Adidas' Blueprint for the Future of Affiliate Marketing
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Adidas will host a joint session with Partnerize in which they will take the audience through their affiliate strategy, focusing on why and how they decided to incorporate offline vouchers and offers into their traditional affiliate programme. The session will also look at how adidas have created their blueprint to help shape and create a competitive advantage via an innovative and holistic approach to affiliate marketing and partnerships. As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live
Adidas' Blueprint for the Future of Affiliate Marketing
- 1. BLUEPRINT FOR THE FUTURE OF PARTNERSHIP MARKETING In collaboration with
- 2. SPEAKERS George Gray Business Development Director Partnerize Jochen Gross Sr. Manager Partnership Marketing eCommerce Western Europe adidas
- 5. INTERNAL STRUCTURE Different owners per local market with limited online marketing knowledge as well as multiple reporting sources. PARTNERS
- 6. INTERNAL STRUCTURE AFFILIATE MARKETING PARTNERSHIP ACTIVATION WHOLESALE B2B BRAND PR MARKETING Clear overlap of interest from multiple departments towards single partner which causes cannibalization PARTNERS
- 7. INTERNAL STRUCTURE AFFILIATE MARKETING PARTNERSHIP ACTIVATION WHOLESALE B2B BRAND PR MARKETING PARTNERSHIP MARKETING Merge marketing teams and align & educate internally for a single digital approach. PARTNER ALIGNMENT& EDUCATION
- 8. INTERNAL STRUCTURE AFFILIATE MARKETING PARTNERSHIP ACTIVATION WHOLESALE B2B BRAND PR MARKETING PARTNERSHIP MARKETING Partnership Marketing team to consolidate input and requests and translate these into strategic and aligned proposals. ALIGNMENT& EDUCATION ALIGNMENT & EDUCATION PARTNER
- 9. INTERNAL STRUCTURE AFFILIATE MARKETING PARTNERSHIP ACTIVATION WHOLESALE B2B BRAND PR MARKETING PARTNERSHIP MARKETING ALIGNMENT& EDUCATION ALIGNMENT & EDUCATION PARTNER One point of contact Improved collaboration Creative alignment Speed up processes
- 10. INTERNAL STRUCTURE AFFILIATE MARKETING PARTNERSHIP ACTIVATION WHOLESALE B2B BRAND PR MARKETING PARTNERSHIP MARKETING ALIGNMENT& EDUCATION ALIGNMENT & EDUCATION PARTNER 2 brands 2 channels 19 markets 1000+ partners 6 reporting tools 3 financial systems 7 internal departments 5 partner reward types One point of contact Improved collaboration Creative alignment Speed up processes
- 11. A MATCH MADE IN HEAVEN: ORDER IN THE CHAOS
- 12. AWARD ENTRY PARTNERSHIP MARKETING Partner payments Voucher tracking Stakeholder access rights Easy partner guesting AFFILIATE PARTNERSHIP ACTIVATION GIFT CARDS INTERNAL REPORTING TOOLS PARTNERS
- 13. RESULTS
- 14. THANK YOU
Editor's Notes
- Tony to fill in.
- GG: Tell us about some of the early wins you’ve experienced since the move? JG: Now incorporating brand and broader sponsorship activity into the Partnerize platform. New partners onboarding and understanding our vision. Manchester United expanding to their employees and co-brand employees. Automation of the programme – savings and ability to focus on strategy / growth.