�ݺ�ߣshows by User: richkirk

�ݺ�ߣshows by User: richkirk / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: richkirk / Mon, 19 May 2014 04:24:24 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: richkirk Facebook organic reach stabilising? /slideshow/zenith-newcast-briefing054-fb-organic/34845526 zenithnewcast-briefing054-fborganic-140519042424-phpapp01
In March 2014, data from media agencies and ‘unconfirmed rumours’ from Silicon Valley suggested that organic reach from Facebook brand pages was in decline, and would soon be close to zero. However, our data from February and March shows that organic reach has stabilised. Furthermore, many pages have continued to perform strongly throughout the last 6 months. Where the content is good enough, pages are unaffected by changes to Facebook’s algorithm. This is not grounds for complacency, but it shows that brands should not dismiss their Facebook Pages when planning content strategies.]]>
In March 2014, data from media agencies and ‘unconfirmed rumours’ from Silicon Valley suggested that organic reach from Facebook brand pages was in decline, and would soon be close to zero. However, our data from February and March shows that organic reach has stabilised. Furthermore, many pages have continued to perform strongly throughout the last 6 months. Where the content is good enough, pages are unaffected by changes to Facebook’s algorithm. This is not grounds for complacency, but it shows that brands should not dismiss their Facebook Pages when planning content strategies.]]> Mon, 19 May 2014 04:24:24 GMT /slideshow/zenith-newcast-briefing054-fb-organic/34845526 richkirk@slideshare.net(richkirk) Facebook organic reach stabilising? richkirk In March 2014, data from media agencies and ‘unconfirmed rumours’ from Silicon Valley suggested that organic reach from Facebook brand pages was in decline, and would soon be close to zero. However, our data from February and March shows that organic reach has stabilised. Furthermore, many pages have continued to perform strongly throughout the last 6 months. Where the content is good enough, pages are unaffected by changes to Facebook’s algorithm. This is not grounds for complacency, but it shows that brands should not dismiss their Facebook Pages when planning content strategies. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/zenithnewcast-briefing054-fborganic-140519042424-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> In March 2014, data from media agencies and ‘unconfirmed rumours’ from Silicon Valley suggested that organic reach from Facebook brand pages was in decline, and would soon be close to zero. However, our data from February and March shows that organic reach has stabilised. Furthermore, many pages have continued to perform strongly throughout the last 6 months. Where the content is good enough, pages are unaffected by changes to Facebook’s algorithm. This is not grounds for complacency, but it shows that brands should not dismiss their Facebook Pages when planning content strategies.

Facebook organic reach stabilising? from Richard Kirk

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0 BrightonSEO 2014: SEO In the Bigger Picture /slideshow/why-the/33934227 ownedfirstreasoningv6-140425043216-phpapp02
SEO is an increasingly broad church, and the future of the industry seems to be more and more fragmented. Don;t worry though, as SEO specialists you are experts in owned media and the future of marketing and media is Owned First! Preso contains data proving the ever increasing influence of user experience and owned media like SEO - ensuring practicioners like you will have many opportunities in the next 24 months.]]>
SEO is an increasingly broad church, and the future of the industry seems to be more and more fragmented. Don;t worry though, as SEO specialists you are experts in owned media and the future of marketing and media is Owned First! Preso contains data proving the ever increasing influence of user experience and owned media like SEO - ensuring practicioners like you will have many opportunities in the next 24 months.]]> Fri, 25 Apr 2014 04:32:16 GMT /slideshow/why-the/33934227 richkirk@slideshare.net(richkirk) BrightonSEO 2014: SEO In the Bigger Picture richkirk SEO is an increasingly broad church, and the future of the industry seems to be more and more fragmented. Don;t worry though, as SEO specialists you are experts in owned media and the future of marketing and media is Owned First! Preso contains data proving the ever increasing influence of user experience and owned media like SEO - ensuring practicioners like you will have many opportunities in the next 24 months. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ownedfirstreasoningv6-140425043216-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> SEO is an increasingly broad church, and the future of the industry seems to be more and more fragmented. Don;t worry though, as SEO specialists you are experts in owned media and the future of marketing and media is Owned First! Preso contains data proving the ever increasing influence of user experience and owned media like SEO - ensuring practicioners like you will have many opportunities in the next 24 months.

BrightonSEO 2014: SEO In the Bigger Picture from Richard Kirk

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0 SEO: How to improve at link assessment /slideshow/seo-how-to-improve-at-link-assessment/20247254 howtoimproveatlinkassessment2-130430054401-phpapp02
A look at how links impact on SEO has changed, and why link assessment should now be a part of every SEO's monthly task list. Contains some useful things to look out for as well as tips on how to use excel to find them.]]>
A look at how links impact on SEO has changed, and why link assessment should now be a part of every SEO's monthly task list. Contains some useful things to look out for as well as tips on how to use excel to find them.]]> Tue, 30 Apr 2013 05:44:01 GMT /slideshow/seo-how-to-improve-at-link-assessment/20247254 richkirk@slideshare.net(richkirk) SEO: How to improve at link assessment richkirk A look at how links impact on SEO has changed, and why link assessment should now be a part of every SEO's monthly task list. Contains some useful things to look out for as well as tips on how to use excel to find them. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtoimproveatlinkassessment2-130430054401-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> A look at how links impact on SEO has changed, and why link assessment should now be a part of every SEO's monthly task list. Contains some useful things to look out for as well as tips on how to use excel to find them.

