際際滷shows by User: lestermarky / http://www.slideshare.net/images/logo.gif 際際滷shows by User: lestermarky / Fri, 27 Aug 2010 10:05:07 GMT 際際滷Share feed for 際際滷shows by User: lestermarky Awareness fallacy /slideshow/awareness-fallacy/5068637 awarenessfallacy-100827100513-phpapp02
A summary of the principle arguments against the use of awareness as a measure of the success of advertising.]]>
A summary of the principle arguments against the use of awareness as a measure of the success of advertising.]]> Fri, 27 Aug 2010 10:05:07 GMT /slideshow/awareness-fallacy/5068637 lestermarky@slideshare.net(lestermarky) Awareness fallacy lestermarky A summary of the principle arguments against the use of awareness as a measure of the success of advertising. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/awarenessfallacy-100827100513-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A summary of the principle arguments against the use of awareness as a measure of the success of advertising.
Awareness fallacy from Mark Lester
]]> 3102 13 https://cdn.slidesharecdn.com/ss_thumbnails/awarenessfallacy-100827100513-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-lestermarky-48x48.jpg?cb=1682067636 I'm in the business of trying to apply the principles of strategic planning to the selection and use of channels, often referred to as engagement or communications planning. You can reach me at lestermarky@googlemail.com. planningfallacy.com/