şÝşÝߣshows by User: nextemarketing / http://www.slideshare.net/images/logo.gif şÝşÝߣshows by User: nextemarketing / Tue, 03 Mar 2015 18:31:52 GMT şÝşÝߣShare feed for şÝşÝߣshows by User: nextemarketing 11 steps for better emailing results v5 - blog.digico.fr /slideshow/blogdigicofr-11-steps-for-better-emailing-results-v5/45398872 blog-150303183153-conversion-gate01
One short email marketing message checklist. I tried to make it quick for beginners with email messages (focus on copywriting).]]>

One short email marketing message checklist. I tried to make it quick for beginners with email messages (focus on copywriting).]]>
Tue, 03 Mar 2015 18:31:52 GMT /slideshow/blogdigicofr-11-steps-for-better-emailing-results-v5/45398872 nextemarketing@slideshare.net(nextemarketing) 11 steps for better emailing results v5 - blog.digico.fr nextemarketing One short email marketing message checklist. I tried to make it quick for beginners with email messages (focus on copywriting). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/blog-150303183153-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> One short email marketing message checklist. I tried to make it quick for beginners with email messages (focus on copywriting).
11 steps for better emailing results v5 - blog.digico.fr from Franĺ·˝ois-Yves Prigent
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12 steps for better emailing results v3 /slideshow/kephrinet-12stepsforbetteremailingresultsv3/31964351 kephri-140305174919-phpapp01
A guide I wrote in 2008.]]>

A guide I wrote in 2008.]]>
Wed, 05 Mar 2014 17:49:19 GMT /slideshow/kephrinet-12stepsforbetteremailingresultsv3/31964351 nextemarketing@slideshare.net(nextemarketing) 12 steps for better emailing results v3 nextemarketing A guide I wrote in 2008. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/kephri-140305174919-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A guide I wrote in 2008.
12 steps for better emailing results v3 from Franĺ·˝ois-Yves Prigent
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Responsive email design guide /slideshow/responsive-email-design-guide/18616221 responsive-email-design-130327180612-phpapp01-130411085914-phpapp02
Quick explanation and extensive use case guide by @Stylecampaign]]>

Quick explanation and extensive use case guide by @Stylecampaign]]>
Thu, 11 Apr 2013 08:59:14 GMT /slideshow/responsive-email-design-guide/18616221 nextemarketing@slideshare.net(nextemarketing) Responsive email design guide nextemarketing Quick explanation and extensive use case guide by @Stylecampaign <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/responsive-email-design-130327180612-phpapp01-130411085914-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Quick explanation and extensive use case guide by @Stylecampaign
Responsive email design guide from Franĺ·˝ois-Yves Prigent
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Infographie taux-abandon-panier https://fr.slideshare.net/slideshow/infographie-tauxabandonpanier/18380004 infographie-taux-abandon-panier-130407231937-phpapp01
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Sun, 07 Apr 2013 23:19:37 GMT https://fr.slideshare.net/slideshow/infographie-tauxabandonpanier/18380004 nextemarketing@slideshare.net(nextemarketing) Infographie taux-abandon-panier nextemarketing <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/infographie-taux-abandon-panier-130407231937-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
from Franĺ·˝ois-Yves Prigent
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ONLINE SHOPPER INTELLIGENCE - FRANCE - 4e trimestre 2011 - Kantar https://fr.slideshare.net/slideshow/online-shopper-intelligence-france-4e-trimestre-2011-kantar/11384622 onlineshopperq4frweb-120202061205-phpapp02
Ce document dresse un panorama de l’achat en ligne en France à partir d’une étude réalisée au 4ème trimestre 2011. Nous donnons ici un éclairage sur les grandes tendances qui se dessinent sur le paysage de l’e-commerce en France et des indicateurs clés - à partir des données comportementales issues du panel Kantar Media Compete et d’une enquête réalisée en ligne auprès d’un échantillon de 1 500 acheteurs en ligne (achat en ligne d’un produit au cours des 12 derniers mois). L’objectif de cette étude est de vous présenter une photographie du comportement d’achat des acheteurs en ligne français et de leurs motivations au moment de choisir le lieu d’achat]]>

