114-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This is a talk I did for the IED and APG in Madrid in May 2010. It&#39;s a thought piece exploring the energy/effort exchange when marketers attempt to create behavioural change. I don&#39;t think I come to any tight conclusions, but I hope it&#39;s good food for thought. I&#39;ve also had to hack it a bit to make it make sense without me talking. Hope it works.
FREE ENERGY from Andy Whitlock
]]> 11433 17 https://cdn.slidesharecdn.com/ss_thumbnails/freeenergyss01-100526063114-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 how to make people do stuff /slideshow/how-to-make-people-do-stuff/4018532 doing-100508103529-phpapp02
This is the final presentation I did in Madrid in April 2010. It's about doing. Basically it contains an argument against distilling rich conversations down into simple, light messages; that you can bring people into the richer story simply by getting them to do one, simple thing.]]>
This is the final presentation I did in Madrid in April 2010. It's about doing. Basically it contains an argument against distilling rich conversations down into simple, light messages; that you can bring people into the richer story simply by getting them to do one, simple thing.]]> Sat, 08 May 2010 10:35:16 GMT /slideshow/how-to-make-people-do-stuff/4018532 andywhitlock@slideshare.net(andywhitlock) how to make people do stuff andywhitlock This is the final presentation I did in Madrid in April 2010. It's about doing. Basically it contains an argument against distilling rich conversations down into simple, light messages; that you can bring people into the richer story simply by getting them to do one, simple thing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/doing-100508103529-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This is the final presentation I did in Madrid in April 2010. It&#39;s about doing. Basically it contains an argument against distilling rich conversations down into simple, light messages; that you can bring people into the richer story simply by getting them to do one, simple thing.
how to make people do stuff from Andy Whitlock
]]> 1236 4 https://cdn.slidesharecdn.com/ss_thumbnails/doing-100508103529-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 What all that beta talk means for brands /slideshow/what-all-that-beta-talk-means-for-brands/4017606 beta-100508093142-phpapp02
This is the second of four presentations I gave in Madrid in April 2010. I was asked specifically to talk about "beta ideas". With that starting point, I decided to recap on where the language came from but to quickly move to how organisations need to think about releasing 'ideas' into an environment that is so unpredictable. I talk about evolution and Andromedans. Apologies if any of it doesn't make total sense without my verbal narrative.]]>
This is the second of four presentations I gave in Madrid in April 2010. I was asked specifically to talk about "beta ideas". With that starting point, I decided to recap on where the language came from but to quickly move to how organisations need to think about releasing 'ideas' into an environment that is so unpredictable. I talk about evolution and Andromedans. Apologies if any of it doesn't make total sense without my verbal narrative.]]> Sat, 08 May 2010 09:31:33 GMT /slideshow/what-all-that-beta-talk-means-for-brands/4017606 andywhitlock@slideshare.net(andywhitlock) What all that beta talk means for brands andywhitlock This is the second of four presentations I gave in Madrid in April 2010. I was asked specifically to talk about "beta ideas". With that starting point, I decided to recap on where the language came from but to quickly move to how organisations need to think about releasing 'ideas' into an environment that is so unpredictable. I talk about evolution and Andromedans. Apologies if any of it doesn't make total sense without my verbal narrative. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/beta-100508093142-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This is the second of four presentations I gave in Madrid in April 2010. I was asked specifically to talk about &quot;beta ideas&quot;. With that starting point, I decided to recap on where the language came from but to quickly move to how organisations need to think about releasing &#39;ideas&#39; into an environment that is so unpredictable. I talk about evolution and Andromedans. Apologies if any of it doesn&#39;t make total sense without my verbal narrative.
