際際滷shows by User: pmievents / http://www.slideshare.net/images/logo.gif 際際滷shows by User: pmievents / Wed, 24 Oct 2018 10:16:31 GMT 際際滷Share feed for 際際滷shows by User: pmievents You Are The Creative Agency /pmievents/you-are-the-creative-agency piliveimstribepresentation-181024101631
This interactive session: "You are the creative agency, will see TRIBE Founder Jules Lund turn the audience into a creative agency. In his inimitable and entertaining style, Jules will delve into a vision where consumers will be able to supply the creative for multi-channel brand campaigns by simply pulling their devices from their pockets and with the help of our audience, he will show how this can happen. He will also reveal why this is set to transform the advertising industry in less than a decade, partly driven by the ascension of millennials to the c-suite. As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/ ]]>
This interactive session: "You are the creative agency, will see TRIBE Founder Jules Lund turn the audience into a creative agency. In his inimitable and entertaining style, Jules will delve into a vision where consumers will be able to supply the creative for multi-channel brand campaigns by simply pulling their devices from their pockets and with the help of our audience, he will show how this can happen. He will also reveal why this is set to transform the advertising industry in less than a decade, partly driven by the ascension of millennials to the c-suite. As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/ ]]> Wed, 24 Oct 2018 10:16:31 GMT /pmievents/you-are-the-creative-agency pmievents@slideshare.net(pmievents) You Are The Creative Agency pmievents This interactive session: "You are the creative agency, will see TRIBE Founder Jules Lund turn the audience into a creative agency. In his inimitable and entertaining style, Jules will delve into a vision where consumers will be able to supply the creative for multi-channel brand campaigns by simply pulling their devices from their pockets and with the help of our audience, he will show how this can happen. He will also reveal why this is set to transform the advertising industry in less than a decade, partly driven by the ascension of millennials to the c-suite. As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/piliveimstribepresentation-181024101631-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This interactive session: &quot;You are the creative agency, will see TRIBE Founder Jules Lund turn the audience into a creative agency. In his inimitable and entertaining style, Jules will delve into a vision where consumers will be able to supply the creative for multi-channel brand campaigns by simply pulling their devices from their pockets and with the help of our audience, he will show how this can happen. He will also reveal why this is set to transform the advertising industry in less than a decade, partly driven by the ascension of millennials to the c-suite. As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
You Are The Creative Agency from PerformanceIN
]]> 435 3 https://cdn.slidesharecdn.com/ss_thumbnails/piliveimstribepresentation-181024101631-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 How to Drive Sales Through Influencer Marketing /pmievents/how-to-drive-sales-through-influencer-marketing day2howtodrivesalesthroughinfluencermarketing-181024101624
Influencer marketing has already proven itself as a successful channel for brand awareness and brands are clamouring to access influencers' trusted, authentic audiences. But for most brands the ultimate goal is to drive sales. Whether you're looking to work with Instagrammers and vloggers to amplify an existing e-commerce campaign or seeking features to support key points in your sales calendar, Mumsnet's Head of Influencer Marketing will be sharing their tried and tested formula to ensure ROI and successfully drive sales via influencer marketing. As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/ ]]>
Influencer marketing has already proven itself as a successful channel for brand awareness and brands are clamouring to access influencers' trusted, authentic audiences. But for most brands the ultimate goal is to drive sales. Whether you're looking to work with Instagrammers and vloggers to amplify an existing e-commerce campaign or seeking features to support key points in your sales calendar, Mumsnet's Head of Influencer Marketing will be sharing their tried and tested formula to ensure ROI and successfully drive sales via influencer marketing. As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/ ]]> Wed, 24 Oct 2018 10:16:23 GMT /pmievents/how-to-drive-sales-through-influencer-marketing pmievents@slideshare.net(pmievents) How to Drive Sales Through Influencer Marketing pmievents Influencer marketing has already proven itself as a successful channel for brand awareness and brands are clamouring to access influencers' trusted, authentic audiences. But for most brands the ultimate goal is to drive sales. Whether you're looking to work with Instagrammers and vloggers to amplify an existing e-commerce campaign or seeking features to support key points in your sales calendar, Mumsnet's Head of Influencer Marketing will be sharing their tried and tested formula to ensure ROI and successfully drive sales via influencer marketing. As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/day2howtodrivesalesthroughinfluencermarketing-181024101624-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Influencer marketing has already proven itself as a successful channel for brand awareness and brands are clamouring to access influencers&#39; trusted, authentic audiences. But for most brands the ultimate goal is to drive sales. Whether you&#39;re looking to work with Instagrammers and vloggers to amplify an existing e-commerce campaign or seeking features to support key points in your sales calendar, Mumsnet&#39;s Head of Influencer Marketing will be sharing their tried and tested formula to ensure ROI and successfully drive sales via influencer marketing. As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
How to Drive Sales Through Influencer Marketing from PerformanceIN
]]> 151 3 https://cdn.slidesharecdn.com/ss_thumbnails/day2howtodrivesalesthroughinfluencermarketing-181024101624-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 How to Achieve Great Campaign Results by Correctly Leveraging Programmatic Technologies /slideshow/how-to-achieve-great-campaign-results-by-correctly-leveraging-programmatic-technologies/120549827 day2howtoachievegreatcampaignresultsbycorrectlyleveragingprogrammatictechnologies-181024101623
James Diba, Client Partner of The Programmatic Advisory will discuss some of the techniques brands and buyers can use to drive high-performing campaigns with programmatic technologies. He'll delve into how to leverage DMPs, DSPs and dynamic creative successfully to generate better returns on investment. As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live]]>