Ce document dresse un panorama de l’achat en ligne en France à partir d’une étude réalisée au 4ème trimestre 2011. Nous donnons ici un éclairage sur les grandes tendances qui se dessinent sur le paysage de l’e-commerce en France et des indicateurs clés - à partir des données comportementales issues du panel Kantar Media Compete et d’une enquête réalisée en ligne auprès d’un échantillon de 1 500 acheteurs en ligne (achat en ligne d’un produit au cours des 12 derniers mois). L’objectif de cette étude est de vous présenter une photographie du comportement d’achat des acheteurs en ligne français et de leurs motivations au moment de choisir le lieu d’achat]]>
Thu, 02 Feb 2012 06:12:03 GMT https://fr.slideshare.net/slideshow/online-shopper-intelligence-france-4e-trimestre-2011-kantar/11384622 nextemarketing@slideshare.net(nextemarketing) ONLINE SHOPPER INTELLIGENCE - FRANCE - 4e trimestre 2011 - Kantar nextemarketing Ce document dresse un panorama de l’achat en ligne en France à partir d’une étude réalisée au 4ème trimestre 2011. Nous donnons ici un éclairage sur les grandes tendances qui se dessinent sur le paysage de l’e-commerce en France et des indicateurs clés - à partir des données comportementales issues du panel Kantar Media Compete et d’une enquête réalisée en ligne auprès d’un échantillon de 1 500 acheteurs en ligne (achat en ligne d’un produit au cours des 12 derniers mois). L’objectif de cette étude est de vous présenter une photographie du comportement d’achat des acheteurs en ligne français et de leurs motivations au moment de choisir le lieu d’achat <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/onlineshopperq4frweb-120202061205-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Ce document dresse un panorama de l’achat en ligne en France à partir d’une étude réalisée au 4ème trimestre 2011. Nous donnons ici un éclairage sur les grandes tendances qui se dessinent sur le paysage de l’e-commerce en France et des indicateurs clés - à partir des données comportementales issues du panel Kantar Media Compete et d’une enquête réalisée en ligne auprès d’un échantillon de 1 500 acheteurs en ligne (achat en ligne d’un produit au cours des 12 derniers mois). L’objectif de cette étude est de vous présenter une photographie du comportement d’achat des acheteurs en ligne français et de leurs motivations au moment de choisir le lieu d’achat
from Franĺ·˝ois-Yves Prigent
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faberNovel: Why could google die? /slideshow/fabernovel-why-could-google-die/11257624 whycouldgoogledie-090326114658-phpapp02-110506050709-phpapp01-120125124453-phpapp01
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Wed, 25 Jan 2012 12:44:51 GMT /slideshow/fabernovel-why-could-google-die/11257624 nextemarketing@slideshare.net(nextemarketing) faberNovel: Why could google die? nextemarketing <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whycouldgoogledie-090326114658-phpapp02-110506050709-phpapp01-120125124453-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
faberNovel: Why could google die? from Franĺ·˝ois-Yves Prigent
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faberNovel: Market your iPhone app /slideshow/fabernovel-market-your-iphone-app/11257580 2010-01marketyouriphoneappfabernovel-100125143710-phpapp02-110427120112-phpapp01-120125124130-phpapp01
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Wed, 25 Jan 2012 12:41:28 GMT /slideshow/fabernovel-market-your-iphone-app/11257580 nextemarketing@slideshare.net(nextemarketing) faberNovel: Market your iPhone app nextemarketing <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2010-01marketyouriphoneappfabernovel-100125143710-phpapp02-110427120112-phpapp01-120125124130-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
faberNovel: Market your iPhone app from Franĺ·˝ois-Yves Prigent
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Emarketing Paris 2012 : Awards https://fr.slideshare.net/slideshow/20120124-cp-remiseawards/11241301 20120124cpremiseawards-120124141718-phpapp01
Awards lors du salon]]>

