�ݺ�ߣshows by User: appinions

�ݺ�ߣshows by User: appinions / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: appinions / Tue, 14 Jan 2014 09:15:25 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: appinions Diabetes influence Study /slideshow/diabetes-influence-study-v2/30002247 diabetesinfluencestudy-v2-140114091525-phpapp01
We partnered with InVentiv Health to create this informative study about the pharmaceutical world and Diabetes. ]]>
We partnered with InVentiv Health to create this informative study about the pharmaceutical world and Diabetes. ]]> Tue, 14 Jan 2014 09:15:25 GMT /slideshow/diabetes-influence-study-v2/30002247 appinions@slideshare.net(appinions) Diabetes influence Study appinions We partnered with InVentiv Health to create this informative study about the pharmaceutical world and Diabetes. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/diabetesinfluencestudy-v2-140114091525-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> We partnered with InVentiv Health to create this informative study about the pharmaceutical world and Diabetes.

Diabetes influence Study from Appinions

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1 {White Paper} Measuring Global Attention | Appinions /slideshow/white-paper-measuring-global-attention-appinions/29361207 measuringglobalattentionappinionswhitepaper-131219103236-phpapp01
There are many associations that come to mind when people hear the word, “influence.” Power. Prestige. Prominence. However, what it boils down to is the ability to capture peoples’ attention. When an individual expresses an opinion in traditional or online media, which then travels beyond its original source, that individual has managed to capture attention. How far the opinion travels, and over what networks and media, help define how much influence an individual is generating based on that opinion. In this white paper, Appinions’ Chief Technology Officer, David Pierce and data scientist, Stewart Siu, shed light on our approach to influence from a technical point of view. ]]>
There are many associations that come to mind when people hear the word, “influence.” Power. Prestige. Prominence. However, what it boils down to is the ability to capture peoples’ attention. When an individual expresses an opinion in traditional or online media, which then travels beyond its original source, that individual has managed to capture attention. How far the opinion travels, and over what networks and media, help define how much influence an individual is generating based on that opinion. In this white paper, Appinions’ Chief Technology Officer, David Pierce and data scientist, Stewart Siu, shed light on our approach to influence from a technical point of view. ]]> Thu, 19 Dec 2013 10:32:36 GMT /slideshow/white-paper-measuring-global-attention-appinions/29361207 appinions@slideshare.net(appinions) {White Paper} Measuring Global Attention | Appinions appinions There are many associations that come to mind when people hear the word, “influence.” Power. Prestige. Prominence. However, what it boils down to is the ability to capture peoples’ attention. When an individual expresses an opinion in traditional or online media, which then travels beyond its original source, that individual has managed to capture attention. How far the opinion travels, and over what networks and media, help define how much influence an individual is generating based on that opinion. In this white paper, Appinions’ Chief Technology Officer, David Pierce and data scientist, Stewart Siu, shed light on our approach to influence from a technical point of view. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/measuringglobalattentionappinionswhitepaper-131219103236-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> There are many associations that come to mind when people hear the word, “influence.” Power. Prestige. Prominence. However, what it boils down to is the ability to capture peoples’ attention. When an individual expresses an opinion in traditional or online media, which then travels beyond its original source, that individual has managed to capture attention. How far the opinion travels, and over what networks and media, help define how much influence an individual is generating based on that opinion. In this white paper, Appinions’ Chief Technology Officer, David Pierce and data scientist, Stewart Siu, shed light on our approach to influence from a technical point of view.

{White Paper} Measuring Global Attention | Appinions from Appinions

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1 {Case Study} Influence-Driven Content Marketing /slideshow/influence-driven-content-marketing-case-study/29117158 influencedrivencontentmarketingcasestudy-131211124311-phpapp02
CHALLENGE Appinions wanted to grab the attention of the major strategic consulting firms, but as a small start-up, the team struggled to get the attention of the key decision makers at those firms. Over the span of several months, all attempts to get in front of that set of influential companies failed. SOLUTION The Appinions Data Journalism Group seized a timely opportunity to create unique content based on influencer insights that would feature strategic consulting firms and evaluate their growing influence in marketing and IT services. Industry conversations surrounding recent acquisitions by key consulting firms spurred an interesting discussion that Appinions sought to leverage for marketing purposes. ]]>
CHALLENGE Appinions wanted to grab the attention of the major strategic consulting firms, but as a small start-up, the team struggled to get the attention of the key decision makers at those firms. Over the span of several months, all attempts to get in front of that set of influential companies failed. SOLUTION The Appinions Data Journalism Group seized a timely opportunity to create unique content based on influencer insights that would feature strategic consulting firms and evaluate their growing influence in marketing and IT services. Industry conversations surrounding recent acquisitions by key consulting firms spurred an interesting discussion that Appinions sought to leverage for marketing purposes. ]]> Wed, 11 Dec 2013 12:43:11 GMT /slideshow/influence-driven-content-marketing-case-study/29117158 appinions@slideshare.net(appinions) {Case Study} Influence-Driven Content Marketing appinions CHALLENGE Appinions wanted to grab the attention of the major strategic consulting firms, but as a small start-up, the team struggled to get the attention of the key decision makers at those firms. Over the span of several months, all attempts to get in front of that set of influential companies failed. SOLUTION The Appinions Data Journalism Group seized a timely opportunity to create unique content based on influencer insights that would feature strategic consulting firms and evaluate their growing influence in marketing and IT services. Industry conversations surrounding recent acquisitions by key consulting firms spurred an interesting discussion that Appinions sought to leverage for marketing purposes. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/influencedrivencontentmarketingcasestudy-131211124311-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> CHALLENGE Appinions wanted to grab the attention of the major strategic consulting firms, but as a small start-up, the team struggled to get the attention of the key decision makers at those firms. Over the span of several months, all attempts to get in front of that set of influential companies failed. SOLUTION The Appinions Data Journalism Group seized a timely opportunity to create unique content based on influencer insights that would feature strategic consulting firms and evaluate their growing influence in marketing and IT services. Industry conversations surrounding recent acquisitions by key consulting firms spurred an interesting discussion that Appinions sought to leverage for marketing purposes.

