As seen in Forbes and USA Today, Appinions evaluated the gun control conversations through the lens of influence over the past 60 days which revealed interesting insights about the dominant voices (or notable missing voices in some instances) around the topic.
Ronald Reagan challenged incumbent President Gerald Ford for the 1976 Republican nomination after Ford pardoned Richard Nixon. Although Ford had more establishment support, Reagan campaigned hard in New Hampshire and portrayed himself as a fresh start from the Watergate scandal. Reagan lost the nomination to Ford but gained national attention. In 1980, Reagan won the Republican nomination against George H.W. Bush and others. He defeated incumbent Democrat Jimmy Carter in the general election by portraying Carter as unable to improve the struggling economy and asking "Are you better off than you were four years ago?". Reagan was re-elected by a landslide in 1984 against Democrat Walter Mondale.
The history of gun control in America began with the National Firearms Act of 1934, which imposed the first federal regulations such as a tax on certain firearms and requirements to register guns. Later, key Supreme Court cases like United States v. Miller in 1939 and Haynes v. United States in 1968 helped shape legislation and interpret the constitutionality of gun laws. More recent laws and cases like the District of Columbia v. Heller in 2008 have sought to balance the rights of gun ownership with regulations.
This document examines Obama's views on gun control and gun violence in America. It discusses Obama's support for stricter gun laws and bans throughout his political career. The document also analyzes statistics on gun violence and the effects of concealed carry laws and assault weapons bans, finding no definitive evidence that stricter laws reduce violence. Homicide rates were lower in Houston, which has concealed carry, compared to Chicago, which has banned guns. In conclusion, while gun violence has declined since 2008, the causes are unclear and research does not provide a conclusive answer on the impact of gun control laws.
The document discusses the issue of gun control in the United States and argues that stricter gun control policies could help reduce gun violence and murders. It proposes a gun control awareness program that would educate middle school, high school, and college students about the dangers of guns through monthly visits from speakers like police officers, military members, victims of gun violence, and former gun criminals. The goal of the program would be to promote gun control and discourage gun access and use among citizens through education.
This document discusses the ongoing debate around gun control and the 2nd Amendment. It provides historical context on the formation of state militias and debates whether the right to bear arms applies only to militia members or individuals. The document outlines key Supreme Court cases that have shifted interpretation from a states' rights view to recognizing an individual right to gun ownership. It also discusses variations in state and local laws and efforts to regulate firearms at the federal level. Competing perspectives in the current gun control debate are presented along with the possibility for compromise.
{White Paper} Measuring Global Attention | AppinionsAppinions
油
Appinions has developed an algorithm to measure influence by tracking how attention flows through networks as people react to and spread opinions. The algorithm analyzes data from various structured and unstructured sources to build influence maps showing connections between influencers. Influence scores represent the total attention received directly and indirectly. The algorithm accounts for different types of evidence and allows influence to dissipate over several connections to model real-world dynamics more accurately than simple link-based models.
CHALLENGE
Appinions wanted to grab the attention of the major strategic consulting firms, but as a small start-up, the team struggled to get the attention of the key decision makers at those firms. Over the span of several months, all attempts to get in front of that set of influential companies failed.
SOLUTION
The Appinions Data Journalism Group seized a timely opportunity to create unique content based on influencer insights that would feature strategic consulting firms and evaluate their growing influence in marketing and IT services. Industry conversations surrounding recent acquisitions by key consulting firms spurred an interesting discussion that Appinions sought to leverage for marketing purposes.
Optimizing Business Events with Influence Marketing {eBook}Appinions
油
Event marketing is a significant part of nearly any B2B marketer's budget - or any marketer's budget, for that matter. According to a report from the Association of National Advertisers, media exposure, brand awareness and attitudes towards brand are key measures of an event's effectiveness; as savvy marketers know, those are also metrics which can be impacted through the use of influence marketing.
Our latest eBook, Optimizing Business Events with Influence Marketing, provides event organizers and event sponsors with a roadmap for how, when and where to use influence marketing to enhance offline and online events.
The eBook covers:
Event Marketing, defined
Influence marketing and event optimization
Event marketing and Trust Points
Influence marketing for event hosts
Influence marketing for event sponsors
Case studies: Xerox and Red Consultancy
Our suggestions for using influence marketing pre-event, during the event and post-event will make this an eBook you'll look at for every event. Download our free eBook today!
What is the current state of CRM? How is CRM impacting business decisions for leading companies? What are the dominant themes among influencers in this market? These are the questions that the Appinions data journalism team sought to answer in this CRM Influence Study.