Awards lors du salon]]>
Tue, 24 Jan 2012 14:17:14 GMT https://fr.slideshare.net/slideshow/20120124-cp-remiseawards/11241301 nextemarketing@slideshare.net(nextemarketing) Emarketing Paris 2012 : Awards nextemarketing Awards lors du salon <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/20120124cpremiseawards-120124141718-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Awards lors du salon
from Franĺ·˝ois-Yves Prigent
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First Aid Kit Tutorial / Cheat Sheet /slideshow/first-aid-kit-tutorial-cheat-sheet/11181607 spaceduckfirst-aid-kit-120120150935-phpapp01
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Fri, 20 Jan 2012 15:09:33 GMT /slideshow/first-aid-kit-tutorial-cheat-sheet/11181607 nextemarketing@slideshare.net(nextemarketing) First Aid Kit Tutorial / Cheat Sheet nextemarketing <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/spaceduckfirst-aid-kit-120120150935-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
First Aid Kit Tutorial / Cheat Sheet from Franĺ·˝ois-Yves Prigent
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Livre Blanc : Relation Client, ce qu’attendent les e-acheteurs – iAdvize https://fr.slideshare.net/slideshow/livre-blanc-relation-client-ce-quattendent-les-eacheteurs-iadvize/10601225 whitebook-110401044443-phpapp01-111215055901-phpapp02
Ce résumé de l’étude iAdvize/Timeliving nous donne des données chiffrées intéressantes sur les attentes des français en termes de relation client en ligne. Par exemple, on y trouve un scoring très pertinent sur les 4 différentes méthodes de relations (Téléphone, Agent virtuel, Chat, Call-back) en fonction de l’action souhaitée (création de compte, paiement en ligne, conseil, réclamation…).]]>

Ce résumé de l’étude iAdvize/Timeliving nous donne des données chiffrées intéressantes sur les attentes des français en termes de relation client en ligne. Par exemple, on y trouve un scoring très pertinent sur les 4 différentes méthodes de relations (Téléphone, Agent virtuel, Chat, Call-back) en fonction de l’action souhaitée (création de compte, paiement en ligne, conseil, réclamation…).]]>
Thu, 15 Dec 2011 05:58:58 GMT https://fr.slideshare.net/slideshow/livre-blanc-relation-client-ce-quattendent-les-eacheteurs-iadvize/10601225 nextemarketing@slideshare.net(nextemarketing) Livre Blanc : Relation Client, ce qu’attendent les e-acheteurs – iAdvize nextemarketing Ce résumé de l’étude iAdvize/Timeliving nous donne des données chiffrées intéressantes sur les attentes des français en termes de relation client en ligne. Par exemple, on y trouve un scoring très pertinent sur les 4 différentes méthodes de relations (Téléphone, Agent virtuel, Chat, Call-back) en fonction de l’action souhaitée (création de compte, paiement en ligne, conseil, réclamation…). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whitebook-110401044443-phpapp01-111215055901-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Ce résumé de l’étude iAdvize/Timeliving nous donne des données chiffrées intéressantes sur les attentes des français en termes de relation client en ligne. Par exemple, on y trouve un scoring très pertinent sur les 4 différentes méthodes de relations (Téléphone, Agent virtuel, Chat, Call-back) en fonction de l’action souhaitée (création de compte, paiement en ligne, conseil, réclamation…).
from François-Yves Prigent
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Sendgrid Deliverability Guide /slideshow/sendgrid-deliverability-guide/10590344 sendgriddeliverabilityguide-111214083728-phpapp01
Email deliverability introduction by SendGrid, 2011]]>