James Diba, Client Partner of The Programmatic Advisory will discuss some of the techniques brands and buyers can use to drive high-performing campaigns with programmatic technologies. He'll delve into how to leverage DMPs, DSPs and dynamic creative successfully to generate better returns on investment. As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live]]> Wed, 24 Oct 2018 10:16:22 GMT /slideshow/how-to-achieve-great-campaign-results-by-correctly-leveraging-programmatic-technologies/120549827 pmievents@slideshare.net(pmievents) How to Achieve Great Campaign Results by Correctly Leveraging Programmatic Technologies pmievents James Diba, Client Partner of The Programmatic Advisory will discuss some of the techniques brands and buyers can use to drive high-performing campaigns with programmatic technologies. He'll delve into how to leverage DMPs, DSPs and dynamic creative successfully to generate better returns on investment. As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/day2howtoachievegreatcampaignresultsbycorrectlyleveragingprogrammatictechnologies-181024101623-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> James Diba, Client Partner of The Programmatic Advisory will discuss some of the techniques brands and buyers can use to drive high-performing campaigns with programmatic technologies. He&#39;ll delve into how to leverage DMPs, DSPs and dynamic creative successfully to generate better returns on investment. As presented at PI LIVE 2018 - Europe&#39;s premier Performance Marketing Conference - https://performancein.live
How to Achieve Great Campaign Results by Correctly Leveraging Programmatic Technologies from PerformanceIN
]]> 263 2 https://cdn.slidesharecdn.com/ss_thumbnails/day2howtoachievegreatcampaignresultsbycorrectlyleveragingprogrammatictechnologies-181024101623-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Get Rid of Short-Term Thinking, Leverage Influencers, And Position Your Brand For The Next Decade /slideshow/get-rid-of-shortterm-thinking-leverage-influencers-and-position-your-brand-for-the-next-decade/120549822 day2getridofshort-termthinkingleverageinfluecners-181024101622
Influencer Marketing is a strategy of principles rather than tactics, and when properly employed yields incredible ROI. These principles are simple yet critical for long-term success: 1: Weave influencer marketing into your overall brand strategy 2: Determine your metrics and mark your milestones 3: Know who you are leveraging and what you can expect 4: Relationships are Aladdin's Lamp 5: Strive for a solid value exchange. As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/ ]]>
Influencer Marketing is a strategy of principles rather than tactics, and when properly employed yields incredible ROI. These principles are simple yet critical for long-term success: 1: Weave influencer marketing into your overall brand strategy 2: Determine your metrics and mark your milestones 3: Know who you are leveraging and what you can expect 4: Relationships are Aladdin's Lamp 5: Strive for a solid value exchange. As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/ ]]> Wed, 24 Oct 2018 10:16:22 GMT /slideshow/get-rid-of-shortterm-thinking-leverage-influencers-and-position-your-brand-for-the-next-decade/120549822 pmievents@slideshare.net(pmievents) Get Rid of Short-Term Thinking, Leverage Influencers, And Position Your Brand For The Next Decade pmievents Influencer Marketing is a strategy of principles rather than tactics, and when properly employed yields incredible ROI. These principles are simple yet critical for long-term success: 1: Weave influencer marketing into your overall brand strategy 2: Determine your metrics and mark your milestones 3: Know who you are leveraging and what you can expect 4: Relationships are Aladdin's Lamp 5: Strive for a solid value exchange. As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/day2getridofshort-termthinkingleverageinfluecners-181024101622-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Influencer Marketing is a strategy of principles rather than tactics, and when properly employed yields incredible ROI. These principles are simple yet critical for long-term success: 1: Weave influencer marketing into your overall brand strategy 2: Determine your metrics and mark your milestones 3: Know who you are leveraging and what you can expect 4: Relationships are Aladdin&#39;s Lamp 5: Strive for a solid value exchange. As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
Get Rid of Short-Term Thinking, Leverage Influencers, And Position Your Brand For The Next Decade from PerformanceIN
]]> 76 1 https://cdn.slidesharecdn.com/ss_thumbnails/day2getridofshort-termthinkingleverageinfluecners-181024101622-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Executing a Data-Driven Approach to Influencer Marketing /pmievents/executing-a-datadriven-approach-to-influencer-marketing day2executingadata-drivenapproachingtoinfluencermarketing-181024101620
Like every other marketing channel, Influencer Marketing strategy should be driven by data and ROI metrics, however, we find that this is often not the case. As the influencer marketing space has matured, data has become available to marketers and there are tools and expertise available to develop data-driven strategies and insights both before engaging an influencer and to measure the success of campaigns. Danielle will lay out the benefits of a data-driven approach to influencer marketing, provide a framework for structuring a campaign and selecting the right influencers based on their audience and provide tips on optimizing campaigns. As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/ ]]>
Like every other marketing channel, Influencer Marketing strategy should be driven by data and ROI metrics, however, we find that this is often not the case. As the influencer marketing space has matured, data has become available to marketers and there are tools and expertise available to develop data-driven strategies and insights both before engaging an influencer and to measure the success of campaigns. Danielle will lay out the benefits of a data-driven approach to influencer marketing, provide a framework for structuring a campaign and selecting the right influencers based on their audience and provide tips on optimizing campaigns. As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/ ]]> Wed, 24 Oct 2018 10:16:20 GMT /pmievents/executing-a-datadriven-approach-to-influencer-marketing pmievents@slideshare.net(pmievents) Executing a Data-Driven Approach to Influencer Marketing pmievents Like every other marketing channel, Influencer Marketing strategy should be driven by data and ROI metrics, however, we find that this is often not the case. As the influencer marketing space has matured, data has become available to marketers and there are tools and expertise available to develop data-driven strategies and insights both before engaging an influencer and to measure the success of campaigns. Danielle will lay out the benefits of a data-driven approach to influencer marketing, provide a framework for structuring a campaign and selecting the right influencers based on their audience and provide tips on optimizing campaigns. As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/day2executingadata-drivenapproachingtoinfluencermarketing-181024101620-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Like every other marketing channel, Influencer Marketing strategy should be driven by data and ROI metrics, however, we find that this is often not the case. As the influencer marketing space has matured, data has become available to marketers and there are tools and expertise available to develop data-driven strategies and insights both before engaging an influencer and to measure the success of campaigns. Danielle will lay out the benefits of a data-driven approach to influencer marketing, provide a framework for structuring a campaign and selecting the right influencers based on their audience and provide tips on optimizing campaigns. As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
