ºÝºÝߣshows by User: fetscherin / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: fetscherin / Fri, 27 Feb 2015 11:07:46 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: fetscherin Brand Love is in the Heart Physiological Responding to Advertised Brands /slideshow/wendy-maxian-cbrpresentation/45231874 wendymaxian-cbrpresentation-150227110747-conversion-gate01
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Maxian Xavier Samuel D. Bradley Wesley T. Wise E. N. Toulouse]]>
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Maxian Xavier Samuel D. Bradley Wesley T. Wise E. N. Toulouse]]> Fri, 27 Feb 2015 11:07:46 GMT /slideshow/wendy-maxian-cbrpresentation/45231874 fetscherin@slideshare.net(fetscherin) Brand Love is in the Heart Physiological Responding to Advertised Brands fetscherin Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Maxian Xavier Samuel D. Bradley Wesley T. Wise E. N. Toulouse <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wendymaxian-cbrpresentation-150227110747-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Maxian Xavier Samuel D. Bradley Wesley T. Wise E. N. Toulouse
Brand Love is in the Heart Physiological Responding to Advertised Brands from CBR Conference
]]> 798 2 https://cdn.slidesharecdn.com/ss_thumbnails/wendymaxian-cbrpresentation-150227110747-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How to Build Brand Attachment with Commodity: The case of a Brazilian Cement Company /slideshow/santos-45231872/45231872 santos-150227110742-conversion-gate02
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by ANTÔNIO AUGUSTO SANTOS JÚNIOR]]>
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by ANTÔNIO AUGUSTO SANTOS JÚNIOR]]> Fri, 27 Feb 2015 11:07:42 GMT /slideshow/santos-45231872/45231872 fetscherin@slideshare.net(fetscherin) How to Build Brand Attachment with Commodity: The case of a Brazilian Cement Company fetscherin Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by ANTÔNIO AUGUSTO SANTOS JÚNIOR <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/santos-150227110742-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by ANTÔNIO AUGUSTO SANTOS JÚNIOR
How to Build Brand Attachment with Commodity: The case of a Brazilian Cement Company from CBR Conference
]]> 942 2 https://cdn.slidesharecdn.com/ss_thumbnails/santos-150227110742-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Stuck in a crisis An experimental study of the relationship between crisis response strategies and post crisis brand equity in the fashion industry /slideshow/presentation-cbr2013-hegner2/45231865 presentationcbr2013hegner2-150227110733-conversion-gate02
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by abrina Hegner Ardion Beldad Sjarlot Kamphuis op Heghuis]]>
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by abrina Hegner Ardion Beldad Sjarlot Kamphuis op Heghuis]]> Fri, 27 Feb 2015 11:07:33 GMT /slideshow/presentation-cbr2013-hegner2/45231865 fetscherin@slideshare.net(fetscherin) Stuck in a crisis An experimental study of the relationship between crisis response strategies and post crisis brand equity in the fashion industry fetscherin Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by abrina Hegner Ardion Beldad Sjarlot Kamphuis op Heghuis <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/presentationcbr2013hegner2-150227110733-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by abrina Hegner Ardion Beldad Sjarlot Kamphuis op Heghuis
Stuck in a crisis An experimental study of the relationship between crisis response strategies and post crisis brand equity in the fashion industry from CBR Conference
]]> 557 3 https://cdn.slidesharecdn.com/ss_thumbnails/presentationcbr2013hegner2-150227110733-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 CHARACTERISTICS OF CONSUMERS’ BRAND RELATIONSHIPS WITH HOCKEY TEAMS - COMMITTED RELATIONSHIPS FOR LIFE /slideshow/presentation-samil-aledin/45231863 presentationsamilaledin-150227110729-conversion-gate01
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Samil Aledin]]>
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Samil Aledin]]> Fri, 27 Feb 2015 11:07:29 GMT /slideshow/presentation-samil-aledin/45231863 fetscherin@slideshare.net(fetscherin) CHARACTERISTICS OF CONSUMERS’ BRAND RELATIONSHIPS WITH HOCKEY TEAMS - COMMITTED RELATIONSHIPS FOR LIFE fetscherin Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Samil Aledin <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/presentationsamilaledin-150227110729-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Samil Aledin