What all that beta talk means for brands from Andy Whitlock
]]> 942 2 https://cdn.slidesharecdn.com/ss_thumbnails/beta-100508093142-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 why digital isn't about digital /slideshow/why-digital-isnt-about-digital/4016637 reality-100508083246-phpapp02
This is the first of four presentations I gave at a thing in Madrid in April 2010. It explains how my background in PR and WOM has helped to shape my approach to digital marketing. The more things melt into one another, the more invisible the channels and platforms are - and the more about real lives things become. Or something like that ;) Apologies for holes in the presentation. I talked around a lot of the points and examples.]]>
This is the first of four presentations I gave at a thing in Madrid in April 2010. It explains how my background in PR and WOM has helped to shape my approach to digital marketing. The more things melt into one another, the more invisible the channels and platforms are - and the more about real lives things become. Or something like that ;) Apologies for holes in the presentation. I talked around a lot of the points and examples.]]> Sat, 08 May 2010 08:32:39 GMT /slideshow/why-digital-isnt-about-digital/4016637 andywhitlock@slideshare.net(andywhitlock) why digital isn't about digital andywhitlock This is the first of four presentations I gave at a thing in Madrid in April 2010. It explains how my background in PR and WOM has helped to shape my approach to digital marketing. The more things melt into one another, the more invisible the channels and platforms are - and the more about real lives things become. Or something like that ;) Apologies for holes in the presentation. I talked around a lot of the points and examples. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/reality-100508083246-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This is the first of four presentations I gave at a thing in Madrid in April 2010. It explains how my background in PR and WOM has helped to shape my approach to digital marketing. The more things melt into one another, the more invisible the channels and platforms are - and the more about real lives things become. Or something like that ;) Apologies for holes in the presentation. I talked around a lot of the points and examples.
why digital isn't about digital from Andy Whitlock
]]> 1588 10 https://cdn.slidesharecdn.com/ss_thumbnails/reality-100508083246-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Six Doing Hats /slideshow/the-six-doing-hats/3587491 6doinghats-100329125429-phpapp01
I'm a thinker with a doer's roots. Every now and then I feel like I'm thinking too much and not doing enough. So I made this - a twist on Edward De Bono's famous six thinking hats.]]>
I'm a thinker with a doer's roots. Every now and then I feel like I'm thinking too much and not doing enough. So I made this - a twist on Edward De Bono's famous six thinking hats.]]> Mon, 29 Mar 2010 12:54:25 GMT /slideshow/the-six-doing-hats/3587491 andywhitlock@slideshare.net(andywhitlock) The Six Doing Hats andywhitlock I'm a thinker with a doer's roots. Every now and then I feel like I'm thinking too much and not doing enough. So I made this - a twist on Edward De Bono's famous six thinking hats. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/6doinghats-100329125429-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> I&#39;m a thinker with a doer&#39;s roots. Every now and then I feel like I&#39;m thinking too much and not doing enough. So I made this - a twist on Edward De Bono&#39;s famous six thinking hats.
The Six Doing Hats from Andy Whitlock
]]> 757 3 https://cdn.slidesharecdn.com/ss_thumbnails/6doinghats-100329125429-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-andywhitlock-48x48.jpg?cb=1606293534 I’ve been helping organisations to make unique marks on the world for over a decade. The medium has fluctuated, but my belief has remained constant: making interesting, meaningful contributions to people’s lives is the best way to succeed. Products people want; things people want to talk about; services that change the landscape for the better. Terms are useful but dangerous. "Technology", "strategy", "social media", "marketing", "product" — they each mean lots of different things and often mean nothing. What matters is what you do, why you do it and what it achieves. www.nowincolour.com https://cdn.slidesharecdn.com/ss_thumbnails/firestartersslideshare-140926043851-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/services-and-stories-why-marketing-and-product-innovation-need-to-play-nice/39557197 Services and Stories -... https://cdn.slidesharecdn.com/ss_thumbnails/smbslideshare-140325035059-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/smb-slideshare/32700023 We looked at social me... https://cdn.slidesharecdn.com/ss_thumbnails/platforumpresslideshare3-130723042703-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/how-to-make-the-right-product/24529314 How To Make The Right ...