�ݺ�ߣshows by User: moolb

�ݺ�ߣshows by User: moolb / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: moolb / Wed, 23 Jul 2014 03:43:46 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: moolb 4 Steps to build a Meaningful Brand Peter Heshof - Bloom - 2014 /slideshow/4-steps-to-build-a-meaningful-brand-peter-heshof-bloom-2014/37271763 4stepstobuildameaningfulbrand-peterheshof-bloom-2014-140723034347-phpapp02
4 steps to build a Meaningful Brand Marketing is not about brands; it's about people The Zeitgeist development from the I-era to the We-era has implications for brands and marketers. In the upcoming years, brands should not focus on the “me, myself and I” (brand image,) but on the We-side (brand meaning.) The successful marketer will put his or her efforts into improving the well-being of people and society. I will explain how marketers can work on the well-being of people and society, by expanding the benefit ladder of their brand. By expanding from functional and emotional benefit (step 1 and 2) to transformational and societal benefit level (step 3 and 4). See the Bloom Brand Ladder model on the last slide! ]]>
4 steps to build a Meaningful Brand Marketing is not about brands; it's about people The Zeitgeist development from the I-era to the We-era has implications for brands and marketers. In the upcoming years, brands should not focus on the “me, myself and I” (brand image,) but on the We-side (brand meaning.) The successful marketer will put his or her efforts into improving the well-being of people and society. I will explain how marketers can work on the well-being of people and society, by expanding the benefit ladder of their brand. By expanding from functional and emotional benefit (step 1 and 2) to transformational and societal benefit level (step 3 and 4). See the Bloom Brand Ladder model on the last slide! ]]> Wed, 23 Jul 2014 03:43:46 GMT /slideshow/4-steps-to-build-a-meaningful-brand-peter-heshof-bloom-2014/37271763 moolb@slideshare.net(moolb) 4 Steps to build a Meaningful Brand Peter Heshof - Bloom - 2014 moolb 4 steps to build a Meaningful Brand Marketing is not about brands; it's about people The Zeitgeist development from the I-era to the We-era has implications for brands and marketers. In the upcoming years, brands should not focus on the “me, myself and I” (brand image,) but on the We-side (brand meaning.) The successful marketer will put his or her efforts into improving the well-being of people and society. I will explain how marketers can work on the well-being of people and society, by expanding the benefit ladder of their brand. By expanding from functional and emotional benefit (step 1 and 2) to transformational and societal benefit level (step 3 and 4). See the Bloom Brand Ladder model on the last slide! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/4stepstobuildameaningfulbrand-peterheshof-bloom-2014-140723034347-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> 4 steps to build a Meaningful Brand Marketing is not about brands; it's about people The Zeitgeist development from the I-era to the We-era has implications for brands and marketers. In the upcoming years, brands should not focus on the “me, myself and I” (brand image,) but on the We-side (brand meaning.) The successful marketer will put his or her efforts into improving the well-being of people and society. I will explain how marketers can work on the well-being of people and society, by expanding the benefit ladder of their brand. By expanding from functional and emotional benefit (step 1 and 2) to transformational and societal benefit level (step 3 and 4). See the Bloom Brand Ladder model on the last slide!