{Case Study} Influence-Driven Content Marketing from Appinions

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1 Optimizing Business Events with Influence Marketing {eBook} /slideshow/optimizing-business-event-with-influence-marketing/28602231 appinionsevents-marketing-and-influencenov2013-131125085850-phpapp02
Event marketing is a significant part of nearly any B2B marketer's budget - or any marketer's budget, for that matter. According to a report from the Association of National Advertisers, media exposure, brand awareness and attitudes towards brand are key measures of an event's effectiveness; as savvy marketers know, those are also metrics which can be impacted through the use of influence marketing. Our latest eBook, Optimizing Business Events with Influence Marketing, provides event organizers and event sponsors with a roadmap for how, when and where to use influence marketing to enhance offline and online events. The eBook covers: Event Marketing, defined Influence marketing and event optimization Event marketing and Trust Points Influence marketing for event hosts Influence marketing for event sponsors Case studies: Xerox and Red Consultancy Our suggestions for using influence marketing pre-event, during the event and post-event will make this an eBook you'll look at for every event. Download our free eBook today!]]>
Event marketing is a significant part of nearly any B2B marketer's budget - or any marketer's budget, for that matter. According to a report from the Association of National Advertisers, media exposure, brand awareness and attitudes towards brand are key measures of an event's effectiveness; as savvy marketers know, those are also metrics which can be impacted through the use of influence marketing. Our latest eBook, Optimizing Business Events with Influence Marketing, provides event organizers and event sponsors with a roadmap for how, when and where to use influence marketing to enhance offline and online events. The eBook covers: Event Marketing, defined Influence marketing and event optimization Event marketing and Trust Points Influence marketing for event hosts Influence marketing for event sponsors Case studies: Xerox and Red Consultancy Our suggestions for using influence marketing pre-event, during the event and post-event will make this an eBook you'll look at for every event. Download our free eBook today!]]> Mon, 25 Nov 2013 08:58:50 GMT /slideshow/optimizing-business-event-with-influence-marketing/28602231 appinions@slideshare.net(appinions) Optimizing Business Events with Influence Marketing {eBook} appinions Event marketing is a significant part of nearly any B2B marketer's budget - or any marketer's budget, for that matter. According to a report from the Association of National Advertisers, media exposure, brand awareness and attitudes towards brand are key measures of an event's effectiveness; as savvy marketers know, those are also metrics which can be impacted through the use of influence marketing. Our latest eBook, Optimizing Business Events with Influence Marketing, provides event organizers and event sponsors with a roadmap for how, when and where to use influence marketing to enhance offline and online events. The eBook covers: Event Marketing, defined Influence marketing and event optimization Event marketing and Trust Points Influence marketing for event hosts Influence marketing for event sponsors Case studies: Xerox and Red Consultancy Our suggestions for using influence marketing pre-event, during the event and post-event will make this an eBook you'll look at for every event. Download our free eBook today! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/appinionsevents-marketing-and-influencenov2013-131125085850-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Event marketing is a significant part of nearly any B2B marketer's budget - or any marketer's budget, for that matter. According to a report from the Association of National Advertisers, media exposure, brand awareness and attitudes towards brand are key measures of an event's effectiveness; as savvy marketers know, those are also metrics which can be impacted through the use of influence marketing. Our latest eBook, Optimizing Business Events with Influence Marketing, provides event organizers and event sponsors with a roadmap for how, when and where to use influence marketing to enhance offline and online events. The eBook covers: Event Marketing, defined Influence marketing and event optimization Event marketing and Trust Points Influence marketing for event hosts Influence marketing for event sponsors Case studies: Xerox and Red Consultancy Our suggestions for using influence marketing pre-event, during the event and post-event will make this an eBook you'll look at for every event. Download our free eBook today!

