際際滷shows by User: sallieburnett / http://www.slideshare.net/images/logo.gif 際際滷shows by User: sallieburnett / Thu, 29 Mar 2018 22:00:58 GMT 際際滷Share feed for 際際滷shows by User: sallieburnett Top Nonprofits on Instagram and What They Are Doing Right /slideshow/top-nonprofits-on-instagram-amp-what-they-are-doing/92363636 topnonprofitsoninstagramwhattheyaredoing-180329220058
Find out how nonprofits are successfully using Instagram to engage with donors and increase awareness of their causes. Examples of nonprofits Instagram pages. Learn more here: https://www.customerinsightgroup.com/marketinglibrary/top-nonprofits-instagram-what-they-are-doing-right]]>

Find out how nonprofits are successfully using Instagram to engage with donors and increase awareness of their causes. Examples of nonprofits Instagram pages. Learn more here: https://www.customerinsightgroup.com/marketinglibrary/top-nonprofits-instagram-what-they-are-doing-right]]>
Thu, 29 Mar 2018 22:00:58 GMT /slideshow/top-nonprofits-on-instagram-amp-what-they-are-doing/92363636 sallieburnett@slideshare.net(sallieburnett) Top Nonprofits on Instagram and What They Are Doing Right sallieburnett Find out how nonprofits are successfully using Instagram to engage with donors and increase awareness of their causes. Examples of nonprofits Instagram pages. Learn more here: https://www.customerinsightgroup.com/marketinglibrary/top-nonprofits-instagram-what-they-are-doing-right <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/topnonprofitsoninstagramwhattheyaredoing-180329220058-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Find out how nonprofits are successfully using Instagram to engage with donors and increase awareness of their causes. Examples of nonprofits Instagram pages. Learn more here: https://www.customerinsightgroup.com/marketinglibrary/top-nonprofits-instagram-what-they-are-doing-right
Top Nonprofits on Instagram and What They Are Doing Right from Sallie Burnett
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Retaining Donors The Importance of Donor Stewardship /slideshow/retaining-donors-the-importance-of-donor-stewardship/89404127 retainingdonorstheimportanceofdonorstewardship-180302202556
What is a donor stewardship? Why is it important and how do you create a donor stewardship plan? Learn more here: https://www.customerinsightgroup.com/loyaltyblog/nonprofit/donorstewardship]]>

What is a donor stewardship? Why is it important and how do you create a donor stewardship plan? Learn more here: https://www.customerinsightgroup.com/loyaltyblog/nonprofit/donorstewardship]]>
Fri, 02 Mar 2018 20:25:56 GMT /slideshow/retaining-donors-the-importance-of-donor-stewardship/89404127 sallieburnett@slideshare.net(sallieburnett) Retaining Donors The Importance of Donor Stewardship sallieburnett What is a donor stewardship? Why is it important and how do you create a donor stewardship plan? Learn more here: https://www.customerinsightgroup.com/loyaltyblog/nonprofit/donorstewardship <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/retainingdonorstheimportanceofdonorstewardship-180302202556-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> What is a donor stewardship? Why is it important and how do you create a donor stewardship plan? Learn more here: https://www.customerinsightgroup.com/loyaltyblog/nonprofit/donorstewardship
Retaining Donors The Importance of Donor Stewardship from Sallie Burnett
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Top Nonprofits on Facebook & What They Are Doing /slideshow/top-nonprofits-on-facebook-what-they-are-doing/85634971 topnonprofitsonfacebookwhattheyaredoing-180102233643
The way to the top of the Nonprofit Facebook ladder has many routes and there is much to learn from these top nonprofits and their campaign strategies. Learn more: https://www.customerinsightgroup.com/marketinglibrary/top-nonprofits-facebook-what-they-are-doing]]>

The way to the top of the Nonprofit Facebook ladder has many routes and there is much to learn from these top nonprofits and their campaign strategies. Learn more: https://www.customerinsightgroup.com/marketinglibrary/top-nonprofits-facebook-what-they-are-doing]]>
Tue, 02 Jan 2018 23:36:43 GMT /slideshow/top-nonprofits-on-facebook-what-they-are-doing/85634971 sallieburnett@slideshare.net(sallieburnett) Top Nonprofits on Facebook & What They Are Doing sallieburnett The way to the top of the Nonprofit Facebook ladder has many routes and there is much to learn from these top nonprofits and their campaign strategies. Learn more: https://www.customerinsightgroup.com/marketinglibrary/top-nonprofits-facebook-what-they-are-doing <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/topnonprofitsonfacebookwhattheyaredoing-180102233643-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The way to the top of the Nonprofit Facebook ladder has many routes and there is much to learn from these top nonprofits and their campaign strategies. Learn more: https://www.customerinsightgroup.com/marketinglibrary/top-nonprofits-facebook-what-they-are-doing
Top Nonprofits on Facebook & What They Are Doing from Sallie Burnett
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How Nonprofits Can Utilize Social Media To Do Good /slideshow/how-nonprofits-can-utilize-social-media-to-do-good/85633208 hownonprofitscanutilizesocialmediatodogood-180102231013
Here are 5 social media best practices for nonprofits. Get tips, idea and learn how nonprofits are using social media successfully. Learn more: https://www.customerinsightgroup.com/marketinglibrary/how-nonprofits-can-utilize-social-media-to-do-good/]]>

Here are 5 social media best practices for nonprofits. Get tips, idea and learn how nonprofits are using social media successfully. Learn more: https://www.customerinsightgroup.com/marketinglibrary/how-nonprofits-can-utilize-social-media-to-do-good/]]>
Tue, 02 Jan 2018 23:10:12 GMT /slideshow/how-nonprofits-can-utilize-social-media-to-do-good/85633208 sallieburnett@slideshare.net(sallieburnett) How Nonprofits Can Utilize Social Media To Do Good sallieburnett Here are 5 social media best practices for nonprofits. Get tips, idea and learn how nonprofits are using social media successfully. Learn more: https://www.customerinsightgroup.com/marketinglibrary/how-nonprofits-can-utilize-social-media-to-do-good/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/hownonprofitscanutilizesocialmediatodogood-180102231013-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Here are 5 social media best practices for nonprofits. Get tips, idea and learn how nonprofits are using social media successfully. Learn more: https://www.customerinsightgroup.com/marketinglibrary/how-nonprofits-can-utilize-social-media-to-do-good/
How Nonprofits Can Utilize Social Media To Do Good from Sallie Burnett
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THE DOS AND DONTS OF BANK LOYALTY /slideshow/the-dos-and-donts-of-bank-loyalty/70284677 cigbank2016-161219231324
Bank Loyalty Programs: What it Takes to Earn Customer Loyalty Every brand seeks to build loyalty among its customers, and banks are no exception. In fact, banks wish to foster a great deal of loyalty. In addition to checking and savings accounts, today's banks hope that consumers will open retirement accounts, and borrow money to purchase cars and homes from them. Today's bank loyalty programs are based on the idea that customers should be rewarded for their entire relationship with a bank. This strategic approach to fostering customer loyalty creates revenue cross and up-sell activities, retention, increased sales, resource efficiency, and drivers the acquisition of new customers. While the upside of customer loyalty is great, getting loyalty and customer engagement right is a tricky recipe. These 7 tips can help ensure you are successful. ]]>