4 Steps to build a Meaningful Brand Peter Heshof - Bloom - 2014 from trend & marketing agency BLOOM

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0 Trend Report NewYork 2013 - Peter Heshof - BLOOM /slideshow/trend-report-newyork-2013-peter-heshof/16648166 peterheshof-trendreportnewyork-2013-130220081233-phpapp01
I help brands to stay relevant, based on consumer insights and trends. To get new insights into trends I visit every year a place to get inspired. This time it was NewYork again to see how the young, creative and ambitious people of NY are coping with the crisis. This trend report is the outcome of my trend observations.]]>
I help brands to stay relevant, based on consumer insights and trends. To get new insights into trends I visit every year a place to get inspired. This time it was NewYork again to see how the young, creative and ambitious people of NY are coping with the crisis. This trend report is the outcome of my trend observations.]]> Wed, 20 Feb 2013 08:12:33 GMT /slideshow/trend-report-newyork-2013-peter-heshof/16648166 moolb@slideshare.net(moolb) Trend Report NewYork 2013 - Peter Heshof - BLOOM moolb I help brands to stay relevant, based on consumer insights and trends. To get new insights into trends I visit every year a place to get inspired. This time it was NewYork again to see how the young, creative and ambitious people of NY are coping with the crisis. This trend report is the outcome of my trend observations. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/peterheshof-trendreportnewyork-2013-130220081233-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> I help brands to stay relevant, based on consumer insights and trends. To get new insights into trends I visit every year a place to get inspired. This time it was NewYork again to see how the young, creative and ambitious people of NY are coping with the crisis. This trend report is the outcome of my trend observations.

Trend Report NewYork 2013 - Peter Heshof - BLOOM from trend & marketing agency BLOOM

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0 China Trend report - Peter Heshof - BLOOM - 2011 - Preview /slideshow/china-trend-report-peter-heshof-bloom-2011-preview/9255944 chinatrendreport-peterheshof-bloom-2011-preview-110914091933-phpapp01
Do you want to know what drives consumers in urban China? What the existing and rising trends & needs are in China? This Trend report gives you clear answers. It shows you (illustrated by many pictures): - a view of the existing situation in China; - the 4 existing consumer trends; - the 3 rising consumer trends; - a map of the changing Zeitgeist in China The report is based on my observations and many interviews. This file is a PREVIEW, if you like to order the complete Trend Report urban China, go to http://tinypay.me/~eiO5W8N Cost: 300 euro (incl VAT) Peter Heshof ]]>
Do you want to know what drives consumers in urban China? What the existing and rising trends & needs are in China? This Trend report gives you clear answers. It shows you (illustrated by many pictures): - a view of the existing situation in China; - the 4 existing consumer trends; - the 3 rising consumer trends; - a map of the changing Zeitgeist in China The report is based on my observations and many interviews. This file is a PREVIEW, if you like to order the complete Trend Report urban China, go to http://tinypay.me/~eiO5W8N Cost: 300 euro (incl VAT) Peter Heshof ]]> Wed, 14 Sep 2011 09:19:32 GMT /slideshow/china-trend-report-peter-heshof-bloom-2011-preview/9255944 moolb@slideshare.net(moolb) China Trend report - Peter Heshof - BLOOM - 2011 - Preview moolb Do you want to know what drives consumers in urban China? What the existing and rising trends & needs are in China? This Trend report gives you clear answers. It shows you (illustrated by many pictures): - a view of the existing situation in China; - the 4 existing consumer trends; - the 3 rising consumer trends; - a map of the changing Zeitgeist in China The report is based on my observations and many interviews. This file is a PREVIEW, if you like to order the complete Trend Report urban China, go to http://tinypay.me/~eiO5W8N Cost: 300 euro (incl VAT) Peter Heshof <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/chinatrendreport-peterheshof-bloom-2011-preview-110914091933-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Do you want to know what drives consumers in urban China? What the existing and rising trends & needs are in China? This Trend report gives you clear answers. It shows you (illustrated by many pictures): - a view of the existing situation in China; - the 4 existing consumer trends; - the 3 rising consumer trends; - a map of the changing Zeitgeist in China The report is based on my observations and many interviews. This file is a PREVIEW, if you like to order the complete Trend Report urban China, go to http://tinypay.me/~eiO5W8N Cost: 300 euro (incl VAT) Peter Heshof

China Trend report - Peter Heshof - BLOOM - 2011 - Preview from trend & marketing agency BLOOM

