�ݺ�ߣshows by User: cleveg

�ݺ�ߣshows by User: cleveg / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: cleveg / Tue, 20 Sep 2016 12:43:49 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: cleveg content modelling for personalization /slideshow/content-modelling-for-personalization/66211973 contentmodelling-confabintensive2016-halfday-160920124349
Content Modelling for Personalisation at Confab Intensive 2016 with Cleve Gibbon and Kate Kenyon]]>
Content Modelling for Personalisation at Confab Intensive 2016 with Cleve Gibbon and Kate Kenyon]]> Tue, 20 Sep 2016 12:43:49 GMT /slideshow/content-modelling-for-personalization/66211973 cleveg@slideshare.net(cleveg) content modelling for personalization cleveg Content Modelling for Personalisation at Confab Intensive 2016 with Cleve Gibbon and Kate Kenyon <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentmodelling-confabintensive2016-halfday-160920124349-thumbnail.jpg?width=120&height=120&fit=bounds" /> Content Modelling for Personalisation at Confab Intensive 2016 with Cleve Gibbon and Kate Kenyon

content modelling for personalization from cleveg

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0 Content Modelling for Personalisation Mar2016 /slideshow/content-modelling-for-personalisation-mar2016/59569273 contentmodelling-personalisation-icc2016-160315081253
Content Modelling for Personalisation at Intelligent Content Conference 2016. Personalization of content for better customer experiences.]]>
Content Modelling for Personalisation at Intelligent Content Conference 2016. Personalization of content for better customer experiences.]]> Tue, 15 Mar 2016 08:12:53 GMT /slideshow/content-modelling-for-personalisation-mar2016/59569273 cleveg@slideshare.net(cleveg) Content Modelling for Personalisation Mar2016 cleveg Content Modelling for Personalisation at Intelligent Content Conference 2016. Personalization of content for better customer experiences. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentmodelling-personalisation-icc2016-160315081253-thumbnail.jpg?width=120&height=120&fit=bounds" /> Content Modelling for Personalisation at Intelligent Content Conference 2016. Personalization of content for better customer experiences.

Content Modelling for Personalisation Mar2016 from cleveg

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0 Content Modelling for Personalisation /slideshow/content-modelling-for-personalisation/52359354 contentmodelling-personalisation-final-150902221528-lva1-app6891
Introductory workshop to content modelling and personalisation. Learn how to design content for deliver contextually relevant, personalised experiences. ]]>
Introductory workshop to content modelling and personalisation. Learn how to design content for deliver contextually relevant, personalised experiences. ]]> Wed, 02 Sep 2015 22:15:28 GMT /slideshow/content-modelling-for-personalisation/52359354 cleveg@slideshare.net(cleveg) Content Modelling for Personalisation cleveg Introductory workshop to content modelling and personalisation. Learn how to design content for deliver contextually relevant, personalised experiences. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentmodelling-personalisation-final-150902221528-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Introductory workshop to content modelling and personalisation. Learn how to design content for deliver contextually relevant, personalised experiences.

Content Modelling for Personalisation from cleveg

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0 Content Architecture At Work /slideshow/content-architecture-at-work/31794693 contentarchitectureatwork-140301073451-phpapp02
The Content Architecture In Action presentation given at Intelligent Content 2014 in the San Jose, CA. It covers the why, what and how to apply content architecture to enable digital and content agility within your organisation.]]>
The Content Architecture In Action presentation given at Intelligent Content 2014 in the San Jose, CA. It covers the why, what and how to apply content architecture to enable digital and content agility within your organisation.]]> Sat, 01 Mar 2014 07:34:51 GMT /slideshow/content-architecture-at-work/31794693 cleveg@slideshare.net(cleveg) Content Architecture At Work cleveg The Content Architecture In Action presentation given at Intelligent Content 2014 in the San Jose, CA. It covers the why, what and how to apply content architecture to enable digital and content agility within your organisation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentarchitectureatwork-140301073451-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> The Content Architecture In Action presentation given at Intelligent Content 2014 in the San Jose, CA. It covers the why, what and how to apply content architecture to enable digital and content agility within your organisation.

Content Architecture At Work from cleveg

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0 Content Architecture in Action /slideshow/content-architecture-in-action/28277374 content-architecture-in-action-131115053120-phpapp01
The Content Architecture In Action presentation given at Content Strategy Applied 2013 in the UK. It covers the why, what and how to apply content architecture to enable digital and content agility within your organisation.]]>
The Content Architecture In Action presentation given at Content Strategy Applied 2013 in the UK. It covers the why, what and how to apply content architecture to enable digital and content agility within your organisation.]]> Fri, 15 Nov 2013 05:31:20 GMT /slideshow/content-architecture-in-action/28277374 cleveg@slideshare.net(cleveg) Content Architecture in Action cleveg The Content Architecture In Action presentation given at Content Strategy Applied 2013 in the UK. It covers the why, what and how to apply content architecture to enable digital and content agility within your organisation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/content-architecture-in-action-131115053120-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> The Content Architecture In Action presentation given at Content Strategy Applied 2013 in the UK. It covers the why, what and how to apply content architecture to enable digital and content agility within your organisation.

