�ݺ�ߣshows by User: sbdctampabay

�ݺ�ߣshows by User: sbdctampabay / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: sbdctampabay / Mon, 27 Feb 2023 17:44:21 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: sbdctampabay How To Effectively Communicate The Value of Your Product /slideshow/how-to-effectively-communicate-themvalue-of-your-product/256148815 howtoeffectivelycommunicatethevalueofyourproductinfographic-230227174421-1e57e99d
Product messaging is important as it communicates the value and benefits of a product to potential customers. It is a key part of marketing a product and can help attract and retain customers by clearly explaining what makes the product unique and why it is worth purchasing. Effective product messaging can also help build trust with customers by providing them with the information they need to make an informed decision about whether to buy the product. Check out these easy strategies to get the ball rolling on an effectively communicating your product's value. For more information, read the full article here: SBDCTampaBay.com/tips-for-understanding-your-product-differentiators/ Content contributed by Yolanda Goodloe, SBDC at USF]]>
Product messaging is important as it communicates the value and benefits of a product to potential customers. It is a key part of marketing a product and can help attract and retain customers by clearly explaining what makes the product unique and why it is worth purchasing. Effective product messaging can also help build trust with customers by providing them with the information they need to make an informed decision about whether to buy the product. Check out these easy strategies to get the ball rolling on an effectively communicating your product's value. For more information, read the full article here: SBDCTampaBay.com/tips-for-understanding-your-product-differentiators/ Content contributed by Yolanda Goodloe, SBDC at USF]]> Mon, 27 Feb 2023 17:44:21 GMT /slideshow/how-to-effectively-communicate-themvalue-of-your-product/256148815 sbdctampabay@slideshare.net(sbdctampabay) How To Effectively Communicate The Value of Your Product sbdctampabay Product messaging is important as it communicates the value and benefits of a product to potential customers. It is a key part of marketing a product and can help attract and retain customers by clearly explaining what makes the product unique and why it is worth purchasing. Effective product messaging can also help build trust with customers by providing them with the information they need to make an informed decision about whether to buy the product. Check out these easy strategies to get the ball rolling on an effectively communicating your product's value. For more information, read the full article here: SBDCTampaBay.com/tips-for-understanding-your-product-differentiators/ Content contributed by Yolanda Goodloe, SBDC at USF <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtoeffectivelycommunicatethevalueofyourproductinfographic-230227174421-1e57e99d-thumbnail.jpg?width=120&height=120&fit=bounds" /> Product messaging is important as it communicates the value and benefits of a product to potential customers. It is a key part of marketing a product and can help attract and retain customers by clearly explaining what makes the product unique and why it is worth purchasing. Effective product messaging can also help build trust with customers by providing them with the information they need to make an informed decision about whether to buy the product. Check out these easy strategies to get the ball rolling on an effectively communicating your product's value. For more information, read the full article here: SBDCTampaBay.com/tips-for-understanding-your-product-differentiators/ Content contributed by Yolanda Goodloe, SBDC at USF

How To Effectively Communicate The Value of Your Product from University of South Florida

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0 Transportation Patterns and Trends /slideshow/transportation-patterns-and-trendspdf/256148627 transportationpatternsandtrendsinfographicsbdc-230227172700-0b99ad7d
The transportation industry is a large and growing sector that plays a vital role in the global economy. According to data from the World Bank, global transportation services output, which includes all modes of transportation, has been steadily increasing over the past several decades. The growth of the transportation industry is driven by several factors, including population growth, urbanization, and economic development. As more people move to cities and engage in international trade, the demand for transportation services is expected to continue to grow. For more information, read the full article at: SBDCTampaBay.com/the-demand-for-transportation-services-is-expected-to-grow/ Content contributed by Yolanda Goodloe, Florida SBDC at USF]]>
The transportation industry is a large and growing sector that plays a vital role in the global economy. According to data from the World Bank, global transportation services output, which includes all modes of transportation, has been steadily increasing over the past several decades. The growth of the transportation industry is driven by several factors, including population growth, urbanization, and economic development. As more people move to cities and engage in international trade, the demand for transportation services is expected to continue to grow. For more information, read the full article at: SBDCTampaBay.com/the-demand-for-transportation-services-is-expected-to-grow/ Content contributed by Yolanda Goodloe, Florida SBDC at USF]]> Mon, 27 Feb 2023 17:27:00 GMT /slideshow/transportation-patterns-and-trendspdf/256148627 sbdctampabay@slideshare.net(sbdctampabay) Transportation Patterns and Trends sbdctampabay The transportation industry is a large and growing sector that plays a vital role in the global economy. According to data from the World Bank, global transportation services output, which includes all modes of transportation, has been steadily increasing over the past several decades. The growth of the transportation industry is driven by several factors, including population growth, urbanization, and economic development. As more people move to cities and engage in international trade, the demand for transportation services is expected to continue to grow. For more information, read the full article at: SBDCTampaBay.com/the-demand-for-transportation-services-is-expected-to-grow/ Content contributed by Yolanda Goodloe, Florida SBDC at USF <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/transportationpatternsandtrendsinfographicsbdc-230227172700-0b99ad7d-thumbnail.jpg?width=120&height=120&fit=bounds" /> The transportation industry is a large and growing sector that plays a vital role in the global economy. According to data from the World Bank, global transportation services output, which includes all modes of transportation, has been steadily increasing over the past several decades. The growth of the transportation industry is driven by several factors, including population growth, urbanization, and economic development. As more people move to cities and engage in international trade, the demand for transportation services is expected to continue to grow. For more information, read the full article at: SBDCTampaBay.com/the-demand-for-transportation-services-is-expected-to-grow/ Content contributed by Yolanda Goodloe, Florida SBDC at USF