CHARACTERISTICS OF CONSUMERS’ BRAND RELATIONSHIPS WITH HOCKEY TEAMS - COMMITTED RELATIONSHIPS FOR LIFE from CBR Conference
]]> 1050 2 https://cdn.slidesharecdn.com/ss_thumbnails/presentationsamilaledin-150227110729-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 What’s this thing called Love? Exploring the relationship between brand love, personality, and the propensity to anthropomorphize /slideshow/orlando-ronald-whats-this-thing-called-love2/45231860 orlandoronaldwhatsthisthingcalledlove2-150227110727-conversion-gate02
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Ronald Voorn Sabrina Hegner]]>
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Ronald Voorn Sabrina Hegner]]> Fri, 27 Feb 2015 11:07:27 GMT /slideshow/orlando-ronald-whats-this-thing-called-love2/45231860 fetscherin@slideshare.net(fetscherin) What’s this thing called Love? Exploring the relationship between brand love, personality, and the propensity to anthropomorphize fetscherin Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Ronald Voorn Sabrina Hegner <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/orlandoronaldwhatsthisthingcalledlove2-150227110727-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Ronald Voorn Sabrina Hegner
What’s this thing called Love? Exploring the relationship between brand love, personality, and the propensity to anthropomorphize from CBR Conference
]]> 944 5 https://cdn.slidesharecdn.com/ss_thumbnails/orlandoronaldwhatsthisthingcalledlove2-150227110727-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Effect of Viewing Posts in Online Brand Communities /slideshow/new-are-visitors-outsiders-zhimin-zhou1/45231856 new-arevisitorsoutsiderszhiminzhou-1-150227110724-conversion-gate01
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Zhimin Zhou Ning Zhang ]]>
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Zhimin Zhou Ning Zhang ]]> Fri, 27 Feb 2015 11:07:24 GMT /slideshow/new-are-visitors-outsiders-zhimin-zhou1/45231856 fetscherin@slideshare.net(fetscherin) The Effect of Viewing Posts in Online Brand Communities fetscherin Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Zhimin Zhou Ning Zhang <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/new-arevisitorsoutsiderszhiminzhou-1-150227110724-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Zhimin Zhou Ning Zhang
The Effect of Viewing Posts in Online Brand Communities from CBR Conference
]]> 517 3 https://cdn.slidesharecdn.com/ss_thumbnails/new-arevisitorsoutsiderszhiminzhou-1-150227110724-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The process of customer engagement within hedonic and utilitarian services /slideshow/naumann-bowden-and-dagger-cbr/45231855 naumannbowdenanddaggercbr-150227110721-conversion-gate02
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Kay Naumann Jana Bowden]]>
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Kay Naumann Jana Bowden]]> Fri, 27 Feb 2015 11:07:21 GMT /slideshow/naumann-bowden-and-dagger-cbr/45231855 fetscherin@slideshare.net(fetscherin) The process of customer engagement within hedonic and utilitarian services fetscherin Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Kay Naumann Jana Bowden <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/naumannbowdenanddaggercbr-150227110721-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Kay Naumann Jana Bowden
The process of customer engagement within hedonic and utilitarian services from CBR Conference
]]> 1261 5 https://cdn.slidesharecdn.com/ss_thumbnails/naumannbowdenanddaggercbr-150227110721-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Challenging Brand Preference - A Triangulation Study /slideshow/massey-schultz-block-ppt/45231852 masseyschultzblock-150227110720-conversion-gate01
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Don Schultz, Northwestern University, USA Martin Block, Northwestern University, USA]]>
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Don Schultz, Northwestern University, USA Martin Block, Northwestern University, USA]]> Fri, 27 Feb 2015 11:07:19 GMT /slideshow/massey-schultz-block-ppt/45231852 fetscherin@slideshare.net(fetscherin) Challenging Brand Preference - A Triangulation Study fetscherin Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Don Schultz, Northwestern University, USA Martin Block, Northwestern University, USA <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/masseyschultzblock-150227110720-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Don Schultz, Northwestern University, USA Martin Block, Northwestern University, USA