Bank Loyalty Programs: What it Takes to Earn Customer Loyalty Every brand seeks to build loyalty among its customers, and banks are no exception. In fact, banks wish to foster a great deal of loyalty. In addition to checking and savings accounts, today's banks hope that consumers will open retirement accounts, and borrow money to purchase cars and homes from them. Today's bank loyalty programs are based on the idea that customers should be rewarded for their entire relationship with a bank. This strategic approach to fostering customer loyalty creates revenue cross and up-sell activities, retention, increased sales, resource efficiency, and drivers the acquisition of new customers. While the upside of customer loyalty is great, getting loyalty and customer engagement right is a tricky recipe. These 7 tips can help ensure you are successful. ]]>
Mon, 19 Dec 2016 23:13:24 GMT /slideshow/the-dos-and-donts-of-bank-loyalty/70284677 sallieburnett@slideshare.net(sallieburnett) THE DOS AND DONTS OF BANK LOYALTY sallieburnett Bank Loyalty Programs: What it Takes to Earn Customer Loyalty Every brand seeks to build loyalty among its customers, and banks are no exception. In fact, banks wish to foster a great deal of loyalty. In addition to checking and savings accounts, today's banks hope that consumers will open retirement accounts, and borrow money to purchase cars and homes from them. Today's bank loyalty programs are based on the idea that customers should be rewarded for their entire relationship with a bank. This strategic approach to fostering customer loyalty creates revenue cross and up-sell activities, retention, increased sales, resource efficiency, and drivers the acquisition of new customers. While the upside of customer loyalty is great, getting loyalty and customer engagement right is a tricky recipe. These 7 tips can help ensure you are successful. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cigbank2016-161219231324-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Bank Loyalty Programs: What it Takes to Earn Customer Loyalty Every brand seeks to build loyalty among its customers, and banks are no exception. In fact, banks wish to foster a great deal of loyalty. In addition to checking and savings accounts, today&#39;s banks hope that consumers will open retirement accounts, and borrow money to purchase cars and homes from them. Today&#39;s bank loyalty programs are based on the idea that customers should be rewarded for their entire relationship with a bank. This strategic approach to fostering customer loyalty creates revenue cross and up-sell activities, retention, increased sales, resource efficiency, and drivers the acquisition of new customers. While the upside of customer loyalty is great, getting loyalty and customer engagement right is a tricky recipe. These 7 tips can help ensure you are successful.
THE DOS AND DONTS OF BANK LOYALTY from Sallie Burnett
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Patient Loyalty: What it Takes 鐃to Earn Their Loyalty /slideshow/patient-loyalty-what-it-takes-to-earn-their-loyalty/70284523 cigloyaltymedical2016-161219230256
Patient Loyalty Is Up for Grabs Recent research showed consumers are just as likely to switch healthcare providers as hotels if they dont get responsiveness and convenience. In fact, 61% would switch providers to get an appointment quickly. 52% would switch to get an appointment at a convenient location. Those healthcare providers that develop strategies, capabilities and analytics to enable the key elements of a superior patient experiencespeed to access, convenience, information transparency and personalized service will be best positioned to outperform their peers. This presentation gives you insight into the current healthcare marketplace and seven best practices for building patient loyalty.]]>

Patient Loyalty Is Up for Grabs Recent research showed consumers are just as likely to switch healthcare providers as hotels if they dont get responsiveness and convenience. In fact, 61% would switch providers to get an appointment quickly. 52% would switch to get an appointment at a convenient location. Those healthcare providers that develop strategies, capabilities and analytics to enable the key elements of a superior patient experiencespeed to access, convenience, information transparency and personalized service will be best positioned to outperform their peers. This presentation gives you insight into the current healthcare marketplace and seven best practices for building patient loyalty.]]>
Mon, 19 Dec 2016 23:02:56 GMT /slideshow/patient-loyalty-what-it-takes-to-earn-their-loyalty/70284523 sallieburnett@slideshare.net(sallieburnett) Patient Loyalty: What it Takes 鐃to Earn Their Loyalty sallieburnett Patient Loyalty Is Up for Grabs Recent research showed consumers are just as likely to switch healthcare providers as hotels if they dont get responsiveness and convenience. In fact, 61% would switch providers to get an appointment quickly. 52% would switch to get an appointment at a convenient location. Those healthcare providers that develop strategies, capabilities and analytics to enable the key elements of a superior patient experiencespeed to access, convenience, information transparency and personalized service will be best positioned to outperform their peers. This presentation gives you insight into the current healthcare marketplace and seven best practices for building patient loyalty. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cigloyaltymedical2016-161219230256-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Patient Loyalty Is Up for Grabs Recent research showed consumers are just as likely to switch healthcare providers as hotels if they dont get responsiveness and convenience. In fact, 61% would switch providers to get an appointment quickly. 52% would switch to get an appointment at a convenient location. Those healthcare providers that develop strategies, capabilities and analytics to enable the key elements of a superior patient experiencespeed to access, convenience, information transparency and personalized service will be best positioned to outperform their peers. This presentation gives you insight into the current healthcare marketplace and seven best practices for building patient loyalty.
Patient Loyalty: What it Takes to Earn Their Loyalty from Sallie Burnett
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Benefits of Loyalty Programs /slideshow/benefits-of-loyalty-programs/54978290 benefitsofloyaltyprograms-151111014819-lva1-app6891
What are the Benefits of a Loyalty Program? Is a customer loyalty program right for your marketing strategy? Customer loyalty programs are designed to retain customers and improve the overall customer relationship and for that they work very well. A recent Experian study shows, 75% of U.S. companies with loyalty programs generate a return on their investment. This clearly shows a benefit for most companies who spend the money on rewards programs. Here are some additional benefits of a customer loyalty program and how they can work for you. Get more information here for justifying a loyalty program: http://www.customerinsightgroup.com/loyaltyblog/what-are-the-benefits-of-a-loyalty-program]]>