Transportation Patterns and Trends from University of South Florida

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0 Identifying Your Sales Funnel /slideshow/identifying-your-sales-funnel/252443198 identifyingyoursalesfunnelinfographic-2-220805200428-fe46afed
Every business needs to know their sales funnel, right? Well, what is a sales funnel? Simply put, the imagery is a funnel, but the activity is a sequence of actions you and your potential customers will follow that result in sales revenues. OK, you understand that, but haven’t you done everything already? After all, you’ve got a great product/service, implemented a marketing strategy, you have a website, and you’re advertising on social media. Shouldn’t the sales spicket just start flowing? Unfortunately, no. Building it doesn’t mean they will come – it takes much more than that. So, why do you need to know what your sales funnel is, and how do you identify it? To the first question…say it with me…money, money, money. And to the second question, the how is below. Know that once you know your funnel formula, you will always be able to make a sale money. Identifying your sales funnel is not as complicated as you might think. Yes, you may have to step into your potential customer’s shoes but dissecting the selling sequence is much easier than you realize, and, at the end of the challenge, you will have a formula that raises your revenues. Let’s get started. Content contributed by Christine Jaros, Florida SBDC at USF ]]>
Every business needs to know their sales funnel, right? Well, what is a sales funnel? Simply put, the imagery is a funnel, but the activity is a sequence of actions you and your potential customers will follow that result in sales revenues. OK, you understand that, but haven’t you done everything already? After all, you’ve got a great product/service, implemented a marketing strategy, you have a website, and you’re advertising on social media. Shouldn’t the sales spicket just start flowing? Unfortunately, no. Building it doesn’t mean they will come – it takes much more than that. So, why do you need to know what your sales funnel is, and how do you identify it? To the first question…say it with me…money, money, money. And to the second question, the how is below. Know that once you know your funnel formula, you will always be able to make a sale money. Identifying your sales funnel is not as complicated as you might think. Yes, you may have to step into your potential customer’s shoes but dissecting the selling sequence is much easier than you realize, and, at the end of the challenge, you will have a formula that raises your revenues. Let’s get started. Content contributed by Christine Jaros, Florida SBDC at USF ]]> Fri, 05 Aug 2022 20:04:28 GMT /slideshow/identifying-your-sales-funnel/252443198 sbdctampabay@slideshare.net(sbdctampabay) Identifying Your Sales Funnel sbdctampabay Every business needs to know their sales funnel, right? Well, what is a sales funnel? Simply put, the imagery is a funnel, but the activity is a sequence of actions you and your potential customers will follow that result in sales revenues. OK, you understand that, but haven’t you done everything already? After all, you’ve got a great product/service, implemented a marketing strategy, you have a website, and you’re advertising on social media. Shouldn’t the sales spicket just start flowing? Unfortunately, no. Building it doesn’t mean they will come – it takes much more than that. So, why do you need to know what your sales funnel is, and how do you identify it? To the first question…say it with me…money, money, money. And to the second question, the how is below. Know that once you know your funnel formula, you will always be able to make a sale money. Identifying your sales funnel is not as complicated as you might think. Yes, you may have to step into your potential customer’s shoes but dissecting the selling sequence is much easier than you realize, and, at the end of the challenge, you will have a formula that raises your revenues. Let’s get started. Content contributed by Christine Jaros, Florida SBDC at USF <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/identifyingyoursalesfunnelinfographic-2-220805200428-fe46afed-thumbnail.jpg?width=120&height=120&fit=bounds" /> Every business needs to know their sales funnel, right? Well, what is a sales funnel? Simply put, the imagery is a funnel, but the activity is a sequence of actions you and your potential customers will follow that result in sales revenues. OK, you understand that, but haven’t you done everything already? After all, you’ve got a great product/service, implemented a marketing strategy, you have a website, and you’re advertising on social media. Shouldn’t the sales spicket just start flowing? Unfortunately, no. Building it doesn’t mean they will come – it takes much more than that. So, why do you need to know what your sales funnel is, and how do you identify it? To the first question…say it with me…money, money, money. And to the second question, the how is below. Know that once you know your funnel formula, you will always be able to make a sale money. Identifying your sales funnel is not as complicated as you might think. Yes, you may have to step into your potential customer’s shoes but dissecting the selling sequence is much easier than you realize, and, at the end of the challenge, you will have a formula that raises your revenues. Let’s get started. Content contributed by Christine Jaros, Florida SBDC at USF