Email deliverability introduction by SendGrid, 2011]]>
Wed, 14 Dec 2011 08:37:24 GMT /slideshow/sendgrid-deliverability-guide/10590344 nextemarketing@slideshare.net(nextemarketing) Sendgrid Deliverability Guide nextemarketing Email deliverability introduction by SendGrid, 2011 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sendgriddeliverabilityguide-111214083728-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Email deliverability introduction by SendGrid, 2011
Sendgrid Deliverability Guide from Franĺ·˝ois-Yves Prigent
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IAB Internet Advertising Revenue Report /slideshow/iab-internet-advertising-revenue-report-10269810/10269810 iab-hy-2011-report-final-111122055204-phpapp01
2011 First Six Months Results September 2011 An industry survey conducted by PwC and sponsored by the Interactive Advertising Bureau (IAB) ]]>

2011 First Six Months Results September 2011 An industry survey conducted by PwC and sponsored by the Interactive Advertising Bureau (IAB) ]]>
Tue, 22 Nov 2011 05:52:01 GMT /slideshow/iab-internet-advertising-revenue-report-10269810/10269810 nextemarketing@slideshare.net(nextemarketing) IAB Internet Advertising Revenue Report nextemarketing 2011 First Six Months Results September 2011 An industry survey conducted by PwC and sponsored by the Interactive Advertising Bureau (IAB) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/iab-hy-2011-report-final-111122055204-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 2011 First Six Months Results September 2011 An industry survey conducted by PwC and sponsored by the Interactive Advertising Bureau (IAB)
IAB Internet Advertising Revenue Report from Franĺ·˝ois-Yves Prigent
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Modèles d'attribution : le guide du spécialiste en référencement payant https://fr.slideshare.net/slideshow/modles-dattribution-le-guide-du-spcialiste-en-rfrencement-payant/8473521 002483-searchmktgnowmodelingguideguidefr-110630160837-phpapp02
Un guide détaillant les principales caractéristiques et contraintes des modèles d'attribution de revenu online, dans une optique de ROI emarketing.]]>

Un guide détaillant les principales caractéristiques et contraintes des modèles d'attribution de revenu online, dans une optique de ROI emarketing.]]>
Thu, 30 Jun 2011 16:08:34 GMT https://fr.slideshare.net/slideshow/modles-dattribution-le-guide-du-spcialiste-en-rfrencement-payant/8473521 nextemarketing@slideshare.net(nextemarketing) Modèles d'attribution : le guide du spécialiste en référencement payant nextemarketing Un guide détaillant les principales caractéristiques et contraintes des modèles d'attribution de revenu online, dans une optique de ROI emarketing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/002483-searchmktgnowmodelingguideguidefr-110630160837-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Un guide détaillant les principales caractéristiques et contraintes des modèles d&#39;attribution de revenu online, dans une optique de ROI emarketing.
from Franĺ·˝ois-Yves Prigent
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Etude E-commerce 2020 Malinea https://fr.slideshare.net/slideshow/etude-ecommercemalineapdf/8473351 etude-e-commerce-malinea-pdf-110630154426-phpapp01
E-commerce study by Malinea Agency : http://www.malineaconseil.com/]]>

E-commerce study by Malinea Agency : http://www.malineaconseil.com/]]>
Thu, 30 Jun 2011 15:44:22 GMT https://fr.slideshare.net/slideshow/etude-ecommercemalineapdf/8473351 nextemarketing@slideshare.net(nextemarketing) Etude E-commerce 2020 Malinea nextemarketing E-commerce study by Malinea Agency : http://www.malineaconseil.com/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/etude-e-commerce-malinea-pdf-110630154426-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> E-commerce study by Malinea Agency : http://www.malineaconseil.com/
from Franĺ·˝ois-Yves Prigent
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Linked in tips for job seekers & reputation /slideshow/linked-in-tips-for-job-seekers-reputation/8173511 linkedintipsforjobseekersjsswebinar-110601081232-phpapp01
A lot of tips to help you get engaged in this vibrant community, by LinkedIn spokesman.]]>

