�ݺ�ߣshows by User: michaelleis

�ݺ�ߣshows by User: michaelleis / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: michaelleis / Fri, 12 Jun 2015 15:59:17 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: michaelleis One Person's Link Bait is Another Person's News: Understanding Generational Computing /slideshow/generational-computing/49321740 generationalcomputing-150612155917-lva1-app6891
Between boomers, Generation X, Millennials, and Generation Z, there are lots of accusations thrown around. But here I take a look at how distinctly each generation approaches technology. I start with understanding the technology people had when they were 14, and apply that through quantitative and qualitative data to unlock trends that help us empathize with the unique qualities of why these generation understand systems and technology so differently.]]>
Between boomers, Generation X, Millennials, and Generation Z, there are lots of accusations thrown around. But here I take a look at how distinctly each generation approaches technology. I start with understanding the technology people had when they were 14, and apply that through quantitative and qualitative data to unlock trends that help us empathize with the unique qualities of why these generation understand systems and technology so differently.]]> Fri, 12 Jun 2015 15:59:17 GMT /slideshow/generational-computing/49321740 michaelleis@slideshare.net(michaelleis) One Person's Link Bait is Another Person's News: Understanding Generational Computing michaelleis Between boomers, Generation X, Millennials, and Generation Z, there are lots of accusations thrown around. But here I take a look at how distinctly each generation approaches technology. I start with understanding the technology people had when they were 14, and apply that through quantitative and qualitative data to unlock trends that help us empathize with the unique qualities of why these generation understand systems and technology so differently. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/generationalcomputing-150612155917-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Between boomers, Generation X, Millennials, and Generation Z, there are lots of accusations thrown around. But here I take a look at how distinctly each generation approaches technology. I start with understanding the technology people had when they were 14, and apply that through quantitative and qualitative data to unlock trends that help us empathize with the unique qualities of why these generation understand systems and technology so differently.

One Person's Link Bait is Another Person's News: Understanding Generational Computing from Michael Leis

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0 Behavioral Storytelling Method: Listen, Invite, Reward, Celebrate /slideshow/social-media-summitprinted/49281411 socialmediasummitprinted-150611180632-lva1-app6892
A perspective on a reusable method for developing content and campaign strategy for social media. You'll see not only innovative ways of doing social research on an audience, but how to organize tactics against a storytelling structure to make sure that everyone in your network can participate and become a part of your brand community. This method has built social brands like Taco Bell, Discover, KFC, Tombstone Pizza, and numerous other brands across industries.]]>
A perspective on a reusable method for developing content and campaign strategy for social media. You'll see not only innovative ways of doing social research on an audience, but how to organize tactics against a storytelling structure to make sure that everyone in your network can participate and become a part of your brand community. This method has built social brands like Taco Bell, Discover, KFC, Tombstone Pizza, and numerous other brands across industries.]]> Thu, 11 Jun 2015 18:06:32 GMT /slideshow/social-media-summitprinted/49281411 michaelleis@slideshare.net(michaelleis) Behavioral Storytelling Method: Listen, Invite, Reward, Celebrate michaelleis A perspective on a reusable method for developing content and campaign strategy for social media. You'll see not only innovative ways of doing social research on an audience, but how to organize tactics against a storytelling structure to make sure that everyone in your network can participate and become a part of your brand community. This method has built social brands like Taco Bell, Discover, KFC, Tombstone Pizza, and numerous other brands across industries. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialmediasummitprinted-150611180632-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> A perspective on a reusable method for developing content and campaign strategy for social media. You'll see not only innovative ways of doing social research on an audience, but how to organize tactics against a storytelling structure to make sure that everyone in your network can participate and become a part of your brand community. This method has built social brands like Taco Bell, Discover, KFC, Tombstone Pizza, and numerous other brands across industries.