Challenging Brand Preference - A Triangulation Study from CBR Conference
]]> 461 4 https://cdn.slidesharecdn.com/ss_thumbnails/masseyschultzblock-150227110720-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The catalyst effect of Social Media in crisis communication management in the context of brand reputation threats /fetscherin/mariana-victorino-ppt-pdf marianavictorinopptpdf-150227110718-conversion-gate02
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Mariana Victorino, Catholic University Portugal, Portugal]]>
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Mariana Victorino, Catholic University Portugal, Portugal]]> Fri, 27 Feb 2015 11:07:18 GMT /fetscherin/mariana-victorino-ppt-pdf fetscherin@slideshare.net(fetscherin) The catalyst effect of Social Media in crisis communication management in the context of brand reputation threats fetscherin Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Mariana Victorino, Catholic University Portugal, Portugal <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marianavictorinopptpdf-150227110718-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Mariana Victorino, Catholic University Portugal, Portugal
The catalyst effect of Social Media in crisis communication management in the context of brand reputation threats from CBR Conference
]]> 2525 8 https://cdn.slidesharecdn.com/ss_thumbnails/marianavictorinopptpdf-150227110718-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Brand Relationship Quality and the implications for loyalty /slideshow/maffezzolli-ppt/45231846 maffezzollippt-150227110713-conversion-gate01
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Eliane Cristine Francisco Maffezzolli, Pontifícia Universidade Católica do Paraná, Brazil Elder Semprebom, Universidade Federal do Paraná, Brazil Paulo Henrique Muller Prado, Universidade Federal do Paraná, Brazil ]]>
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Eliane Cristine Francisco Maffezzolli, Pontifícia Universidade Católica do Paraná, Brazil Elder Semprebom, Universidade Federal do Paraná, Brazil Paulo Henrique Muller Prado, Universidade Federal do Paraná, Brazil ]]> Fri, 27 Feb 2015 11:07:13 GMT /slideshow/maffezzolli-ppt/45231846 fetscherin@slideshare.net(fetscherin) Brand Relationship Quality and the implications for loyalty fetscherin Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Eliane Cristine Francisco Maffezzolli, Pontifícia Universidade Católica do Paraná, Brazil Elder Semprebom, Universidade Federal do Paraná, Brazil Paulo Henrique Muller Prado, Universidade Federal do Paraná, Brazil <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/maffezzollippt-150227110713-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Eliane Cristine Francisco Maffezzolli, Pontifícia Universidade Católica do Paraná, Brazil Elder Semprebom, Universidade Federal do Paraná, Brazil Paulo Henrique Muller Prado, Universidade Federal do Paraná, Brazil
Brand Relationship Quality and the implications for loyalty from CBR Conference
]]> 1047 2 https://cdn.slidesharecdn.com/ss_thumbnails/maffezzollippt-150227110713-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The business case for Consumer Brand Relationships /slideshow/lebar-ppt/45231845 lebarppt-150227110712-conversion-gate01
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Ed Lebar, Blackbar Consulting LLC, USA Max Blackston, Blackbar Consulting LLC, USA]]>
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Ed Lebar, Blackbar Consulting LLC, USA Max Blackston, Blackbar Consulting LLC, USA]]> Fri, 27 Feb 2015 11:07:12 GMT /slideshow/lebar-ppt/45231845 fetscherin@slideshare.net(fetscherin) The business case for Consumer Brand Relationships fetscherin Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Ed Lebar, Blackbar Consulting LLC, USA Max Blackston, Blackbar Consulting LLC, USA <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lebarppt-150227110712-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Ed Lebar, Blackbar Consulting LLC, USA Max Blackston, Blackbar Consulting LLC, USA
The business case for Consumer Brand Relationships from CBR Conference
]]> 537 2 https://cdn.slidesharecdn.com/ss_thumbnails/lebarppt-150227110712-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Warmth and competence as drivers of alumni loyalty and giving in higher education /slideshow/how-warmth-competence-drive-alumni-loyalty-annual-giving/45231833 howwarmthcompetencedrivealumniloyaltyannualgiving-150227110654-conversion-gate01
