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Architectures for Adaptive Content

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To make content intelligent so that it can be readily adapted requires greater upstream thinking and wider involvement from those responsible for planning, creating and managing content. In short, a unified content strategy. However, adaptive content also requires flexibility from the content architecture(s) delivering those unified content strategies. In this session, Cleve will present a couple of content architectures for delivering adaptive content.

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Cleve Gibbon CS Association, April 2012 http://www.cognifide.com Architectures for Adaptable Content 息 2011 Cognifide Limited
Providing Expertise Technologists that executes and guides for the Marketing world Digital Marketing Strategies 息 2011 Cognifide Limited
Who we work with? Agencies Clients Partners Industry 息 2011 Cognifide Limited
Architectures for Adaptable Content
We see: Print brands struggling to adapt their content to digital platforms. Digital brands fighting the new battle to get mobile.
Weve Learnt: Unstructured content is stupid and old-fashioned. Its costly, complex, and does not generate a competitive advantage. Ann Mulcahy, Former CEO of Xerox
Its Blobs vs. Chunks Karen McGrane
Structure First Mobile First This not a Content First chronology -> Customer First Context First It really doesnt matter!
Dont do this! Print Web Mobile Web Mobile Epub Mobile Web Other
Do This Print Web Structured Content Mobile Other
Crap User Experience Publishing Public Site (Web) CMS Crap Author Editorial Experience
Publishing Collects Delivers Services Content Support Create Editorial
UX Information Interaction Visual Usability Architecture Design Design Engineering Content Strategy Content Architecture Content Author Workflow Modeling Experience Platform Development Build Test Release Support
http://www.clevegibbon.com @cleveg

More Related Content

Architectures for Adaptive Content

  • 1. Cleve Gibbon CS Association, April 2012 http://www.cognifide.com Architectures for Adaptable Content 息 2011 Cognifide Limited
  • 2. Providing Expertise Technologists that executes and guides for the Marketing world Digital Marketing Strategies 息 2011 Cognifide Limited
  • 3. Who we work with? Agencies Clients Partners Industry 息 2011 Cognifide Limited
  • 5. We see: Print brands struggling to adapt their content to digital platforms. Digital brands fighting the new battle to get mobile.
  • 6. Weve Learnt: Unstructured content is stupid and old-fashioned. Its costly, complex, and does not generate a competitive advantage. Ann Mulcahy, Former CEO of Xerox
  • 7. Its Blobs vs. Chunks Karen McGrane
  • 8. Structure First Mobile First This not a Content First chronology -> Customer First Context First It really doesnt matter!
  • 9. Dont do this! Print Web Mobile Web Mobile Epub Mobile Web Other
  • 10. Do This Print Web Structured Content Mobile Other
  • 11. Crap User Experience Publishing Public Site (Web) CMS Crap Author Editorial Experience
  • 12. Publishing Collects Delivers Services Content Support Create Editorial
  • 13. UX Information Interaction Visual Usability Architecture Design Design Engineering Content Strategy Content Architecture Content Author Workflow Modeling Experience Platform Development Build Test Release Support