ºÝºÝߣshows by User: gerrymcgovern / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: gerrymcgovern / Thu, 12 Dec 2019 00:35:30 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: gerrymcgovern Customer obsessed professional /slideshow/customer-obsessed-professional/204687860 customerobsessedprofessionalaea2019-191212003530
This is the Age of the Consumer. Never before have customers had more power, more connectivity, more information, or more tools. Today, it’s not about designing for the customer but with them. Supporting your company’s business and advancing your career in this new age takes three essential skills: Humility, Agility, and Simplicity. Gerry McGovern explores all three in this fast-paced and memorable all-new session. You’ll learn to enhance the humility skills of listening, collaborating, and using evidence instead of gut instinct. Become more agile by increasing the amount of customer feedback you receive, and developing faster methods to make changes to your code, content, or design. And master the key metrics of customer simplicity. You’ll leave inspired to improve how you serve your customer, and knowing how to prove to management that making things simpler for the customer is the best business case of all.]]>
This is the Age of the Consumer. Never before have customers had more power, more connectivity, more information, or more tools. Today, it’s not about designing for the customer but with them. Supporting your company’s business and advancing your career in this new age takes three essential skills: Humility, Agility, and Simplicity. Gerry McGovern explores all three in this fast-paced and memorable all-new session. You’ll learn to enhance the humility skills of listening, collaborating, and using evidence instead of gut instinct. Become more agile by increasing the amount of customer feedback you receive, and developing faster methods to make changes to your code, content, or design. And master the key metrics of customer simplicity. You’ll leave inspired to improve how you serve your customer, and knowing how to prove to management that making things simpler for the customer is the best business case of all.]]> Thu, 12 Dec 2019 00:35:30 GMT /slideshow/customer-obsessed-professional/204687860 gerrymcgovern@slideshare.net(gerrymcgovern) Customer obsessed professional gerrymcgovern This is the Age of the Consumer. Never before have customers had more power, more connectivity, more information, or more tools. Today, it’s not about designing for the customer but with them. Supporting your company’s business and advancing your career in this new age takes three essential skills: Humility, Agility, and Simplicity. Gerry McGovern explores all three in this fast-paced and memorable all-new session. You’ll learn to enhance the humility skills of listening, collaborating, and using evidence instead of gut instinct. Become more agile by increasing the amount of customer feedback you receive, and developing faster methods to make changes to your code, content, or design. And master the key metrics of customer simplicity. You’ll leave inspired to improve how you serve your customer, and knowing how to prove to management that making things simpler for the customer is the best business case of all. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/customerobsessedprofessionalaea2019-191212003530-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This is the Age of the Consumer. Never before have customers had more power, more connectivity, more information, or more tools. Today, it’s not about designing for the customer but with them. Supporting your company’s business and advancing your career in this new age takes three essential skills: Humility, Agility, and Simplicity. Gerry McGovern explores all three in this fast-paced and memorable all-new session. You’ll learn to enhance the humility skills of listening, collaborating, and using evidence instead of gut instinct. Become more agile by increasing the amount of customer feedback you receive, and developing faster methods to make changes to your code, content, or design. And master the key metrics of customer simplicity. You’ll leave inspired to improve how you serve your customer, and knowing how to prove to management that making things simpler for the customer is the best business case of all.
Customer obsessed professional from Gerry McGovern
]]> 83 1 https://cdn.slidesharecdn.com/ss_thumbnails/customerobsessedprofessionalaea2019-191212003530-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Intuitive navigation An Event Apart 2018 /slideshow/intuitive-navigation-an-event-apart-2018/103170737 intuitivenavigationaea2018-180626181741
Confusing menus and links are the number one issue people have in getting stuff done in digital. Sure, search is critical but even the best search usually only jumps you down a few levels in the navigation hierarchy. To complete your task you nearly always have to click more, and selecting the right link is where so many people get frustrated, confused and annoyed. Learn about methods to reduce confusion and increase speed and simplicity for your customers. Learn how to use evidence to uncover the core navigational mental models within people’s minds and to create intuitive interfaces based on these mental models. Learn how to apply essential navigational principles such as: Unity, Clarity, and Momentum]]>
