際際滷shows by User: paulconner / http://www.slideshare.net/images/logo.gif 際際滷shows by User: paulconner / Fri, 29 Aug 2014 09:21:26 GMT 際際滷Share feed for 際際滷shows by User: paulconner What feelings are driving your product's purchase audio inserted - d2 - 8-28-14 /slideshow/what-feelings-are-driving-your-products-purchase-audio-inserted-d2-82814/38490651 whatfeelingsaredrivingyourproductspurchase-audioinserted-d2-8-28-14-140829092126-phpapp02
Automated PowerPoint presentation covers how to measure implicit (i.e., automatic, nonconscious, 'System 1') feelings that impact purchase of products, brands, etc.]]>
Automated PowerPoint presentation covers how to measure implicit (i.e., automatic, nonconscious, 'System 1') feelings that impact purchase of products, brands, etc.]]> Fri, 29 Aug 2014 09:21:26 GMT /slideshow/what-feelings-are-driving-your-products-purchase-audio-inserted-d2-82814/38490651 paulconner@slideshare.net(paulconner) What feelings are driving your product's purchase audio inserted - d2 - 8-28-14 paulconner Automated PowerPoint presentation covers how to measure implicit (i.e., automatic, nonconscious, 'System 1') feelings that impact purchase of products, brands, etc. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whatfeelingsaredrivingyourproductspurchase-audioinserted-d2-8-28-14-140829092126-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Automated PowerPoint presentation covers how to measure implicit (i.e., automatic, nonconscious, &#39;System 1&#39;) feelings that impact purchase of products, brands, etc.
What feelings are driving your product's purchase audio inserted - d2 - 8-28-14 from Paul Conner
]]> 660 12 https://cdn.slidesharecdn.com/ss_thumbnails/whatfeelingsaredrivingyourproductspurchase-audioinserted-d2-8-28-14-140829092126-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Hot State Decision Making White Paper /slideshow/hot-state-decision-making-white-paper/8406078 hotstatedecisionmakingwhitepaper-13088614955325-phpapp01-110623154203-phpapp01
This paper provides compelling information about how emotional arousal acts as a measurable predictor of consumer decisions and behavior.]]>
This paper provides compelling information about how emotional arousal acts as a measurable predictor of consumer decisions and behavior.]]> Thu, 23 Jun 2011 15:40:25 GMT /slideshow/hot-state-decision-making-white-paper/8406078 paulconner@slideshare.net(paulconner) Hot State Decision Making White Paper paulconner This paper provides compelling information about how emotional arousal acts as a measurable predictor of consumer decisions and behavior. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/hotstatedecisionmakingwhitepaper-13088614955325-phpapp01-110623154203-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This paper provides compelling information about how emotional arousal acts as a measurable predictor of consumer decisions and behavior.
Hot State Decision Making White Paper from Paul Conner
]]> 1365 6 https://cdn.slidesharecdn.com/ss_thumbnails/hotstatedecisionmakingwhitepaper-13088614955325-phpapp01-110623154203-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Emotional Profiles of A Frozen Food Brand Presentation /slideshow/emotional-profiles-of-a-frozen-food-brand-presentation/3410516 emotionalprofilesofafrozenfoodbrand-presentation-100312092446-phpapp02
Presents the results of an Emotional Profiling study for a well-known frozen food brand (exact brand confidential). Shows how targeted consumers feel about the brand explicitly and, most importantly, implicitly for each of 10 discrete emotions. Also reports which emotions most driving purchase, revealing a very compelling hidden (i.e., implicit) driving emotion.]]>
Presents the results of an Emotional Profiling study for a well-known frozen food brand (exact brand confidential). Shows how targeted consumers feel about the brand explicitly and, most importantly, implicitly for each of 10 discrete emotions. Also reports which emotions most driving purchase, revealing a very compelling hidden (i.e., implicit) driving emotion.]]> Fri, 12 Mar 2010 09:22:56 GMT /slideshow/emotional-profiles-of-a-frozen-food-brand-presentation/3410516 paulconner@slideshare.net(paulconner) Emotional Profiles of A Frozen Food Brand Presentation paulconner Presents the results of an Emotional Profiling study for a well-known frozen food brand (exact brand confidential). Shows how targeted consumers feel about the brand explicitly and, most importantly, implicitly for each of 10 discrete emotions. Also reports which emotions most driving purchase, revealing a very compelling hidden (i.e., implicit) driving emotion. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/emotionalprofilesofafrozenfoodbrand-presentation-100312092446-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presents the results of an Emotional Profiling study for a well-known frozen food brand (exact brand confidential). Shows how targeted consumers feel about the brand explicitly and, most importantly, implicitly for each of 10 discrete emotions. Also reports which emotions most driving purchase, revealing a very compelling hidden (i.e., implicit) driving emotion.