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Chris Malone, Fidelum Partners, USA Jamie Ressler, Point Loma Nazarene University, USA]]>
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Chris Malone, Fidelum Partners, USA Jamie Ressler, Point Loma Nazarene University, USA]]> Fri, 27 Feb 2015 11:06:54 GMT /slideshow/how-warmth-competence-drive-alumni-loyalty-annual-giving/45231833 fetscherin@slideshare.net(fetscherin) Warmth and competence as drivers of alumni loyalty and giving in higher education fetscherin Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Chris Malone, Fidelum Partners, USA Jamie Ressler, Point Loma Nazarene University, USA <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howwarmthcompetencedrivealumniloyaltyannualgiving-150227110654-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Chris Malone, Fidelum Partners, USA Jamie Ressler, Point Loma Nazarene University, USA
Warmth and competence as drivers of alumni loyalty and giving in higher education from CBR Conference
]]> 620 5 https://cdn.slidesharecdn.com/ss_thumbnails/howwarmthcompetencedrivealumniloyaltyannualgiving-150227110654-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The role of brands when children share snack time with peers /slideshow/hemar-nicolasetal-cbr20131-new/45231811 hemarnicolasetalcbr2013-1new-150227110614-conversion-gate02
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Valerie Hemar-Nicolas, University of Paris Sud, France Mathilde Gollety, Pantheon Assas University, France Coralie Damay, ISC Business School, France Pascale Ezan, University of Rouen and Rouen Business School, France]]>
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Valerie Hemar-Nicolas, University of Paris Sud, France Mathilde Gollety, Pantheon Assas University, France Coralie Damay, ISC Business School, France Pascale Ezan, University of Rouen and Rouen Business School, France]]> Fri, 27 Feb 2015 11:06:14 GMT /slideshow/hemar-nicolasetal-cbr20131-new/45231811 fetscherin@slideshare.net(fetscherin) The role of brands when children share snack time with peers fetscherin Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Valerie Hemar-Nicolas, University of Paris Sud, France Mathilde Gollety, Pantheon Assas University, France Coralie Damay, ISC Business School, France Pascale Ezan, University of Rouen and Rouen Business School, France <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/hemarnicolasetalcbr2013-1new-150227110614-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Valerie Hemar-Nicolas, University of Paris Sud, France Mathilde Gollety, Pantheon Assas University, France Coralie Damay, ISC Business School, France Pascale Ezan, University of Rouen and Rouen Business School, France
The role of brands when children share snack time with peers from CBR Conference
]]> 439 3 https://cdn.slidesharecdn.com/ss_thumbnails/hemarnicolasetalcbr2013-1new-150227110614-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Brand Authenticity /slideshow/heinrich-ppt/45231795 heinrichppt-150227110559-conversion-gate02
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Manfred Bruhn, University of Basel, Switzerland Verena Schoenmüller, University of Basel, Switzerland Daniela Schäfer, University of Basel, Switzerland Daniel Heinrich, Technische Universität Braunschweig, Germany]]>
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Manfred Bruhn, University of Basel, Switzerland Verena Schoenmüller, University of Basel, Switzerland Daniela Schäfer, University of Basel, Switzerland Daniel Heinrich, Technische Universität Braunschweig, Germany]]> Fri, 27 Feb 2015 11:05:59 GMT /slideshow/heinrich-ppt/45231795 fetscherin@slideshare.net(fetscherin) Brand Authenticity fetscherin Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Manfred Bruhn, University of Basel, Switzerland Verena Schoenmüller, University of Basel, Switzerland Daniela Schäfer, University of Basel, Switzerland Daniel Heinrich, Technische Universität Braunschweig, Germany <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/heinrichppt-150227110559-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Manfred Bruhn, University of Basel, Switzerland Verena Schoenmüller, University of Basel, Switzerland Daniela Schäfer, University of Basel, Switzerland Daniel Heinrich, Technische Universität Braunschweig, Germany
Brand Authenticity from CBR Conference
]]> 2697 4 https://cdn.slidesharecdn.com/ss_thumbnails/heinrichppt-150227110559-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Brand Authenticity in Healthcare /slideshow/guilherme-victorino-ppt2/45231790 guilhermevictorinoppt2-150227110555-conversion-gate01
