ºÝºÝߣshows by User: chrisrawlinson / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: chrisrawlinson / Wed, 21 Sep 2016 14:28:03 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: chrisrawlinson Standard bank Genesis team talk /slideshow/standard-bank-genesis-team-talk/66261147 standardbank-160921142803
Standard Bank talk on some Behavioural Economics tips and some ways of influencing company culture.]]>

Standard Bank talk on some Behavioural Economics tips and some ways of influencing company culture.]]>
Wed, 21 Sep 2016 14:28:03 GMT /slideshow/standard-bank-genesis-team-talk/66261147 chrisrawlinson@slideshare.net(chrisrawlinson) Standard bank Genesis team talk chrisrawlinson Standard Bank talk on some Behavioural Economics tips and some ways of influencing company culture. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/standardbank-160921142803-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Standard Bank talk on some Behavioural Economics tips and some ways of influencing company culture.
Standard bank Genesis team talk from Chris Rawlinson
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YouTube tips for Advertising /slideshow/youtube-tips-for-advertising/53935771 googleyoutubetalksl-151014165124-lva1-app6891
Taken from a talk I did for Google's 10th Anniversary of YouTube. The aim was to show why brands need to take YouTube seriously and how they can easily take advantage of this extraordinarily popular platform. #YouTube10]]>

Taken from a talk I did for Google's 10th Anniversary of YouTube. The aim was to show why brands need to take YouTube seriously and how they can easily take advantage of this extraordinarily popular platform. #YouTube10]]>
Wed, 14 Oct 2015 16:51:24 GMT /slideshow/youtube-tips-for-advertising/53935771 chrisrawlinson@slideshare.net(chrisrawlinson) YouTube tips for Advertising chrisrawlinson Taken from a talk I did for Google's 10th Anniversary of YouTube. The aim was to show why brands need to take YouTube seriously and how they can easily take advantage of this extraordinarily popular platform. #YouTube10 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/googleyoutubetalksl-151014165124-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Taken from a talk I did for Google&#39;s 10th Anniversary of YouTube. The aim was to show why brands need to take YouTube seriously and how they can easily take advantage of this extraordinarily popular platform. #YouTube10
YouTube tips for Advertising from Chris Rawlinson
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The Building Blocks of Culture /chrisrawlinson/culture-eats-strategy-for-breakfast-43171009 cultureslideshare-150103103115-conversion-gate01
The essential building blocks of culture. This was based on a talk developed by myself and Dave Duarte. I expect this to evolve but thought this is a share worthy version 1.0]]>

The essential building blocks of culture. This was based on a talk developed by myself and Dave Duarte. I expect this to evolve but thought this is a share worthy version 1.0]]>
Sat, 03 Jan 2015 10:31:15 GMT /chrisrawlinson/culture-eats-strategy-for-breakfast-43171009 chrisrawlinson@slideshare.net(chrisrawlinson) The Building Blocks of Culture chrisrawlinson The essential building blocks of culture. This was based on a talk developed by myself and Dave Duarte. I expect this to evolve but thought this is a share worthy version 1.0 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cultureslideshare-150103103115-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The essential building blocks of culture. This was based on a talk developed by myself and Dave Duarte. I expect this to evolve but thought this is a share worthy version 1.0
The Building Blocks of Culture from Chris Rawlinson
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Advertising for startups 2014 /slideshow/advertising-for-startups/42429406 advertisingforstartupsslideshare-141206154244-conversion-gate02
Based on a presentation given to the Catalyst Pearson Education Labs in Cape Town 2014. Feel free to contact me at www.chrisrawlinson.com]]>

Based on a presentation given to the Catalyst Pearson Education Labs in Cape Town 2014. Feel free to contact me at www.chrisrawlinson.com]]>
Sat, 06 Dec 2014 15:42:44 GMT /slideshow/advertising-for-startups/42429406 chrisrawlinson@slideshare.net(chrisrawlinson) Advertising for startups 2014 chrisrawlinson Based on a presentation given to the Catalyst Pearson Education Labs in Cape Town 2014. Feel free to contact me at www.chrisrawlinson.com <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/advertisingforstartupsslideshare-141206154244-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Based on a presentation given to the Catalyst Pearson Education Labs in Cape Town 2014. Feel free to contact me at www.chrisrawlinson.com
Advertising for startups 2014 from Chris Rawlinson
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Lessons from a modern day ad man /slideshow/lessons-from-a-modern-day-ad-man/27212526 lessonsfromanadmanss-131015115135-phpapp02
Some advice and tips I have learned along the way while working with brands, and spending time with people in advertising. Essentially these are some simple lessons from a modern day ad man. ]]>