A lot of tips to help you get engaged in this vibrant community, by LinkedIn spokesman.]]>
Wed, 01 Jun 2011 08:12:26 GMT /slideshow/linked-in-tips-for-job-seekers-reputation/8173511 nextemarketing@slideshare.net(nextemarketing) Linked in tips for job seekers & reputation nextemarketing A lot of tips to help you get engaged in this vibrant community, by LinkedIn spokesman. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/linkedintipsforjobseekersjsswebinar-110601081232-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A lot of tips to help you get engaged in this vibrant community, by LinkedIn spokesman.
Linked in tips for job seekers & reputation from Franĺ·˝ois-Yves Prigent
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Email Emea study 2009 /nextemarketing/email-emea-study-2009 emeastudy-110525025252-phpapp02
RP Study EMEA]]>

RP Study EMEA]]>
Wed, 25 May 2011 02:52:51 GMT /nextemarketing/email-emea-study-2009 nextemarketing@slideshare.net(nextemarketing) Email Emea study 2009 nextemarketing RP Study EMEA <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/emeastudy-110525025252-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> RP Study EMEA
Email Emea study 2009 from Franĺ·˝ois-Yves Prigent
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Doubleclick Display Benchmark Report 2009, US, 07-2010 /nextemarketing/doubleclick-display-benchmark-report-2009-us-0710 doubleclick-07-2010-doubleclick-benchmarks-report-2009-year-in-review-us-110520082708-phpapp01
Annual display ads benchmark report, US, 2009. Published 07-2010]]>

Annual display ads benchmark report, US, 2009. Published 07-2010]]>
Fri, 20 May 2011 08:27:05 GMT /nextemarketing/doubleclick-display-benchmark-report-2009-us-0710 nextemarketing@slideshare.net(nextemarketing) Doubleclick Display Benchmark Report 2009, US, 07-2010 nextemarketing Annual display ads benchmark report, US, 2009. Published 07-2010 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/doubleclick-07-2010-doubleclick-benchmarks-report-2009-year-in-review-us-110520082708-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Annual display ads benchmark report, US, 2009. Published 07-2010
Doubleclick Display Benchmark Report 2009, US, 07-2010 from Franĺ·˝ois-Yves Prigent
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Doubleclick Display Benchmark Report 2009, EMEA, 07-2010 /slideshow/doubleclick-072010doubleclickbenchmarksreport2009yearinreviewemea/8040477 doubleclick-07-2010-doubleclick-benchmarks-report-2009-year-in-review-emea-110520082438-phpapp01
Doubleclick annual study 2009, Display ad performance, EMEA, published 07-2010]]>

Doubleclick annual study 2009, Display ad performance, EMEA, published 07-2010]]>
Fri, 20 May 2011 08:24:35 GMT /slideshow/doubleclick-072010doubleclickbenchmarksreport2009yearinreviewemea/8040477 nextemarketing@slideshare.net(nextemarketing) Doubleclick Display Benchmark Report 2009, EMEA, 07-2010 nextemarketing Doubleclick annual study 2009, Display ad performance, EMEA, published 07-2010 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/doubleclick-07-2010-doubleclick-benchmarks-report-2009-year-in-review-emea-110520082438-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Doubleclick annual study 2009, Display ad performance, EMEA, published 07-2010
Doubleclick Display Benchmark Report 2009, EMEA, 07-2010 from Franĺ·˝ois-Yves Prigent
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Ils ont réussi leur startup (livre) https://fr.slideshare.net/slideshow/ils-ont-russi-leur-startup-livre/8031444 kelkoo-110519145123-phpapp01
Ils ont réussi leur startup (dont Kelkoo). 2005. ]]>