Content Architecture in Action from cleveg

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0 Why content model /slideshow/why-content-model/25585090 why-content-model-130826005600-phpapp01
11 reasons why we should content model.]]>
11 reasons why we should content model.]]> Mon, 26 Aug 2013 00:56:00 GMT /slideshow/why-content-model/25585090 cleveg@slideshare.net(cleveg) Why content model cleveg 11 reasons why we should content model. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/why-content-model-130826005600-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> 11 reasons why we should content model.

Why content model from cleveg

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0 content modelling 2013 lite /slideshow/content-modelling-2013-lite/23529114 contentmodelling-2013-lite-130626135705-phpapp02
This is a preview version of the Content Modelling Workshop that I've co-written with Rachel Lovinger. So far we've given this workshop in Cape Town and Minneapolis. Coming soon to Helsinki, and hopefully elsewhere. This deck introduces the ideas and methodologies of content modelling. It's a subset of the slides for the workshop. The full workshop also includes more information on structured content, benefits of content modelling, many group exercises and discussions, and tips on how to putting these practices to work in real projects. ]]>
This is a preview version of the Content Modelling Workshop that I've co-written with Rachel Lovinger. So far we've given this workshop in Cape Town and Minneapolis. Coming soon to Helsinki, and hopefully elsewhere. This deck introduces the ideas and methodologies of content modelling. It's a subset of the slides for the workshop. The full workshop also includes more information on structured content, benefits of content modelling, many group exercises and discussions, and tips on how to putting these practices to work in real projects. ]]> Wed, 26 Jun 2013 13:57:04 GMT /slideshow/content-modelling-2013-lite/23529114 cleveg@slideshare.net(cleveg) content modelling 2013 lite cleveg This is a preview version of the Content Modelling Workshop that I've co-written with Rachel Lovinger. So far we've given this workshop in Cape Town and Minneapolis. Coming soon to Helsinki, and hopefully elsewhere. This deck introduces the ideas and methodologies of content modelling. It's a subset of the slides for the workshop. The full workshop also includes more information on structured content, benefits of content modelling, many group exercises and discussions, and tips on how to putting these practices to work in real projects. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentmodelling-2013-lite-130626135705-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is a preview version of the Content Modelling Workshop that I've co-written with Rachel Lovinger. So far we've given this workshop in Cape Town and Minneapolis. Coming soon to Helsinki, and hopefully elsewhere. This deck introduces the ideas and methodologies of content modelling. It's a subset of the slides for the workshop. The full workshop also includes more information on structured content, benefits of content modelling, many group exercises and discussions, and tips on how to putting these practices to work in real projects.

content modelling 2013 lite from cleveg

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0 Content Architecture /slideshow/content-architecture/14369068 csmeetup-contentarchitecture-120921024314-phpapp02
In world where content needs to be better structured, we need content architecture. Content architecture is bottom up information architecture focussing on the specification and design of structured content.]]>
In world where content needs to be better structured, we need content architecture. Content architecture is bottom up information architecture focussing on the specification and design of structured content.]]> Fri, 21 Sep 2012 02:43:11 GMT /slideshow/content-architecture/14369068 cleveg@slideshare.net(cleveg) Content Architecture cleveg In world where content needs to be better structured, we need content architecture. Content architecture is bottom up information architecture focussing on the specification and design of structured content. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/csmeetup-contentarchitecture-120921024314-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> In world where content needs to be better structured, we need content architecture. Content architecture is bottom up information architecture focussing on the specification and design of structured content.

Content Architecture from cleveg

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0 Campaign As A Service /slideshow/campaign-as-a-service/12978250 campaign-as-a-service-120517231353-phpapp01
Cognifide's Campaign as a Service provides a fully featured Marketing Technology Platform, managed in the cloud, on a pay-per-use basis, backed up by the expertise to deliver and optimise campaigns with confidence.]]>
Cognifide's Campaign as a Service provides a fully featured Marketing Technology Platform, managed in the cloud, on a pay-per-use basis, backed up by the expertise to deliver and optimise campaigns with confidence.]]> Thu, 17 May 2012 23:13:49 GMT /slideshow/campaign-as-a-service/12978250 cleveg@slideshare.net(cleveg) Campaign As A Service cleveg Cognifide's Campaign as a Service provides a fully featured Marketing Technology Platform, managed in the cloud, on a pay-per-use basis, backed up by the expertise to deliver and optimise campaigns with confidence. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/campaign-as-a-service-120517231353-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Cognifide's Campaign as a Service provides a fully featured Marketing Technology Platform, managed in the cloud, on a pay-per-use basis, backed up by the expertise to deliver and optimise campaigns with confidence.

