Future Web Trends

Feb 5, 200928 likes6,035 views

The document discusses future trends in web and social media, including the rise of circular narratives, juxtaposition of content to create meaning, and use of APIs by brands to distribute content across platforms. It notes how circular narratives allow brands to tell stories through various touchpoints and devices in a way that is linear to the viewer but circular to the brand. The importance of contrast and juxtaposition of images or messages is discussed, drawing on Eisenstein's theory of "montage of attractions" from the 1920s. The dominance of APIs and ability of brands to distribute content through third-party applications is also covered.

Technology

Wedding photographers are increasingly focusing on presentation to differentiate themselves and drive sales. Products that are gaining popularity include metal prints, books, boxes, and other personalized accessories. Loxleys is showcasing innovative presentation solutions at Focus, including marketing materials produced through their online Dynamo Press program. Asukabook is launching two new album styles with protective laminate finishes and invisible bindings. Wedding photographer Graham Keutenius uses books to tell clients' wedding stories.

Brand Adaptive Model By FitzroyFitzroy BV

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Fitzroy is a boutique agency emphasizing the importance of adaptability in marketing and brand experiences, highlighting the shift towards engagement and consumer empowerment in the digital age. They advocate for co-creation and collaboration with consumers to develop relevant experiences, using various innovative approaches like crowdsourcing, customization, and online ideation. Their model encourages brands to listen to consumer feedback and adapt to their needs to thrive in an evolving market landscape.

Film poster analysis ElizabethAdeoye23

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This film poster analyzes a poster for a dark fantasy film. The poster prominently features an evil-looking witch holding a knife with black birds emerging from her cape, emphasizing her as the villain. It uses dark colors and imagery to portray a scary atmosphere and draw in an older audience interested in horror and thriller aspects. While ambiguous about the genre, the poster effectively draws attention through its use of layered characters and levels that make the audience examine each character closely.

Social Mobile Convergence in GamingVolker Hirsch

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The document discusses the concept of social gaming and its intersection with digital media, emphasizing that the context of a game can be more important than the gameplay itself. It highlights the rise of mobile gaming and the capabilities of smartphones, like the iPhone, in facilitating social interactions within games. Additionally, it explores the opportunities for brands to connect with fans and enhance customer relationships through interactive experiences.

October Showreel A Sept09October34

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October Design Limited is a compact creative agency that seeks challenging projects where it can deliver a competitive advantage for clients through quality design. It has experience working with a wide range of clients across various industries, providing branding, packaging, and other design services. The agency aims to understand clients' needs and develop considered, effective designs tailored to each brief.

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Models Ink is a consortium of marketing service providers for property developers. It offers branding, design, 3D modeling, signage, and model making. Using a single point of contact, Models Ink aims to provide best-in-class expertise at competitive rates to help developers successfully market and launch new projects. The document outlines Models Ink's capabilities and provides an example scope of works for a potential project.

Analysis of film posterskianna1

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The poster analyzes the film poster for the horror film "Little Red Riding Hood". It summarizes that the name of the film is written in red with blood spatters, implying death and changing the original fairytale. The main image shows Little Red Riding Hood looking directly at the camera with a haunting expression, creating a connection with the audience and highlighting that this is a horror genre rather than the original fairytale. The poster is aimed at an older audience suggested by the sinister colors and dark image.

Web 2.0 Business SecretsSarah Robbins

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The document discusses Web 2.0, introduced by Tim O'Reilly, highlighting its emphasis on user participation, engagement, and the transformation of communication and business practices. It underscores the explosion of user-generated content and data storage along with examples of successful Web 2.0 applications. The document also stresses the importance of adapting to these changes to succeed in the evolving business landscape.

Monetization Models with Performance based Affiliate Marketing for the Web 2.0Sebastian Wallroth

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The document discusses various monetization models for online communities and web 2.0 sites, including performance-based affiliate marketing. It provides case studies of several websites that use approaches like display ads, affiliate marketing, and virtual goods to generate revenue. The document also outlines sample data on the performance of different types of advertising media for an affiliate marketing program.

Web 2.0 timeline and futureRichard Akerman

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The document discusses the concept of Web 2.0, highlighting its evolution, user-generated content, and social interactions online. It outlines various challenges such as privacy concerns and uneven adoption, while also noting significant milestones in the history of the internet up to 2008. Additional topics include platforms like Facebook and Twitter, emphasizing their role in social networking and the complexities of privacy management.

Web 2.0Laurent Haug

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The document defines Web 2.0 as focusing on harnessing collective intelligence through user-generated content and participation. It discusses how new tools, a connected user base, and low barriers to entry have led to new players, opportunities, and business models centered around user participation, communities, and outsourcing. The future of Web 2.0 may include new centers of activity beyond websites, as well as advances in mobile technology, 3D environments, and the semantic web.