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0 BLOOM tijdgeest visie samenvatting - juli 2011 - fijh /slideshow/bloom-tijdgeest-visie-samenvatting-juli-2011-fijh/8479774 bloomtijdgeestvisie-samenvatting-juli2011-fijh-110701080710-phpapp02
Aantal slides uit mijn Tijdgeest Visie presentatie bij Fris in je Hoofd event bij Igluu Den Haag op 29 juni 2011]]>
Aantal slides uit mijn Tijdgeest Visie presentatie bij Fris in je Hoofd event bij Igluu Den Haag op 29 juni 2011]]> Fri, 01 Jul 2011 08:07:07 GMT /slideshow/bloom-tijdgeest-visie-samenvatting-juli-2011-fijh/8479774 moolb@slideshare.net(moolb) BLOOM tijdgeest visie samenvatting - juli 2011 - fijh moolb Aantal slides uit mijn Tijdgeest Visie presentatie bij Fris in je Hoofd event bij Igluu Den Haag op 29 juni 2011 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bloomtijdgeestvisie-samenvatting-juli2011-fijh-110701080710-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Aantal slides uit mijn Tijdgeest Visie presentatie bij Fris in je Hoofd event bij Igluu Den Haag op 29 juni 2011

BLOOM tijdgeest visie samenvatting - juli 2011 - fijh from trend & marketing agency BLOOM

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0 Williamsburg & Manhattan tips from Peter Heshof /slideshow/williamsburg-manhattan-tips-from-peter-heshof/7019962 newyorktipsfrompeterheshof-110222141242-phpapp01
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]]> Tue, 22 Feb 2011 14:12:41 GMT /slideshow/williamsburg-manhattan-tips-from-peter-heshof/7019962 moolb@slideshare.net(moolb) Williamsburg & Manhattan tips from Peter Heshof moolb <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/newyorktipsfrompeterheshof-110222141242-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

Williamsburg & Manhattan tips from Peter Heshof from trend & marketing agency BLOOM

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0 Trend Report - New York 2010 - BLOOM /slideshow/bloom-trend-report-new-york-2010-5478338/5478338 bloomtrendreport-newyork2010-101018114709-phpapp01
4 Trends from New York. Peter Heshof stayed 1 month in New York (September 2010) and shares his trend observations.]]>
4 Trends from New York. Peter Heshof stayed 1 month in New York (September 2010) and shares his trend observations.]]> Mon, 18 Oct 2010 11:47:04 GMT /slideshow/bloom-trend-report-new-york-2010-5478338/5478338 moolb@slideshare.net(moolb) Trend Report - New York 2010 - BLOOM moolb 4 Trends from New York. Peter Heshof stayed 1 month in New York (September 2010) and shares his trend observations. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bloomtrendreport-newyork2010-101018114709-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> 4 Trends from New York. Peter Heshof stayed 1 month in New York (September 2010) and shares his trend observations.

Trend Report - New York 2010 - BLOOM from trend & marketing agency BLOOM

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0 https://cdn.slidesharecdn.com/profile-photo-moolb-48x48.jpg?cb=1522929826 I help brands to stay relevant, based on consumer insights and trends. Result a relevant BrandDNA and brand strategy. I also give Zeitgeist-trend presentations. Clients: Unilever, Friesland Campina, SaraLee, Ahold, Hema, Rabobank, Robeco, Eneco, Achmea www.tobloom.nl https://cdn.slidesharecdn.com/ss_thumbnails/4stepstobuildameaningfulbrand-peterheshof-bloom-2014-140723034347-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/4-steps-to-build-a-meaningful-brand-peter-heshof-bloom-2014/37271763 4 Steps to build a Mea... https://cdn.slidesharecdn.com/ss_thumbnails/peterheshof-trendreportnewyork-2013-130220081233-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/trend-report-newyork-2013-peter-heshof/16648166 Trend Report NewYork 2... https://cdn.slidesharecdn.com/ss_thumbnails/chinatrendreport-peterheshof-bloom-2011-preview-110914091933-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/china-trend-report-peter-heshof-bloom-2011-preview/9255944 China Trend report - P...