SEO: How to improve at link assessment from Richard Kirk

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0 Preparing for an SEO pitch /richkirk/preparing-for-a-pitch preparingforapitch-130430054037-phpapp02
Tom Wigley's super-useful presentation on pitching SEO. How to approach the topic, how to understand potential traffic, and some key points to remember about your presentations]]>
Tom Wigley's super-useful presentation on pitching SEO. How to approach the topic, how to understand potential traffic, and some key points to remember about your presentations]]> Tue, 30 Apr 2013 05:40:37 GMT /richkirk/preparing-for-a-pitch richkirk@slideshare.net(richkirk) Preparing for an SEO pitch richkirk Tom Wigley's super-useful presentation on pitching SEO. How to approach the topic, how to understand potential traffic, and some key points to remember about your presentations <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/preparingforapitch-130430054037-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Tom Wigley's super-useful presentation on pitching SEO. How to approach the topic, how to understand potential traffic, and some key points to remember about your presentations

Preparing for an SEO pitch from Richard Kirk

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0 Intro to the Semantic Web (aka web 3.0) /slideshow/semantic-web-10mins/18230691 semanticweb10mins-130405043451-phpapp01
A quick presentation that introduces readers to the principles behind the need and desire for semantic markup, what structured data is, why linked data is so powerful and what it could mean for several sectors. In a single soundbite, web 3.0 is a movement to organise the web.]]>
A quick presentation that introduces readers to the principles behind the need and desire for semantic markup, what structured data is, why linked data is so powerful and what it could mean for several sectors. In a single soundbite, web 3.0 is a movement to organise the web.]]> Fri, 05 Apr 2013 04:34:51 GMT /slideshow/semantic-web-10mins/18230691 richkirk@slideshare.net(richkirk) Intro to the Semantic Web (aka web 3.0) richkirk A quick presentation that introduces readers to the principles behind the need and desire for semantic markup, what structured data is, why linked data is so powerful and what it could mean for several sectors. In a single soundbite, web 3.0 is a movement to organise the web. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/semanticweb10mins-130405043451-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> A quick presentation that introduces readers to the principles behind the need and desire for semantic markup, what structured data is, why linked data is so powerful and what it could mean for several sectors. In a single soundbite, web 3.0 is a movement to organise the web.

Intro to the Semantic Web (aka web 3.0) from Richard Kirk

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0 Baking Mad SEO: Best UK SEO Campaign 2012 /slideshow/baking-mad-seo-best-uk-seo-campaign-2012/16137836 bmseotalkconferencejan2013-130123081629-phpapp01
How Performics helped BakingMad.com increase their visibility in natural search results dramatically to bring about a huge uplift in visits to their website. By trying to help other small cookery websites build great content for their readers we were able to reap the reward of great inbound signals that helped us boost organic visibility against generic recipe keywords.]]>
How Performics helped BakingMad.com increase their visibility in natural search results dramatically to bring about a huge uplift in visits to their website. By trying to help other small cookery websites build great content for their readers we were able to reap the reward of great inbound signals that helped us boost organic visibility against generic recipe keywords.]]> Wed, 23 Jan 2013 08:16:29 GMT /slideshow/baking-mad-seo-best-uk-seo-campaign-2012/16137836 richkirk@slideshare.net(richkirk) Baking Mad SEO: Best UK SEO Campaign 2012 richkirk How Performics helped BakingMad.com increase their visibility in natural search results dramatically to bring about a huge uplift in visits to their website. By trying to help other small cookery websites build great content for their readers we were able to reap the reward of great inbound signals that helped us boost organic visibility against generic recipe keywords. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bmseotalkconferencejan2013-130123081629-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> How Performics helped BakingMad.com increase their visibility in natural search results dramatically to bring about a huge uplift in visits to their website. By trying to help other small cookery websites build great content for their readers we were able to reap the reward of great inbound signals that helped us boost organic visibility against generic recipe keywords.

Baking Mad SEO: Best UK SEO Campaign 2012 from Richard Kirk

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0 Chevrolet & Performics OneSearch Case Study /slideshow/chevrolet-performics-onesearch-case-study/13071753 chevyonesearchfinal-120525034741-phpapp02
Chevrolet & Performics present data from 3 different SEO/PPC position test scenarios. ]]>
Chevrolet & Performics present data from 3 different SEO/PPC position test scenarios. ]]> Fri, 25 May 2012 03:47:38 GMT /slideshow/chevrolet-performics-onesearch-case-study/13071753 richkirk@slideshare.net(richkirk) Chevrolet & Performics OneSearch Case Study richkirk Chevrolet & Performics present data from 3 different SEO/PPC position test scenarios. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/chevyonesearchfinal-120525034741-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Chevrolet & Performics present data from 3 different SEO/PPC position test scenarios.

