YouTube tips for Advertising
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This document discusses several marketing campaigns and studies by the advertising agency Ogilvy & Mather, including a Variety Magazine celebrity study of US teens and young adults ages 14-24, an Honda marketing website called "The Other Side", a YouTube video, and a link to a Google marketing guide on using YouTube.
YouTube tips for Advertising
Editor's Notes
- #3: Videos are everywhere.mostly mobile....this is how kids may grow up if we continue to increase our screen time.
- #5: Film and capturing visuals is really really important, our bodies are hard wired for visuals
- #6: YouTube used to be about cat & dog videos, now its much more HD / premium contentthanks in part to better / more affordable cameras and editing tools
- #8: Just like YouTubers grow their audience by partnershipsso can brands
- #9: Better loved / have more sex appeal / better known than Hollywood actors for the demographic (Q score survey - teens / early 20s Variety mag)
- #11: 7 years worth of unboxing videos made last year / 18 of the top 100 channels on YouTube are unboxing!
- #20: CREATE YOUR OWN CHANNEL AND PLAY SHARE RESOURCES
- #22: DEVELOP A CULTURE THAT MAKE BETTER SMALL IDEAS
- #24: We live in a world of screens (think about how long it takes you to look at your phone in the morning). As advertisers we are increasingly in charge of putting things on those screens. Lets make things that have value, things that work, things that have longevity.