Trend Report - New York 2010 - BLOOM
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This document summarizes trends observed in New York over September 2010. It identifies four key trends: cherishing the good things in life; togetherness and community; promoting local activities and businesses; and creating a new future focused on ideals like responsibility, playfulness and mixing old and new. Each trend is illustrated by examples showing a movement towards simpler, more meaningful and community-oriented lifestyles.
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Note on Typographical Errors:
A few typographical errors remain in the current version of the paper and are noted below for clarification:
On page 9: "Risk Analysis / Risk Analysis" should read "Risk Analysis / Risk Assessment".
On page 12: "VA: Value at Risk" should be corrected to "VR: Value at Risk".
On page 12: "TOC" should be corrected to "TCO" (Total Cost of Ownership).
Fig.1 I forgot to add WAF....but it is okay because I described a messed up company.
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Volume IX of the Enterprise Architecture Professional Journal on EAPJ.org, released June 2025.
It features:
- A welcome from the EAPJ Editor, Darryl Carr.
- A special note from the EAPJ Founder, Steve Else.
- An article from Alexandre Luis Prim and Tiago Lemos de Oliveira featuring a case study of value creation from Enterprise Architecture.
We hope you enjoy the latest publication, with insights into the world of Enterprise Architecture.What Drives Collectors in Sports and Beyond, and How Mantel is Bringing Them ...
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Trend Report - New York 2010 - BLOOM
- 1. One month in New York Trend report ¨C September 2010 Peter Heshof Zeitgeist watcher, marketing strategist, co-founder BLOOM, 20 years into marketing & brands
- 2. 4 Trends Cherish the good things Togetherness Local New future 2 2010 ?
- 3. Cherish the good things after decades of racing for more and more it is time for reflection. To remove what is bad and to cherish what is good. 3 2010 ?
- 4. Good things Love for vintage 4 2010 ?
- 5. Good things Re-value good oldies 5 2010 ?
- 6. Good things Back to nature: go for organic 6 2010 ?
- 7. Good things Back to passion for the product 7 2010 ?
- 8. Good things Back to passion for the product The newest coffee bar in Williamsburg. They roast themselves the green beans from Brazil. Within 48 hours you get the freshest coffee there is. 8 2010 ?
- 9. Good things Back to passion for the product Sober style Focus on a great product 9 2010 ?
- 10. Good things Cherish the simple things of in life 10 2010 ?
- 11. Good things Need for prosperity and well-being - more relaxed and informal lifestyle - not about perfection, but going for satisfaction ?Barton Yin / Yang 11 2010 ?
- 12. Good things Biking is booming 12 2010 ?
- 13. Togetherness after decades of individualization and cherishing me, myself and I, I have missed the warmth of being together. 13 2010 ?
- 14. Togetherness Homey style outside 14 2010 ?
- 15. Togetherness Dog turns your house into a home 15 2010 ?
- 16. Togetherness Socializing with neighbors ¡°In their condos, more people socialize with their neighbors¡± The New York Times, September 2010 16 2010 ?
- 17. Togetherness In friends we trust ¡°What your friends think or people like you think is much more relevant than what everybody thinks¡°. The New York Times, September 2010 17 2010 ?
- 18. Local to counterpart globalization, we re-value our local activities. We want to be more self supporting and less dependent on others. 18 2010 ?
- 19. Local Eat local to support the local community 19 2010 ?
- 20. Local Promotion of local food 20 2010 ?
- 21. Local Promotion of local farms 21 2010 ?
- 22. Local Direct from farm to consumer 22 2010 ?
- 23. Local Rise of small urban factories Urban factories: - love for craftsmanship - joy of making better products - small local scale - use best, organic ingredients - result is a great product 23 2010 ?
- 24. Local Rise of urban farms 24 2010 ?
- 25. Local with local participation 25 2010 ?
- 26. Local Rise of urban nature on the streets 26 2010 ?
- 27. Local Rise of mobile restaurants 27 2010 ?
- 28. New future After the meltdown of the greed bubbles (credit, house, stocks), it is time to start creating a new future with new Ideals. (PS Togetherness and Local are also part of this new future) 28 2010 ?
- 29. New future Flex network society 29 2010 ?
- 30. New future More playfulness - is time to smile again - to bring a sense of pleasure back into our lives - a lighter approach - a gentler humour - a quirky creativity * I used some words of Nicki Barton 30 2010 ?
- 31. New future Mix old & new 31 2010 ?
- 32. New future Technology makes our lives easier 32 2010 ?
- 33. New future Take responsibility: Do Good Pepsi invites the public to Do Good on Times Square. The brand is dedicating at least $20 million through the end of the year for donations to local organizations and causes proposed by the public in realms like health, arts and culture, the environment and education. The New York Times, 2010 33 2010 ?
- 34. New future Take responsibility & stand for your Ideals 34 2010 ?
- 35. New future Take responsibility & stand for your Ideals 35 2010 ?
- 36. New future But Ideals will also lead to confrontations 36 2010 ?
- 37. Want the story behind these pictures? Questions? Want more inspiration? Want to know what these trends mean for your brand? Mail or call me, peter@tobloom.nl +31 6 18 55 24 37 37