Optimizing Business Events with Influence Marketing {eBook} from Appinions

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1 Appinions CRM Influence Study /slideshow/appinions-crm-influence-study/28424863 appinionscrminfluencestudy-131119134347-phpapp01
What is the current state of CRM? How is CRM impacting business decisions for leading companies? What are the dominant themes among influencers in this market? These are the questions that the Appinions data journalism team sought to answer in this CRM Influence Study. Our analysis of the industry landscape reveals the most influential companies in this space and the influential key opinion holders who are driving the most dominant conversations around CRM solutions providers. This study also drills down into six themes that shape the way in which influencers are opining on CRM, which include partnerships, cloud, marketing, data, social and mobile. The analysis provided – such as knowing which customer opinions are driving a vendor’s influence in CRM, or knowing the factors that drive a competitor’s influence – yield actionable insights from influencers that can inform and guide marketing strategies. ]]>
What is the current state of CRM? How is CRM impacting business decisions for leading companies? What are the dominant themes among influencers in this market? These are the questions that the Appinions data journalism team sought to answer in this CRM Influence Study. Our analysis of the industry landscape reveals the most influential companies in this space and the influential key opinion holders who are driving the most dominant conversations around CRM solutions providers. This study also drills down into six themes that shape the way in which influencers are opining on CRM, which include partnerships, cloud, marketing, data, social and mobile. The analysis provided – such as knowing which customer opinions are driving a vendor’s influence in CRM, or knowing the factors that drive a competitor’s influence – yield actionable insights from influencers that can inform and guide marketing strategies. ]]> Tue, 19 Nov 2013 13:43:46 GMT /slideshow/appinions-crm-influence-study/28424863 appinions@slideshare.net(appinions) Appinions CRM Influence Study appinions What is the current state of CRM? How is CRM impacting business decisions for leading companies? What are the dominant themes among influencers in this market? These are the questions that the Appinions data journalism team sought to answer in this CRM Influence Study. Our analysis of the industry landscape reveals the most influential companies in this space and the influential key opinion holders who are driving the most dominant conversations around CRM solutions providers. This study also drills down into six themes that shape the way in which influencers are opining on CRM, which include partnerships, cloud, marketing, data, social and mobile. The analysis provided – such as knowing which customer opinions are driving a vendor’s influence in CRM, or knowing the factors that drive a competitor’s influence – yield actionable insights from influencers that can inform and guide marketing strategies. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/appinionscrminfluencestudy-131119134347-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> What is the current state of CRM? How is CRM impacting business decisions for leading companies? What are the dominant themes among influencers in this market? These are the questions that the Appinions data journalism team sought to answer in this CRM Influence Study. Our analysis of the industry landscape reveals the most influential companies in this space and the influential key opinion holders who are driving the most dominant conversations around CRM solutions providers. This study also drills down into six themes that shape the way in which influencers are opining on CRM, which include partnerships, cloud, marketing, data, social and mobile. The analysis provided – such as knowing which customer opinions are driving a vendor’s influence in CRM, or knowing the factors that drive a competitor’s influence – yield actionable insights from influencers that can inform and guide marketing strategies.

Appinions CRM Influence Study from Appinions

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1 Wearable Devices Influence Study /slideshow/wearable-devices-influence-study-27745963/27745963 wearabledevicesinfluencestudy-131030124020-phpapp01
Nike FuelBand or Fitbit? Pebble Smart Watch or Samsung Galaxy Gear? What are influencers saying about Google Glass seven months after its initial release? Which media outlets are the most influential in the wearable device space? These are just a few of the themes Appinions explores in this Wearable Devices Influence Study. This influence study contains an analysis of the most influential brands, products, media and executives that are driving conversations about wearable devices. This study also drills down into the key products associated with wearable devices: smart watches, smart glasses, and health & fitness products to unveil the key influencers and extract the most resonant opinions on these issues. The insights provided in this analysis – such as knowing that the majority share of influence on the topic of wearable devices sits with just three media outlets, or knowing where each brand ranks in influence compared to competitors and why – yield actionable insights from influencers that can inform and guide marketing strategies. This influence study was developed in conjunction with Red Consultancy for the RedTechTalk taking place in London, England on October 30, 2013. Please visit us at http://www.appinions.com/. ]]>
Nike FuelBand or Fitbit? Pebble Smart Watch or Samsung Galaxy Gear? What are influencers saying about Google Glass seven months after its initial release? Which media outlets are the most influential in the wearable device space? These are just a few of the themes Appinions explores in this Wearable Devices Influence Study. This influence study contains an analysis of the most influential brands, products, media and executives that are driving conversations about wearable devices. This study also drills down into the key products associated with wearable devices: smart watches, smart glasses, and health & fitness products to unveil the key influencers and extract the most resonant opinions on these issues. The insights provided in this analysis – such as knowing that the majority share of influence on the topic of wearable devices sits with just three media outlets, or knowing where each brand ranks in influence compared to competitors and why – yield actionable insights from influencers that can inform and guide marketing strategies. This influence study was developed in conjunction with Red Consultancy for the RedTechTalk taking place in London, England on October 30, 2013. Please visit us at http://www.appinions.com/. ]]> Wed, 30 Oct 2013 12:40:20 GMT /slideshow/wearable-devices-influence-study-27745963/27745963 appinions@slideshare.net(appinions) Wearable Devices Influence Study appinions Nike FuelBand or Fitbit? Pebble Smart Watch or Samsung Galaxy Gear? What are influencers saying about Google Glass seven months after its initial release? Which media outlets are the most influential in the wearable device space? These are just a few of the themes Appinions explores in this Wearable Devices Influence Study. This influence study contains an analysis of the most influential brands, products, media and executives that are driving conversations about wearable devices. This study also drills down into the key products associated with wearable devices: smart watches, smart glasses, and health & fitness products to unveil the key influencers and extract the most resonant opinions on these issues. The insights provided in this analysis – such as knowing that the majority share of influence on the topic of wearable devices sits with just three media outlets, or knowing where each brand ranks in influence compared to competitors and why – yield actionable insights from influencers that can inform and guide marketing strategies. This influence study was developed in conjunction with Red Consultancy for the RedTechTalk taking place in London, England on October 30, 2013. Please visit us at http://www.appinions.com/. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wearabledevicesinfluencestudy-131030124020-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Nike FuelBand or Fitbit? Pebble Smart Watch or Samsung Galaxy Gear? What are influencers saying about Google Glass seven months after its initial release? Which media outlets are the most influential in the wearable device space? These are just a few of the themes Appinions explores in this Wearable Devices Influence Study. This influence study contains an analysis of the most influential brands, products, media and executives that are driving conversations about wearable devices. This study also drills down into the key products associated with wearable devices: smart watches, smart glasses, and health & fitness products to unveil the key influencers and extract the most resonant opinions on these issues. The insights provided in this analysis – such as knowing that the majority share of influence on the topic of wearable devices sits with just three media outlets, or knowing where each brand ranks in influence compared to competitors and why – yield actionable insights from influencers that can inform and guide marketing strategies. This influence study was developed in conjunction with Red Consultancy for the RedTechTalk taking place in London, England on October 30, 2013. Please visit us at http://www.appinions.com/.