What are the Benefits of a Loyalty Program? Is a customer loyalty program right for your marketing strategy? Customer loyalty programs are designed to retain customers and improve the overall customer relationship and for that they work very well. A recent Experian study shows, 75% of U.S. companies with loyalty programs generate a return on their investment. This clearly shows a benefit for most companies who spend the money on rewards programs. Here are some additional benefits of a customer loyalty program and how they can work for you. Get more information here for justifying a loyalty program: http://www.customerinsightgroup.com/loyaltyblog/what-are-the-benefits-of-a-loyalty-program]]>
Wed, 11 Nov 2015 01:48:19 GMT /slideshow/benefits-of-loyalty-programs/54978290 sallieburnett@slideshare.net(sallieburnett) Benefits of Loyalty Programs sallieburnett What are the Benefits of a Loyalty Program? Is a customer loyalty program right for your marketing strategy? Customer loyalty programs are designed to retain customers and improve the overall customer relationship and for that they work very well. A recent Experian study shows, 75% of U.S. companies with loyalty programs generate a return on their investment. This clearly shows a benefit for most companies who spend the money on rewards programs. Here are some additional benefits of a customer loyalty program and how they can work for you. Get more information here for justifying a loyalty program: http://www.customerinsightgroup.com/loyaltyblog/what-are-the-benefits-of-a-loyalty-program <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/benefitsofloyaltyprograms-151111014819-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> What are the Benefits of a Loyalty Program? Is a customer loyalty program right for your marketing strategy? Customer loyalty programs are designed to retain customers and improve the overall customer relationship and for that they work very well. A recent Experian study shows, 75% of U.S. companies with loyalty programs generate a return on their investment. This clearly shows a benefit for most companies who spend the money on rewards programs. Here are some additional benefits of a customer loyalty program and how they can work for you. Get more information here for justifying a loyalty program: http://www.customerinsightgroup.com/loyaltyblog/what-are-the-benefits-of-a-loyalty-program
Benefits of Loyalty Programs from Sallie Burnett
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Why Customer Loyalty Is Important Infographic /slideshow/why-customer-loyalty-is-important-infographic/54978137 whycustomerloyaltyisimportant-151111014048-lva1-app6891
This loyalty marketing infographic provides you information on stats and research. As an additional resource when justifying a loyalty initiative there are 8 major benefits, each a competitive advantage, only a loyalty program can provide. http://www.customerinsightgroup.com/why-loyalty-marketing]]>

This loyalty marketing infographic provides you information on stats and research. As an additional resource when justifying a loyalty initiative there are 8 major benefits, each a competitive advantage, only a loyalty program can provide. http://www.customerinsightgroup.com/why-loyalty-marketing]]>
Wed, 11 Nov 2015 01:40:48 GMT /slideshow/why-customer-loyalty-is-important-infographic/54978137 sallieburnett@slideshare.net(sallieburnett) Why Customer Loyalty Is Important Infographic sallieburnett This loyalty marketing infographic provides you information on stats and research. As an additional resource when justifying a loyalty initiative there are 8 major benefits, each a competitive advantage, only a loyalty program can provide. http://www.customerinsightgroup.com/why-loyalty-marketing <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whycustomerloyaltyisimportant-151111014048-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This loyalty marketing infographic provides you information on stats and research. As an additional resource when justifying a loyalty initiative there are 8 major benefits, each a competitive advantage, only a loyalty program can provide. http://www.customerinsightgroup.com/why-loyalty-marketing
Why Customer Loyalty Is Important Infographic from Sallie Burnett
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B2C Content Marketing Infograph /slideshow/b2c-content-marketing-infograph/54977745 b2ccontentmarketinginfograph-151111012113-lva1-app6891
Are you looking for content marketing benchmarks, tips and strategies you can deploy to build your brand and reputation? This infograph will be very helpful to you and your efforts. Here are some additional resources: http://www.customerinsightgroup.com/content-marketing]]>

Are you looking for content marketing benchmarks, tips and strategies you can deploy to build your brand and reputation? This infograph will be very helpful to you and your efforts. Here are some additional resources: http://www.customerinsightgroup.com/content-marketing]]>
Wed, 11 Nov 2015 01:21:13 GMT /slideshow/b2c-content-marketing-infograph/54977745 sallieburnett@slideshare.net(sallieburnett) B2C Content Marketing Infograph sallieburnett Are you looking for content marketing benchmarks, tips and strategies you can deploy to build your brand and reputation? This infograph will be very helpful to you and your efforts. Here are some additional resources: http://www.customerinsightgroup.com/content-marketing <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/b2ccontentmarketinginfograph-151111012113-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Are you looking for content marketing benchmarks, tips and strategies you can deploy to build your brand and reputation? This infograph will be very helpful to you and your efforts. Here are some additional resources: http://www.customerinsightgroup.com/content-marketing
B2C Content Marketing Infograph from Sallie Burnett
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Fee Based Loyalty Programs Infograph /slideshow/fee-based-loyalty-programs-infograph/54445095 feebasedloyaltyprogramsinfograph-151027183603-lva1-app6891
Fee-based rewards programs can deliver extra time by offering convenience, curated shopping lists, relevance and most importantly more time freed up for other things. Customer Insight Group's blog includes an article about two wildly successful fee-based loyalty programs. http://www.customerinsightgroup.com/loyaltyblog/fee-based-rewards-programs-deliver-value-to-millennials]]>

Fee-based rewards programs can deliver extra time by offering convenience, curated shopping lists, relevance and most importantly more time freed up for other things. Customer Insight Group's blog includes an article about two wildly successful fee-based loyalty programs. http://www.customerinsightgroup.com/loyaltyblog/fee-based-rewards-programs-deliver-value-to-millennials]]>
Tue, 27 Oct 2015 18:36:03 GMT /slideshow/fee-based-loyalty-programs-infograph/54445095 sallieburnett@slideshare.net(sallieburnett) Fee Based Loyalty Programs Infograph sallieburnett Fee-based rewards programs can deliver extra time by offering convenience, curated shopping lists, relevance and most importantly more time freed up for other things. Customer Insight Group's blog includes an article about two wildly successful fee-based loyalty programs. http://www.customerinsightgroup.com/loyaltyblog/fee-based-rewards-programs-deliver-value-to-millennials <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/feebasedloyaltyprogramsinfograph-151027183603-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Fee-based rewards programs can deliver extra time by offering convenience, curated shopping lists, relevance and most importantly more time freed up for other things. Customer Insight Group&#39;s blog includes an article about two wildly successful fee-based loyalty programs. http://www.customerinsightgroup.com/loyaltyblog/fee-based-rewards-programs-deliver-value-to-millennials
Fee Based Loyalty Programs Infograph from Sallie Burnett
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Sallie Burnett Speaker Bio /sallieburnett/sallie-burnett-speaker-bio 6d1e3570-0e23-45d0-8b6b-5ba8844f5927-151013160028-lva1-app6891
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Tue, 13 Oct 2015 16:00:28 GMT /sallieburnett/sallie-burnett-speaker-bio sallieburnett@slideshare.net(sallieburnett) Sallie Burnett Speaker Bio sallieburnett <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/6d1e3570-0e23-45d0-8b6b-5ba8844f5927-151013160028-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Sallie Burnett Speaker Bio from Sallie Burnett
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Supercharge Your Facebook Marketing /slideshow/supercharge-your-facebook-marketing-pdf/30871828 superchargefacebookv6-140205171839-phpapp01
With everyone jumping aboard the Facebook marketing bandwagon, there is bound to be fallout. For every example of spectacular marketing success, there are just as many flops, failures, and disasters. How to run compelling social campaigns? How do you grow your audience, and connect successfully with interested prospects? What online tools, applications, and plugins should you use? How to measure and react to customer engagement? Sallie Burnett, President of Customer Insight Group, a leading strategic marketing firm renowned for its ability to help companies engage, keep and grow profitable customer relationships, will show you how to grow and engage your Facebook fan base. 5 Revealing Facebook Marketing Stats 77% of B2C and 44% of B2B companies have acquired a customer through Facebook. 56% of people are more likely to recommend a brand after becoming a fan on Facebook. 51% of fans are more likely to purchase from a brand they like on Facebook. 33% of U.S. online consumers have made a purchase based o recommendations from friends on Facebook. 42% of marketers say that Facebook is critical or important to their business. Facebook is a constantly evolving platform. Social media marketers need to stay on top of these changes and learn to take advantage of them. There is no better time to get your Facebook marketing in shape. More Information: Find out how you are doing with the Social Media Grader: http://www.customerinsightgroup.com/do-you-make-social-media-grade Social Media Blog: http://www.customerinsightgroup.com/marketinglibrary/ Social Media Infographics: http://www.customerinsightgroup.com/infographs Get help from an expert: http://www.customerinsightgroup.com/social-media-marketing Here are just a few of the ways Customer Insight Group can you view and use social media: Listen and Learn: We help you to monitor what consumers are saying about your organization, your products, or programs and you can use the information to support your marketing goals. We help you test different social media tactics and learn what works. Build Relationships and Brand Awareness: You can interact with key audiences in order to build awareness for your brand. By increasing your visibility in the right areas and trying to stick in the minds of others through active interaction on many different levels, your company can strengthen relationships and brand awareness. Improve Reputation: You also improve your organization's reputation as an expert by being consistently involved in discussions on topics or aggregating information that is important to the customers you serve. Cloud: social media marketing, facebook marketing, social media trends, facebook best practices, 2014 social media, facebook marketing 2014, facebook tips, facebook trends]]>