Confusing menus and links are the number one issue people have in getting stuff done in digital. Sure, search is critical but even the best search usually only jumps you down a few levels in the navigation hierarchy. To complete your task you nearly always have to click more, and selecting the right link is where so many people get frustrated, confused and annoyed. Learn about methods to reduce confusion and increase speed and simplicity for your customers. Learn how to use evidence to uncover the core navigational mental models within people’s minds and to create intuitive interfaces based on these mental models. Learn how to apply essential navigational principles such as: Unity, Clarity, and Momentum]]> Tue, 26 Jun 2018 18:17:41 GMT /slideshow/intuitive-navigation-an-event-apart-2018/103170737 gerrymcgovern@slideshare.net(gerrymcgovern) Intuitive navigation An Event Apart 2018 gerrymcgovern Confusing menus and links are the number one issue people have in getting stuff done in digital. Sure, search is critical but even the best search usually only jumps you down a few levels in the navigation hierarchy. To complete your task you nearly always have to click more, and selecting the right link is where so many people get frustrated, confused and annoyed. Learn about methods to reduce confusion and increase speed and simplicity for your customers. Learn how to use evidence to uncover the core navigational mental models within people’s minds and to create intuitive interfaces based on these mental models. Learn how to apply essential navigational principles such as: Unity, Clarity, and Momentum <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/intuitivenavigationaea2018-180626181741-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Confusing menus and links are the number one issue people have in getting stuff done in digital. Sure, search is critical but even the best search usually only jumps you down a few levels in the navigation hierarchy. To complete your task you nearly always have to click more, and selecting the right link is where so many people get frustrated, confused and annoyed. Learn about methods to reduce confusion and increase speed and simplicity for your customers. Learn how to use evidence to uncover the core navigational mental models within people’s minds and to create intuitive interfaces based on these mental models. Learn how to apply essential navigational principles such as: Unity, Clarity, and Momentum
Intuitive navigation An Event Apart 2018 from Gerry McGovern
]]> 539 8 https://cdn.slidesharecdn.com/ss_thumbnails/intuitivenavigationaea2018-180626181741-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Putting current students first /slideshow/putting-current-students-first/100414922 euprio1-puttingstudentsfirstgerrymcgovern-180604113523
The most valuable asset a university has for getting new students is the experience of current students. Potential students are looking to current students to find out what it's really like.]]>
The most valuable asset a university has for getting new students is the experience of current students. Potential students are looking to current students to find out what it's really like.]]> Mon, 04 Jun 2018 11:35:23 GMT /slideshow/putting-current-students-first/100414922 gerrymcgovern@slideshare.net(gerrymcgovern) Putting current students first gerrymcgovern The most valuable asset a university has for getting new students is the experience of current students. Potential students are looking to current students to find out what it's really like. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/euprio1-puttingstudentsfirstgerrymcgovern-180604113523-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The most valuable asset a university has for getting new students is the experience of current students. Potential students are looking to current students to find out what it&#39;s really like.
Putting current students first from Gerry McGovern
]]> 767 3 https://cdn.slidesharecdn.com/ss_thumbnails/euprio1-puttingstudentsfirstgerrymcgovern-180604113523-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Multidisciplinary Content collaboration is the future: Confab 2018 /slideshow/multidisciplinary-content-collaboration-is-the-future-confab-2018/97872886 contentcollaborationgerrymcgovernconfab2018-180521134826
Why we must bridge silos and work collaboratively across functions and disciplines if we want to deliver and excellent customer experience.]]>
Why we must bridge silos and work collaboratively across functions and disciplines if we want to deliver and excellent customer experience.]]> Mon, 21 May 2018 13:48:25 GMT /slideshow/multidisciplinary-content-collaboration-is-the-future-confab-2018/97872886 gerrymcgovern@slideshare.net(gerrymcgovern) Multidisciplinary Content collaboration is the future: Confab 2018 gerrymcgovern Why we must bridge silos and work collaboratively across functions and disciplines if we want to deliver and excellent customer experience. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentcollaborationgerrymcgovernconfab2018-180521134826-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Why we must bridge silos and work collaboratively across functions and disciplines if we want to deliver and excellent customer experience.
Multidisciplinary Content collaboration is the future: Confab 2018 from Gerry McGovern
]]> 880 1 https://cdn.slidesharecdn.com/ss_thumbnails/contentcollaborationgerrymcgovernconfab2018-180521134826-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Decline of trust, rise of anti-marketing /slideshow/decline-of-trust-rise-of-antimarketing/81800166 congresutrecht2017declineoftrustantimarketing-171109104555
Focus on your current customers. Make it easy, simple and convenient for them. They will be your best marketers.]]>
Focus on your current customers. Make it easy, simple and convenient for them. They will be your best marketers.]]> Thu, 09 Nov 2017 10:45:55 GMT /slideshow/decline-of-trust-rise-of-antimarketing/81800166 gerrymcgovern@slideshare.net(gerrymcgovern) Decline of trust, rise of anti-marketing gerrymcgovern Focus on your current customers. Make it easy, simple and convenient for them. They will be your best marketers. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/congresutrecht2017declineoftrustantimarketing-171109104555-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Focus on your current customers. Make it easy, simple and convenient for them. They will be your best marketers.
