際際滷

際際滷Share a Scribd company logo
Old SpiceInternal Meeting July 2010
Something Cool...
Something Cool... Old SpiceAdvertising HeritageFeb 2010: Im on a horse19m viewsWins Film Grand Prix @ CannesJuly 2010: Im on a bike  7m views
Im on a horse....
Old Spice Responses13 July: Old Spice ResponsesSeed social networks with question invitationsResearch and investigate response / key playersGather together:Small fim crewSocial media marketing staffScriptwriterTechnical resourceProduce over 180 video responses almost non-stop over 2 days Realtimevids  conversation takes placeTakes on dangerous territory e.g. 4chanAgency: Wieden + Kennedy
Establishing authenticity
Reddit response
Created within hours...
Reddit Goes Mental  voicemail discussion only
Campaign ResultsIn 3 days:5.9 million views, 22500 commentsSales dip?

More Related Content

Old Spice