Campaign As A Service from cleveg

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0 Defining Content Architecture /slideshow/defining-content-architecture/12978096 defining-content-architecture-120517224401-phpapp02
Content Management is a complex problem made up of content, people, process and technology. And it's getting harder has we move into a structured content world. Content Architecture is the design phase for Content Management where we use tools to better abstract and encapsulate content, This presentation defines content architecture.]]>
Content Management is a complex problem made up of content, people, process and technology. And it's getting harder has we move into a structured content world. Content Architecture is the design phase for Content Management where we use tools to better abstract and encapsulate content, This presentation defines content architecture.]]> Thu, 17 May 2012 22:43:59 GMT /slideshow/defining-content-architecture/12978096 cleveg@slideshare.net(cleveg) Defining Content Architecture cleveg Content Management is a complex problem made up of content, people, process and technology. And it's getting harder has we move into a structured content world. Content Architecture is the design phase for Content Management where we use tools to better abstract and encapsulate content, This presentation defines content architecture. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/defining-content-architecture-120517224401-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Content Management is a complex problem made up of content, people, process and technology. And it's getting harder has we move into a structured content world. Content Architecture is the design phase for Content Management where we use tools to better abstract and encapsulate content, This presentation defines content architecture.

Defining Content Architecture from cleveg

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0 Architectures for Adaptive Content /slideshow/architectures-for-adaptive-content/12602252 cognifide-clevegibbon-csapplied-apr2012-120419074152-phpapp01
To make content intelligent so that it can be readily adapted requires greater upstream thinking and wider involvement from those responsible for planning, creating and managing content. In short, a unified content strategy. However, adaptive content also requires flexibility from the content architecture(s) delivering those unified content strategies. In this session, Cleve will present a couple of content architectures for delivering adaptive content.]]>
To make content intelligent so that it can be readily adapted requires greater upstream thinking and wider involvement from those responsible for planning, creating and managing content. In short, a unified content strategy. However, adaptive content also requires flexibility from the content architecture(s) delivering those unified content strategies. In this session, Cleve will present a couple of content architectures for delivering adaptive content.]]> Thu, 19 Apr 2012 07:41:49 GMT /slideshow/architectures-for-adaptive-content/12602252 cleveg@slideshare.net(cleveg) Architectures for Adaptive Content cleveg To make content intelligent so that it can be readily adapted requires greater upstream thinking and wider involvement from those responsible for planning, creating and managing content. In short, a unified content strategy. However, adaptive content also requires flexibility from the content architecture(s) delivering those unified content strategies. In this session, Cleve will present a couple of content architectures for delivering adaptive content. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cognifide-clevegibbon-csapplied-apr2012-120419074152-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> To make content intelligent so that it can be readily adapted requires greater upstream thinking and wider involvement from those responsible for planning, creating and managing content. In short, a unified content strategy. However, adaptive content also requires flexibility from the content architecture(s) delivering those unified content strategies. In this session, Cleve will present a couple of content architectures for delivering adaptive content.

Architectures for Adaptive Content from cleveg

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0 the next generation of marketing technology platform /slideshow/the-next-generation-of-marketing-technology-platform/10044344 adtech-innovation-111106003137-phpapp01
It's no longer about building individual digital experiences but providing a platform to create connected journeys. The next generation of marketing technology platform need to step up to provide the tools for marketers to truly engage with their customers.]]>
It's no longer about building individual digital experiences but providing a platform to create connected journeys. The next generation of marketing technology platform need to step up to provide the tools for marketers to truly engage with their customers.]]> Sun, 06 Nov 2011 00:31:35 GMT /slideshow/the-next-generation-of-marketing-technology-platform/10044344 cleveg@slideshare.net(cleveg) the next generation of marketing technology platform cleveg It's no longer about building individual digital experiences but providing a platform to create connected journeys. The next generation of marketing technology platform need to step up to provide the tools for marketers to truly engage with their customers. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/adtech-innovation-111106003137-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> It's no longer about building individual digital experiences but providing a platform to create connected journeys. The next generation of marketing technology platform need to step up to provide the tools for marketers to truly engage with their customers.

the next generation of marketing technology platform from cleveg

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0 https://public.slidesharecdn.com/v2/images/profile-picture.png https://cdn.slidesharecdn.com/ss_thumbnails/contentmodelling-confabintensive2016-halfday-160920124349-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/content-modelling-for-personalization/66211973 content modelling for ... https://cdn.slidesharecdn.com/ss_thumbnails/contentmodelling-personalisation-icc2016-160315081253-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/content-modelling-for-personalisation-mar2016/59569273 Content Modelling for ... https://cdn.slidesharecdn.com/ss_thumbnails/contentmodelling-personalisation-final-150902221528-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/content-modelling-for-personalisation/52359354 Content Modelling for ...