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Guilherme Victorino, Universidade Nova de Lisboa, Portugal]]>
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Guilherme Victorino, Universidade Nova de Lisboa, Portugal]]> Fri, 27 Feb 2015 11:05:55 GMT /slideshow/guilherme-victorino-ppt2/45231790 fetscherin@slideshare.net(fetscherin) Brand Authenticity in Healthcare fetscherin Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Guilherme Victorino, Universidade Nova de Lisboa, Portugal <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/guilhermevictorinoppt2-150227110555-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Guilherme Victorino, Universidade Nova de Lisboa, Portugal
Brand Authenticity in Healthcare from CBR Conference
]]> 616 5 https://cdn.slidesharecdn.com/ss_thumbnails/guilhermevictorinoppt2-150227110555-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Brand Wars: Consumer Brand Engagement as client-agency battlefield /slideshow/gambetti-ppt/45231788 gambettippt-150227110548-conversion-gate02
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Rossella C. Gambetti, Universitá Cattolica del Sacro Cuore, Italy Silvia Biraghi, Universitá Cattolica del Sacro Cuore, Italy Don E. Schultz, Northwestern University, USA Guendalina Graffigna, Universitá Cattolica del Sacro Cuore, Italy]]>
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Rossella C. Gambetti, Universitá Cattolica del Sacro Cuore, Italy Silvia Biraghi, Universitá Cattolica del Sacro Cuore, Italy Don E. Schultz, Northwestern University, USA Guendalina Graffigna, Universitá Cattolica del Sacro Cuore, Italy]]> Fri, 27 Feb 2015 11:05:48 GMT /slideshow/gambetti-ppt/45231788 fetscherin@slideshare.net(fetscherin) Brand Wars: Consumer Brand Engagement as client-agency battlefield fetscherin Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Rossella C. Gambetti, Universitá Cattolica del Sacro Cuore, Italy Silvia Biraghi, Universitá Cattolica del Sacro Cuore, Italy Don E. Schultz, Northwestern University, USA Guendalina Graffigna, Universitá Cattolica del Sacro Cuore, Italy <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gambettippt-150227110548-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Rossella C. Gambetti, Universitá Cattolica del Sacro Cuore, Italy Silvia Biraghi, Universitá Cattolica del Sacro Cuore, Italy Don E. Schultz, Northwestern University, USA Guendalina Graffigna, Universitá Cattolica del Sacro Cuore, Italy
Brand Wars: Consumer Brand Engagement as client-agency battlefield from CBR Conference
]]> 546 5 https://cdn.slidesharecdn.com/ss_thumbnails/gambettippt-150227110548-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The role of product category for brand relationships /slideshow/fetscherin-ppt/45231786 fetscherinppt-150227110547-conversion-gate01
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Marc Fetscherin, Rollins College, USA Michele Boulanger, Rollins College, USA Cid Goncalves Filho, Universidade Fumec, Brazil]]>
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Marc Fetscherin, Rollins College, USA Michele Boulanger, Rollins College, USA Cid Goncalves Filho, Universidade Fumec, Brazil]]> Fri, 27 Feb 2015 11:05:47 GMT /slideshow/fetscherin-ppt/45231786 fetscherin@slideshare.net(fetscherin) The role of product category for brand relationships fetscherin Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Marc Fetscherin, Rollins College, USA Michele Boulanger, Rollins College, USA Cid Goncalves Filho, Universidade Fumec, Brazil <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fetscherinppt-150227110547-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Marc Fetscherin, Rollins College, USA Michele Boulanger, Rollins College, USA Cid Goncalves Filho, Universidade Fumec, Brazil
The role of product category for brand relationships from CBR Conference
]]> 1869 14 https://cdn.slidesharecdn.com/ss_thumbnails/fetscherinppt-150227110547-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Low Price Guarantee: Creating Brand Trust in Retailing thought Mass Communication /slideshow/euler-ppt/45231785 eulerppt-150227110546-conversion-gate01
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Euler Alves Brandão, Stetik Group, Brazil Cid Gonçalves Filho, Universidade Fumec, Brazil Reynaldo Maia Muniz, Federal University of Minas Gerais, Brazil ]]>