Our analysis of the industry landscape reveals the most influential companies in this space and the influential key opinion holders who are driving the most dominant conversations around CRM solutions providers. This study also drills down into six themes that shape the way in which influencers are opining on CRM, which include partnerships, cloud, marketing, data, social and mobile. The analysis provided such as knowing which customer opinions are driving a vendors influence in CRM, or knowing the factors that drive a competitors influence yield actionable insights from influencers that can inform and guide marketing strategies.
Nike FuelBand or Fitbit? Pebble Smart Watch or Samsung Galaxy Gear? What are influencers saying about Google Glass seven months after its initial release? Which media outlets are the most influential in the wearable device space? These are just a few of the themes Appinions explores in this Wearable Devices Influence Study.
This influence study contains an analysis of the most influential brands, products, media and executives that are driving conversations about wearable devices. This study also drills down into the key products associated with wearable devices: smart watches, smart glasses, and health & fitness products to unveil the key influencers and extract the most resonant opinions on these issues. The insights provided in this analysis such as knowing that the majority share of influence on the topic of wearable devices sits with just three media outlets, or knowing where each brand ranks in influence compared to competitors and why yield actionable insights from influencers that can inform and guide marketing strategies.
This influence study was developed in conjunction with Red Consultancy for the RedTechTalk taking place in London, England on October 30, 2013.
Please visit us at http://www.appinions.com/.
The World's Most Influential CMOs | Appinions & Forbes 2013 CMO Influence StudyAppinions
油
VIEW FULL REPORT HERE http://appinions.com/cmo-influence-2013/. This list represents the most influential CMOs taken from the Forbes Global 500 list of the largest companies. It is an excerpt from the Appinions & Forbes 2013 CMO Influence Study, published on October 3, 2013. Beyond the detailed analysis of the most influential CMOs in the Forbes Global 500, this study also provides insights into the thought leaders on key marketing themes including social media, mobile marketing and big data & analytics. In addition youll find an analysis of the top 50 most influential companies highlighting leading CMOs, other influential marketers within each company, and more.
Future of Marketing Influence Study (Sept. 2013)Appinions
油
Whats on the horizon for marketers? What strategy elements will propel companies ahead of others in the ever-changing media landscape? What strengths and skills will CMOs need to thrive? These are just a few of the questions we explore in our latest study.
In conjunction with The Future of Marketing Summit presented by Financial Times Live taking place today, this influence study explores the companies and executives who are shaping influential conversations in some of the most pressing issues driving the future of marketing. Based on the conference discussion topics, weve chosen to analyze the influencers and key themes in big data, mobile strategy, social media and the changing role of the CMO.
Appinions Information Technology Influence Study_August 2013Appinions
油
This report explores the companies and executives who are shaping influential conversations in enterprise software.
The study is based on 60 days of data taken between June 4 and August 2, 2013. The scope of this report is based on the most compelling issues around IT, exploring the most influential topics as defined by the upcoming Interop New York conference: Cloud Computing, Big Data, SaaS, Network Infrastructure, Information Security and BYOD.
This study, as seen in VentureBeat GamesBeat, explores the individuals and topics that are shaping influential conversations in gaming (based on 60 days of data taken between April 29th and June 27th 2013).
The results of this study may generate as many questions as they answer:
Which companies and executives are driving the influential conversations on gaming?
Why do bloggers overwhelmingly dominate the influential conversations on gaming?
What role can executives play in boosting their brands influence?
Why are consoles and handhelds such a hot topic?
We hope this document is both useful and stimulating. And of course, feel free to tweet about or share the report using the hashtag #GamingInfluence, or debate the results with your peers.
Case Study: Fortune 500 Tech Company Increases Sales with Content OptimizationAppinions
油
Because of the ubiquitous nature of blogs, journals and other destinations to consume industry information, launching a content site that is relevant and engaging enough to attract prospective customers is more difficult than ever. As a result, a Fortune 500 technology client sought to use influencer insights before and during the development of a new curated content hub, with the purpose of driving brand thought leadership and ultimately enhancing lead generation efforts.
The document analyzes the influence of companies and individuals in the automotive and automotive technology industries. It finds that Ford has the most influence in the automotive industry, while Google has the most in automotive technology. It also ranks the top 10 most influential companies and individuals in both industries based on factors like social media following and how often their opinions are discussed.
Boost Your Product Launch With Influence Marketing {eBook}Appinions
油
Did you know that only 20% of new product launches are successful? Why execute your product launch using mass marketing and advertising when you can leverage trust and credibility through influencers. Our eBook explains how and why influence marketing can be crucial for the success of your next product launch.