Wearable Devices Influence Study from Appinions

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1 The World's Most Influential CMOs | Appinions & Forbes 2013 CMO Influence Study /slideshow/worlds-most-influential-cm-os-appinions-forbes-2013-cmo-influence-study-26832526/26832526 worldsmostinfluentialcmosappinionsforbes2013cmoinfluencestudy-131003114453-phpapp02
VIEW FULL REPORT HERE http://appinions.com/cmo-influence-2013/. This list represents the most influential CMOs taken from the Forbes Global 500 list of the largest companies. It is an excerpt from the Appinions & Forbes 2013 CMO Influence Study, published on October 3, 2013. Beyond the detailed analysis of the most influential CMOs in the Forbes Global 500, this study also provides insights into the thought leaders on key marketing themes including social media, mobile marketing and big data & analytics. In addition you’ll find an analysis of the top 50 most influential companies highlighting leading CMOs, other influential marketers within each company, and more.]]>
VIEW FULL REPORT HERE http://appinions.com/cmo-influence-2013/. This list represents the most influential CMOs taken from the Forbes Global 500 list of the largest companies. It is an excerpt from the Appinions & Forbes 2013 CMO Influence Study, published on October 3, 2013. Beyond the detailed analysis of the most influential CMOs in the Forbes Global 500, this study also provides insights into the thought leaders on key marketing themes including social media, mobile marketing and big data & analytics. In addition you’ll find an analysis of the top 50 most influential companies highlighting leading CMOs, other influential marketers within each company, and more.]]> Thu, 03 Oct 2013 11:44:52 GMT /slideshow/worlds-most-influential-cm-os-appinions-forbes-2013-cmo-influence-study-26832526/26832526 appinions@slideshare.net(appinions) The World's Most Influential CMOs | Appinions & Forbes 2013 CMO Influence Study appinions VIEW FULL REPORT HERE http://appinions.com/cmo-influence-2013/. This list represents the most influential CMOs taken from the Forbes Global 500 list of the largest companies. It is an excerpt from the Appinions & Forbes 2013 CMO Influence Study, published on October 3, 2013. Beyond the detailed analysis of the most influential CMOs in the Forbes Global 500, this study also provides insights into the thought leaders on key marketing themes including social media, mobile marketing and big data & analytics. In addition you’ll find an analysis of the top 50 most influential companies highlighting leading CMOs, other influential marketers within each company, and more. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/worldsmostinfluentialcmosappinionsforbes2013cmoinfluencestudy-131003114453-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> VIEW FULL REPORT HERE http://appinions.com/cmo-influence-2013/. This list represents the most influential CMOs taken from the Forbes Global 500 list of the largest companies. It is an excerpt from the Appinions & Forbes 2013 CMO Influence Study, published on October 3, 2013. Beyond the detailed analysis of the most influential CMOs in the Forbes Global 500, this study also provides insights into the thought leaders on key marketing themes including social media, mobile marketing and big data & analytics. In addition you’ll find an analysis of the top 50 most influential companies highlighting leading CMOs, other influential marketers within each company, and more.

The World's Most Influential CMOs | Appinions & Forbes 2013 CMO Influence Study from Appinions