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Euler Alves Brandão, Stetik Group, Brazil Cid Gonçalves Filho, Universidade Fumec, Brazil Reynaldo Maia Muniz, Federal University of Minas Gerais, Brazil ]]> Fri, 27 Feb 2015 11:05:46 GMT /slideshow/euler-ppt/45231785 fetscherin@slideshare.net(fetscherin) Low Price Guarantee: Creating Brand Trust in Retailing thought Mass Communication fetscherin Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Euler Alves Brandão, Stetik Group, Brazil Cid Gonçalves Filho, Universidade Fumec, Brazil Reynaldo Maia Muniz, Federal University of Minas Gerais, Brazil <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/eulerppt-150227110546-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Euler Alves Brandão, Stetik Group, Brazil Cid Gonçalves Filho, Universidade Fumec, Brazil Reynaldo Maia Muniz, Federal University of Minas Gerais, Brazil
Low Price Guarantee: Creating Brand Trust in Retailing thought Mass Communication from CBR Conference
]]> 435 2 https://cdn.slidesharecdn.com/ss_thumbnails/eulerppt-150227110546-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Market orientation, relationship marketing and brand equity. The study of independent automobile dealers in Malaysia /slideshow/cbr-presentation-power-point-noor-hasmini/45231781 cbrpresentationpowerpoint-noorhasmini-150227110542-conversion-gate01
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Noor Hasmini Abd Ghani, Universiti Utara Malaysia, Malaysia Osman Mohamad, Multimedia University, Malaysia]]>
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Noor Hasmini Abd Ghani, Universiti Utara Malaysia, Malaysia Osman Mohamad, Multimedia University, Malaysia]]> Fri, 27 Feb 2015 11:05:42 GMT /slideshow/cbr-presentation-power-point-noor-hasmini/45231781 fetscherin@slideshare.net(fetscherin) Market orientation, relationship marketing and brand equity. The study of independent automobile dealers in Malaysia fetscherin Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Noor Hasmini Abd Ghani, Universiti Utara Malaysia, Malaysia Osman Mohamad, Multimedia University, Malaysia <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cbrpresentationpowerpoint-noorhasmini-150227110542-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Noor Hasmini Abd Ghani, Universiti Utara Malaysia, Malaysia Osman Mohamad, Multimedia University, Malaysia
Market orientation, relationship marketing and brand equity. The study of independent automobile dealers in Malaysia from CBR Conference
]]> 1059 5 https://cdn.slidesharecdn.com/ss_thumbnails/cbrpresentationpowerpoint-noorhasmini-150227110542-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 A grounded theory approach to investigate consumer-brand relationships in India /slideshow/cbr-ppt-roy-sreejesh/45231780 cbrpptroysreejesh-150227110542-conversion-gate01
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Sreejesh, S. IBS Hyderabad, India Subhadip Roy, Indian Institute of Management Udaipur, India ]]>
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Sreejesh, S. IBS Hyderabad, India Subhadip Roy, Indian Institute of Management Udaipur, India ]]> Fri, 27 Feb 2015 11:05:42 GMT /slideshow/cbr-ppt-roy-sreejesh/45231780 fetscherin@slideshare.net(fetscherin) A grounded theory approach to investigate consumer-brand relationships in India fetscherin Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Sreejesh, S. IBS Hyderabad, India Subhadip Roy, Indian Institute of Management Udaipur, India <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cbrpptroysreejesh-150227110542-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org Copyright by Sreejesh, S. IBS Hyderabad, India Subhadip Roy, Indian Institute of Management Udaipur, India
A grounded theory approach to investigate consumer-brand relationships in India from CBR Conference
]]> 653 4 https://cdn.slidesharecdn.com/ss_thumbnails/cbrpptroysreejesh-150227110542-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-fetscherin-48x48.jpg?cb=1572527609 www.consumer-brand-relationships.org https://cdn.slidesharecdn.com/ss_thumbnails/wendymaxian-cbrpresentation-150227110747-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/wendy-maxian-cbrpresentation/45231874 Brand Love is in the H... https://cdn.slidesharecdn.com/ss_thumbnails/santos-150227110742-conversion-gate02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/santos-45231872/45231872 How to Build Brand Att... https://cdn.slidesharecdn.com/ss_thumbnails/presentationcbr2013hegner2-150227110733-conversion-gate02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/presentation-cbr2013-hegner2/45231865 Stuck in a crisis An e...