Chevrolet & Performics OneSearch Case Study from Richard Kirk

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0 Search, Social & Streetfighter /richkirk/search-social-streetfighter socialsignalsseo-111121042708-phpapp01
In this piece Rich Kirk presents a UK-based correlation study highlighting the correlation between social media equity and seo visibility for many b2c sites.]]>
In this piece Rich Kirk presents a UK-based correlation study highlighting the correlation between social media equity and seo visibility for many b2c sites.]]> Mon, 21 Nov 2011 04:27:07 GMT /richkirk/search-social-streetfighter richkirk@slideshare.net(richkirk) Search, Social & Streetfighter richkirk In this piece Rich Kirk presents a UK-based correlation study highlighting the correlation between social media equity and seo visibility for many b2c sites. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialsignalsseo-111121042708-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> In this piece Rich Kirk presents a UK-based correlation study highlighting the correlation between social media equity and seo visibility for many b2c sites.

Search, Social & Streetfighter from Richard Kirk

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0 Google+ by Zenith Optimedia & Performics /slideshow/google-by-zenith-optimedia-performics/8743244 googleplusbyperformics-110801043854-phpapp01
Google Plus: What is it? What does it mean for advertisers? How will it change Search? What should your brand do now? ]]>
Google Plus: What is it? What does it mean for advertisers? How will it change Search? What should your brand do now? ]]> Mon, 01 Aug 2011 04:38:51 GMT /slideshow/google-by-zenith-optimedia-performics/8743244 richkirk@slideshare.net(richkirk) Google+ by Zenith Optimedia & Performics richkirk Google Plus: What is it? What does it mean for advertisers? How will it change Search? What should your brand do now? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/googleplusbyperformics-110801043854-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Google Plus: What is it? What does it mean for advertisers? How will it change Search? What should your brand do now?

Google+ by Zenith Optimedia & Performics from Richard Kirk

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0 Online Power Cycle - 80s themed digital marketing strategy /slideshow/online-power-cycle-80s-themed-digital-marketing-strategy/5045612 rak-makingthemostofwhatyouvegot-100824083808-phpapp02
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]]> Tue, 24 Aug 2010 08:37:55 GMT /slideshow/online-power-cycle-80s-themed-digital-marketing-strategy/5045612 richkirk@slideshare.net(richkirk) Online Power Cycle - 80s themed digital marketing strategy richkirk <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/rak-makingthemostofwhatyouvegot-100824083808-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" />

Online Power Cycle - 80s themed digital marketing strategy from Richard Kirk

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0 Old Spice /slideshow/old-spice-5045561/5045561 oldspicepres-100824082502-phpapp01
Internal pres on Old SPice social media ads. Contains (or contained ) some youtube vids -unsure if thy have been pulled through to slideshare]]>
Internal pres on Old SPice social media ads. Contains (or contained ) some youtube vids -unsure if thy have been pulled through to slideshare]]> Tue, 24 Aug 2010 08:24:42 GMT /slideshow/old-spice-5045561/5045561 richkirk@slideshare.net(richkirk) Old Spice richkirk Internal pres on Old SPice social media ads. Contains (or contained ) some youtube vids -unsure if thy have been pulled through to slideshare <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/oldspicepres-100824082502-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Internal pres on Old SPice social media ads. Contains (or contained ) some youtube vids -unsure if thy have been pulled through to slideshare

Old Spice from Richard Kirk

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0 https://cdn.slidesharecdn.com/profile-photo-richkirk-48x48.jpg?cb=1522960897 I enjoy helping companies grow. My colleagues say that I am great at helping firms achieve growth via advertising. My particular passion is for proving ROI on comms delivered via phones, tablets and laptops. I have a firm understanding of some of the biggest issues affecting the media industry at the moment; the rush to programmatic, rise of ad blocking, breakdown of traditional media models etc. I like to work with enthusiastic and pragmatic folks in a culture where getting results matters. https://cdn.slidesharecdn.com/ss_thumbnails/zenithnewcast-briefing054-fborganic-140519042424-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/zenith-newcast-briefing054-fb-organic/34845526 Facebook organic reach... https://cdn.slidesharecdn.com/ss_thumbnails/ownedfirstreasoningv6-140425043216-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/why-the/33934227 BrightonSEO 2014: SEO ... https://cdn.slidesharecdn.com/ss_thumbnails/howtoimproveatlinkassessment2-130430054401-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/seo-how-to-improve-at-link-assessment/20247254 SEO: How to improve at...