Case Study: Leveraging Influencer Insight to Create Content for your BrandAppinions
油
This content marketing case study illustrates how Appinions uses influencer insights to create unique and meaningful content to increase their brand visibility and credibility. Read about this actionable model that all brands can replicate to boost their content marketing efforts.
The document discusses how influence marketing can be used to leverage trusted third-party endorsements and increase a brand's customer touchpoints. It outlines how the consumer purchase journey is no longer linear but circular, with customers gathering information from many sources. Influence marketing can impact search engine results by providing third-party content from influencers across blogs, reviews, social media and more to gain customer trust. This will require brands to shift marketing budgets from traditional advertising to relationship-building and influence marketing programs.
This document provides an overview of influence marketing. It defines influence marketing as identifying and building relationships with individuals who have influence over target audiences. It then discusses the brief history of influence marketing from orators to modern social media influencers. Finally, it outlines the key aspects of creating an influence marketing program, including identifying influencers, measuring influence, developing relationships, and using influence marketing for initiatives like product launches, community management, and crisis response.
Learn how the Pivot Conference used Appinions to identify relevant influencers to target for their annual conference.
Using Appinions, Pivot created specific keyword filters related to eight topics drawn from the content framework created for Pivot 2011 by Brian Solis, Pivots host and executive producer. We also used the theme of Pivot 2011, The Social Consumer, as a search filter.
Optimizing Business Events with Influence Marketing {eBook}Appinions
油
Event marketing is a significant part of nearly any B2B marketer's budget - or any marketer's budget, for that matter. According to a report from the Association of National Advertisers, media exposure, brand awareness and attitudes towards brand are key measures of an event's effectiveness; as savvy marketers know, those are also metrics which can be impacted through the use of influence marketing.
Our latest eBook, Optimizing Business Events with Influence Marketing, provides event organizers and event sponsors with a roadmap for how, when and where to use influence marketing to enhance offline and online events.
The eBook covers:
Event Marketing, defined
Influence marketing and event optimization
Event marketing and Trust Points
Influence marketing for event hosts
Influence marketing for event sponsors
Case studies: Xerox and Red Consultancy
Our suggestions for using influence marketing pre-event, during the event and post-event will make this an eBook you'll look at for every event. Download our free eBook today!
What is the current state of CRM? How is CRM impacting business decisions for leading companies? What are the dominant themes among influencers in this market? These are the questions that the Appinions data journalism team sought to answer in this CRM Influence Study.
Our analysis of the industry landscape reveals the most influential companies in this space and the influential key opinion holders who are driving the most dominant conversations around CRM solutions providers. This study also drills down into six themes that shape the way in which influencers are opining on CRM, which include partnerships, cloud, marketing, data, social and mobile. The analysis provided such as knowing which customer opinions are driving a vendors influence in CRM, or knowing the factors that drive a competitors influence yield actionable insights from influencers that can inform and guide marketing strategies.
Nike FuelBand or Fitbit? Pebble Smart Watch or Samsung Galaxy Gear? What are influencers saying about Google Glass seven months after its initial release? Which media outlets are the most influential in the wearable device space? These are just a few of the themes Appinions explores in this Wearable Devices Influence Study.
This influence study contains an analysis of the most influential brands, products, media and executives that are driving conversations about wearable devices. This study also drills down into the key products associated with wearable devices: smart watches, smart glasses, and health & fitness products to unveil the key influencers and extract the most resonant opinions on these issues. The insights provided in this analysis such as knowing that the majority share of influence on the topic of wearable devices sits with just three media outlets, or knowing where each brand ranks in influence compared to competitors and why yield actionable insights from influencers that can inform and guide marketing strategies.
This influence study was developed in conjunction with Red Consultancy for the RedTechTalk taking place in London, England on October 30, 2013.
Please visit us at http://www.appinions.com/.
The World's Most Influential CMOs | Appinions & Forbes 2013 CMO Influence StudyAppinions
油
VIEW FULL REPORT HERE http://appinions.com/cmo-influence-2013/. This list represents the most influential CMOs taken from the Forbes Global 500 list of the largest companies. It is an excerpt from the Appinions & Forbes 2013 CMO Influence Study, published on October 3, 2013. Beyond the detailed analysis of the most influential CMOs in the Forbes Global 500, this study also provides insights into the thought leaders on key marketing themes including social media, mobile marketing and big data & analytics. In addition youll find an analysis of the top 50 most influential companies highlighting leading CMOs, other influential marketers within each company, and more.