Executing a Data-Driven Approach to Influencer Marketing from PerformanceIN
]]> 121 2 https://cdn.slidesharecdn.com/ss_thumbnails/day2executingadata-drivenapproachingtoinfluencermarketing-181024101620-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Brand Accountability: Tapping into the Conscious Consumer /slideshow/brand-accountability-tapping-into-the-conscious-consumer/120549815 day2brandaccountability-181024101616
Brand accountability, diversity, social awareness and responsibility are no longer trends, they are minimum requirements for brands. According to a report by Fuse, 85% of Gen Z believe companies have an obligation to help solve social problems. So, how do you show audiences youre a brand with a conscience? Well take a look at recent influencer campaigns by La Mer and River Island to learn how theyve tapped into hyper-engaged audiences from a variety of backgrounds, ethnicities, and values, whilst inviting the consumer to be part of the movement. As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/ ]]>
Brand accountability, diversity, social awareness and responsibility are no longer trends, they are minimum requirements for brands. According to a report by Fuse, 85% of Gen Z believe companies have an obligation to help solve social problems. So, how do you show audiences youre a brand with a conscience? Well take a look at recent influencer campaigns by La Mer and River Island to learn how theyve tapped into hyper-engaged audiences from a variety of backgrounds, ethnicities, and values, whilst inviting the consumer to be part of the movement. As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/ ]]> Wed, 24 Oct 2018 10:16:15 GMT /slideshow/brand-accountability-tapping-into-the-conscious-consumer/120549815 pmievents@slideshare.net(pmievents) Brand Accountability: Tapping into the Conscious Consumer pmievents Brand accountability, diversity, social awareness and responsibility are no longer trends, they are minimum requirements for brands. According to a report by Fuse, 85% of Gen Z believe companies have an obligation to help solve social problems. So, how do you show audiences youre a brand with a conscience? Well take a look at recent influencer campaigns by La Mer and River Island to learn how theyve tapped into hyper-engaged audiences from a variety of backgrounds, ethnicities, and values, whilst inviting the consumer to be part of the movement. As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/day2brandaccountability-181024101616-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Brand accountability, diversity, social awareness and responsibility are no longer trends, they are minimum requirements for brands. According to a report by Fuse, 85% of Gen Z believe companies have an obligation to help solve social problems. So, how do you show audiences youre a brand with a conscience? Well take a look at recent influencer campaigns by La Mer and River Island to learn how theyve tapped into hyper-engaged audiences from a variety of backgrounds, ethnicities, and values, whilst inviting the consumer to be part of the movement. As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
Brand Accountability: Tapping into the Conscious Consumer from PerformanceIN
]]> 117 1 https://cdn.slidesharecdn.com/ss_thumbnails/day2brandaccountability-181024101616-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Adidas' Blueprint for the Future of Affiliate Marketing /slideshow/adidas-blueprint-for-the-future-of-affiliate-marketing/120549792 day2adidasblueprintforthefutureofaffiliatemarketing-181024101552
Adidas will host a joint session with Partnerize in which they will take the audience through their affiliate strategy, focusing on why and how they decided to incorporate offline vouchers and offers into their traditional affiliate programme. The session will also look at how adidas have created their blueprint to help shape and create a competitive advantage via an innovative and holistic approach to affiliate marketing and partnerships. As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live]]>
Adidas will host a joint session with Partnerize in which they will take the audience through their affiliate strategy, focusing on why and how they decided to incorporate offline vouchers and offers into their traditional affiliate programme. The session will also look at how adidas have created their blueprint to help shape and create a competitive advantage via an innovative and holistic approach to affiliate marketing and partnerships. As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live]]> Wed, 24 Oct 2018 10:15:52 GMT /slideshow/adidas-blueprint-for-the-future-of-affiliate-marketing/120549792 pmievents@slideshare.net(pmievents) Adidas' Blueprint for the Future of Affiliate Marketing pmievents Adidas will host a joint session with Partnerize in which they will take the audience through their affiliate strategy, focusing on why and how they decided to incorporate offline vouchers and offers into their traditional affiliate programme. The session will also look at how adidas have created their blueprint to help shape and create a competitive advantage via an innovative and holistic approach to affiliate marketing and partnerships. As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/day2adidasblueprintforthefutureofaffiliatemarketing-181024101552-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Adidas will host a joint session with Partnerize in which they will take the audience through their affiliate strategy, focusing on why and how they decided to incorporate offline vouchers and offers into their traditional affiliate programme. The session will also look at how adidas have created their blueprint to help shape and create a competitive advantage via an innovative and holistic approach to affiliate marketing and partnerships. As presented at PI LIVE 2018 - Europe&#39;s premier Performance Marketing Conference - https://performancein.live
Adidas' Blueprint for the Future of Affiliate Marketing from PerformanceIN
]]> 816 1 https://cdn.slidesharecdn.com/ss_thumbnails/day2adidasblueprintforthefutureofaffiliatemarketing-181024101552-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 #Bad: Influencer Fraud /slideshow/bad-influencer-fraud/120549790 day2badinfluencerfraud-181024101551
Influencer marketing is here to stay, entire industries are getting transformed and companies are built from scratch on social media alone. However, as companies invest more they expect more, including assurances that impressions and engagements are real. The follower count is frequently used to calculate rewards, but this is a crude metric to assess the output of an Instagram influencer campaign. Solberg Audunsson, CEO of Takumi, breaks down what is behind the follower count, how to think about and tackle fraud and what tools are available to advertisers today to reduce waste at various points in the pipeline. **** As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/ ]]>
