Old Spice
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Internal pres on Old SPice social media ads. Contains (or contained ) some youtube vids -unsure if thy have been pulled through to slideshare
Old Spice
- 1. Old SpiceInternal Meeting July 2010
- 3. Something Cool... Old SpiceAdvertising HeritageFeb 2010: Im on a horse19m viewsWins Film Grand Prix @ CannesJuly 2010: Im on a bike 7m views
- 4. Im on a horse....
- 5. Old Spice Responses13 July: Old Spice ResponsesSeed social networks with question invitationsResearch and investigate response / key playersGather together:Small fim crewSocial media marketing staffScriptwriterTechnical resourceProduce over 180 video responses almost non-stop over 2 days Realtimevids conversation takes placeTakes on dangerous territory e.g. 4chanAgency: Wieden + Kennedy
- 9. Reddit Goes Mental voicemail discussion only
- 10. Campaign ResultsIn 3 days:5.9 million views, 22500 commentsSales dip?