Some advice and tips I have learned along the way while working with brands, and spending time with people in advertising. Essentially these are some simple lessons from a modern day ad man. ]]>
Tue, 15 Oct 2013 11:51:35 GMT /slideshow/lessons-from-a-modern-day-ad-man/27212526 chrisrawlinson@slideshare.net(chrisrawlinson) Lessons from a modern day ad man chrisrawlinson Some advice and tips I have learned along the way while working with brands, and spending time with people in advertising. Essentially these are some simple lessons from a modern day ad man. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lessonsfromanadmanss-131015115135-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Some advice and tips I have learned along the way while working with brands, and spending time with people in advertising. Essentially these are some simple lessons from a modern day ad man.
Lessons from a modern day ad man from Chris Rawlinson
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Cannespiration (Inspiration from Cannes Lions 2013) /slideshow/cannespiration-inspiration-from-cannes-lions-2013/25683783 cannespirationct-slideshare-130828095039-phpapp01
Lessons Learned and Inspiration from the 2013 Cannes Lions. Ogilvy Cape Town's Chris Gotz and Chris Rawlinson share thought and lessons learned from Ad Lands biggest yearly get together, the Cannes Lions international festival of creativity.]]>

Lessons Learned and Inspiration from the 2013 Cannes Lions. Ogilvy Cape Town's Chris Gotz and Chris Rawlinson share thought and lessons learned from Ad Lands biggest yearly get together, the Cannes Lions international festival of creativity.]]>
Wed, 28 Aug 2013 09:50:39 GMT /slideshow/cannespiration-inspiration-from-cannes-lions-2013/25683783 chrisrawlinson@slideshare.net(chrisrawlinson) Cannespiration (Inspiration from Cannes Lions 2013) chrisrawlinson Lessons Learned and Inspiration from the 2013 Cannes Lions. Ogilvy Cape Town's Chris Gotz and Chris Rawlinson share thought and lessons learned from Ad Lands biggest yearly get together, the Cannes Lions international festival of creativity. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cannespirationct-slideshare-130828095039-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Lessons Learned and Inspiration from the 2013 Cannes Lions. Ogilvy Cape Town&#39;s Chris Gotz and Chris Rawlinson share thought and lessons learned from Ad Lands biggest yearly get together, the Cannes Lions international festival of creativity.
Cannespiration (Inspiration from Cannes Lions 2013) from Chris Rawlinson
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2006 - The Stormhoek story /slideshow/2006-the-stormhoek-story/23566067 stormhoekstory-130627053037-phpapp02
A quick presentation I found from years ago giving an overview of some of the stuff we did to launch Stormhoek, the worlds first real world brand to be successfully launched via online/social media marketing. The presentation was put together by founder Graham Knox, Shane WIlson, & myself. This was one of the first case studies used around the world for social media marketing success. The lessons we learned are still valid today - "Interactivity creates trust and loyalty".]]>

A quick presentation I found from years ago giving an overview of some of the stuff we did to launch Stormhoek, the worlds first real world brand to be successfully launched via online/social media marketing. The presentation was put together by founder Graham Knox, Shane WIlson, & myself. This was one of the first case studies used around the world for social media marketing success. The lessons we learned are still valid today - "Interactivity creates trust and loyalty".]]>
Thu, 27 Jun 2013 05:30:37 GMT /slideshow/2006-the-stormhoek-story/23566067 chrisrawlinson@slideshare.net(chrisrawlinson) 2006 - The Stormhoek story chrisrawlinson A quick presentation I found from years ago giving an overview of some of the stuff we did to launch Stormhoek, the worlds first real world brand to be successfully launched via online/social media marketing. The presentation was put together by founder Graham Knox, Shane WIlson, & myself. This was one of the first case studies used around the world for social media marketing success. The lessons we learned are still valid today - "Interactivity creates trust and loyalty". <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/stormhoekstory-130627053037-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A quick presentation I found from years ago giving an overview of some of the stuff we did to launch Stormhoek, the worlds first real world brand to be successfully launched via online/social media marketing. The presentation was put together by founder Graham Knox, Shane WIlson, &amp; myself. This was one of the first case studies used around the world for social media marketing success. The lessons we learned are still valid today - &quot;Interactivity creates trust and loyalty&quot;.
2006 - The Stormhoek story from Chris Rawlinson
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Learn, Unlearn, Relearn /slideshow/learn-unlearn-relearn-slide/22869576 learnunlearnrelearn-slide-130612115532-phpapp01
Above is a talk I made for the Integrated Marketing Conference in Cape Town, entitled Learn, Unlearn, Relearn. The talk takes you through a brief history of advertising showing what has changed, what is new, and what has fundamentally remained the same. It then shares some tips and advice on how to help make sure your work remains relevant in today’s ever evolving world. I gave the talk with Chris Gotz and Luca Gallarelli, both from Ogilvy Cape Town. ]]>