With everyone jumping aboard the Facebook marketing bandwagon, there is bound to be fallout. For every example of spectacular marketing success, there are just as many flops, failures, and disasters. How to run compelling social campaigns? How do you grow your audience, and connect successfully with interested prospects? What online tools, applications, and plugins should you use? How to measure and react to customer engagement? Sallie Burnett, President of Customer Insight Group, a leading strategic marketing firm renowned for its ability to help companies engage, keep and grow profitable customer relationships, will show you how to grow and engage your Facebook fan base. 5 Revealing Facebook Marketing Stats 77% of B2C and 44% of B2B companies have acquired a customer through Facebook. 56% of people are more likely to recommend a brand after becoming a fan on Facebook. 51% of fans are more likely to purchase from a brand they like on Facebook. 33% of U.S. online consumers have made a purchase based o recommendations from friends on Facebook. 42% of marketers say that Facebook is critical or important to their business. Facebook is a constantly evolving platform. Social media marketers need to stay on top of these changes and learn to take advantage of them. There is no better time to get your Facebook marketing in shape. More Information: Find out how you are doing with the Social Media Grader: http://www.customerinsightgroup.com/do-you-make-social-media-grade Social Media Blog: http://www.customerinsightgroup.com/marketinglibrary/ Social Media Infographics: http://www.customerinsightgroup.com/infographs Get help from an expert: http://www.customerinsightgroup.com/social-media-marketing Here are just a few of the ways Customer Insight Group can you view and use social media: Listen and Learn: We help you to monitor what consumers are saying about your organization, your products, or programs and you can use the information to support your marketing goals. We help you test different social media tactics and learn what works. Build Relationships and Brand Awareness: You can interact with key audiences in order to build awareness for your brand. By increasing your visibility in the right areas and trying to stick in the minds of others through active interaction on many different levels, your company can strengthen relationships and brand awareness. Improve Reputation: You also improve your organization's reputation as an expert by being consistently involved in discussions on topics or aggregating information that is important to the customers you serve. Cloud: social media marketing, facebook marketing, social media trends, facebook best practices, 2014 social media, facebook marketing 2014, facebook tips, facebook trends]]>
Wed, 05 Feb 2014 17:18:39 GMT /slideshow/supercharge-your-facebook-marketing-pdf/30871828 sallieburnett@slideshare.net(sallieburnett) Supercharge Your Facebook Marketing sallieburnett With everyone jumping aboard the Facebook marketing bandwagon, there is bound to be fallout. For every example of spectacular marketing success, there are just as many flops, failures, and disasters. How to run compelling social campaigns? How do you grow your audience, and connect successfully with interested prospects? What online tools, applications, and plugins should you use? How to measure and react to customer engagement? Sallie Burnett, President of Customer Insight Group, a leading strategic marketing firm renowned for its ability to help companies engage, keep and grow profitable customer relationships, will show you how to grow and engage your Facebook fan base. 5 Revealing Facebook Marketing Stats 77% of B2C and 44% of B2B companies have acquired a customer through Facebook. 56% of people are more likely to recommend a brand after becoming a fan on Facebook. 51% of fans are more likely to purchase from a brand they like on Facebook. 33% of U.S. online consumers have made a purchase based o recommendations from friends on Facebook. 42% of marketers say that Facebook is critical or important to their business. Facebook is a constantly evolving platform. Social media marketers need to stay on top of these changes and learn to take advantage of them. There is no better time to get your Facebook marketing in shape. More Information: Find out how you are doing with the Social Media Grader: http://www.customerinsightgroup.com/do-you-make-social-media-grade Social Media Blog: http://www.customerinsightgroup.com/marketinglibrary/ Social Media Infographics: http://www.customerinsightgroup.com/infographs Get help from an expert: http://www.customerinsightgroup.com/social-media-marketing Here are just a few of the ways Customer Insight Group can you view and use social media: Listen and Learn: We help you to monitor what consumers are saying about your organization, your products, or programs and you can use the information to support your marketing goals. We help you test different social media tactics and learn what works. Build Relationships and Brand Awareness: You can interact with key audiences in order to build awareness for your brand. By increasing your visibility in the right areas and trying to stick in the minds of others through active interaction on many different levels, your company can strengthen relationships and brand awareness. Improve Reputation: You also improve your organization's reputation as an expert by being consistently involved in discussions on topics or aggregating information that is important to the customers you serve. Cloud: social media marketing, facebook marketing, social media trends, facebook best practices, 2014 social media, facebook marketing 2014, facebook tips, facebook trends <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/superchargefacebookv6-140205171839-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> With everyone jumping aboard the Facebook marketing bandwagon, there is bound to be fallout. For every example of spectacular marketing success, there are just as many flops, failures, and disasters. How to run compelling social campaigns? How do you grow your audience, and connect successfully with interested prospects? What online tools, applications, and plugins should you use? How to measure and react to customer engagement? Sallie Burnett, President of Customer Insight Group, a leading strategic marketing firm renowned for its ability to help companies engage, keep and grow profitable customer relationships, will show you how to grow and engage your Facebook fan base. 5 Revealing Facebook Marketing Stats 77% of B2C and 44% of B2B companies have acquired a customer through Facebook. 56% of people are more likely to recommend a brand after becoming a fan on Facebook. 51% of fans are more likely to purchase from a brand they like on Facebook. 33% of U.S. online consumers have made a purchase based o recommendations from friends on Facebook. 42% of marketers say that Facebook is critical or important to their business. Facebook is a constantly evolving platform. Social media marketers need to stay on top of these changes and learn to take advantage of them. There is no better time to get your Facebook marketing in shape. More Information: Find out how you are doing with the Social Media Grader: http://www.customerinsightgroup.com/do-you-make-social-media-grade Social Media Blog: http://www.customerinsightgroup.com/marketinglibrary/ Social Media Infographics: http://www.customerinsightgroup.com/infographs Get help from an expert: http://www.customerinsightgroup.com/social-media-marketing Here are just a few of the ways Customer Insight Group can you view and use social media: Listen and Learn: We help you to monitor what consumers are saying about your organization, your products, or programs and you can use the information to support your marketing goals. We help you test different social media tactics and learn what works. Build Relationships and Brand Awareness: You can interact with key audiences in order to build awareness for your brand. By increasing your visibility in the right areas and trying to stick in the minds of others through active interaction on many different levels, your company can strengthen relationships and brand awareness. Improve Reputation: You also improve your organization&#39;s reputation as an expert by being consistently involved in discussions on topics or aggregating information that is important to the customers you serve. Cloud: social media marketing, facebook marketing, social media trends, facebook best practices, 2014 social media, facebook marketing 2014, facebook tips, facebook trends
Supercharge Your Facebook Marketing from Sallie Burnett
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Trends in Social Media Impacting Business (Infographic) /slideshow/trends-in-social-media-impacting-business-infographic/26211958 ciginfographichookedonsocial2013-130915140217-phpapp01
Social media is becoming a pervasive activity among Americans across a variety of platforms and demographic segments. As a marketer, the evolving social media landscape provides new opportunities that require reassessing your current social media strategy.]]>

