�ݺ�ߣshows by User: matthys123

�ݺ�ߣshows by User: matthys123 / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: matthys123 / Thu, 18 May 2023 10:36:27 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: matthys123 haiped. impact of AI in marketing comms and CX /slideshow/haiped-impact-of-ai-in-marketing-comms-and-cx/257897588 aiinmarketing-230518103627-547d6c28
Research presentation on the impact of AI on the advertising and CX landscape. We start with a short introduction of AI, the causes of recent focus and hype, as well as a simplified model to compartmentalise different AI models. The presentation constructs a framework to assess the potential impact of AI against : - the complexity of the work - the type of work being done - analysis, decision-making, and execution. Based on the framework, the presentation argues for four possible futures: - Creativity at the centre - Digitalization of marketing - Efficiency of marketing - Impact of marketing Furthermore, the presentation lists dangers and limitations inherent in the technology, as well as how agencies or individuals can get started to navigate the unknown future. At its conclusion, it's argued that AI will likely have a substantial impact on the advertising and marketing industry. The agency business model is already under strain and will need to quickly adapt in light of significant threats posed by continued advancements in automation and generative AI models.]]>
Research presentation on the impact of AI on the advertising and CX landscape. We start with a short introduction of AI, the causes of recent focus and hype, as well as a simplified model to compartmentalise different AI models. The presentation constructs a framework to assess the potential impact of AI against : - the complexity of the work - the type of work being done - analysis, decision-making, and execution. Based on the framework, the presentation argues for four possible futures: - Creativity at the centre - Digitalization of marketing - Efficiency of marketing - Impact of marketing Furthermore, the presentation lists dangers and limitations inherent in the technology, as well as how agencies or individuals can get started to navigate the unknown future. At its conclusion, it's argued that AI will likely have a substantial impact on the advertising and marketing industry. The agency business model is already under strain and will need to quickly adapt in light of significant threats posed by continued advancements in automation and generative AI models.]]> Thu, 18 May 2023 10:36:27 GMT /slideshow/haiped-impact-of-ai-in-marketing-comms-and-cx/257897588 matthys123@slideshare.net(matthys123) haiped. impact of AI in marketing comms and CX matthys123 Research presentation on the impact of AI on the advertising and CX landscape. We start with a short introduction of AI, the causes of recent focus and hype, as well as a simplified model to compartmentalise different AI models. The presentation constructs a framework to assess the potential impact of AI against : - the complexity of the work - the type of work being done - analysis, decision-making, and execution. Based on the framework, the presentation argues for four possible futures: - Creativity at the centre - Digitalization of marketing - Efficiency of marketing - Impact of marketing Furthermore, the presentation lists dangers and limitations inherent in the technology, as well as how agencies or individuals can get started to navigate the unknown future. At its conclusion, it's argued that AI will likely have a substantial impact on the advertising and marketing industry. The agency business model is already under strain and will need to quickly adapt in light of significant threats posed by continued advancements in automation and generative AI models. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aiinmarketing-230518103627-547d6c28-thumbnail.jpg?width=120&height=120&fit=bounds" /> Research presentation on the impact of AI on the advertising and CX landscape. We start with a short introduction of AI, the causes of recent focus and hype, as well as a simplified model to compartmentalise different AI models. The presentation constructs a framework to assess the potential impact of AI against : - the complexity of the work - the type of work being done - analysis, decision-making, and execution. Based on the framework, the presentation argues for four possible futures: - Creativity at the centre - Digitalization of marketing - Efficiency of marketing - Impact of marketing Furthermore, the presentation lists dangers and limitations inherent in the technology, as well as how agencies or individuals can get started to navigate the unknown future. At its conclusion, it's argued that AI will likely have a substantial impact on the advertising and marketing industry. The agency business model is already under strain and will need to quickly adapt in light of significant threats posed by continued advancements in automation and generative AI models.

haiped. impact of AI in marketing comms and CX from matthys esterhuysen

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0 The Future of Travel /slideshow/the-future-of-travel-236978577/236978577 satfutureoftravel-200716203453
(pre-Covid) A look at some interesting developments in technology and consumer behaviour and how they might impact the tourism industry]]>
(pre-Covid) A look at some interesting developments in technology and consumer behaviour and how they might impact the tourism industry]]> Thu, 16 Jul 2020 20:34:53 GMT /slideshow/the-future-of-travel-236978577/236978577 matthys123@slideshare.net(matthys123) The Future of Travel matthys123 (pre-Covid) A look at some interesting developments in technology and consumer behaviour and how they might impact the tourism industry <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/satfutureoftravel-200716203453-thumbnail.jpg?width=120&height=120&fit=bounds" /> (pre-Covid) A look at some interesting developments in technology and consumer behaviour and how they might impact the tourism industry