Future Web TrendsBeerajaah Sswain

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1. The document discusses several emerging technologies that are considered "Next Big Things" on the internet over the next 10 years, including the Semantic Web, artificial intelligence, virtual worlds, mobile web, attention economy, web services, online video, rich internet apps, internationalization of the web, and personalization. 2. Specific technologies mentioned that relate to these trends include RDF, OWL, microformats, Amazon Mechanical Turk, Numenta, Second Life, location-aware mobile services, widgets, Facebook, Internet TV services like YouTube and Joost, Adobe AIR, Laszlo OpenLaszlo, and increasing personalization at companies like Google. 3. By 2017

WEB 2.0bineet21

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Web 2.0 first emerged in 2003 and refers to new generations of web technologies that enable greater user participation, interaction and data sharing over the internet. It utilizes technologies like AJAX, CSS and web services to create rich interactive experiences and social features. Key aspects include users generating and manipulating content, participatory and social aspects, as well as enhanced interfaces.

Introducing Web 2.0 conceptsJohn Lewis

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Is Web 2.0 a marketing buzzword, industry-speak or something more? This presentation covers the key concepts behind Web 2.0 in the search for a definition. It also outlines the case or arguments against Web 2.0 and finishes with a Web 2.0 challenge for you. This presentation was delivered at an Emerging Web Technologies and Trends conference in Auckland, New Zealand. The deck was used as "In Person Presentation Support" and was 40 mins long, allowing for 5 minutes of audience questions at the end.

Web 2.0 in PowerPointDesiree Caskey

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This document introduces Web 2.0 tools that support 21st century skills like communication, collaboration, problem solving, creativity and innovation. It lists popular Web 2.0 sites for creating, publishing, sharing and collaborating like Wikipedia, YouTube, Flickr and Facebook. It then provides examples of Web 2.0 tools that can be used for problem solving, decision making, and creativity including Webspiration, Delicious, and VoiceThread. Finally, it includes resources and references for using Web 2.0 tools in education.

WEB 2.0 PptAbubucker Siddique

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Web 2.0 refers to second-generation online services that emphasize user-generated content, interoperability, and collaboration on the World Wide Web. Key aspects of Web 2.0 include AJAX (Asynchronous JavaScript and XML), which allows web pages to be updated asynchronously without reloading, RSS feeds for sharing content, and social networking/sharing sites. Software as a Service (SaaS) delivers software applications over the internet, eliminating the need to install and run applications locally on computers.

Web 2.0Satyajeet Singh

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Web 1.0 focused on commerce while Web 2.0 emphasizes user participation and contribution. The concept of Web 2.0 emerged from a 2004 brainstorming session between O'Reilly and MediaLive International. Key principles of Web 2.0 include customization for individual users, harnessing collective intelligence by allowing users to contribute and edit content, and specialized databases to store user data. Web 2.0 applications are also characterized by a perpetual beta approach with frequent updates and a focus on services rather than single-device software.

Web 2.0 Business ModelsTeemu Arina

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This document discusses Web 2.0 business models and strategies. It provides examples of typical Web 2.0 business models like creating a niche user community and selling API access or services. It emphasizes that most Web 2.0 startups get to market with 200k Euros or less by giving value for free initially. The document also outlines strategies for positioning a Web 2.0 business, driving users through bottom-up innovations, and leveraging the power law of participation to engage users at different levels.

丕賱賵賷亘 1 2-3fatimah991

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賷鬲賳丕賵賱賴匕丕丕賱賵孬賷賯丞鬲胤賵乇丕賱賵賷亘賲賳丕賱噩賷賱丕賱兀賵賱 (Web 1.0) 廿賱賶丕賱噩賷賱丕賱孬丕賳賷 (Web 2.0) 賵丕賱孬丕賱孬 (Web 3.0)貙賲毓卮乇丨賲賮氐賱毓賳兀賳賵丕毓丕賱亘乇賲噩賷丕鬲賵丕賱賱睾丕鬲丕賱賲爻鬲禺丿賲丞賮賷亘賳丕亍丕賱賲賵丕賯毓賵丕賱鬲胤亘賷賯丕鬲. 賰賲丕賷鬲胤乇賯廿賱賶兀賴賲賷丞丕賱鬲賮丕毓賱賷丞賵胤乇賯丕賱鬲毓丕賲賱賲毓丕賱賲毓賱賵賲丕鬲毓賱賶丕賱廿賳鬲乇賳鬲貙亘丕賱廿囟丕賮丞廿賱賶卮乇丨鬲賯賳賷丕鬲丕賱亘丨孬賵丕賱鬲氐賮丨賵丿賵乇賴丕賮賷鬲爻賴賷賱丕賱賵氐賵賱廿賱賶丕賱賲丨鬲賵賶. 賷鬲囟賲賳丕賱賳氐兀賷囟賸丕鬲氐賳賷賮丕鬲毓賳丕賱賲噩丕賱丕鬲賵兀賳馗賲丞丕賱賳胤丕賯丕賱賲禺鬲賱賮丞丕賱賲爻鬲禺丿賲丞賮賷丕賱廿賳鬲乇賳鬲.