Ils ont réussi leur startup (dont Kelkoo). 2005. ]]>
Thu, 19 May 2011 14:51:19 GMT https://fr.slideshare.net/slideshow/ils-ont-russi-leur-startup-livre/8031444 nextemarketing@slideshare.net(nextemarketing) Ils ont réussi leur startup (livre) nextemarketing Ils ont réussi leur startup (dont Kelkoo). 2005. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/kelkoo-110519145123-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Ils ont réussi leur startup (dont Kelkoo). 2005.
from Franĺ·˝ois-Yves Prigent
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Content is the fuel of social web : Aol & Nielsen Online 2011 /slideshow/content-is-the-fuel-of-social-web-aol-nielsen-online-2011/8027262 aolsocialweb-110519092328-phpapp01
The majority of users’ time online is spent with content; a great deal is also spent on email and social networks – two platforms where content can be shared. This study from AOL and Nielsen investigates the overlap between content and sharing to answer the question: Does content fuel the social web? In a word, yes. 23% of all social media messages contain links to content. Plus, this doesn't account for downstream activity – responses to these messages such as comments and “likes.” What's more, it turns out sharing is a cross-platform activity, with the same people utilizing multiple means for distributing their favorite content. So how can marketers, agencies, buyers and planners take advantage of content sharing? The study looks at the following key areas: The amount of social media conversations that include content & brand mentions The user’s motivations: What makes people want to share content? Two main strategies for using content sharing to spread your brand’s message Industry-specific information for autos, entertainment, finance and tech]]>

The majority of users’ time online is spent with content; a great deal is also spent on email and social networks – two platforms where content can be shared. This study from AOL and Nielsen investigates the overlap between content and sharing to answer the question: Does content fuel the social web? In a word, yes. 23% of all social media messages contain links to content. Plus, this doesn't account for downstream activity – responses to these messages such as comments and “likes.” What's more, it turns out sharing is a cross-platform activity, with the same people utilizing multiple means for distributing their favorite content. So how can marketers, agencies, buyers and planners take advantage of content sharing? The study looks at the following key areas: The amount of social media conversations that include content & brand mentions The user’s motivations: What makes people want to share content? Two main strategies for using content sharing to spread your brand’s message Industry-specific information for autos, entertainment, finance and tech]]>
Thu, 19 May 2011 09:23:24 GMT /slideshow/content-is-the-fuel-of-social-web-aol-nielsen-online-2011/8027262 nextemarketing@slideshare.net(nextemarketing) Content is the fuel of social web : Aol & Nielsen Online 2011 nextemarketing The majority of users’ time online is spent with content; a great deal is also spent on email and social networks – two platforms where content can be shared. This study from AOL and Nielsen investigates the overlap between content and sharing to answer the question: Does content fuel the social web? In a word, yes. 23% of all social media messages contain links to content. Plus, this doesn't account for downstream activity – responses to these messages such as comments and “likes.” What's more, it turns out sharing is a cross-platform activity, with the same people utilizing multiple means for distributing their favorite content. So how can marketers, agencies, buyers and planners take advantage of content sharing? The study looks at the following key areas: The amount of social media conversations that include content & brand mentions The user’s motivations: What makes people want to share content? Two main strategies for using content sharing to spread your brand’s message Industry-specific information for autos, entertainment, finance and tech <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aolsocialweb-110519092328-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The majority of users’ time online is spent with content; a great deal is also spent on email and social networks – two platforms where content can be shared. This study from AOL and Nielsen investigates the overlap between content and sharing to answer the question: Does content fuel the social web? In a word, yes. 23% of all social media messages contain links to content. Plus, this doesn&#39;t account for downstream activity – responses to these messages such as comments and “likes.” What&#39;s more, it turns out sharing is a cross-platform activity, with the same people utilizing multiple means for distributing their favorite content. So how can marketers, agencies, buyers and planners take advantage of content sharing? The study looks at the following key areas: The amount of social media conversations that include content &amp; brand mentions The user’s motivations: What makes people want to share content? Two main strategies for using content sharing to spread your brand’s message Industry-specific information for autos, entertainment, finance and tech
Content is the fuel of social web : Aol & Nielsen Online 2011 from Franĺ·˝ois-Yves Prigent
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