The Future of Travel from matthys esterhuysen

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0 Esports - The Billion Dollar Niche /slideshow/esports-the-billion-dollar-niche/236977863 esports-200716200816
A look at the growth and status of esports, a form of entertainment increasing in prominence and popularity]]>
A look at the growth and status of esports, a form of entertainment increasing in prominence and popularity]]> Thu, 16 Jul 2020 20:08:16 GMT /slideshow/esports-the-billion-dollar-niche/236977863 matthys123@slideshare.net(matthys123) Esports - The Billion Dollar Niche matthys123 A look at the growth and status of esports, a form of entertainment increasing in prominence and popularity <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/esports-200716200816-thumbnail.jpg?width=120&height=120&fit=bounds" /> A look at the growth and status of esports, a form of entertainment increasing in prominence and popularity

Esports - The Billion Dollar Niche from matthys esterhuysen

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0 Data in marketing - an overview of applications and requirements /slideshow/data-in-marketing-an-overview-of-applications-and-requirements/236977540 datainmarketing-200716195557
A look at the potential of data in marketing beyond targeting only, from the perspective of building an internal analytics capability.]]>
A look at the potential of data in marketing beyond targeting only, from the perspective of building an internal analytics capability.]]> Thu, 16 Jul 2020 19:55:57 GMT /slideshow/data-in-marketing-an-overview-of-applications-and-requirements/236977540 matthys123@slideshare.net(matthys123) Data in marketing - an overview of applications and requirements matthys123 A look at the potential of data in marketing beyond targeting only, from the perspective of building an internal analytics capability. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/datainmarketing-200716195557-thumbnail.jpg?width=120&height=120&fit=bounds" /> A look at the potential of data in marketing beyond targeting only, from the perspective of building an internal analytics capability.

Data in marketing - an overview of applications and requirements from matthys esterhuysen

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0 Martech and the terribly complicated future of marketing /slideshow/martech-and-the-terribly-complicated-future-of-marketing/236977443 martech-200716195157
A look at the evolution in complexity of marketing due to the proliferation of digital touchpoints and technologies used to manage them, pointing toward the digital transformation of the marketing discipline]]>
A look at the evolution in complexity of marketing due to the proliferation of digital touchpoints and technologies used to manage them, pointing toward the digital transformation of the marketing discipline]]> Thu, 16 Jul 2020 19:51:56 GMT /slideshow/martech-and-the-terribly-complicated-future-of-marketing/236977443 matthys123@slideshare.net(matthys123) Martech and the terribly complicated future of marketing matthys123 A look at the evolution in complexity of marketing due to the proliferation of digital touchpoints and technologies used to manage them, pointing toward the digital transformation of the marketing discipline <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/martech-200716195157-thumbnail.jpg?width=120&height=120&fit=bounds" /> A look at the evolution in complexity of marketing due to the proliferation of digital touchpoints and technologies used to manage them, pointing toward the digital transformation of the marketing discipline

Martech and the terribly complicated future of marketing from matthys esterhuysen

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0 Designing Distinctive Brand Ecosystems /slideshow/designing-distinctive-brand-ecosystems/236977302 designingdistinctivebrandecosystems-200716194610
A look at what's needed to build digital ecosystems which go beyond building basic user needs into building the brand through distinctiveness and creativity]]>
A look at what's needed to build digital ecosystems which go beyond building basic user needs into building the brand through distinctiveness and creativity]]> Thu, 16 Jul 2020 19:46:10 GMT /slideshow/designing-distinctive-brand-ecosystems/236977302 matthys123@slideshare.net(matthys123) Designing Distinctive Brand Ecosystems matthys123 A look at what's needed to build digital ecosystems which go beyond building basic user needs into building the brand through distinctiveness and creativity <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/designingdistinctivebrandecosystems-200716194610-thumbnail.jpg?width=120&height=120&fit=bounds" /> A look at what's needed to build digital ecosystems which go beyond building basic user needs into building the brand through distinctiveness and creativity

Designing Distinctive Brand Ecosystems from matthys esterhuysen

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0 https://cdn.slidesharecdn.com/profile-photo-matthys123-48x48.jpg?cb=1684404514 I head up the strategy, creative and social departments for one of South Africa’s leading digital agencies. I spend my time researching people, how they behave and how they use digital tools and media to meet their needs. Then it’s a the simple matter of designing experiences which not only meets their utility requirements, but also attempts to create an emotional connection - we try and make things that surprise and delight. Under my leadership, we guide some of the country’s biggest brands – Toyota, Lexus, Coca-Cola, Cell C, South African Tourism and Investec – in formulating digital strategies and executions that deliver the results our clients need. https://cdn.slidesharecdn.com/ss_thumbnails/aiinmarketing-230518103627-547d6c28-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/haiped-impact-of-ai-in-marketing-comms-and-cx/257897588 haiped. impact of AI i... https://cdn.slidesharecdn.com/ss_thumbnails/satfutureoftravel-200716203453-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-future-of-travel-236978577/236978577 The Future of Travel https://cdn.slidesharecdn.com/ss_thumbnails/esports-200716200816-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/esports-the-billion-dollar-niche/236977863 Esports - The Billion ...