Emotional Profiles of A Frozen Food Brand Presentation from Paul Conner
]]> 1905 10 https://cdn.slidesharecdn.com/ss_thumbnails/emotionalprofilesofafrozenfoodbrand-presentation-100312092446-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Emotional Profiles Of Samsung And Sony Presentation /slideshow/emotional-profiles-of-samsung-and-sony-presentation/1766202 emotionalprofilesofsamsungandsony-presentation-090724151926-phpapp01
Research study that show how a certain group of people feels about Samsung and Sony across 10 discrete emotions. Reveals feelings that they are aware of (conscious/explicit), but also feelings that they are not aware of (unconscious/implicit). Quantitative profiles given as well as analyses that show which emotions most drive brand preference.]]>
Research study that show how a certain group of people feels about Samsung and Sony across 10 discrete emotions. Reveals feelings that they are aware of (conscious/explicit), but also feelings that they are not aware of (unconscious/implicit). Quantitative profiles given as well as analyses that show which emotions most drive brand preference.]]> Fri, 24 Jul 2009 15:19:18 GMT /slideshow/emotional-profiles-of-samsung-and-sony-presentation/1766202 paulconner@slideshare.net(paulconner) Emotional Profiles Of Samsung And Sony Presentation paulconner Research study that show how a certain group of people feels about Samsung and Sony across 10 discrete emotions. Reveals feelings that they are aware of (conscious/explicit), but also feelings that they are not aware of (unconscious/implicit). Quantitative profiles given as well as analyses that show which emotions most drive brand preference. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/emotionalprofilesofsamsungandsony-presentation-090724151926-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Research study that show how a certain group of people feels about Samsung and Sony across 10 discrete emotions. Reveals feelings that they are aware of (conscious/explicit), but also feelings that they are not aware of (unconscious/implicit). Quantitative profiles given as well as analyses that show which emotions most drive brand preference.
Emotional Profiles Of Samsung And Sony Presentation from Paul Conner
]]> 2984 8 https://cdn.slidesharecdn.com/ss_thumbnails/emotionalprofilesofsamsungandsony-presentation-090724151926-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Accompanying Script for Implicit Emotional Assessment Presentation Presentation /slideshow/accompanying-script-for-implicit-emotional-assessment-presentation-presentation/1305948 implicitemotionalassessmentpresentationscript43-090417102735-phpapp02
Script that accompanies the Implicit Emotional Assessment presentation.]]>
Script that accompanies the Implicit Emotional Assessment presentation.]]> Fri, 17 Apr 2009 10:27:29 GMT /slideshow/accompanying-script-for-implicit-emotional-assessment-presentation-presentation/1305948 paulconner@slideshare.net(paulconner) Accompanying Script for Implicit Emotional Assessment Presentation Presentation paulconner Script that accompanies the Implicit Emotional Assessment presentation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/implicitemotionalassessmentpresentationscript43-090417102735-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Script that accompanies the Implicit Emotional Assessment presentation.
Accompanying Script for Implicit Emotional Assessment Presentation Presentation from Paul Conner
]]> 1577 7 https://cdn.slidesharecdn.com/ss_thumbnails/implicitemotionalassessmentpresentationscript43-090417102735-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Implicit Emotional Assessment: Uncovering What Consumers Can't or Won't Tell Us About Their True Feelings /slideshow/implicit-emotional-assessment-uncovering-what-consumers-cant-or-wont-tell-us-about-their-true-feelings/1305783 qrcaq-castimplicitemotionalassessmentpresentation-fordelivery-nosound-090417095740-phpapp01
Discusses the importance of, and techniques for, assessing emotions that drive consumer behavior, but that consumers can't or won't convey via traditional market research techniques. (Accompanying narrative available.)]]>
Discusses the importance of, and techniques for, assessing emotions that drive consumer behavior, but that consumers can't or won't convey via traditional market research techniques. (Accompanying narrative available.)]]> Fri, 17 Apr 2009 09:57:29 GMT /slideshow/implicit-emotional-assessment-uncovering-what-consumers-cant-or-wont-tell-us-about-their-true-feelings/1305783 paulconner@slideshare.net(paulconner) Implicit Emotional Assessment: Uncovering What Consumers Can't or Won't Tell Us About Their True Feelings paulconner Discusses the importance of, and techniques for, assessing emotions that drive consumer behavior, but that consumers can't or won't convey via traditional market research techniques. (Accompanying narrative available.) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/qrcaq-castimplicitemotionalassessmentpresentation-fordelivery-nosound-090417095740-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Discusses the importance of, and techniques for, assessing emotions that drive consumer behavior, but that consumers can&#39;t or won&#39;t convey via traditional market research techniques. (Accompanying narrative available.)
Implicit Emotional Assessment: Uncovering What Consumers Can't or Won't Tell Us About Their True Feelings from Paul Conner
]]> 1158 6 https://cdn.slidesharecdn.com/ss_thumbnails/qrcaq-castimplicitemotionalassessmentpresentation-fordelivery-nosound-090417095740-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-paulconner-48x48.jpg?cb=1522826675 EMOTIVE ANALYTICS is a consumer research company that uses specialized techniques to reveal the evident and hidden emotions that move people to buy products and services. This helps our clients develop more emotionally engaging brands, products, services, and their marketing. Specialties: Explicit Emotional Assessment (quantitative and qualitative) Implicit Emotional Assessment (quantitative and qualitative) Behavioral Economics Psychophysiological Emotional Assessment (through key associative relationships) Anthropological Ethnography (through key associative relationships) www.emotiveanalytics.com https://cdn.slidesharecdn.com/ss_thumbnails/whatfeelingsaredrivingyourproductspurchase-audioinserted-d2-8-28-14-140829092126-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/what-feelings-are-driving-your-products-purchase-audio-inserted-d2-82814/38490651 What feelings are driv... https://cdn.slidesharecdn.com/ss_thumbnails/hotstatedecisionmakingwhitepaper-13088614955325-phpapp01-110623154203-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/hot-state-decision-making-white-paper/8406078 Hot State Decision Mak... https://cdn.slidesharecdn.com/ss_thumbnails/emotionalprofilesofafrozenfoodbrand-presentation-100312092446-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/emotional-profiles-of-a-frozen-food-brand-presentation/3410516 Emotional Profiles of ...