Influencer marketing is here to stay, entire industries are getting transformed and companies are built from scratch on social media alone. However, as companies invest more they expect more, including assurances that impressions and engagements are real. The follower count is frequently used to calculate rewards, but this is a crude metric to assess the output of an Instagram influencer campaign. Solberg Audunsson, CEO of Takumi, breaks down what is behind the follower count, how to think about and tackle fraud and what tools are available to advertisers today to reduce waste at various points in the pipeline. **** As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/ ]]> Wed, 24 Oct 2018 10:15:50 GMT /slideshow/bad-influencer-fraud/120549790 pmievents@slideshare.net(pmievents) #Bad: Influencer Fraud pmievents Influencer marketing is here to stay, entire industries are getting transformed and companies are built from scratch on social media alone. However, as companies invest more they expect more, including assurances that impressions and engagements are real. The follower count is frequently used to calculate rewards, but this is a crude metric to assess the output of an Instagram influencer campaign. Solberg Audunsson, CEO of Takumi, breaks down what is behind the follower count, how to think about and tackle fraud and what tools are available to advertisers today to reduce waste at various points in the pipeline. **** As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/day2badinfluencerfraud-181024101551-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Influencer marketing is here to stay, entire industries are getting transformed and companies are built from scratch on social media alone. However, as companies invest more they expect more, including assurances that impressions and engagements are real. The follower count is frequently used to calculate rewards, but this is a crude metric to assess the output of an Instagram influencer campaign. Solberg Audunsson, CEO of Takumi, breaks down what is behind the follower count, how to think about and tackle fraud and what tools are available to advertisers today to reduce waste at various points in the pipeline. **** As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
#Bad: Influencer Fraud from PerformanceIN
]]> 97 1 https://cdn.slidesharecdn.com/ss_thumbnails/day2badinfluencerfraud-181024101551-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Solving the $500 Million Influencer Fraud Problem /slideshow/solving-the-500-million-influencer-fraud-problem/120549112 day1solvingthe500millioninfluencerfraudproblem-181024100605
The rush to cash in on the promise of influencer marketing created a mounting problem of fraudulent activities and fake followers by so-called influencers. It now needs the industry's full focus to be solved. InfluencerDB CEO Robert Levenhagen speaks about how we got to this challenging situation and how the industry - and especially brands - can address the issue when working with influencers. *** As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/ ****]]>
The rush to cash in on the promise of influencer marketing created a mounting problem of fraudulent activities and fake followers by so-called influencers. It now needs the industry's full focus to be solved. InfluencerDB CEO Robert Levenhagen speaks about how we got to this challenging situation and how the industry - and especially brands - can address the issue when working with influencers. *** As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/ ****]]> Wed, 24 Oct 2018 10:06:04 GMT /slideshow/solving-the-500-million-influencer-fraud-problem/120549112 pmievents@slideshare.net(pmievents) Solving the $500 Million Influencer Fraud Problem pmievents The rush to cash in on the promise of influencer marketing created a mounting problem of fraudulent activities and fake followers by so-called influencers. It now needs the industry's full focus to be solved. InfluencerDB CEO Robert Levenhagen speaks about how we got to this challenging situation and how the industry - and especially brands - can address the issue when working with influencers. *** As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/ **** <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/day1solvingthe500millioninfluencerfraudproblem-181024100605-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The rush to cash in on the promise of influencer marketing created a mounting problem of fraudulent activities and fake followers by so-called influencers. It now needs the industry&#39;s full focus to be solved. InfluencerDB CEO Robert Levenhagen speaks about how we got to this challenging situation and how the industry - and especially brands - can address the issue when working with influencers. *** As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/ ****
Solving the $500 Million Influencer Fraud Problem from PerformanceIN
]]> 91 1 https://cdn.slidesharecdn.com/ss_thumbnails/day1solvingthe500millioninfluencerfraudproblem-181024100605-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Scale, Adapt and Scale Again - Growth Hacking Your Performance Campaign /slideshow/scale-adapt-and-scale-again-growth-hacking-your-performance-campaign/120549101 day1scaleadaptandscaleagain-181024100556
Want to get fast results? To be fair, the answer is easy - create fast processes. With high-tempo inputs, you get high-tempo results. However, putting this into practice is harder. Growth hacking isnt just about doing things faster; its about determining success as fast as possible to enable decisions to scale up, or cut down - then move on. Discover how MVF manages high-performance teams that need to scale, adapt, then scale again and learn the three core principles Pieter has used to build a performance marketing culture.]]>
Want to get fast results? To be fair, the answer is easy - create fast processes. With high-tempo inputs, you get high-tempo results. However, putting this into practice is harder. Growth hacking isnt just about doing things faster; its about determining success as fast as possible to enable decisions to scale up, or cut down - then move on. Discover how MVF manages high-performance teams that need to scale, adapt, then scale again and learn the three core principles Pieter has used to build a performance marketing culture.]]> Wed, 24 Oct 2018 10:05:56 GMT /slideshow/scale-adapt-and-scale-again-growth-hacking-your-performance-campaign/120549101 pmievents@slideshare.net(pmievents) Scale, Adapt and Scale Again - Growth Hacking Your Performance Campaign pmievents Want to get fast results? To be fair, the answer is easy - create fast processes. With high-tempo inputs, you get high-tempo results. However, putting this into practice is harder. Growth hacking isnt just about doing things faster; its about determining success as fast as possible to enable decisions to scale up, or cut down - then move on. Discover how MVF manages high-performance teams that need to scale, adapt, then scale again and learn the three core principles Pieter has used to build a performance marketing culture. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/day1scaleadaptandscaleagain-181024100556-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Want to get fast results? To be fair, the answer is easy - create fast processes. With high-tempo inputs, you get high-tempo results. However, putting this into practice is harder. Growth hacking isnt just about doing things faster; its about determining success as fast as possible to enable decisions to scale up, or cut down - then move on. Discover how MVF manages high-performance teams that need to scale, adapt, then scale again and learn the three core principles Pieter has used to build a performance marketing culture.