Behavioral Storytelling Method: Listen, Invite, Reward, Celebrate from Michael Leis

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0 All the Web's a Game /michaelleis/all-the-webs-a-game gamemechanics-100611134558-phpapp01
Combining the presentations of Amy Jo Kim, Any Beio, and my own insights, this shows a perspective on how social networks, systems, and even TV ads use game mechanics to create flow state and bring people through even the most complex processes, like the microsoft office suite. Plenty of practical examples to ground the higher-level thinking, including xbox avatars, progressive insurance, Twitter, sims, slot machines, legos, doll houses, blackjack, and more.]]>
Combining the presentations of Amy Jo Kim, Any Beio, and my own insights, this shows a perspective on how social networks, systems, and even TV ads use game mechanics to create flow state and bring people through even the most complex processes, like the microsoft office suite. Plenty of practical examples to ground the higher-level thinking, including xbox avatars, progressive insurance, Twitter, sims, slot machines, legos, doll houses, blackjack, and more.]]> Fri, 11 Jun 2010 13:45:49 GMT /michaelleis/all-the-webs-a-game michaelleis@slideshare.net(michaelleis) All the Web's a Game michaelleis Combining the presentations of Amy Jo Kim, Any Beio, and my own insights, this shows a perspective on how social networks, systems, and even TV ads use game mechanics to create flow state and bring people through even the most complex processes, like the microsoft office suite. Plenty of practical examples to ground the higher-level thinking, including xbox avatars, progressive insurance, Twitter, sims, slot machines, legos, doll houses, blackjack, and more. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gamemechanics-100611134558-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Combining the presentations of Amy Jo Kim, Any Beio, and my own insights, this shows a perspective on how social networks, systems, and even TV ads use game mechanics to create flow state and bring people through even the most complex processes, like the microsoft office suite. Plenty of practical examples to ground the higher-level thinking, including xbox avatars, progressive insurance, Twitter, sims, slot machines, legos, doll houses, blackjack, and more.

All the Web's a Game from Michael Leis

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0 The Social Graph in 6.5 Minutes /slideshow/the-social-graph-in-65-minutes/4344734 socialgraphslideshare-100528122159-phpapp02
From the latest installment of Digital Technocracy, the DraftFCB series that challenges people to present concepts to the agency in 6.5 minutes. My challenge was to present the social graph. So I did what any 36 year old American would do: look to the Brady Bunch to show us the way. From Sherwood Shwartz's social graph to how we map relationships, through Facebook's Open Graph. How social networks are mapped, and the common characteristics that make up weak or strong networks, it's a basic primer on how we're all connected to the people that matter online.]]>
From the latest installment of Digital Technocracy, the DraftFCB series that challenges people to present concepts to the agency in 6.5 minutes. My challenge was to present the social graph. So I did what any 36 year old American would do: look to the Brady Bunch to show us the way. From Sherwood Shwartz's social graph to how we map relationships, through Facebook's Open Graph. How social networks are mapped, and the common characteristics that make up weak or strong networks, it's a basic primer on how we're all connected to the people that matter online.]]> Fri, 28 May 2010 12:21:52 GMT /slideshow/the-social-graph-in-65-minutes/4344734 michaelleis@slideshare.net(michaelleis) The Social Graph in 6.5 Minutes michaelleis From the latest installment of Digital Technocracy, the DraftFCB series that challenges people to present concepts to the agency in 6.5 minutes. My challenge was to present the social graph. So I did what any 36 year old American would do: look to the Brady Bunch to show us the way. From Sherwood Shwartz's social graph to how we map relationships, through Facebook's Open Graph. How social networks are mapped, and the common characteristics that make up weak or strong networks, it's a basic primer on how we're all connected to the people that matter online. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialgraphslideshare-100528122159-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> From the latest installment of Digital Technocracy, the DraftFCB series that challenges people to present concepts to the agency in 6.5 minutes. My challenge was to present the social graph. So I did what any 36 year old American would do: look to the Brady Bunch to show us the way. From Sherwood Shwartz's social graph to how we map relationships, through Facebook's Open Graph. How social networks are mapped, and the common characteristics that make up weak or strong networks, it's a basic primer on how we're all connected to the people that matter online.

The Social Graph in 6.5 Minutes from Michael Leis

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0 Designing Narrative: Contrast, Timing, and Context /slideshow/ux-sears-slideshare/3169008 uxsearsslideshare-100213092420-phpapp01
As the Mobile Web moves forward, we can use narrative modeling from Aristotle, film, and TV, as well as concepts unearthed by Eisenstein to create subtext and meaning in digital user experience.]]>
As the Mobile Web moves forward, we can use narrative modeling from Aristotle, film, and TV, as well as concepts unearthed by Eisenstein to create subtext and meaning in digital user experience.]]> Sat, 13 Feb 2010 09:21:46 GMT /slideshow/ux-sears-slideshare/3169008 michaelleis@slideshare.net(michaelleis) Designing Narrative: Contrast, Timing, and Context michaelleis As the Mobile Web moves forward, we can use narrative modeling from Aristotle, film, and TV, as well as concepts unearthed by Eisenstein to create subtext and meaning in digital user experience. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/uxsearsslideshare-100213092420-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> As the Mobile Web moves forward, we can use narrative modeling from Aristotle, film, and TV, as well as concepts unearthed by Eisenstein to create subtext and meaning in digital user experience.