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1 Future of Marketing Influence Study (Sept. 2013) /slideshow/future-of-marketing-influence-study-sept-2013/26117392 futureofmarketinginfluencestudysept2013-130911205238-phpapp02
What’s on the horizon for marketers? What strategy elements will propel companies ahead of others in the ever-changing media landscape? What strengths and skills will CMOs need to thrive? These are just a few of the questions we explore in our latest study. In conjunction with The Future of Marketing Summit presented by Financial Times Live taking place today, this influence study explores the companies and executives who are shaping influential conversations in some of the most pressing issues driving the future of marketing. Based on the conference discussion topics, we’ve chosen to analyze the influencers and key themes in big data, mobile strategy, social media and the changing role of the CMO.]]>
What’s on the horizon for marketers? What strategy elements will propel companies ahead of others in the ever-changing media landscape? What strengths and skills will CMOs need to thrive? These are just a few of the questions we explore in our latest study. In conjunction with The Future of Marketing Summit presented by Financial Times Live taking place today, this influence study explores the companies and executives who are shaping influential conversations in some of the most pressing issues driving the future of marketing. Based on the conference discussion topics, we’ve chosen to analyze the influencers and key themes in big data, mobile strategy, social media and the changing role of the CMO.]]> Wed, 11 Sep 2013 20:52:38 GMT /slideshow/future-of-marketing-influence-study-sept-2013/26117392 appinions@slideshare.net(appinions) Future of Marketing Influence Study (Sept. 2013) appinions What’s on the horizon for marketers? What strategy elements will propel companies ahead of others in the ever-changing media landscape? What strengths and skills will CMOs need to thrive? These are just a few of the questions we explore in our latest study. In conjunction with The Future of Marketing Summit presented by Financial Times Live taking place today, this influence study explores the companies and executives who are shaping influential conversations in some of the most pressing issues driving the future of marketing. Based on the conference discussion topics, we’ve chosen to analyze the influencers and key themes in big data, mobile strategy, social media and the changing role of the CMO. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/futureofmarketinginfluencestudysept2013-130911205238-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> What’s on the horizon for marketers? What strategy elements will propel companies ahead of others in the ever-changing media landscape? What strengths and skills will CMOs need to thrive? These are just a few of the questions we explore in our latest study. In conjunction with The Future of Marketing Summit presented by Financial Times Live taking place today, this influence study explores the companies and executives who are shaping influential conversations in some of the most pressing issues driving the future of marketing. Based on the conference discussion topics, we’ve chosen to analyze the influencers and key themes in big data, mobile strategy, social media and the changing role of the CMO.

Future of Marketing Influence Study (Sept. 2013) from Appinions

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1 Appinions Information Technology Influence Study_August 2013 /slideshow/information-technology-influence-study/25615260 informationtechnologyinfluencestudy-130826163937-phpapp02
This report explores the companies and executives who are shaping influential conversations in enterprise software. The study is based on 60 days of data taken between June 4 and August 2, 2013. The scope of this report is based on the most compelling issues around IT, exploring the most influential topics as defined by the upcoming Interop New York conference: Cloud Computing, Big Data, SaaS, Network Infrastructure, Information Security and BYOD. ]]>
This report explores the companies and executives who are shaping influential conversations in enterprise software. The study is based on 60 days of data taken between June 4 and August 2, 2013. The scope of this report is based on the most compelling issues around IT, exploring the most influential topics as defined by the upcoming Interop New York conference: Cloud Computing, Big Data, SaaS, Network Infrastructure, Information Security and BYOD. ]]> Mon, 26 Aug 2013 16:39:37 GMT /slideshow/information-technology-influence-study/25615260 appinions@slideshare.net(appinions) Appinions Information Technology Influence Study_August 2013 appinions This report explores the companies and executives who are shaping influential conversations in enterprise software. The study is based on 60 days of data taken between June 4 and August 2, 2013. The scope of this report is based on the most compelling issues around IT, exploring the most influential topics as defined by the upcoming Interop New York conference: Cloud Computing, Big Data, SaaS, Network Infrastructure, Information Security and BYOD. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/informationtechnologyinfluencestudy-130826163937-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> This report explores the companies and executives who are shaping influential conversations in enterprise software. The study is based on 60 days of data taken between June 4 and August 2, 2013. The scope of this report is based on the most compelling issues around IT, exploring the most influential topics as defined by the upcoming Interop New York conference: Cloud Computing, Big Data, SaaS, Network Infrastructure, Information Security and BYOD.

Appinions Information Technology Influence Study_August 2013 from Appinions

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1 Gaming Influence Study_July 2013 /slideshow/appinions-gaming-influence-study-final-july-2013/24186441 appinionsgaminginfluencestudyfinaljuly2013-130712150220-phpapp02
This study, as seen in VentureBeat GamesBeat, explores the individuals and topics that are shaping influential conversations in gaming (based on 60 days of data taken between April 29th and June 27th 2013). The results of this study may generate as many questions as they answer: Which companies and executives are driving the influential conversations on gaming? Why do bloggers overwhelmingly dominate the influential conversations on gaming? What role can executives play in boosting their brand’s influence? Why are consoles and handhelds such a hot topic? We hope this document is both useful and stimulating. And of course, feel free to tweet about or share the report using the hashtag #GamingInfluence, or debate the results with your peers. ]]>
This study, as seen in VentureBeat GamesBeat, explores the individuals and topics that are shaping influential conversations in gaming (based on 60 days of data taken between April 29th and June 27th 2013). The results of this study may generate as many questions as they answer: Which companies and executives are driving the influential conversations on gaming? Why do bloggers overwhelmingly dominate the influential conversations on gaming? What role can executives play in boosting their brand’s influence? Why are consoles and handhelds such a hot topic? We hope this document is both useful and stimulating. And of course, feel free to tweet about or share the report using the hashtag #GamingInfluence, or debate the results with your peers. ]]> Fri, 12 Jul 2013 15:02:20 GMT /slideshow/appinions-gaming-influence-study-final-july-2013/24186441 appinions@slideshare.net(appinions) Gaming Influence Study_July 2013 appinions This study, as seen in VentureBeat GamesBeat, explores the individuals and topics that are shaping influential conversations in gaming (based on 60 days of data taken between April 29th and June 27th 2013). The results of this study may generate as many questions as they answer: Which companies and executives are driving the influential conversations on gaming? Why do bloggers overwhelmingly dominate the influential conversations on gaming? What role can executives play in boosting their brand’s influence? Why are consoles and handhelds such a hot topic? We hope this document is both useful and stimulating. And of course, feel free to tweet about or share the report using the hashtag #GamingInfluence, or debate the results with your peers. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/appinionsgaminginfluencestudyfinaljuly2013-130712150220-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> This study, as seen in VentureBeat GamesBeat, explores the individuals and topics that are shaping influential conversations in gaming (based on 60 days of data taken between April 29th and June 27th 2013). The results of this study may generate as many questions as they answer: Which companies and executives are driving the influential conversations on gaming? Why do bloggers overwhelmingly dominate the influential conversations on gaming? What role can executives play in boosting their brand’s influence? Why are consoles and handhelds such a hot topic? We hope this document is both useful and stimulating. And of course, feel free to tweet about or share the report using the hashtag #GamingInfluence, or debate the results with your peers.