Social media is becoming a pervasive activity among Americans across a variety of platforms and demographic segments. As a marketer, the evolving social media landscape provides new opportunities that require reassessing your current social media strategy.]]>
Sun, 15 Sep 2013 14:02:17 GMT /slideshow/trends-in-social-media-impacting-business-infographic/26211958 sallieburnett@slideshare.net(sallieburnett) Trends in Social Media Impacting Business (Infographic) sallieburnett Social media is becoming a pervasive activity among Americans across a variety of platforms and demographic segments. As a marketer, the evolving social media landscape provides new opportunities that require reassessing your current social media strategy. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ciginfographichookedonsocial2013-130915140217-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Social media is becoming a pervasive activity among Americans across a variety of platforms and demographic segments. As a marketer, the evolving social media landscape provides new opportunities that require reassessing your current social media strategy.
Trends in Social Media Impacting Business (Infographic) from Sallie Burnett
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Loyalty Program Refresher /slideshow/overhaul-your-customer-loyalty-program/17418057 cigloyaltysbdc-130320124911-phpapp02
How to Improve Your Loyalty Program Refresh yourself on new trends and why loyalty programs are important. Whether youre just starting out with a customer loyalty initiative or you recognize that the one you already have needs reworked, this presentation will provide valuable insight into where your next steps should be. Who is Customer Insight Group, Inc.? Customer Insight Group is a leader in building brand loyalty for the worlds most influential and valuable brands. We help companies engage, keep and grow more profitable customer relationships. We leverage customer insight to deliver the right message to the right customer via the right channel at the right time. The bottom line is we focus your marketing dollars to get the biggest bang for your buck. The result? Long-term customer relationships and maximized margins. More Resources: Loyalty Blog: http://www.customerinsightgroup.com/loyaltyblog/ Loyalty eBooks: http://www.customerinsightgroup.com/white-papers Loyalty Workshops: http://www.customerinsightgroup.com/custom-loyalty-workshops Loyalty Program Audit: http://www.customerinsightgroup.com/don%E2%80%99t-enter-battle-customer-loyalty-unarmed-audit-your-loyalty-marketing-strategies ]]>

How to Improve Your Loyalty Program Refresh yourself on new trends and why loyalty programs are important. Whether youre just starting out with a customer loyalty initiative or you recognize that the one you already have needs reworked, this presentation will provide valuable insight into where your next steps should be. Who is Customer Insight Group, Inc.? Customer Insight Group is a leader in building brand loyalty for the worlds most influential and valuable brands. We help companies engage, keep and grow more profitable customer relationships. We leverage customer insight to deliver the right message to the right customer via the right channel at the right time. The bottom line is we focus your marketing dollars to get the biggest bang for your buck. The result? Long-term customer relationships and maximized margins. More Resources: Loyalty Blog: http://www.customerinsightgroup.com/loyaltyblog/ Loyalty eBooks: http://www.customerinsightgroup.com/white-papers Loyalty Workshops: http://www.customerinsightgroup.com/custom-loyalty-workshops Loyalty Program Audit: http://www.customerinsightgroup.com/don%E2%80%99t-enter-battle-customer-loyalty-unarmed-audit-your-loyalty-marketing-strategies ]]>
Wed, 20 Mar 2013 12:49:11 GMT /slideshow/overhaul-your-customer-loyalty-program/17418057 sallieburnett@slideshare.net(sallieburnett) Loyalty Program Refresher sallieburnett How to Improve Your Loyalty Program Refresh yourself on new trends and why loyalty programs are important. Whether youre just starting out with a customer loyalty initiative or you recognize that the one you already have needs reworked, this presentation will provide valuable insight into where your next steps should be. Who is Customer Insight Group, Inc.? Customer Insight Group is a leader in building brand loyalty for the worlds most influential and valuable brands. We help companies engage, keep and grow more profitable customer relationships. We leverage customer insight to deliver the right message to the right customer via the right channel at the right time. The bottom line is we focus your marketing dollars to get the biggest bang for your buck. The result? Long-term customer relationships and maximized margins. More Resources: Loyalty Blog: http://www.customerinsightgroup.com/loyaltyblog/ Loyalty eBooks: http://www.customerinsightgroup.com/white-papers Loyalty Workshops: http://www.customerinsightgroup.com/custom-loyalty-workshops Loyalty Program Audit: http://www.customerinsightgroup.com/don%E2%80%99t-enter-battle-customer-loyalty-unarmed-audit-your-loyalty-marketing-strategies <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cigloyaltysbdc-130320124911-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How to Improve Your Loyalty Program Refresh yourself on new trends and why loyalty programs are important. Whether youre just starting out with a customer loyalty initiative or you recognize that the one you already have needs reworked, this presentation will provide valuable insight into where your next steps should be. Who is Customer Insight Group, Inc.? Customer Insight Group is a leader in building brand loyalty for the worlds most influential and valuable brands. We help companies engage, keep and grow more profitable customer relationships. We leverage customer insight to deliver the right message to the right customer via the right channel at the right time. The bottom line is we focus your marketing dollars to get the biggest bang for your buck. The result? Long-term customer relationships and maximized margins. More Resources: Loyalty Blog: http://www.customerinsightgroup.com/loyaltyblog/ Loyalty eBooks: http://www.customerinsightgroup.com/white-papers Loyalty Workshops: http://www.customerinsightgroup.com/custom-loyalty-workshops Loyalty Program Audit: http://www.customerinsightgroup.com/don%E2%80%99t-enter-battle-customer-loyalty-unarmed-audit-your-loyalty-marketing-strategies
Loyalty Program Refresher from Sallie Burnett
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Getting Social Media Right 鐃For Your B2B Audience /slideshow/getting-social-media-right-for-your-b2b-audience/14903968 cigbmg-121026150033-phpapp02
Many B2C marketers have found Social Media to be a proven & effective marketing tool, but their B2B counterparts arent having as much success: eMarketer reports that 52% of US small businesses don't feel other businesses are marketing to them effectively, and 46% feel they're being "sold" to instead of "spoken" to. How do you fix that problem? This presentation includes tips on how companies can move from doing social to actually being social in their marketing. It starts with a new business model that defines marketing objectives in an updated and more relevant manner, then tracks and precisely measures progress and makes quick adjustments to the plan along the way. Customer Insight Group reviews the 6 big Social Media mistakes made by B2B marketers, and how to avoid them, based on her many years of hands-on experience. Customer Insight Group, Inc. is a strategic relationship-marketing firm providing companies with solutions that improve customer experiences and empower customers to share, connect and interact. ]]>