Above is a talk I made for the Integrated Marketing Conference in Cape Town, entitled Learn, Unlearn, Relearn. The talk takes you through a brief history of advertising showing what has changed, what is new, and what has fundamentally remained the same. It then shares some tips and advice on how to help make sure your work remains relevant in today’s ever evolving world. I gave the talk with Chris Gotz and Luca Gallarelli, both from Ogilvy Cape Town. ]]>
Wed, 12 Jun 2013 11:55:32 GMT /slideshow/learn-unlearn-relearn-slide/22869576 chrisrawlinson@slideshare.net(chrisrawlinson) Learn, Unlearn, Relearn chrisrawlinson Above is a talk I made for the Integrated Marketing Conference in Cape Town, entitled Learn, Unlearn, Relearn. The talk takes you through a brief history of advertising showing what has changed, what is new, and what has fundamentally remained the same. It then shares some tips and advice on how to help make sure your work remains relevant in today’s ever evolving world. I gave the talk with Chris Gotz and Luca Gallarelli, both from Ogilvy Cape Town. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/learnunlearnrelearn-slide-130612115532-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Above is a talk I made for the Integrated Marketing Conference in Cape Town, entitled Learn, Unlearn, Relearn. The talk takes you through a brief history of advertising showing what has changed, what is new, and what has fundamentally remained the same. It then shares some tips and advice on how to help make sure your work remains relevant in today’s ever evolving world. I gave the talk with Chris Gotz and Luca Gallarelli, both from Ogilvy Cape Town.
Learn, Unlearn, Relearn from Chris Rawlinson
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Social Media and Digital Marketing for Schools /slideshow/social-media-and-digital-marketing-for-schools/15691524 socialmediaschoolsv1-121218162458-phpapp01
Social Media for Schools is a talk prepared for the Independent Schools Marketing Association of South Africa (ISMA) conference in Cape Town 2012 November. The talk looks at Social Media, digital education, and its impact of schools, as well as some tips on how to succeed. ]]>

Social Media for Schools is a talk prepared for the Independent Schools Marketing Association of South Africa (ISMA) conference in Cape Town 2012 November. The talk looks at Social Media, digital education, and its impact of schools, as well as some tips on how to succeed. ]]>
Tue, 18 Dec 2012 16:24:58 GMT /slideshow/social-media-and-digital-marketing-for-schools/15691524 chrisrawlinson@slideshare.net(chrisrawlinson) Social Media and Digital Marketing for Schools chrisrawlinson Social Media for Schools is a talk prepared for the Independent Schools Marketing Association of South Africa (ISMA) conference in Cape Town 2012 November. The talk looks at Social Media, digital education, and its impact of schools, as well as some tips on how to succeed. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialmediaschoolsv1-121218162458-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Social Media for Schools is a talk prepared for the Independent Schools Marketing Association of South Africa (ISMA) conference in Cape Town 2012 November. The talk looks at Social Media, digital education, and its impact of schools, as well as some tips on how to succeed.
Social Media and Digital Marketing for Schools from Chris Rawlinson
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Integrated Marketing /slideshow/integrated-marketing-15691398/15691398 imcintegratedmarketing-121218160636-phpapp02
A presentation I put together with Luca Gallarelli and Jonathan Lang. The talk was from Ogilvy Cape Town on integrated advertising. The presentation was given at the 2012 Integrated Marketing Conference in Cape Town. Look below the presentation for ºÝºÝߣ Notes.]]>

A presentation I put together with Luca Gallarelli and Jonathan Lang. The talk was from Ogilvy Cape Town on integrated advertising. The presentation was given at the 2012 Integrated Marketing Conference in Cape Town. Look below the presentation for ºÝºÝߣ Notes.]]>
Tue, 18 Dec 2012 16:06:35 GMT /slideshow/integrated-marketing-15691398/15691398 chrisrawlinson@slideshare.net(chrisrawlinson) Integrated Marketing chrisrawlinson A presentation I put together with Luca Gallarelli and Jonathan Lang. The talk was from Ogilvy Cape Town on integrated advertising. The presentation was given at the 2012 Integrated Marketing Conference in Cape Town. Look below the presentation for ºÝºÝߣ Notes. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/imcintegratedmarketing-121218160636-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A presentation I put together with Luca Gallarelli and Jonathan Lang. The talk was from Ogilvy Cape Town on integrated advertising. The presentation was given at the 2012 Integrated Marketing Conference in Cape Town. Look below the presentation for ºÝºÝߣ Notes.
Integrated Marketing from Chris Rawlinson
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Buddymedia: Strategies for effective facebook wall posts /slideshow/buddymedia-strategies-for-effective-facebook-wall-posts/12777917 review-strategies-for-effective-facebook-wall-posts-120502163340-phpapp01
Great study by BuddyMedia on when, and what to post on brand facebook pages.]]>

