�ݺ�ߣshows by User: annemarienichols

�ݺ�ߣshows by User: annemarienichols / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: annemarienichols / Tue, 24 May 2011 23:17:09 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: annemarienichols #toyotafail: the crisis that wasn't /annemarienichols/toyotafail-the-crisis-that-wasnt bwtoyotafail-110524231710-phpapp02
The ambition of an inexperienced PR-wannabe and the reputation of a Big Brand crashed into each other magnificently on the front page of a popular mom blog in February of 2011. As the surrounding traffic slowed down to witness the carnage and Twitter about it - one figure emerged from the chaos surprisingly unscathed. Toyota's preventative maintenance and fast reflexes kept their brand image intact through the actions of their Social Media team. We'll examine the life-cycle of a brand-crisis from the blogger, PR and Brand perspectives by analyzing the #ToyotaFail incident and how Toyota's Social Media team averted a rapidly developing brand crisis by listening and responding on Twitter as it was happening. Panel: Shelly Kramer, V3 Integrated Marketing, Anne-Marie Nichols, The Write Spot, and Lucretia Pruitt, The Social Joint]]>
The ambition of an inexperienced PR-wannabe and the reputation of a Big Brand crashed into each other magnificently on the front page of a popular mom blog in February of 2011. As the surrounding traffic slowed down to witness the carnage and Twitter about it - one figure emerged from the chaos surprisingly unscathed. Toyota's preventative maintenance and fast reflexes kept their brand image intact through the actions of their Social Media team. We'll examine the life-cycle of a brand-crisis from the blogger, PR and Brand perspectives by analyzing the #ToyotaFail incident and how Toyota's Social Media team averted a rapidly developing brand crisis by listening and responding on Twitter as it was happening. Panel: Shelly Kramer, V3 Integrated Marketing, Anne-Marie Nichols, The Write Spot, and Lucretia Pruitt, The Social Joint]]> Tue, 24 May 2011 23:17:09 GMT /annemarienichols/toyotafail-the-crisis-that-wasnt annemarienichols@slideshare.net(annemarienichols) #toyotafail: the crisis that wasn't annemarienichols The ambition of an inexperienced PR-wannabe and the reputation of a Big Brand crashed into each other magnificently on the front page of a popular mom blog in February of 2011. As the surrounding traffic slowed down to witness the carnage and Twitter about it - one figure emerged from the chaos surprisingly unscathed. Toyota's preventative maintenance and fast reflexes kept their brand image intact through the actions of their Social Media team. We'll examine the life-cycle of a brand-crisis from the blogger, PR and Brand perspectives by analyzing the #ToyotaFail incident and how Toyota's Social Media team averted a rapidly developing brand crisis by listening and responding on Twitter as it was happening. Panel: Shelly Kramer, V3 Integrated Marketing, Anne-Marie Nichols, The Write Spot, and Lucretia Pruitt, The Social Joint <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bwtoyotafail-110524231710-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> The ambition of an inexperienced PR-wannabe and the reputation of a Big Brand crashed into each other magnificently on the front page of a popular mom blog in February of 2011. As the surrounding traffic slowed down to witness the carnage and Twitter about it - one figure emerged from the chaos surprisingly unscathed. Toyota's preventative maintenance and fast reflexes kept their brand image intact through the actions of their Social Media team. We'll examine the life-cycle of a brand-crisis from the blogger, PR and Brand perspectives by analyzing the #ToyotaFail incident and how Toyota's Social Media team averted a rapidly developing brand crisis by listening and responding on Twitter as it was happening. Panel: Shelly Kramer, V3 Integrated Marketing, Anne-Marie Nichols, The Write Spot, and Lucretia Pruitt, The Social Joint

#toyotafail: the crisis that wasn't from Anne-Marie Nichols

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0 https://cdn.slidesharecdn.com/profile-photo-annemarienichols-48x48.jpg?cb=1522917342 Social Media Consultant and Professional Healthy Food and Lifestyle Blogger. Helping busy moms and their families with healthy recipes and lifestyle tips at www.thismamacooks.com. the-write-spot.com