Many B2C marketers have found Social Media to be a proven & effective marketing tool, but their B2B counterparts arent having as much success: eMarketer reports that 52% of US small businesses don't feel other businesses are marketing to them effectively, and 46% feel they're being "sold" to instead of "spoken" to. How do you fix that problem? This presentation includes tips on how companies can move from doing social to actually being social in their marketing. It starts with a new business model that defines marketing objectives in an updated and more relevant manner, then tracks and precisely measures progress and makes quick adjustments to the plan along the way. Customer Insight Group reviews the 6 big Social Media mistakes made by B2B marketers, and how to avoid them, based on her many years of hands-on experience. Customer Insight Group, Inc. is a strategic relationship-marketing firm providing companies with solutions that improve customer experiences and empower customers to share, connect and interact. ]]>
Fri, 26 Oct 2012 15:00:31 GMT /slideshow/getting-social-media-right-for-your-b2b-audience/14903968 sallieburnett@slideshare.net(sallieburnett) Getting Social Media Right 鐃For Your B2B Audience sallieburnett Many B2C marketers have found Social Media to be a proven & effective marketing tool, but their B2B counterparts arent having as much success: eMarketer reports that 52% of US small businesses don't feel other businesses are marketing to them effectively, and 46% feel they're being "sold" to instead of "spoken" to. How do you fix that problem? This presentation includes tips on how companies can move from doing social to actually being social in their marketing. It starts with a new business model that defines marketing objectives in an updated and more relevant manner, then tracks and precisely measures progress and makes quick adjustments to the plan along the way. Customer Insight Group reviews the 6 big Social Media mistakes made by B2B marketers, and how to avoid them, based on her many years of hands-on experience. Customer Insight Group, Inc. is a strategic relationship-marketing firm providing companies with solutions that improve customer experiences and empower customers to share, connect and interact. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cigbmg-121026150033-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Many B2C marketers have found Social Media to be a proven &amp; effective marketing tool, but their B2B counterparts arent having as much success: eMarketer reports that 52% of US small businesses don&#39;t feel other businesses are marketing to them effectively, and 46% feel they&#39;re being &quot;sold&quot; to instead of &quot;spoken&quot; to. How do you fix that problem? This presentation includes tips on how companies can move from doing social to actually being social in their marketing. It starts with a new business model that defines marketing objectives in an updated and more relevant manner, then tracks and precisely measures progress and makes quick adjustments to the plan along the way. Customer Insight Group reviews the 6 big Social Media mistakes made by B2B marketers, and how to avoid them, based on her many years of hands-on experience. Customer Insight Group, Inc. is a strategic relationship-marketing firm providing companies with solutions that improve customer experiences and empower customers to share, connect and interact.
Getting Social Media Right For Your B2B Audience from Sallie Burnett
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Digital Consumer: Engaging your digital audience /slideshow/cig-du82412/14109317 cigdu82412-120829125023-phpapp01
Grappling with how to integrate digital into your marketing mix? You've taken some steps to embrace interactive tools and processes, but are now wondering how to increase your engagement and impact with your target audience. You're not alone, as many organizations across all sectors are evaluating new tools, approaches and processes to increase their digital marketing effectiveness. Rapid changes in search and social media technology have put customers (and their highly influential virtual networks) in control and they have raised the bar for marketers. This presentation will prepare you for the new challenges and opportunities ahead and will lay the foundation for a successful social media strategy that facilitates collaborative experiences and dialogue that your customers value and will increase your revenue. More Tips, Best Practices and Social Media Marketing Resources: FREE Evaluation of Your Social Media: http://www.customerinsightgroup.com/do-you-make-social-media-grade Social Media Blog: http://www.customerinsightgroup.com/marketinglibrary/ Social Media Infographics: http://www.customerinsightgroup.com/infographs Social Media Workshops: http://www.customerinsightgroup.com/custom-social-media-workshops Pinterest: http://pinterest.com/engagekeepgrow/ ]]>

