際際滷shows by User: kevinam / http://www.slideshare.net/images/logo.gif 際際滷shows by User: kevinam / Thu, 29 Oct 2015 16:35:32 GMT 際際滷Share feed for 際際滷shows by User: kevinam 'Now I see what you mean: an experiment in photography-as-research' /slideshow/now-i-see-what-you-mean-an-experiment-in-photographyasresearch/54533177 nowiseewhatyoumean-esomardublinfinalspread-151029163532-lva1-app6892
Presentation given at ESOMAR Congress, Dublin, September 27-30, 2015. Written and presented by Kevin McLean and Dr Nick Coates, with Fiona Hall of Akzo Nobel.]]>
Presentation given at ESOMAR Congress, Dublin, September 27-30, 2015. Written and presented by Kevin McLean and Dr Nick Coates, with Fiona Hall of Akzo Nobel.]]> Thu, 29 Oct 2015 16:35:32 GMT /slideshow/now-i-see-what-you-mean-an-experiment-in-photographyasresearch/54533177 kevinam@slideshare.net(kevinam) 'Now I see what you mean: an experiment in photography-as-research' kevinam Presentation given at ESOMAR Congress, Dublin, September 27-30, 2015. Written and presented by Kevin McLean and Dr Nick Coates, with Fiona Hall of Akzo Nobel. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nowiseewhatyoumean-esomardublinfinalspread-151029163532-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation given at ESOMAR Congress, Dublin, September 27-30, 2015. Written and presented by Kevin McLean and Dr Nick Coates, with Fiona Hall of Akzo Nobel.
'Now I see what you mean: an experiment in photography-as-research' from Kevin McLean
]]> 983 12 https://cdn.slidesharecdn.com/ss_thumbnails/nowiseewhatyoumean-esomardublinfinalspread-151029163532-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Perfect pitch: using research to help win creative pitches /slideshow/perfect-pitch-23413/19777134 perfectpitch23-4-13-130423102305-phpapp02
Pitch research offer to advertising agencies]]>
Pitch research offer to advertising agencies]]> Tue, 23 Apr 2013 10:23:05 GMT /slideshow/perfect-pitch-23413/19777134 kevinam@slideshare.net(kevinam) Perfect pitch: using research to help win creative pitches kevinam Pitch research offer to advertising agencies <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/perfectpitch23-4-13-130423102305-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Pitch research offer to advertising agencies
Perfect pitch: using research to help win creative pitches from Kevin McLean
]]> 1907 8 https://cdn.slidesharecdn.com/ss_thumbnails/perfectpitch23-4-13-130423102305-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Qualitative research at a Crossroads: where to next? /slideshow/qualitative-research-at-a-crossroads-where-to-next/13619372 crossroadsromeconferenceslides25-4-12-120712123209-phpapp01
What do clients around the world want from qualitative research methods? A presentation given to the AQR/QRCA conference, Rome 2012.]]>
What do clients around the world want from qualitative research methods? A presentation given to the AQR/QRCA conference, Rome 2012.]]> Thu, 12 Jul 2012 12:32:06 GMT /slideshow/qualitative-research-at-a-crossroads-where-to-next/13619372 kevinam@slideshare.net(kevinam) Qualitative research at a Crossroads: where to next? kevinam What do clients around the world want from qualitative research methods? A presentation given to the AQR/QRCA conference, Rome 2012. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/crossroadsromeconferenceslides25-4-12-120712123209-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> What do clients around the world want from qualitative research methods? A presentation given to the AQR/QRCA conference, Rome 2012.
