ºÝºÝߣshows by User: mtuohy / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: mtuohy / Tue, 25 Jun 2013 04:36:10 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: mtuohy The neverendingstory adtech_final /slideshow/the-neverendingstory-adtechfinal/23452787 theneverendingstoryadtechfinal-130625043611-phpapp01
In March I spoke alongside Nestlé’s Digital Communications Lead, Erin Anderson at at ad:tech Sydney. ad:tech is the leading event for the digital marketing and advertising community and runs globally, in different cities throughout the year. As part of the Content and Creative stream, our session covered the principles that successfully achieve an always-on campaign by looking at the award-winning FISTS OF FUSIAN ®case study. Key points addressed were how to create and control your campaign in real-time, why sustainable ideas are crucial for content creation and re-framing KPI’s.]]>
In March I spoke alongside Nestlé’s Digital Communications Lead, Erin Anderson at at ad:tech Sydney. ad:tech is the leading event for the digital marketing and advertising community and runs globally, in different cities throughout the year. As part of the Content and Creative stream, our session covered the principles that successfully achieve an always-on campaign by looking at the award-winning FISTS OF FUSIAN ®case study. Key points addressed were how to create and control your campaign in real-time, why sustainable ideas are crucial for content creation and re-framing KPI’s.]]> Tue, 25 Jun 2013 04:36:10 GMT /slideshow/the-neverendingstory-adtechfinal/23452787 mtuohy@slideshare.net(mtuohy) The neverendingstory adtech_final mtuohy In March I spoke alongside Nestlé’s Digital Communications Lead, Erin Anderson at at ad:tech Sydney. ad:tech is the leading event for the digital marketing and advertising community and runs globally, in different cities throughout the year. As part of the Content and Creative stream, our session covered the principles that successfully achieve an always-on campaign by looking at the award-winning FISTS OF FUSIAN ®case study. Key points addressed were how to create and control your campaign in real-time, why sustainable ideas are crucial for content creation and re-framing KPI’s. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/theneverendingstoryadtechfinal-130625043611-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In March I spoke alongside Nestlé’s Digital Communications Lead, Erin Anderson at at ad:tech Sydney. ad:tech is the leading event for the digital marketing and advertising community and runs globally, in different cities throughout the year. As part of the Content and Creative stream, our session covered the principles that successfully achieve an always-on campaign by looking at the award-winning FISTS OF FUSIAN ®case study. Key points addressed were how to create and control your campaign in real-time, why sustainable ideas are crucial for content creation and re-framing KPI’s.
The neverendingstory adtech_final from Maura Tuohy
]]> 343 2 https://cdn.slidesharecdn.com/ss_thumbnails/theneverendingstoryadtechfinal-130625043611-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 ºÝºÝߣshare 5 marketing trends not to ignore.young bloods /slideshow/slideshare-5-marketing-trends-not-to-ignoreyoung-bloods-23225778/23225778 slideshare5marketingtrendsnottoignore-youngbloods-130620013506-phpapp02
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]]> Thu, 20 Jun 2013 01:35:06 GMT /slideshow/slideshare-5-marketing-trends-not-to-ignoreyoung-bloods-23225778/23225778 mtuohy@slideshare.net(mtuohy) ºÝºÝߣshare 5 marketing trends not to ignore.young bloods mtuohy <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/slideshare5marketingtrendsnottoignore-youngbloods-130620013506-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
ºÝºÝߣshare 5 marketing trends not to ignore.young bloods from Maura Tuohy
]]> 219 3 https://cdn.slidesharecdn.com/ss_thumbnails/slideshare5marketingtrendsnottoignore-youngbloods-130620013506-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-mtuohy-48x48.jpg?cb=1666109396 Tech optimist who believes that digital connectivity can make us more human. Experience fostering community & customer engagement through data-driven marketing campaigns for global Fortune 200 brands. Obsessed with sociodigital anthropology (the study of humans through understanding their social media behaviors) to uncover powerful cultural insights that shape brand strategy and drive creative advertising. Expertise include: Integrated marketing campaigns, brand strategy, brand positioning, product positioning, product marketing consumer insights, content strategy, digital and social media marketing, social listening, leadership and management, interactive advertising, paid social adv... https://cdn.slidesharecdn.com/ss_thumbnails/theneverendingstoryadtechfinal-130625043611-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-neverendingstory-adtechfinal/23452787 The neverendingstory a... https://cdn.slidesharecdn.com/ss_thumbnails/slideshare5marketingtrendsnottoignore-youngbloods-130620013506-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/slideshare-5-marketing-trends-not-to-ignoreyoung-bloods-23225778/23225778 ºÝºÝߣshare 5 marketing...