Decline of trust, rise of anti-marketing from Gerry McGovern
]]> 5172 9 https://cdn.slidesharecdn.com/ss_thumbnails/congresutrecht2017declineoftrustantimarketing-171109104555-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Gerry McGovern: Top tasks an event apart 2015 /slideshow/gerry-mcgovern-top-tasks-an-event-apart-2015/51519624 toptasksaneventapart2015-150811211816-lva1-app6892
Talk about prioritizing for the customer using Top Tasks approach at An Event Apart DC 2015]]>
Talk about prioritizing for the customer using Top Tasks approach at An Event Apart DC 2015]]> Tue, 11 Aug 2015 21:18:16 GMT /slideshow/gerry-mcgovern-top-tasks-an-event-apart-2015/51519624 gerrymcgovern@slideshare.net(gerrymcgovern) Gerry McGovern: Top tasks an event apart 2015 gerrymcgovern Talk about prioritizing for the customer using Top Tasks approach at An Event Apart DC 2015 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/toptasksaneventapart2015-150811211816-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Talk about prioritizing for the customer using Top Tasks approach at An Event Apart DC 2015
Gerry McGovern: Top tasks an event apart 2015 from Gerry McGovern
]]> 1815 8 https://cdn.slidesharecdn.com/ss_thumbnails/toptasksaneventapart2015-150811211816-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Designing for trust intersection 2015 gerry mc govern /slideshow/designing-for-trust-intersection-2015-gerry-mc-govern/47622803 designingfortrustintersection2015gerrymcgovern-150430142127-conversion-gate02
Designing for Trust Gerry McGovern presentation at Interaction 15, Berlin]]>
Designing for Trust Gerry McGovern presentation at Interaction 15, Berlin]]> Thu, 30 Apr 2015 14:21:27 GMT /slideshow/designing-for-trust-intersection-2015-gerry-mc-govern/47622803 gerrymcgovern@slideshare.net(gerrymcgovern) Designing for trust intersection 2015 gerry mc govern gerrymcgovern Designing for Trust Gerry McGovern presentation at Interaction 15, Berlin <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/designingfortrustintersection2015gerrymcgovern-150430142127-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Designing for Trust Gerry McGovern presentation at Interaction 15, Berlin
Designing for trust intersection 2015 gerry mc govern from Gerry McGovern
]]> 1666 2 https://cdn.slidesharecdn.com/ss_thumbnails/designingfortrustintersection2015gerrymcgovern-150430142127-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Self service content principles: Gerry McGovern @ ConfabEU 2014 /slideshow/self-service-content-principles-gerry-mcgovern-confabeu-2014/39794943 selfservicecontentgerryconfab14-141002071603-phpapp02
Gerry McGovern at Confab Europe 2014. Keynote on how to create great content for online self-service]]>
Gerry McGovern at Confab Europe 2014. Keynote on how to create great content for online self-service]]> Thu, 02 Oct 2014 07:16:03 GMT /slideshow/self-service-content-principles-gerry-mcgovern-confabeu-2014/39794943 gerrymcgovern@slideshare.net(gerrymcgovern) Self service content principles: Gerry McGovern @ ConfabEU 2014 gerrymcgovern Gerry McGovern at Confab Europe 2014. Keynote on how to create great content for online self-service <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/selfservicecontentgerryconfab14-141002071603-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Gerry McGovern at Confab Europe 2014. Keynote on how to create great content for online self-service
Self service content principles: Gerry McGovern @ ConfabEU 2014 from Gerry McGovern
]]> 2378 2 https://cdn.slidesharecdn.com/ss_thumbnails/selfservicecontentgerryconfab14-141002071603-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-gerrymcgovern-48x48.jpg?cb=1576110870 Gerry has developed Top Tasks Management, a research methodology that helps large organizations better understand the most important needs of their customers and employees, and then optimize the performance of these needs / tasks. Top Tasks is used by organizations such as Google Search, Microsoft, Cisco, VMware, IBM, and NetApp. Gerry has written five books on how the Web has facilitated the rise of customer power. His fifth book, The Stranger’s Long Neck, focuses on explaining the methods for identifying and measuring the performance of customer top tasks. The Irish Times described Gerry as one of five visionaries who have had a major impact on the development of the Web. He has appe. https://cdn.slidesharecdn.com/ss_thumbnails/customerobsessedprofessionalaea2019-191212003530-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/customer-obsessed-professional/204687860 Customer obsessed prof... https://cdn.slidesharecdn.com/ss_thumbnails/intuitivenavigationaea2018-180626181741-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/intuitive-navigation-an-event-apart-2018/103170737 Intuitive navigation A... https://cdn.slidesharecdn.com/ss_thumbnails/euprio1-puttingstudentsfirstgerrymcgovern-180604113523-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/putting-current-students-first/100414922 Putting current studen...