Scale, Adapt and Scale Again - Growth Hacking Your Performance Campaign from PerformanceIN
]]> 103 1 https://cdn.slidesharecdn.com/ss_thumbnails/day1scaleadaptandscaleagain-181024100556-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Influencer Marketing Without the Proper Checks & Transparency will Not Work. /slideshow/influencer-marketing-without-the-proper-checks-transparency-will-not-work/120547668 day1influencermarketingwithoutthepropercheckstransparencywillnotwork-181024094211
Hear from Alex Frolov the CEO of HypeAuditor as he takes you all on a journey of how AI can be used to audit Instagram influencers. For influencer marketing to work it has to be transparent, authentic and compliant. Join this session to learn from examples how HypeAuditor audits Instagram influencers in a quick, easy & efficient way. As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/ ]]>
Hear from Alex Frolov the CEO of HypeAuditor as he takes you all on a journey of how AI can be used to audit Instagram influencers. For influencer marketing to work it has to be transparent, authentic and compliant. Join this session to learn from examples how HypeAuditor audits Instagram influencers in a quick, easy & efficient way. As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/ ]]> Wed, 24 Oct 2018 09:42:11 GMT /slideshow/influencer-marketing-without-the-proper-checks-transparency-will-not-work/120547668 pmievents@slideshare.net(pmievents) Influencer Marketing Without the Proper Checks & Transparency will Not Work. pmievents Hear from Alex Frolov the CEO of HypeAuditor as he takes you all on a journey of how AI can be used to audit Instagram influencers. For influencer marketing to work it has to be transparent, authentic and compliant. Join this session to learn from examples how HypeAuditor audits Instagram influencers in a quick, easy & efficient way. As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/day1influencermarketingwithoutthepropercheckstransparencywillnotwork-181024094211-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Hear from Alex Frolov the CEO of HypeAuditor as he takes you all on a journey of how AI can be used to audit Instagram influencers. For influencer marketing to work it has to be transparent, authentic and compliant. Join this session to learn from examples how HypeAuditor audits Instagram influencers in a quick, easy &amp; efficient way. As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
Influencer Marketing Without the Proper Checks & Transparency will Not Work. from PerformanceIN
]]> 373 2 https://cdn.slidesharecdn.com/ss_thumbnails/day1influencermarketingwithoutthepropercheckstransparencywillnotwork-181024094211-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 How to Build an Organic Influencer Marketing Programme /slideshow/how-to-build-an-organic-influencer-marketing-programme/120547594 day1howtobuildanorganicinfluencermarketingprogramme-181024094102
Influencer Marketing is most often talked about in the context of paying influencers to promote a brand or product, usually on Instagram. But influencers come in a variety of shapes and sizes and brands can work with influencers in wide variety of ways beyond paid promotion. In his talk, Alistair will be foucsing on how to build an organic influencer programme from objective-setting, through to influencer identification, outreach and evaluation and how to employ elements of content marketing and employee advocacy in your strategy As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/]]>
Influencer Marketing is most often talked about in the context of paying influencers to promote a brand or product, usually on Instagram. But influencers come in a variety of shapes and sizes and brands can work with influencers in wide variety of ways beyond paid promotion. In his talk, Alistair will be foucsing on how to build an organic influencer programme from objective-setting, through to influencer identification, outreach and evaluation and how to employ elements of content marketing and employee advocacy in your strategy As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/]]> Wed, 24 Oct 2018 09:41:01 GMT /slideshow/how-to-build-an-organic-influencer-marketing-programme/120547594 pmievents@slideshare.net(pmievents) How to Build an Organic Influencer Marketing Programme pmievents Influencer Marketing is most often talked about in the context of paying influencers to promote a brand or product, usually on Instagram. But influencers come in a variety of shapes and sizes and brands can work with influencers in wide variety of ways beyond paid promotion. In his talk, Alistair will be foucsing on how to build an organic influencer programme from objective-setting, through to influencer identification, outreach and evaluation and how to employ elements of content marketing and employee advocacy in your strategy As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/day1howtobuildanorganicinfluencermarketingprogramme-181024094102-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Influencer Marketing is most often talked about in the context of paying influencers to promote a brand or product, usually on Instagram. But influencers come in a variety of shapes and sizes and brands can work with influencers in wide variety of ways beyond paid promotion. In his talk, Alistair will be foucsing on how to build an organic influencer programme from objective-setting, through to influencer identification, outreach and evaluation and how to employ elements of content marketing and employee advocacy in your strategy As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
How to Build an Organic Influencer Marketing Programme from PerformanceIN
]]> 3130 4 https://cdn.slidesharecdn.com/ss_thumbnails/day1howtobuildanorganicinfluencermarketingprogramme-181024094102-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 How to Build a World-Class High-Performance Culture /slideshow/how-to-build-a-worldclass-highperformance-culture/120547592 day1howtobuildaworld-classhigh-performanceculture-181024094101
Robert Glazers company, Acceleration Partners, has won numerous awards for their workplace culture and employee happiness, most recently #4 on Glassdoors Employees Choice Awards. Glazer attributes this success to the introduction of Company Core Values and a rigorous hiring process. Once employees are hired, care is taken to nurture staff both professionally and personally, while continuously evaluating their fit as the company grows. This 360 approach has led employees to proclaim I dont know why Id ever leave. Glazer will share the evolution of these practices and his nontraditional approaches such as the Capacity/Experience Paradox, Mindful Transitions, and the Work-Life Paradigm. As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live]]>