Grappling with how to integrate digital into your marketing mix? You've taken some steps to embrace interactive tools and processes, but are now wondering how to increase your engagement and impact with your target audience. You're not alone, as many organizations across all sectors are evaluating new tools, approaches and processes to increase their digital marketing effectiveness. Rapid changes in search and social media technology have put customers (and their highly influential virtual networks) in control and they have raised the bar for marketers. This presentation will prepare you for the new challenges and opportunities ahead and will lay the foundation for a successful social media strategy that facilitates collaborative experiences and dialogue that your customers value and will increase your revenue. More Tips, Best Practices and Social Media Marketing Resources: FREE Evaluation of Your Social Media: http://www.customerinsightgroup.com/do-you-make-social-media-grade Social Media Blog: http://www.customerinsightgroup.com/marketinglibrary/ Social Media Infographics: http://www.customerinsightgroup.com/infographs Social Media Workshops: http://www.customerinsightgroup.com/custom-social-media-workshops Pinterest: http://pinterest.com/engagekeepgrow/ ]]>
Wed, 29 Aug 2012 12:50:21 GMT /slideshow/cig-du82412/14109317 sallieburnett@slideshare.net(sallieburnett) Digital Consumer: Engaging your digital audience sallieburnett Grappling with how to integrate digital into your marketing mix? You've taken some steps to embrace interactive tools and processes, but are now wondering how to increase your engagement and impact with your target audience. You're not alone, as many organizations across all sectors are evaluating new tools, approaches and processes to increase their digital marketing effectiveness. Rapid changes in search and social media technology have put customers (and their highly influential virtual networks) in control and they have raised the bar for marketers. This presentation will prepare you for the new challenges and opportunities ahead and will lay the foundation for a successful social media strategy that facilitates collaborative experiences and dialogue that your customers value and will increase your revenue. More Tips, Best Practices and Social Media Marketing Resources: FREE Evaluation of Your Social Media: http://www.customerinsightgroup.com/do-you-make-social-media-grade Social Media Blog: http://www.customerinsightgroup.com/marketinglibrary/ Social Media Infographics: http://www.customerinsightgroup.com/infographs Social Media Workshops: http://www.customerinsightgroup.com/custom-social-media-workshops Pinterest: http://pinterest.com/engagekeepgrow/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cigdu82412-120829125023-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Grappling with how to integrate digital into your marketing mix? You&#39;ve taken some steps to embrace interactive tools and processes, but are now wondering how to increase your engagement and impact with your target audience. You&#39;re not alone, as many organizations across all sectors are evaluating new tools, approaches and processes to increase their digital marketing effectiveness. Rapid changes in search and social media technology have put customers (and their highly influential virtual networks) in control and they have raised the bar for marketers. This presentation will prepare you for the new challenges and opportunities ahead and will lay the foundation for a successful social media strategy that facilitates collaborative experiences and dialogue that your customers value and will increase your revenue. More Tips, Best Practices and Social Media Marketing Resources: FREE Evaluation of Your Social Media: http://www.customerinsightgroup.com/do-you-make-social-media-grade Social Media Blog: http://www.customerinsightgroup.com/marketinglibrary/ Social Media Infographics: http://www.customerinsightgroup.com/infographs Social Media Workshops: http://www.customerinsightgroup.com/custom-social-media-workshops Pinterest: http://pinterest.com/engagekeepgrow/
Digital Consumer: Engaging your digital audience from Sallie Burnett
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What Marketers Must Know to Maximize Social Media Results /slideshow/cig-dcb/14109176 cigdcb-120829123137-phpapp02
Are you dabbling in social media without a strategy? Kicking the tires or tossing in an intern at the problem? It's time to start leveraging social media to engage your customers. This presentation takes yous through the steps to maximize the results of your social media efforts. What you will learn: -Explore how successful companies are using social media to build relationships with customers. -Learn how to define your strategy and create your plan for communicating and engaging with customers. -Learn how to quantify key performance indicators and define what social media success looks like. -Discover how to use social media initiatives as a competitive differentiator. -Know the most common mistakes being made; spot them on the horizon and take a detour! ]]>

Are you dabbling in social media without a strategy? Kicking the tires or tossing in an intern at the problem? It's time to start leveraging social media to engage your customers. This presentation takes yous through the steps to maximize the results of your social media efforts. What you will learn: -Explore how successful companies are using social media to build relationships with customers. -Learn how to define your strategy and create your plan for communicating and engaging with customers. -Learn how to quantify key performance indicators and define what social media success looks like. -Discover how to use social media initiatives as a competitive differentiator. -Know the most common mistakes being made; spot them on the horizon and take a detour! ]]>
Wed, 29 Aug 2012 12:31:36 GMT /slideshow/cig-dcb/14109176 sallieburnett@slideshare.net(sallieburnett) What Marketers Must Know to Maximize Social Media Results sallieburnett Are you dabbling in social media without a strategy? Kicking the tires or tossing in an intern at the problem? It's time to start leveraging social media to engage your customers. This presentation takes yous through the steps to maximize the results of your social media efforts. What you will learn: -Explore how successful companies are using social media to build relationships with customers. -Learn how to define your strategy and create your plan for communicating and engaging with customers. -Learn how to quantify key performance indicators and define what social media success looks like. -Discover how to use social media initiatives as a competitive differentiator. -Know the most common mistakes being made; spot them on the horizon and take a detour! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cigdcb-120829123137-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Are you dabbling in social media without a strategy? Kicking the tires or tossing in an intern at the problem? It&#39;s time to start leveraging social media to engage your customers. This presentation takes yous through the steps to maximize the results of your social media efforts. What you will learn: -Explore how successful companies are using social media to build relationships with customers. -Learn how to define your strategy and create your plan for communicating and engaging with customers. -Learn how to quantify key performance indicators and define what social media success looks like. -Discover how to use social media initiatives as a competitive differentiator. -Know the most common mistakes being made; spot them on the horizon and take a detour!
What Marketers Must Know to Maximize Social Media Results from Sallie Burnett
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Mobile Use Surges /slideshow/mobile-use-surges/13151717 mobile-infograph-final-120531134241-phpapp02
Consumers increasingly expect to communicate, network, browse and shop from a range of devices, and the growing sophistication of smart devices only accelerates this trend. But whether consumers access the web from a PC or a mobile device will ultimately take a back seat to marketers ability to build campaigns that reach across channels and devices and focus on targeting specific actions. Do you have a mobile marketing strategy?]]>

Consumers increasingly expect to communicate, network, browse and shop from a range of devices, and the growing sophistication of smart devices only accelerates this trend. But whether consumers access the web from a PC or a mobile device will ultimately take a back seat to marketers ability to build campaigns that reach across channels and devices and focus on targeting specific actions. Do you have a mobile marketing strategy?]]>
Thu, 31 May 2012 13:42:40 GMT /slideshow/mobile-use-surges/13151717 sallieburnett@slideshare.net(sallieburnett) Mobile Use Surges sallieburnett Consumers increasingly expect to communicate, network, browse and shop from a range of devices, and the growing sophistication of smart devices only accelerates this trend. But whether consumers access the web from a PC or a mobile device will ultimately take a back seat to marketers ability to build campaigns that reach across channels and devices and focus on targeting specific actions. Do you have a mobile marketing strategy? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mobile-infograph-final-120531134241-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Consumers increasingly expect to communicate, network, browse and shop from a range of devices, and the growing sophistication of smart devices only accelerates this trend. But whether consumers access the web from a PC or a mobile device will ultimately take a back seat to marketers ability to build campaigns that reach across channels and devices and focus on targeting specific actions. Do you have a mobile marketing strategy?
Mobile Use Surges from Sallie Burnett
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Maximize Results of Social Media /slideshow/how-to-maximize-results-of-social-media/12612428 cigmaximizeresultssocial-120420002432-phpapp01
Many marketers have embraced social media. Some are measuring and acting upon the results of their social marketing campaigns. But the majority is dabbling with social media without any strategy leading them. Trying things out to see if anything moves the dial, kicking tires, tossing an intern at the problem. Does this sound like you? Best practices in digital marketing constantly evolve and it can be difficult to keep up especially if you are already behind the curve. This presentation takes you through five easy steps to help you catch up. Its imperative to plan now if you want to stay ahead of the competition. Customer Insight Group shares the secrets of brand monitoring and show how successful companies are using social media marketing to build relationships with their customers, enhance their brands and experience positive return on their social media investments. Key takeaways for your social media marketing include: Clearly define what social media success looks like and quantify your key performance indicators. Discover how to use your social media initiatives as a competitive differentiator Learn how to successfully integrate social media into your multi-channel strategy for the most highly targeted impact and revenue growth. Deliver relevant content at the optimal time. Accurately track the reach and results of your social marketing efforts. ]]>