Great study by BuddyMedia on when, and what to post on brand facebook pages.]]>
Wed, 02 May 2012 16:33:39 GMT /slideshow/buddymedia-strategies-for-effective-facebook-wall-posts/12777917 chrisrawlinson@slideshare.net(chrisrawlinson) Buddymedia: Strategies for effective facebook wall posts chrisrawlinson Great study by BuddyMedia on when, and what to post on brand facebook pages. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/review-strategies-for-effective-facebook-wall-posts-120502163340-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Great study by BuddyMedia on when, and what to post on brand facebook pages.
Buddymedia: Strategies for effective facebook wall posts from Chris Rawlinson
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Mini Roadster SA Launch Overview /slideshow/mini-roadster-sa-launch-overview/11979172 miniroadster-120312172356-phpapp02
A short overview of what I have seen of the new MINI roadster launch in South Africa. p.s. Great car, if you can get a chance to test drive one, do it. For more info see http://www.mini.co.za ]]>

A short overview of what I have seen of the new MINI roadster launch in South Africa. p.s. Great car, if you can get a chance to test drive one, do it. For more info see http://www.mini.co.za ]]>
Mon, 12 Mar 2012 17:23:55 GMT /slideshow/mini-roadster-sa-launch-overview/11979172 chrisrawlinson@slideshare.net(chrisrawlinson) Mini Roadster SA Launch Overview chrisrawlinson A short overview of what I have seen of the new MINI roadster launch in South Africa. p.s. Great car, if you can get a chance to test drive one, do it. For more info see http://www.mini.co.za <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/miniroadster-120312172356-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A short overview of what I have seen of the new MINI roadster launch in South Africa. p.s. Great car, if you can get a chance to test drive one, do it. For more info see http://www.mini.co.za
Mini Roadster SA Launch Overview from Chris Rawlinson
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Ogilvy Pub Quiz 2011 /slideshow/ogilvy-pub-quiz-2011/9854825 masterquizdoc1-111024053622-phpapp02
Our inaugural 2011 Ogilvy Cape Town British Pub Quiz. Q&A. ]]>

Our inaugural 2011 Ogilvy Cape Town British Pub Quiz. Q&A. ]]>
Mon, 24 Oct 2011 05:36:19 GMT /slideshow/ogilvy-pub-quiz-2011/9854825 chrisrawlinson@slideshare.net(chrisrawlinson) Ogilvy Pub Quiz 2011 chrisrawlinson Our inaugural 2011 Ogilvy Cape Town British Pub Quiz. Q&A. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/masterquizdoc1-111024053622-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Our inaugural 2011 Ogilvy Cape Town British Pub Quiz. Q&amp;A.
Ogilvy Pub Quiz 2011 from Chris Rawlinson
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https://cdn.slidesharecdn.com/profile-photo-chrisrawlinson-48x48.jpg?cb=1713548810 In my life so far I have built, designed and sold Intelligent homes in London, learnt how to fly airplanes commercially in South Africa, helped start a wine farm called Stormhoek (which became the first brand in the world to grow through social media advertising), looked after Innovation for Ogilvy & Mather Africa, directed Stream for WPP, started a branded learning company called 42courses.com and I still regularly write, talk and teach about culture, tech innovation and advertising for various global publications, companies and events. I also help out with various South African and London based digital marketing industry boards/events, as well as being a mentor for Google and Techstars... www.chrisrawlinson.com/ https://cdn.slidesharecdn.com/ss_thumbnails/standardbank-160921142803-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/standard-bank-genesis-team-talk/66261147 Standard bank Genesis ... https://cdn.slidesharecdn.com/ss_thumbnails/googleyoutubetalksl-151014165124-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/youtube-tips-for-advertising/53935771 YouTube tips for Adver... https://cdn.slidesharecdn.com/ss_thumbnails/cultureslideshare-150103103115-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds chrisrawlinson/culture-eats-strategy-for-breakfast-43171009 The Building Blocks of...