Gaming Influence Study_July 2013 from Appinions

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1 Engaged Brands and the Rise of Trust-Based Marketing /slideshow/engaged-brands-appinions-june-2013/23250431 engagedbrandsappinionsjune2013-130620121803-phpapp01
The most influential FORTUNE 500 brands are also the most engaged brands that best leverage the power of influencers to amplify the brand message.]]>
The most influential FORTUNE 500 brands are also the most engaged brands that best leverage the power of influencers to amplify the brand message.]]> Thu, 20 Jun 2013 12:18:03 GMT /slideshow/engaged-brands-appinions-june-2013/23250431 appinions@slideshare.net(appinions) Engaged Brands and the Rise of Trust-Based Marketing appinions The most influential FORTUNE 500 brands are also the most engaged brands that best leverage the power of influencers to amplify the brand message. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/engagedbrandsappinionsjune2013-130620121803-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> The most influential FORTUNE 500 brands are also the most engaged brands that best leverage the power of influencers to amplify the brand message.

Engaged Brands and the Rise of Trust-Based Marketing from Appinions

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1 Case Study: Fortune 500 Tech Company Increases Sales with Content Optimization /slideshow/case-study-fortune-500-tech-company-increases-sales-with-content-optimization/22211283 fortune500technologycompanyincreasessaleswithcontentoptimization-130530142516-phpapp02
Because of the ubiquitous nature of blogs, journals and other destinations to consume industry information, launching a content site that is relevant and engaging enough to attract prospective customers is more difficult than ever. As a result, a Fortune 500 technology client sought to use influencer insights before and during the development of a new curated content hub, with the purpose of driving brand thought leadership and ultimately enhancing lead generation efforts.]]>
Because of the ubiquitous nature of blogs, journals and other destinations to consume industry information, launching a content site that is relevant and engaging enough to attract prospective customers is more difficult than ever. As a result, a Fortune 500 technology client sought to use influencer insights before and during the development of a new curated content hub, with the purpose of driving brand thought leadership and ultimately enhancing lead generation efforts.]]> Thu, 30 May 2013 14:25:16 GMT /slideshow/case-study-fortune-500-tech-company-increases-sales-with-content-optimization/22211283 appinions@slideshare.net(appinions) Case Study: Fortune 500 Tech Company Increases Sales with Content Optimization appinions Because of the ubiquitous nature of blogs, journals and other destinations to consume industry information, launching a content site that is relevant and engaging enough to attract prospective customers is more difficult than ever. As a result, a Fortune 500 technology client sought to use influencer insights before and during the development of a new curated content hub, with the purpose of driving brand thought leadership and ultimately enhancing lead generation efforts. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fortune500technologycompanyincreasessaleswithcontentoptimization-130530142516-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Because of the ubiquitous nature of blogs, journals and other destinations to consume industry information, launching a content site that is relevant and engaging enough to attract prospective customers is more difficult than ever. As a result, a Fortune 500 technology client sought to use influencer insights before and during the development of a new curated content hub, with the purpose of driving brand thought leadership and ultimately enhancing lead generation efforts.

Case Study: Fortune 500 Tech Company Increases Sales with Content Optimization from Appinions

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1 Appinions Auto Tech Influence Study /appinions/appinions-auto-tech-influence-study appinionsautotechinfluencestudymarch2013-130326060847-phpapp01
Luxury, safety, design, value and performance are all hot buttons in any discussion about marketing automobiles. But they pale in comparison to the influence of technology. And influence is the new currency. This study explores what is shaping influential conversations at the intersection of new vehicle purchasing and technology and identifies the major players in each category.]]>
Luxury, safety, design, value and performance are all hot buttons in any discussion about marketing automobiles. But they pale in comparison to the influence of technology. And influence is the new currency. This study explores what is shaping influential conversations at the intersection of new vehicle purchasing and technology and identifies the major players in each category.]]> Tue, 26 Mar 2013 06:08:47 GMT /appinions/appinions-auto-tech-influence-study appinions@slideshare.net(appinions) Appinions Auto Tech Influence Study appinions Luxury, safety, design, value and performance are all hot buttons in any discussion about marketing automobiles. But they pale in comparison to the influence of technology. And influence is the new currency. This study explores what is shaping influential conversations at the intersection of new vehicle purchasing and technology and identifies the major players in each category. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/appinionsautotechinfluencestudymarch2013-130326060847-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Luxury, safety, design, value and performance are all hot buttons in any discussion about marketing automobiles. But they pale in comparison to the influence of technology. And influence is the new currency. This study explores what is shaping influential conversations at the intersection of new vehicle purchasing and technology and identifies the major players in each category.