Robert Glazers company, Acceleration Partners, has won numerous awards for their workplace culture and employee happiness, most recently #4 on Glassdoors Employees Choice Awards. Glazer attributes this success to the introduction of Company Core Values and a rigorous hiring process. Once employees are hired, care is taken to nurture staff both professionally and personally, while continuously evaluating their fit as the company grows. This 360 approach has led employees to proclaim I dont know why Id ever leave. Glazer will share the evolution of these practices and his nontraditional approaches such as the Capacity/Experience Paradox, Mindful Transitions, and the Work-Life Paradigm. As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live]]> Wed, 24 Oct 2018 09:41:01 GMT /slideshow/how-to-build-a-worldclass-highperformance-culture/120547592 pmievents@slideshare.net(pmievents) How to Build a World-Class High-Performance Culture pmievents Robert Glazers company, Acceleration Partners, has won numerous awards for their workplace culture and employee happiness, most recently #4 on Glassdoors Employees Choice Awards. Glazer attributes this success to the introduction of Company Core Values and a rigorous hiring process. Once employees are hired, care is taken to nurture staff both professionally and personally, while continuously evaluating their fit as the company grows. This 360 approach has led employees to proclaim I dont know why Id ever leave. Glazer will share the evolution of these practices and his nontraditional approaches such as the Capacity/Experience Paradox, Mindful Transitions, and the Work-Life Paradigm. As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/day1howtobuildaworld-classhigh-performanceculture-181024094101-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Robert Glazers company, Acceleration Partners, has won numerous awards for their workplace culture and employee happiness, most recently #4 on Glassdoors Employees Choice Awards. Glazer attributes this success to the introduction of Company Core Values and a rigorous hiring process. Once employees are hired, care is taken to nurture staff both professionally and personally, while continuously evaluating their fit as the company grows. This 360 approach has led employees to proclaim I dont know why Id ever leave. Glazer will share the evolution of these practices and his nontraditional approaches such as the Capacity/Experience Paradox, Mindful Transitions, and the Work-Life Paradigm. As presented at PI LIVE 2018 - Europe&#39;s premier Performance Marketing Conference - https://performancein.live
How to Build a World-Class High-Performance Culture from PerformanceIN
]]> 558 1 https://cdn.slidesharecdn.com/ss_thumbnails/day1howtobuildaworld-classhigh-performanceculture-181024094101-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 CRO is Dead: Mapping the future with Customer Journey Optimisation /pmievents/cro-is-dead-mapping-the-future-with-customer-journey-optimisation day1croisdead-181024094100
The bell tolls for Conversion Rate Optimisation. As acquisition becomes more expensive, consumers become more demanding and competition becomes even more aggressive, the time when simple optimisations for a conversion rate would be enough is long gone. Today's retailers are setting their sights on something broader: the mindset that maps and evaluates the whole customer journey, adapting it continuously in order to enhance the customer experience and deliver on multiple goals, from lead generation to customer lifetime value. That methodology is called Customer Journey Optimisation, and in this swift 30 minutes you'll learn: How focusing on CRO as usual could be harming you What Customer Journey Optimisation is How to apply Customer Journey Optimisation to your e-commerce activity]]>
The bell tolls for Conversion Rate Optimisation. As acquisition becomes more expensive, consumers become more demanding and competition becomes even more aggressive, the time when simple optimisations for a conversion rate would be enough is long gone. Today's retailers are setting their sights on something broader: the mindset that maps and evaluates the whole customer journey, adapting it continuously in order to enhance the customer experience and deliver on multiple goals, from lead generation to customer lifetime value. That methodology is called Customer Journey Optimisation, and in this swift 30 minutes you'll learn: How focusing on CRO as usual could be harming you What Customer Journey Optimisation is How to apply Customer Journey Optimisation to your e-commerce activity]]> Wed, 24 Oct 2018 09:41:00 GMT /pmievents/cro-is-dead-mapping-the-future-with-customer-journey-optimisation pmievents@slideshare.net(pmievents) CRO is Dead: Mapping the future with Customer Journey Optimisation pmievents The bell tolls for Conversion Rate Optimisation. As acquisition becomes more expensive, consumers become more demanding and competition becomes even more aggressive, the time when simple optimisations for a conversion rate would be enough is long gone. Today's retailers are setting their sights on something broader: the mindset that maps and evaluates the whole customer journey, adapting it continuously in order to enhance the customer experience and deliver on multiple goals, from lead generation to customer lifetime value. That methodology is called Customer Journey Optimisation, and in this swift 30 minutes you'll learn: How focusing on CRO as usual could be harming you What Customer Journey Optimisation is How to apply Customer Journey Optimisation to your e-commerce activity <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/day1croisdead-181024094100-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The bell tolls for Conversion Rate Optimisation. As acquisition becomes more expensive, consumers become more demanding and competition becomes even more aggressive, the time when simple optimisations for a conversion rate would be enough is long gone. Today&#39;s retailers are setting their sights on something broader: the mindset that maps and evaluates the whole customer journey, adapting it continuously in order to enhance the customer experience and deliver on multiple goals, from lead generation to customer lifetime value. That methodology is called Customer Journey Optimisation, and in this swift 30 minutes you&#39;ll learn: How focusing on CRO as usual could be harming you What Customer Journey Optimisation is How to apply Customer Journey Optimisation to your e-commerce activity
CRO is Dead: Mapping the future with Customer Journey Optimisation from PerformanceIN
]]> 167 1 https://cdn.slidesharecdn.com/ss_thumbnails/day1croisdead-181024094100-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Context Is Everything /slideshow/context-is-everything-120547587/120547587 day1contextiseverything-181024094056
Whether youre a publisher or advertiser, the right context makes all the difference to how users interact with your messages. Discover the effect context has on our brain, consumer behaviour and conversion rates. Well present fresh evidence from the fields of neuroscience, behavioural psychology and linguistics. Learn how you can create environments to enable context to work in your favour, and increase engagement. As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live]]>