Tell me a (transmedia) storydracnath

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This document discusses the concept of transmedia storytelling. It explains that transmedia involves integrating entertainment experiences across multiple media platforms to immerse an audience in a story. Rather than spreading one big idea across different types of media, transmedia utilizes different functions and communities to tell different parts of the story. Examples are provided of how transmedia was used for the Audi A3 "Art of the Heist" campaign, the Oasis "Cactus Kid" game, and the Batman "Dark Knight" film marketing.

GH Digital Daze: Digital Storytellingchristine huang

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Digital storytelling allows for new forms of nonlinear, contextual narratives across multiple media platforms. Stories can take fractal paths as audiences participate in cocreating and sharing content. While some online stories are fleeting, context and communities help form coherent narratives. Effective digital storytelling considers the audience experience, engages fan participation, and integrates personal stories across platforms to bring people together.

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Transmedia storytelling involves telling a story across multiple media platforms. It allows for a more complete experience as different parts of the larger story are told through different media like books, films, television shows and video games. The full story can only be understood by experiencing it across all of its parts. Effective transmedia engages audiences through participatory culture by encouraging them to share, discuss and create new content that expands the narrative in a non-linear way across different digital platforms like social media, blogs and wikis. It aims to build emotional connections between audiences and brands or franchises.

The Pixel Lab 2015 | Designing the new narratives - Adam Sigel power to the pixel

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The document discusses the evolution of narrative design in film and media, emphasizing the shift from traditional storytelling to interactive and engaging experiences. It highlights the importance of audience participation and engagement through various platforms, showcasing examples from Hitchcock's 'Psycho' and modern film releases. The text explores concepts of narrative aesthetics, community building, and the merging of different media to create immersive storyworlds.

Digital Storytelling & Interactive MediaAlexa Wheeler, University of New Mexico Valencia

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The Age Of Transmedia: How Brands Can Tell Better StoriesVincent Teo

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The document discusses transmedia storytelling, a method of telling stories across multiple platforms to create an interactive, immersive experience. It contrasts traditional storytelling, which was one-way, with modern narratives that engage audiences through co-creation and participation. The text also outlines strategies for developing effective transmedia campaigns to enhance brand narratives and audience connection.

How narrative is ruling digital interactionsAndrey Podshibyakin

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This document discusses how narrative and storytelling are increasingly important for engaging audiences in digital and branded content. It argues that audiences are used to consuming fragmented information from entertainment industries. Successful movies, TV shows, and other cultural products all follow Aristotle's principles of drama. The document suggests brands can better communicate by creating branded content that follows these principles of having characters, goals, dramatic arcs and conflict. It presents the narrative storytelling platform NARR8 as a way for brands to integrate branded communications into established content through product placements or custom branded series.

Designing Narrative: Contrast, Timing, and ContextMichael Leis

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The document discusses narrative structures, highlighting the contrast between linear and circular narratives and their impact on storytelling in various media platforms. It emphasizes the importance of juxtaposition in creating subtextual meaning, particularly in the context of branding and user experience. Additionally, it explores how social networks and APIs can enhance audience engagement and content distribution, advocating for brands to act as platforms that foster connections.

Sxsw 2011 interactive_narratives_creating_the_future_of_storytellingEsther Lim

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This document discusses interactive narratives and storytelling. It defines an interactive narrative as having an authored core story, a social narrative where character lives expand into a shared social space, and audience participation where the plot incorporates social dialogue. Several authors then provide examples of interactive narratives they have created using platforms like iPad apps and social media to engage audiences and encourage participation in the story.

Transmedia StorytellingSiobhan O'Flynn

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The document explores transmedia storytelling, emphasizing its convergence with traditional media, interactivity, and participation in narrative forms. It discusses the role of stories and storytelling in digital environments, addressing structure, user control, and the integration of genres. Key concepts include the evolution of storytelling through digital media, user experience, and techniques for creating engaging narratives across various platforms.

Elements of Digital MediaJustus cyril ekpo

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This document defines and explains the key elements of digital storytelling. It identifies five core elements: media, action, relationship, context, and communication. For each element, it provides an overview and description, and gives examples. The purpose is to establish a taxonomy for digital storytelling, analyze current practices using this taxonomy, and measure the effects of different story forms on audiences. It serves as an introduction and framework for further discussion on digital storytelling elements and their uses.

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