ºÝºÝߣshows by User: rrdafonseca / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: rrdafonseca / Tue, 02 Aug 2016 11:32:07 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: rrdafonseca Users as real people /slideshow/users-as-real-people/64614418 usersasrealpeople-160802113207
In this presentation some buzzwords used in marketing and advertising are interpreted using a psychology lens. The goal is to turn human understanding in business advantage for marketing department and agencies. ]]>
In this presentation some buzzwords used in marketing and advertising are interpreted using a psychology lens. The goal is to turn human understanding in business advantage for marketing department and agencies. ]]> Tue, 02 Aug 2016 11:32:07 GMT /slideshow/users-as-real-people/64614418 rrdafonseca@slideshare.net(rrdafonseca) Users as real people rrdafonseca In this presentation some buzzwords used in marketing and advertising are interpreted using a psychology lens. The goal is to turn human understanding in business advantage for marketing department and agencies. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/usersasrealpeople-160802113207-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In this presentation some buzzwords used in marketing and advertising are interpreted using a psychology lens. The goal is to turn human understanding in business advantage for marketing department and agencies.
Users as real people from Ricardo Fonseca
]]> 199 2 https://cdn.slidesharecdn.com/ss_thumbnails/usersasrealpeople-160802113207-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Elementary my dear watson �evidences from psychology about a (somewhat ) rational consumer /slideshow/elementary-my-dear-watson-evidences-from-psychology-about-a-somewhat-rational-consumer-61794462/61794462 elementarymydearwatson-evidencesfrompsychologyaboutasomewhatrationalconsumer-160508194402
This presentation deconstructs the supposedly well-know fact that all consumers are generally rational in their decision-making processes.]]>
This presentation deconstructs the supposedly well-know fact that all consumers are generally rational in their decision-making processes.]]> Sun, 08 May 2016 19:44:02 GMT /slideshow/elementary-my-dear-watson-evidences-from-psychology-about-a-somewhat-rational-consumer-61794462/61794462 rrdafonseca@slideshare.net(rrdafonseca) Elementary my dear watson �evidences from psychology about a (somewhat ) rational consumer rrdafonseca This presentation deconstructs the supposedly well-know fact that all consumers are generally rational in their decision-making processes. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/elementarymydearwatson-evidencesfrompsychologyaboutasomewhatrationalconsumer-160508194402-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This presentation deconstructs the supposedly well-know fact that all consumers are generally rational in their decision-making processes.
Elementary my dear watson evidences from psychology about a (somewhat ) rational consumer from Ricardo Fonseca
]]> 710 6 https://cdn.slidesharecdn.com/ss_thumbnails/elementarymydearwatson-evidencesfrompsychologyaboutasomewhatrationalconsumer-160508194402-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Psychology, persuasion and digital communication /slideshow/psychology-persuasion-and-digital-communication/61794004 psychologypersuasionanddigitalcommunication-160508191620
Every costumer journey should ask the right questions. Using system 1 / system 2 approach, the psychology of persuasion here presented discusses the role of heuristics in persuasive communication.]]>
Every costumer journey should ask the right questions. Using system 1 / system 2 approach, the psychology of persuasion here presented discusses the role of heuristics in persuasive communication.]]> Sun, 08 May 2016 19:16:20 GMT /slideshow/psychology-persuasion-and-digital-communication/61794004 rrdafonseca@slideshare.net(rrdafonseca) Psychology, persuasion and digital communication rrdafonseca Every costumer journey should ask the right questions. Using system 1 / system 2 approach, the psychology of persuasion here presented discusses the role of heuristics in persuasive communication. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/psychologypersuasionanddigitalcommunication-160508191620-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Every costumer journey should ask the right questions. Using system 1 / system 2 approach, the psychology of persuasion here presented discusses the role of heuristics in persuasive communication.
Psychology, persuasion and digital communication from Ricardo Fonseca
]]> 530 4 https://cdn.slidesharecdn.com/ss_thumbnails/psychologypersuasionanddigitalcommunication-160508191620-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Psicologia do user https://pt.slideshare.net/slideshow/psicologia-do-user/61792383 psicologiadouser-160508174153
User mental experience during communication and advertising attempts]]>
User mental experience during communication and advertising attempts]]> Sun, 08 May 2016 17:41:53 GMT https://pt.slideshare.net/slideshow/psicologia-do-user/61792383 rrdafonseca@slideshare.net(rrdafonseca) Psicologia do user rrdafonseca User mental experience during communication and advertising attempts <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/psicologiadouser-160508174153-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> User mental experience during communication and advertising attempts
from Ricardo Fonseca
]]> 295 5 https://cdn.slidesharecdn.com/ss_thumbnails/psicologiadouser-160508174153-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Psicologia, insights e publicidade https://pt.slideshare.net/slideshow/psicologia-insights-e-publicidade/61792213 psicologiainsightsepublicidade-160508173147
A psicologia no dia-a-dia da comunicação e do marketing]]>
A psicologia no dia-a-dia da comunicação e do marketing]]> Sun, 08 May 2016 17:31:47 GMT https://pt.slideshare.net/slideshow/psicologia-insights-e-publicidade/61792213 rrdafonseca@slideshare.net(rrdafonseca) Psicologia, insights e publicidade rrdafonseca A psicologia no dia-a-dia da comunicação e do marketing <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/psicologiainsightsepublicidade-160508173147-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A psicologia no dia-a-dia da comunicação e do marketing
from Ricardo Fonseca
]]> 325 5 https://cdn.slidesharecdn.com/ss_thumbnails/psicologiainsightsepublicidade-160508173147-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-rrdafonseca-48x48.jpg?cb=1733161522 My job is at the intersection of people and brands. With a phd in psychology and a passion for brands, I became what I like to call: a brand psychologist. This means I use the knowledge about human behaviour and turn it into business advantage for brands via efective communication strategies. I’ve done research for the past 10 years (ISPA-IU, University of California, Santa Barbara, BIAL foundation, FCT, William James Center) and worked in advertising agencies for the past 6 (JWT Lisbon, JWT Athens). Right now, I am working at comOn, a User marketing agency. Over the years, I worked for clients like OLX, Vodafone, YORN, Montepio, Kit-Kat, Fidelidade, Danone amongst many others. http... https://cdn.slidesharecdn.com/ss_thumbnails/usersasrealpeople-160802113207-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/users-as-real-people/64614418 Users as real people https://cdn.slidesharecdn.com/ss_thumbnails/elementarymydearwatson-evidencesfrompsychologyaboutasomewhatrationalconsumer-160508194402-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/elementary-my-dear-watson-evidences-from-psychology-about-a-somewhat-rational-consumer-61794462/61794462 Elementary my dear wat... https://cdn.slidesharecdn.com/ss_thumbnails/psychologypersuasionanddigitalcommunication-160508191620-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/psychology-persuasion-and-digital-communication/61794004 Psychology, persuasion...