Designing Narrative: Contrast, Timing, and Context from Michael Leis

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0 Future Web Trends /slideshow/future-web-trends-992926/992926 colleslideshare-1233844325447820-3
What are the future Web trends? It starts with understanding the larger framework of narrative conventions and building subtext to create immersive experiences. This is followed by examples of how brands and agencies can use these concepts to develop immersive experiences for their audiences.]]>
What are the future Web trends? It starts with understanding the larger framework of narrative conventions and building subtext to create immersive experiences. This is followed by examples of how brands and agencies can use these concepts to develop immersive experiences for their audiences.]]> Thu, 05 Feb 2009 09:41:45 GMT /slideshow/future-web-trends-992926/992926 michaelleis@slideshare.net(michaelleis) Future Web Trends michaelleis What are the future Web trends? It starts with understanding the larger framework of narrative conventions and building subtext to create immersive experiences. This is followed by examples of how brands and agencies can use these concepts to develop immersive experiences for their audiences. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/colleslideshare-1233844325447820-3-thumbnail.jpg?width=120&height=120&fit=bounds" /> What are the future Web trends? It starts with understanding the larger framework of narrative conventions and building subtext to create immersive experiences. This is followed by examples of how brands and agencies can use these concepts to develop immersive experiences for their audiences.

Future Web Trends from Michael Leis

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0 Game Your Way to 400% Higher Tradeshow Traffic and Lower Costs /slideshow/game-your-way-to-400-higher-tradeshow-traffic-and-revenue/536961 gamesslideshare-1217529364017708-9
Adding games as the center of your tradeshow presence creates an entire campaign of fun that draws, educates, and sells like you wouldn't believe. Delivered at the TS2 2008 conference in Philadelphia.]]>
Adding games as the center of your tradeshow presence creates an entire campaign of fun that draws, educates, and sells like you wouldn't believe. Delivered at the TS2 2008 conference in Philadelphia.]]> Thu, 31 Jul 2008 11:31:30 GMT /slideshow/game-your-way-to-400-higher-tradeshow-traffic-and-revenue/536961 michaelleis@slideshare.net(michaelleis) Game Your Way to 400% Higher Tradeshow Traffic and Lower Costs michaelleis Adding games as the center of your tradeshow presence creates an entire campaign of fun that draws, educates, and sells like you wouldn't believe. Delivered at the TS2 2008 conference in Philadelphia. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gamesslideshare-1217529364017708-9-thumbnail.jpg?width=120&height=120&fit=bounds" /> Adding games as the center of your tradeshow presence creates an entire campaign of fun that draws, educates, and sells like you wouldn't believe. Delivered at the TS2 2008 conference in Philadelphia.

Game Your Way to 400% Higher Tradeshow Traffic and Lower Costs from Michael Leis

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0 https://cdn.slidesharecdn.com/profile-photo-michaelleis-48x48.jpg?cb=1528720321 Digital marketing leader who strategically develops significant results for brands and agencies at global scale. Most recently it has been leading the creation and integration of the social media practice at North America's largest integrated agency, Draftfcb. The fun is in the complexity of the challenge and integrating all communication channels. Having a diverse skill set at the officer level has driven unparalleled business success and won awards, most recently recognized by TED as having an "Idea worth spreading," for Dow's Giant chalkboard. blog.michaelleis.com https://cdn.slidesharecdn.com/ss_thumbnails/generationalcomputing-150612155917-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/generational-computing/49321740 One Person's Link Bait... https://cdn.slidesharecdn.com/ss_thumbnails/socialmediasummitprinted-150611180632-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/social-media-summitprinted/49281411 Behavioral Storytellin... https://cdn.slidesharecdn.com/ss_thumbnails/gamemechanics-100611134558-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds michaelleis/all-the-webs-a-game All the Web's a Game