Whether youre a publisher or advertiser, the right context makes all the difference to how users interact with your messages. Discover the effect context has on our brain, consumer behaviour and conversion rates. Well present fresh evidence from the fields of neuroscience, behavioural psychology and linguistics. Learn how you can create environments to enable context to work in your favour, and increase engagement. As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live]]> Wed, 24 Oct 2018 09:40:56 GMT /slideshow/context-is-everything-120547587/120547587 pmievents@slideshare.net(pmievents) Context Is Everything pmievents Whether youre a publisher or advertiser, the right context makes all the difference to how users interact with your messages. Discover the effect context has on our brain, consumer behaviour and conversion rates. Well present fresh evidence from the fields of neuroscience, behavioural psychology and linguistics. Learn how you can create environments to enable context to work in your favour, and increase engagement. As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/day1contextiseverything-181024094056-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Whether youre a publisher or advertiser, the right context makes all the difference to how users interact with your messages. Discover the effect context has on our brain, consumer behaviour and conversion rates. Well present fresh evidence from the fields of neuroscience, behavioural psychology and linguistics. Learn how you can create environments to enable context to work in your favour, and increase engagement. As presented at PI LIVE 2018 - Europe&#39;s premier Performance Marketing Conference - https://performancein.live
Context Is Everything from PerformanceIN
]]> 163 4 https://cdn.slidesharecdn.com/ss_thumbnails/day1contextiseverything-181024094056-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 14 Landing Page Tips to Action Today to Make More Money /slideshow/14-landing-page-tips-to-action-today-to-make-more-money/120547531 day114landingpagetipstoactiontodaytomakemoremoney-181024093955
The Landing Page Guys run through unique conversion tips that you can implement to increase success on your conversion funnels. They will breakdown the most crucial elements of a landing page and most importantly show you some actionable takeaways to improve your conversions. Having built over 3000+ landing pages they know what converts and will be sharing their inside secrets and tips with you live on stage. As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live]]>
The Landing Page Guys run through unique conversion tips that you can implement to increase success on your conversion funnels. They will breakdown the most crucial elements of a landing page and most importantly show you some actionable takeaways to improve your conversions. Having built over 3000+ landing pages they know what converts and will be sharing their inside secrets and tips with you live on stage. As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live]]> Wed, 24 Oct 2018 09:39:55 GMT /slideshow/14-landing-page-tips-to-action-today-to-make-more-money/120547531 pmievents@slideshare.net(pmievents) 14 Landing Page Tips to Action Today to Make More Money pmievents The Landing Page Guys run through unique conversion tips that you can implement to increase success on your conversion funnels. They will breakdown the most crucial elements of a landing page and most importantly show you some actionable takeaways to improve your conversions. Having built over 3000+ landing pages they know what converts and will be sharing their inside secrets and tips with you live on stage. As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/day114landingpagetipstoactiontodaytomakemoremoney-181024093955-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The Landing Page Guys run through unique conversion tips that you can implement to increase success on your conversion funnels. They will breakdown the most crucial elements of a landing page and most importantly show you some actionable takeaways to improve your conversions. Having built over 3000+ landing pages they know what converts and will be sharing their inside secrets and tips with you live on stage. As presented at PI LIVE 2018 - Europe&#39;s premier Performance Marketing Conference - https://performancein.live
14 Landing Page Tips to Action Today to Make More Money from PerformanceIN
]]> 48 1 https://cdn.slidesharecdn.com/ss_thumbnails/day114landingpagetipstoactiontodaytomakemoremoney-181024093955-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Brands with Pride - Influencer Marketing /slideshow/brands-with-pride-influencer-marketing/120547530 day1brandswithpride-181024093954
Pulsar will show which brands are sharing their love this year. A data visualisation of brands launching #PRIDE products this summer, with Glossybox and boohoo. Find out how to launch your campaign with social influence. As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/]]>
Pulsar will show which brands are sharing their love this year. A data visualisation of brands launching #PRIDE products this summer, with Glossybox and boohoo. Find out how to launch your campaign with social influence. As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/]]> Wed, 24 Oct 2018 09:39:54 GMT /slideshow/brands-with-pride-influencer-marketing/120547530 pmievents@slideshare.net(pmievents) Brands with Pride - Influencer Marketing pmievents Pulsar will show which brands are sharing their love this year. A data visualisation of brands launching #PRIDE products this summer, with Glossybox and boohoo. Find out how to launch your campaign with social influence. As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/day1brandswithpride-181024093954-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Pulsar will show which brands are sharing their love this year. A data visualisation of brands launching #PRIDE products this summer, with Glossybox and boohoo. Find out how to launch your campaign with social influence. As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
Brands with Pride - Influencer Marketing from PerformanceIN
]]> 87 1 https://cdn.slidesharecdn.com/ss_thumbnails/day1brandswithpride-181024093954-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 AI - It's Not All Hype - Google Shopping /slideshow/ai-its-not-all-hype-google-shopping/120547272 day1aiitsnotallhype-181024093603
The AI frenzy has wormed its way to the core of digital advertising. A recent report crowned artificial intelligence as the most over-hyped term in marketing. Join Fred as he explores the hype around AI, discussing real-world uses for both AI and Automation, with examples direct from award-winning Google Shopping. Finally, he will speculate as to what the future may hold.]]>
The AI frenzy has wormed its way to the core of digital advertising. A recent report crowned artificial intelligence as the most over-hyped term in marketing. Join Fred as he explores the hype around AI, discussing real-world uses for both AI and Automation, with examples direct from award-winning Google Shopping. Finally, he will speculate as to what the future may hold.]]> Wed, 24 Oct 2018 09:36:03 GMT /slideshow/ai-its-not-all-hype-google-shopping/120547272 pmievents@slideshare.net(pmievents) AI - It's Not All Hype - Google Shopping pmievents The AI frenzy has wormed its way to the core of digital advertising. A recent report crowned artificial intelligence as the most over-hyped term in marketing. Join Fred as he explores the hype around AI, discussing real-world uses for both AI and Automation, with examples direct from award-winning Google Shopping. Finally, he will speculate as to what the future may hold. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/day1aiitsnotallhype-181024093603-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The AI frenzy has wormed its way to the core of digital advertising. A recent report crowned artificial intelligence as the most over-hyped term in marketing. Join Fred as he explores the hype around AI, discussing real-world uses for both AI and Automation, with examples direct from award-winning Google Shopping. Finally, he will speculate as to what the future may hold.