Many marketers have embraced social media. Some are measuring and acting upon the results of their social marketing campaigns. But the majority is dabbling with social media without any strategy leading them. Trying things out to see if anything moves the dial, kicking tires, tossing an intern at the problem. Does this sound like you? Best practices in digital marketing constantly evolve and it can be difficult to keep up especially if you are already behind the curve. This presentation takes you through five easy steps to help you catch up. Its imperative to plan now if you want to stay ahead of the competition. Customer Insight Group shares the secrets of brand monitoring and show how successful companies are using social media marketing to build relationships with their customers, enhance their brands and experience positive return on their social media investments. Key takeaways for your social media marketing include: Clearly define what social media success looks like and quantify your key performance indicators. Discover how to use your social media initiatives as a competitive differentiator Learn how to successfully integrate social media into your multi-channel strategy for the most highly targeted impact and revenue growth. Deliver relevant content at the optimal time. Accurately track the reach and results of your social marketing efforts. ]]>
Fri, 20 Apr 2012 00:24:30 GMT /slideshow/how-to-maximize-results-of-social-media/12612428 sallieburnett@slideshare.net(sallieburnett) Maximize Results of Social Media sallieburnett Many marketers have embraced social media. Some are measuring and acting upon the results of their social marketing campaigns. But the majority is dabbling with social media without any strategy leading them. Trying things out to see if anything moves the dial, kicking tires, tossing an intern at the problem. Does this sound like you? Best practices in digital marketing constantly evolve and it can be difficult to keep up especially if you are already behind the curve. This presentation takes you through five easy steps to help you catch up. Its imperative to plan now if you want to stay ahead of the competition. Customer Insight Group shares the secrets of brand monitoring and show how successful companies are using social media marketing to build relationships with their customers, enhance their brands and experience positive return on their social media investments. Key takeaways for your social media marketing include: Clearly define what social media success looks like and quantify your key performance indicators. Discover how to use your social media initiatives as a competitive differentiator Learn how to successfully integrate social media into your multi-channel strategy for the most highly targeted impact and revenue growth. Deliver relevant content at the optimal time. Accurately track the reach and results of your social marketing efforts. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cigmaximizeresultssocial-120420002432-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Many marketers have embraced social media. Some are measuring and acting upon the results of their social marketing campaigns. But the majority is dabbling with social media without any strategy leading them. Trying things out to see if anything moves the dial, kicking tires, tossing an intern at the problem. Does this sound like you? Best practices in digital marketing constantly evolve and it can be difficult to keep up especially if you are already behind the curve. This presentation takes you through five easy steps to help you catch up. Its imperative to plan now if you want to stay ahead of the competition. Customer Insight Group shares the secrets of brand monitoring and show how successful companies are using social media marketing to build relationships with their customers, enhance their brands and experience positive return on their social media investments. Key takeaways for your social media marketing include: Clearly define what social media success looks like and quantify your key performance indicators. Discover how to use your social media initiatives as a competitive differentiator Learn how to successfully integrate social media into your multi-channel strategy for the most highly targeted impact and revenue growth. Deliver relevant content at the optimal time. Accurately track the reach and results of your social marketing efforts.
Maximize Results of Social Media from Sallie Burnett
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Social Media Outlook 2012 /slideshow/cig-outlook-f/12602704 cigoutlookf-120419082027-phpapp01
How will the changing digital trends influence your marketing? Should you update your social media strategy? As the social media landscape continues to evolve, it's crucial for traditional media, retailers, nonprofits and brands to understand how people are spending their time, interacting with brands, connecting with one another, and influencing commerce. This presentation takes an in-depth look at the latest social media trends to help you: Distinguish between hype and reality when it comes to using social media tools to promote your brand and products Recognize the impact of social media on the consumer and their purchasing behavior Understand how marketers use social media tactics and establish benchmarks for emerging tactics ]]>

How will the changing digital trends influence your marketing? Should you update your social media strategy? As the social media landscape continues to evolve, it's crucial for traditional media, retailers, nonprofits and brands to understand how people are spending their time, interacting with brands, connecting with one another, and influencing commerce. This presentation takes an in-depth look at the latest social media trends to help you: Distinguish between hype and reality when it comes to using social media tools to promote your brand and products Recognize the impact of social media on the consumer and their purchasing behavior Understand how marketers use social media tactics and establish benchmarks for emerging tactics ]]>
Thu, 19 Apr 2012 08:20:26 GMT /slideshow/cig-outlook-f/12602704 sallieburnett@slideshare.net(sallieburnett) Social Media Outlook 2012 sallieburnett How will the changing digital trends influence your marketing? Should you update your social media strategy? As the social media landscape continues to evolve, it's crucial for traditional media, retailers, nonprofits and brands to understand how people are spending their time, interacting with brands, connecting with one another, and influencing commerce. This presentation takes an in-depth look at the latest social media trends to help you: Distinguish between hype and reality when it comes to using social media tools to promote your brand and products Recognize the impact of social media on the consumer and their purchasing behavior Understand how marketers use social media tactics and establish benchmarks for emerging tactics <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cigoutlookf-120419082027-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How will the changing digital trends influence your marketing? Should you update your social media strategy? As the social media landscape continues to evolve, it&#39;s crucial for traditional media, retailers, nonprofits and brands to understand how people are spending their time, interacting with brands, connecting with one another, and influencing commerce. This presentation takes an in-depth look at the latest social media trends to help you: Distinguish between hype and reality when it comes to using social media tools to promote your brand and products Recognize the impact of social media on the consumer and their purchasing behavior Understand how marketers use social media tactics and establish benchmarks for emerging tactics
Social Media Outlook 2012 from Sallie Burnett
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https://cdn.slidesharecdn.com/profile-photo-sallieburnett-48x48.jpg?cb=1726285503 Speaking, workshops, and thought-leader consulting and coaching around strategies and activities related to customer experience, customer relationships, customer loyalty, donor retention, marketing technology, and digital engagement. https://cdn.slidesharecdn.com/ss_thumbnails/topnonprofitsoninstagramwhattheyaredoing-180329220058-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/top-nonprofits-on-instagram-amp-what-they-are-doing/92363636 Top Nonprofits on Inst... https://cdn.slidesharecdn.com/ss_thumbnails/retainingdonorstheimportanceofdonorstewardship-180302202556-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/retaining-donors-the-importance-of-donor-stewardship/89404127 Retaining Donors The... https://cdn.slidesharecdn.com/ss_thumbnails/topnonprofitsonfacebookwhattheyaredoing-180102233643-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/top-nonprofits-on-facebook-what-they-are-doing/85634971 Top Nonprofits on Face...