Appinions Auto Tech Influence Study from Appinions

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1 Boost Your Product Launch With Influence Marketing {eBook} /slideshow/appinions-product-launch-ebook/17105810 appinionsproductlaunchebookmarch2013-130311102355-phpapp02
Did you know that only 20% of new product launches are successful? Why execute your product launch using mass marketing and advertising when you can leverage trust and credibility through influencers. Our eBook explains how and why influence marketing can be crucial for the success of your next product launch.]]>
Did you know that only 20% of new product launches are successful? Why execute your product launch using mass marketing and advertising when you can leverage trust and credibility through influencers. Our eBook explains how and why influence marketing can be crucial for the success of your next product launch.]]> Mon, 11 Mar 2013 10:23:55 GMT /slideshow/appinions-product-launch-ebook/17105810 appinions@slideshare.net(appinions) Boost Your Product Launch With Influence Marketing {eBook} appinions Did you know that only 20% of new product launches are successful? Why execute your product launch using mass marketing and advertising when you can leverage trust and credibility through influencers. Our eBook explains how and why influence marketing can be crucial for the success of your next product launch. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/appinionsproductlaunchebookmarch2013-130311102355-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Did you know that only 20% of new product launches are successful? Why execute your product launch using mass marketing and advertising when you can leverage trust and credibility through influencers. Our eBook explains how and why influence marketing can be crucial for the success of your next product launch.

Boost Your Product Launch With Influence Marketing {eBook} from Appinions

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1 Case Study: Leveraging Influencer Insight to Create Content for your Brand /slideshow/leveraging-influencer-insight-to-create-content-for-your-brand-final/16841066 leveraginginfluencerinsighttocreatecontentforyourbrandfinal-130228135056-phpapp02
This content marketing case study illustrates how Appinions uses influencer insights to create unique and meaningful content to increase their brand visibility and credibility. Read about this actionable model that all brands can replicate to boost their content marketing efforts.]]>
This content marketing case study illustrates how Appinions uses influencer insights to create unique and meaningful content to increase their brand visibility and credibility. Read about this actionable model that all brands can replicate to boost their content marketing efforts.]]> Thu, 28 Feb 2013 13:50:56 GMT /slideshow/leveraging-influencer-insight-to-create-content-for-your-brand-final/16841066 appinions@slideshare.net(appinions) Case Study: Leveraging Influencer Insight to Create Content for your Brand appinions This content marketing case study illustrates how Appinions uses influencer insights to create unique and meaningful content to increase their brand visibility and credibility. Read about this actionable model that all brands can replicate to boost their content marketing efforts. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/leveraginginfluencerinsighttocreatecontentforyourbrandfinal-130228135056-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> This content marketing case study illustrates how Appinions uses influencer insights to create unique and meaningful content to increase their brand visibility and credibility. Read about this actionable model that all brands can replicate to boost their content marketing efforts.

Case Study: Leveraging Influencer Insight to Create Content for your Brand from Appinions

]]> 1053 3 https://cdn.slidesharecdn.com/ss_thumbnails/leveraginginfluencerinsighttocreatecontentforyourbrandfinal-130228135056-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document White http://activitystrea.ms/schema/1.0/post

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1 Marketing Through Trust /slideshow/marketing-through-trust/16281004 marketingthroughtrustappinionsjan2013-130131133602-phpapp01
Consumers rely on an ever-increasing number of touchpoints to guide them through the purchasing process. In this eBook, you'll learn how influence marketing can impact search marketing and third-party brand content, to provide more trusted points of brand information for consumers. This eBook is essential for anyone working at the strategic or executional level in influence marketing, social media, or search marketing.]]>
Consumers rely on an ever-increasing number of touchpoints to guide them through the purchasing process. In this eBook, you'll learn how influence marketing can impact search marketing and third-party brand content, to provide more trusted points of brand information for consumers. This eBook is essential for anyone working at the strategic or executional level in influence marketing, social media, or search marketing.]]> Thu, 31 Jan 2013 13:36:02 GMT /slideshow/marketing-through-trust/16281004 appinions@slideshare.net(appinions) Marketing Through Trust appinions Consumers rely on an ever-increasing number of touchpoints to guide them through the purchasing process. In this eBook, you'll learn how influence marketing can impact search marketing and third-party brand content, to provide more trusted points of brand information for consumers. This eBook is essential for anyone working at the strategic or executional level in influence marketing, social media, or search marketing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketingthroughtrustappinionsjan2013-130131133602-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Consumers rely on an ever-increasing number of touchpoints to guide them through the purchasing process. In this eBook, you'll learn how influence marketing can impact search marketing and third-party brand content, to provide more trusted points of brand information for consumers. This eBook is essential for anyone working at the strategic or executional level in influence marketing, social media, or search marketing.