Qualitative research at a Crossroads: where to next? from Kevin McLean
]]> 996 8 https://cdn.slidesharecdn.com/ss_thumbnails/crossroadsromeconferenceslides25-4-12-120712123209-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 'Hit or myth', the real story behind Heineken's famous 'refreshes the parts' ad campaign /slideshow/hit-or-myth-the-real-story-behind-heinekens-famous-refreshes-the-parts-ad-campaign/4865046 heinekenhitormythpres-100729075217-phpapp01
Heineken's 'refreshes the parts' ad campaign is routinely held up by adland as an example of a brilliant campaign nearly killed by research. The truth is different. It was a good campaign, which research endorsed, but which was not as good as everyone ]]>
Heineken's 'refreshes the parts' ad campaign is routinely held up by adland as an example of a brilliant campaign nearly killed by research. The truth is different. It was a good campaign, which research endorsed, but which was not as good as everyone ]]> Thu, 29 Jul 2010 07:52:10 GMT /slideshow/hit-or-myth-the-real-story-behind-heinekens-famous-refreshes-the-parts-ad-campaign/4865046 kevinam@slideshare.net(kevinam) 'Hit or myth', the real story behind Heineken's famous 'refreshes the parts' ad campaign kevinam Heineken's 'refreshes the parts' ad campaign is routinely held up by adland as an example of a brilliant campaign nearly killed by research. The truth is different. It was a good campaign, which research endorsed, but which was not as good as everyone <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/heinekenhitormythpres-100729075217-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Heineken&#39;s &#39;refreshes the parts&#39; ad campaign is routinely held up by adland as an example of a brilliant campaign nearly killed by research. The truth is different. It was a good campaign, which research endorsed, but which was not as good as everyone
'Hit or myth', the real story behind Heineken's famous 'refreshes the parts' ad campaign from Kevin McLean
]]> 7164 9 https://cdn.slidesharecdn.com/ss_thumbnails/heinekenhitormythpres-100729075217-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Good Conversations - a new model for qualtiative research' presented to AQR, 2.11.07 /slideshow/good-conversations-a-new-model-for-qualtiative-research-presented-to-aqr-21107/155426 good-conversations-a-new-model-for-qualtiative-research-presented-to-aqr-21107-1194220082888253-5
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]]> Sun, 04 Nov 2007 15:48:05 GMT /slideshow/good-conversations-a-new-model-for-qualtiative-research-presented-to-aqr-21107/155426 kevinam@slideshare.net(kevinam) Good Conversations - a new model for qualtiative research' presented to AQR, 2.11.07 kevinam <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/good-conversations-a-new-model-for-qualtiative-research-presented-to-aqr-21107-1194220082888253-5-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Good Conversations - a new model for qualtiative research' presented to AQR, 2.11.07 from Kevin McLean
]]> 392 4 https://cdn.slidesharecdn.com/ss_thumbnails/good-conversations-a-new-model-for-qualtiative-research-presented-to-aqr-21107-1194220082888253-5-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Conversations are the new research /slideshow/conversations-are-the-new-research/41392 conversations-are-the-new-research-15965
Presentation delivered to QRCA (qualitative research consultants assoc) at their annual conference in Atlanta, Nov 2006, as part of the AQR @ QRCA plenary session]]>
Presentation delivered to QRCA (qualitative research consultants assoc) at their annual conference in Atlanta, Nov 2006, as part of the AQR @ QRCA plenary session]]> Mon, 23 Apr 2007 06:19:00 GMT /slideshow/conversations-are-the-new-research/41392 kevinam@slideshare.net(kevinam) Conversations are the new research kevinam Presentation delivered to QRCA (qualitative research consultants assoc) at their annual conference in Atlanta, Nov 2006, as part of the AQR @ QRCA plenary session <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/conversations-are-the-new-research-15965-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation delivered to QRCA (qualitative research consultants assoc) at their annual conference in Atlanta, Nov 2006, as part of the AQR @ QRCA plenary session
Conversations are the new research from Kevin McLean
]]> 2983 63 https://cdn.slidesharecdn.com/ss_thumbnails/conversations-are-the-new-research-15965-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-kevinam-48x48.jpg?cb=1698404824 Run London-based qualitative research consultancy Wardle McLean, specialising in brand and communications research with a behavioural flavour. Wide range of research methods used, including ethnography and innovative use of photography in research. Specialties: Communications research, brand research, ethnographic research www.theartofconversation.net https://cdn.slidesharecdn.com/ss_thumbnails/nowiseewhatyoumean-esomardublinfinalspread-151029163532-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/now-i-see-what-you-mean-an-experiment-in-photographyasresearch/54533177 &#39;Now I see what you me... https://cdn.slidesharecdn.com/ss_thumbnails/perfectpitch23-4-13-130423102305-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/perfect-pitch-23413/19777134 Perfect pitch: using r... https://cdn.slidesharecdn.com/ss_thumbnails/crossroadsromeconferenceslides25-4-12-120712123209-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/qualitative-research-at-a-crossroads-where-to-next/13619372 Qualitative research a...