Future of Marketing Influence Study (Sept. 2013)Appinions
油
Whats on the horizon for marketers? What strategy elements will propel companies ahead of others in the ever-changing media landscape? What strengths and skills will CMOs need to thrive? These are just a few of the questions we explore in our latest study.
In conjunction with The Future of Marketing Summit presented by Financial Times Live taking place today, this influence study explores the companies and executives who are shaping influential conversations in some of the most pressing issues driving the future of marketing. Based on the conference discussion topics, weve chosen to analyze the influencers and key themes in big data, mobile strategy, social media and the changing role of the CMO.
Appinions Information Technology Influence Study_August 2013Appinions
油
This report explores the companies and executives who are shaping influential conversations in enterprise software.
The study is based on 60 days of data taken between June 4 and August 2, 2013. The scope of this report is based on the most compelling issues around IT, exploring the most influential topics as defined by the upcoming Interop New York conference: Cloud Computing, Big Data, SaaS, Network Infrastructure, Information Security and BYOD.
This study, as seen in VentureBeat GamesBeat, explores the individuals and topics that are shaping influential conversations in gaming (based on 60 days of data taken between April 29th and June 27th 2013).
The results of this study may generate as many questions as they answer:
Which companies and executives are driving the influential conversations on gaming?
Why do bloggers overwhelmingly dominate the influential conversations on gaming?
What role can executives play in boosting their brands influence?
Why are consoles and handhelds such a hot topic?
We hope this document is both useful and stimulating. And of course, feel free to tweet about or share the report using the hashtag #GamingInfluence, or debate the results with your peers.
Case Study: Fortune 500 Tech Company Increases Sales with Content OptimizationAppinions
油
Because of the ubiquitous nature of blogs, journals and other destinations to consume industry information, launching a content site that is relevant and engaging enough to attract prospective customers is more difficult than ever. As a result, a Fortune 500 technology client sought to use influencer insights before and during the development of a new curated content hub, with the purpose of driving brand thought leadership and ultimately enhancing lead generation efforts.
The document analyzes the influence of companies and individuals in the automotive and automotive technology industries. It finds that Ford has the most influence in the automotive industry, while Google has the most in automotive technology. It also ranks the top 10 most influential companies and individuals in both industries based on factors like social media following and how often their opinions are discussed.
Boost Your Product Launch With Influence Marketing {eBook}Appinions
油
Did you know that only 20% of new product launches are successful? Why execute your product launch using mass marketing and advertising when you can leverage trust and credibility through influencers. Our eBook explains how and why influence marketing can be crucial for the success of your next product launch.
Case Study: Leveraging Influencer Insight to Create Content for your BrandAppinions
油
This content marketing case study illustrates how Appinions uses influencer insights to create unique and meaningful content to increase their brand visibility and credibility. Read about this actionable model that all brands can replicate to boost their content marketing efforts.
The document discusses how influence marketing can be used to leverage trusted third-party endorsements and increase a brand's customer touchpoints. It outlines how the consumer purchase journey is no longer linear but circular, with customers gathering information from many sources. Influence marketing can impact search engine results by providing third-party content from influencers across blogs, reviews, social media and more to gain customer trust. This will require brands to shift marketing budgets from traditional advertising to relationship-building and influence marketing programs.
This document provides an overview of influence marketing. It defines influence marketing as identifying and building relationships with individuals who have influence over target audiences. It then discusses the brief history of influence marketing from orators to modern social media influencers. Finally, it outlines the key aspects of creating an influence marketing program, including identifying influencers, measuring influence, developing relationships, and using influence marketing for initiatives like product launches, community management, and crisis response.
Learn how the Pivot Conference used Appinions to identify relevant influencers to target for their annual conference.
Using Appinions, Pivot created specific keyword filters related to eight topics drawn from the content framework created for Pivot 2011 by Brian Solis, Pivots host and executive producer. We also used the theme of Pivot 2011, The Social Consumer, as a search filter.
The Gun Control Debate: As Told Through Influence {infographic}
1. BIG GUNS OF THE GUN DEBATE
Top 20 individuals by affiliation
Democratic Gun Control Republican Gun Rights
Politicians Advocates Politicians Advocates
No. of Influencers 12 2 1 5
Most Republican politicians stand on the sidelines while letting
the NRA take the lead in establishing viewpoints; Chris Christie
is the only Republican exerting influence on the issue
Name NIS* Title
Barack Obama 268 US President (D)
Wayne LaPierre 240 CEO, National Rifle Association (NRA)
Dianne Feinstein 227 Senator, California (D)
Joe Biden 226 US Vice President (D)
Michael Bloomberg 215 Mayor, NYC, Mayors Against Illegal Guns
Andrew Cuomo 214 Governor, New York (D)
We need to sit down and have a
David Keene 212 President, NRA common-sense discussion and
move in a reasonable way. ...