Marketing Through Trust from Appinions

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1 The Gun Control Debate: As Told Through Influence {infographic} /slideshow/the-gun-control-debate/16260782 infographictheguncontroldebate-130130131349-phpapp02
As seen in Forbes and USA Today, Appinions evaluated the gun control conversations through the lens of influence over the past 60 days which revealed interesting insights about the dominant voices (or notable missing voices in some instances) around the topic.]]>
As seen in Forbes and USA Today, Appinions evaluated the gun control conversations through the lens of influence over the past 60 days which revealed interesting insights about the dominant voices (or notable missing voices in some instances) around the topic.]]> Wed, 30 Jan 2013 13:13:49 GMT /slideshow/the-gun-control-debate/16260782 appinions@slideshare.net(appinions) The Gun Control Debate: As Told Through Influence {infographic} appinions As seen in Forbes and USA Today, Appinions evaluated the gun control conversations through the lens of influence over the past 60 days which revealed interesting insights about the dominant voices (or notable missing voices in some instances) around the topic. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/infographictheguncontroldebate-130130131349-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> As seen in Forbes and USA Today, Appinions evaluated the gun control conversations through the lens of influence over the past 60 days which revealed interesting insights about the dominant voices (or notable missing voices in some instances) around the topic.

The Gun Control Debate: As Told Through Influence {infographic} from Appinions

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1 Basics of Influence Marketing /slideshow/basics-of-influence-marketing-appinions-dec2012/15715842 basicsofinfluencemarketingappinionsdec2012-121220122233-phpapp02
New to influence marketing? Start here! This eBook defines what influence marketing is and does, and how you can apply it to your own marketing efforts. It's also great for helping others in your organization to understand influence marketing - download and share it today!]]>
New to influence marketing? Start here! This eBook defines what influence marketing is and does, and how you can apply it to your own marketing efforts. It's also great for helping others in your organization to understand influence marketing - download and share it today!]]> Thu, 20 Dec 2012 12:22:33 GMT /slideshow/basics-of-influence-marketing-appinions-dec2012/15715842 appinions@slideshare.net(appinions) Basics of Influence Marketing appinions New to influence marketing? Start here! This eBook defines what influence marketing is and does, and how you can apply it to your own marketing efforts. It's also great for helping others in your organization to understand influence marketing - download and share it today! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/basicsofinfluencemarketingappinionsdec2012-121220122233-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> New to influence marketing? Start here! This eBook defines what influence marketing is and does, and how you can apply it to your own marketing efforts. It's also great for helping others in your organization to understand influence marketing - download and share it today!

Basics of Influence Marketing from Appinions

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1 Pivot case study /slideshow/pivot-case-study/14085771 pivotcasestudy-120827130137-phpapp01
Learn how the Pivot Conference used Appinions to identify relevant influencers to target for their annual conference. Using Appinions, Pivot created specific keyword filters related to eight topics drawn from the content framework created for Pivot 2011 by Brian Solis, Pivot’s host and executive producer. We also used the theme of Pivot 2011, “The Social Consumer,” as a search filter.]]>
Learn how the Pivot Conference used Appinions to identify relevant influencers to target for their annual conference. Using Appinions, Pivot created specific keyword filters related to eight topics drawn from the content framework created for Pivot 2011 by Brian Solis, Pivot’s host and executive producer. We also used the theme of Pivot 2011, “The Social Consumer,” as a search filter.]]> Mon, 27 Aug 2012 13:01:35 GMT /slideshow/pivot-case-study/14085771 appinions@slideshare.net(appinions) Pivot case study appinions Learn how the Pivot Conference used Appinions to identify relevant influencers to target for their annual conference. Using Appinions, Pivot created specific keyword filters related to eight topics drawn from the content framework created for Pivot 2011 by Brian Solis, Pivot’s host and executive producer. We also used the theme of Pivot 2011, “The Social Consumer,” as a search filter. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pivotcasestudy-120827130137-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Learn how the Pivot Conference used Appinions to identify relevant influencers to target for their annual conference. Using Appinions, Pivot created specific keyword filters related to eight topics drawn from the content framework created for Pivot 2011 by Brian Solis, Pivot’s host and executive producer. We also used the theme of Pivot 2011, “The Social Consumer,” as a search filter.

Pivot case study from Appinions

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1 https://cdn.slidesharecdn.com/profile-photo-appinions-48x48.jpg?cb=1523390416 Appinions is the only opinion-powered influence marketing platform designed to give companies the unmatched ability to identify, analyze, engage, monitor and measure influencers. Built on more than a decade of Cornell University research, Appinions extracts and aggregates opinions from more than six million sources including blogs, social networks, forums, newspapers and magazine articles, thus providing a more complete picture of influence. Appinions helps today’s businesses insert trust into the purchase journey by converting faceless touchpoints into influential trust points™ to optimize marketing efforts. www.appinions.com https://cdn.slidesharecdn.com/ss_thumbnails/diabetesinfluencestudy-v2-140114091525-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/diabetes-influence-study-v2/30002247 Diabetes influence Study https://cdn.slidesharecdn.com/ss_thumbnails/measuringglobalattentionappinionswhitepaper-131219103236-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/white-paper-measuring-global-attention-appinions/29361207 {White Paper} Measurin... https://cdn.slidesharecdn.com/ss_thumbnails/influencedrivencontentmarketingcasestudy-131211124311-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/influence-driven-content-marketing-case-study/29117158 {Case Study} Influence...