AI - It's Not All Hype - Google Shopping from PerformanceIN
]]> 106 2 https://cdn.slidesharecdn.com/ss_thumbnails/day1aiitsnotallhype-181024093603-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Performance Marketing Awards Webinar 際際滷s 07/12/16 /slideshow/performance-marketing-awards-webinar-slides-071216/69917033 webinar-161207144507
These slides are taken from the Performance Marketing Awards webinar held on 07.12.16, covering key dates and deadlines, entry tips, common mistakes to avoid, the new categories are explained in more detail as well as changes to entry processes for awards such as Industry Choice of Partner.]]>
These slides are taken from the Performance Marketing Awards webinar held on 07.12.16, covering key dates and deadlines, entry tips, common mistakes to avoid, the new categories are explained in more detail as well as changes to entry processes for awards such as Industry Choice of Partner.]]> Wed, 07 Dec 2016 14:45:07 GMT /slideshow/performance-marketing-awards-webinar-slides-071216/69917033 pmievents@slideshare.net(pmievents) Performance Marketing Awards Webinar 際際滷s 07/12/16 pmievents These slides are taken from the Performance Marketing Awards webinar held on 07.12.16, covering key dates and deadlines, entry tips, common mistakes to avoid, the new categories are explained in more detail as well as changes to entry processes for awards such as Industry Choice of Partner. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/webinar-161207144507-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> These slides are taken from the Performance Marketing Awards webinar held on 07.12.16, covering key dates and deadlines, entry tips, common mistakes to avoid, the new categories are explained in more detail as well as changes to entry processes for awards such as Industry Choice of Partner.
Performance Marketing Awards Webinar 際際滷s 07/12/16 from PerformanceIN
]]> 1100 4 https://cdn.slidesharecdn.com/ss_thumbnails/webinar-161207144507-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 More Addictive than Crack - What Drug Peddling can Teach you about Lead Gen_Owen Roberts /slideshow/more-addictive-than-crack-what-drug-peddling-can-teach-you-about-lead-genowen-roberts/67983336 moreaddictivethancrack-whatdrugpeddlingcanteachyouaboutleadgenowenroberts-161101100143
Buyers and sellers; customers and users? Pure product diluted by being cut too many times, kingpins making serious money, foot soldiers getting by... Lead generation is a serious business, while the similarities with some of the dealings on shows like 'The Wire' are uncanny. Beyond the numbers there are people - contacts to be made - but only if you can find them. As managing director of RS Data Tech, Owen Roberts has learned that to play ball in the lead generation space, you need to be quick with numbers and well-versed in the art of the acronym. This session will cover the metrics that make the difference between winning and losing at lead generation, and the value of analytics in gaining trust. Owen will cover off where the power lies, the key players and how you become part of their circle.]]>
Buyers and sellers; customers and users? Pure product diluted by being cut too many times, kingpins making serious money, foot soldiers getting by... Lead generation is a serious business, while the similarities with some of the dealings on shows like 'The Wire' are uncanny. Beyond the numbers there are people - contacts to be made - but only if you can find them. As managing director of RS Data Tech, Owen Roberts has learned that to play ball in the lead generation space, you need to be quick with numbers and well-versed in the art of the acronym. This session will cover the metrics that make the difference between winning and losing at lead generation, and the value of analytics in gaining trust. Owen will cover off where the power lies, the key players and how you become part of their circle.]]> Tue, 01 Nov 2016 10:01:43 GMT /slideshow/more-addictive-than-crack-what-drug-peddling-can-teach-you-about-lead-genowen-roberts/67983336 pmievents@slideshare.net(pmievents) More Addictive than Crack - What Drug Peddling can Teach you about Lead Gen_Owen Roberts pmievents Buyers and sellers; customers and users? Pure product diluted by being cut too many times, kingpins making serious money, foot soldiers getting by... Lead generation is a serious business, while the similarities with some of the dealings on shows like 'The Wire' are uncanny. Beyond the numbers there are people - contacts to be made - but only if you can find them. As managing director of RS Data Tech, Owen Roberts has learned that to play ball in the lead generation space, you need to be quick with numbers and well-versed in the art of the acronym. This session will cover the metrics that make the difference between winning and losing at lead generation, and the value of analytics in gaining trust. Owen will cover off where the power lies, the key players and how you become part of their circle. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/moreaddictivethancrack-whatdrugpeddlingcanteachyouaboutleadgenowenroberts-161101100143-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Buyers and sellers; customers and users? Pure product diluted by being cut too many times, kingpins making serious money, foot soldiers getting by... Lead generation is a serious business, while the similarities with some of the dealings on shows like &#39;The Wire&#39; are uncanny. Beyond the numbers there are people - contacts to be made - but only if you can find them. As managing director of RS Data Tech, Owen Roberts has learned that to play ball in the lead generation space, you need to be quick with numbers and well-versed in the art of the acronym. This session will cover the metrics that make the difference between winning and losing at lead generation, and the value of analytics in gaining trust. Owen will cover off where the power lies, the key players and how you become part of their circle.
More Addictive than Crack - What Drug Peddling can Teach you about Lead Gen_Owen Roberts from PerformanceIN
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