Joe Manchin 206 Senator, West Virginia (D) Everything has to be on the table
Dannel P. Malloy 195 Governor, Connecticut (D)
Mike Thompson 194 Congressman, California (D)
Andrew Arulanandam 192 Director of Public Affairs, NRA As a hunter and gun owner, I
believe that we should protect the
Eric Holder 192 US Attorney General (D) Second Amendment right...
I also believe that we have a
Bill Clinton 191 Former US President (D)
responsibility to make our
Dan Ross 191 President, Brady Center schools, streets and communities
safe.
Harry Reid 190 Senator, Nevada, (D)
Chris Christie 189 Governor, New Jersey (R)
What Id like to have a real
Chuck Schumer 188 Senator, New York (D) conversation about, and I intend to
start very, very soon, is not just
Richard Blumenthal 188 Senator, Connecticut (D) about gun control. Thats part of it.
But its also about violence
Larry Pratt 186 Director, Gun Owners of America control.
Richard Feldman 185 President, Independent Firearm Owners Association
Democratic Politicians Republican Politicians
Gun Control Advocates Gun Right Advocates
*NIS or Net Influence Score is a measure of a persons influence in the context of a certain topic (gun control)
Gun Rights Advocates Have More Stamina Than
Gun Control Advocates
Standardized
1 NIS*
Sandy Hook NRA Gun Rights
Massacre Press Conference Gun Control
Obama Introduces
Gun Control Exec. Actions
The tragedy at Sandy Hook gave
gun control advocates a push to
amplify their influence
0
12/10 12/17 12/24 12/31 1/7 1/14 1/21 1/28
Gun Rights advocates are After Obamas introduction of his
influential in the absence executive actions, momentum
of national tragedies shifts for pro gun rights
Gun Rights Advocates: military coordination with laser focus
Gun Control Advocates: too many head chefs in the kitchen
Top 20 influential political activists NRA owns half of the 10 most traveled** opinions, while the
by affiliation pro gun control groups search for their collective voice
Mayors Against Number of Opinions
Illegal Guns
NRA
Obama 2
Americans for 15%
Responsible
Solutions 35% Gabrielle Giffords
10% & Mark Kelly
2
Brady Center
to Prevent Gun
5%
Violence
Brady Campaign 1
20%
15%
NRA 5
Other Gun Control Other Gun Rights
Advocacy Groups Advocacy Groups
10 most traveled** opinions in the gun debate
The NRA, which says it has about 4 million members, took aim at Obama The NRA proposed having armed officials in schools throughout the
in a stinging TV ad, accusing him of being "just another elitist hypocrite" for country and has said the media and violent video games shared blame
accepting Secret Service protection for his two daughters but turning down for the Sandy Hook Elementary School massacre, the second-deadliest
the lobby group's proposal to put armed guards in all schools. NRA school shooting in U.S. history." NRA
We were disappointed with how little this meeting had to do with Achieving reforms to reduce gun violence and prevent mass shootings will
keeping our children safe and how much it had to do with an agenda mean matching gun lobbyists in their reach and resources, they wrote in the
to attack the Second Amendment. NRA column. Gabrielle Giffords & Mark Kelly
The Brady Campaign to Prevent Gun Violence says 40 percent of gun They will be joined by children from around the country who wrote the
sales are conducted with no criminal background check, such as at gun president letters in the wake of that tragedy expressing their concerns about
shows and by private sellers over the Internet or through classified ads gun violence and school safety, along with their parents, he explained.
Brady Campaign to Prevent Gun Violence Jay Carney, on behalf of President Barack Obama
I would say that the likelihood is that they are not going to be able The politically powerful NRA has vowed to fight any measure that would
to get an assault weapons ban through this Congress, Keene said on limit access to guns and ammunition, a hardline position that could sway
CNN's 'State Of The Union. David Keene, President of NRA some Republicans and conservative Democrats. NRA
Giffords and husband Mark Kelly wrote in an op-ed published Tuesday in USA I believe most gun owners agree we can respect the second
Today that their Americans for Responsible Solutions initiative would help raise amendment while keeping guns out of the hands that
money to support greater gun control efforts. Gabrielle Giffords & Mark Kelly destroy ownership for a few. Barack Obama
*NIS or Net Influence Score is a measure of a persons influence in the context of a certain topic (gun control)
** Most traveled opinions are calculated based on number of publications that refer to the same opinion
Please visit us at appinions.com to learn about influence marketing