Identifying Your Sales Funnel from University of South Florida

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0 Product Line Extensions – Adding Revenue by Adding Related Products and Services /slideshow/product-line-extensions-adding-revenue-by-adding-related-products-and-services/252443183 productlineextensionsaddingrevenuebyaddingrelatedproductsandservicesinfographic-2-220805200143-6edc875d
So, you’ve spent all this time and money developing your ideal product/service offering, and customers are buying! Hip, hip hooray! But that was last month, and this month it seems sales are slowing down. I know…it’s the weather…or the season…or better yet, the economy. No, no, and no. Most small business owners have realized customers are the key to success. It’s true they are the lifeline of the business, but so is your product offering. Whether products and services are purchased in person, at a brick and mortar, or on the web, providing unique, well-priced, quality-infused and timely (trend-conscious) assortments are essential. What else is essential? Newness, related accessories, and upgrades. You’ve accomplished the heavy lifting – developing a pool of customers, “traffic” that recognizes your brand and wants to buy your products. But what happens when they’ve completed their initial purchase? Is it ‘one and done?’ Is every new revenue dollar dependent on a new customer? Successful business owners know that is not the case. Content contributed by Christine Jaros, Florida SBDC at USF ]]>
So, you’ve spent all this time and money developing your ideal product/service offering, and customers are buying! Hip, hip hooray! But that was last month, and this month it seems sales are slowing down. I know…it’s the weather…or the season…or better yet, the economy. No, no, and no. Most small business owners have realized customers are the key to success. It’s true they are the lifeline of the business, but so is your product offering. Whether products and services are purchased in person, at a brick and mortar, or on the web, providing unique, well-priced, quality-infused and timely (trend-conscious) assortments are essential. What else is essential? Newness, related accessories, and upgrades. You’ve accomplished the heavy lifting – developing a pool of customers, “traffic” that recognizes your brand and wants to buy your products. But what happens when they’ve completed their initial purchase? Is it ‘one and done?’ Is every new revenue dollar dependent on a new customer? Successful business owners know that is not the case. Content contributed by Christine Jaros, Florida SBDC at USF ]]> Fri, 05 Aug 2022 20:01:43 GMT /slideshow/product-line-extensions-adding-revenue-by-adding-related-products-and-services/252443183 sbdctampabay@slideshare.net(sbdctampabay) Product Line Extensions – Adding Revenue by Adding Related Products and Services sbdctampabay So, you’ve spent all this time and money developing your ideal product/service offering, and customers are buying! Hip, hip hooray! But that was last month, and this month it seems sales are slowing down. I know…it’s the weather…or the season…or better yet, the economy. No, no, and no. Most small business owners have realized customers are the key to success. It’s true they are the lifeline of the business, but so is your product offering. Whether products and services are purchased in person, at a brick and mortar, or on the web, providing unique, well-priced, quality-infused and timely (trend-conscious) assortments are essential. What else is essential? Newness, related accessories, and upgrades. You’ve accomplished the heavy lifting – developing a pool of customers, “traffic” that recognizes your brand and wants to buy your products. But what happens when they’ve completed their initial purchase? Is it ‘one and done?’ Is every new revenue dollar dependent on a new customer? Successful business owners know that is not the case. Content contributed by Christine Jaros, Florida SBDC at USF <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/productlineextensionsaddingrevenuebyaddingrelatedproductsandservicesinfographic-2-220805200143-6edc875d-thumbnail.jpg?width=120&height=120&fit=bounds" /> So, you’ve spent all this time and money developing your ideal product/service offering, and customers are buying! Hip, hip hooray! But that was last month, and this month it seems sales are slowing down. I know…it’s the weather…or the season…or better yet, the economy. No, no, and no. Most small business owners have realized customers are the key to success. It’s true they are the lifeline of the business, but so is your product offering. Whether products and services are purchased in person, at a brick and mortar, or on the web, providing unique, well-priced, quality-infused and timely (trend-conscious) assortments are essential. What else is essential? Newness, related accessories, and upgrades. You’ve accomplished the heavy lifting – developing a pool of customers, “traffic” that recognizes your brand and wants to buy your products. But what happens when they’ve completed their initial purchase? Is it ‘one and done?’ Is every new revenue dollar dependent on a new customer? Successful business owners know that is not the case. Content contributed by Christine Jaros, Florida SBDC at USF

Product Line Extensions – Adding Revenue by Adding Related Products and Services from University of South Florida

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0 How to Use Public Relations to Build Brand Credibility /slideshow/how-to-use-public-relations-to-build-brand-credibility-251033904/251033904 howtousepublicrelationstobuildbrandcredibility-220121164117
While many marketers spend big on paid advertising methods to build brand credibility and awareness, one of the most influential methods that is often overlooked and totally free is public relations. Called the art of influence, “public relations is about influencing, engaging and building a relationship with key stakeholders across numerous platforms in order to shape and frame the public perception of an organization,” according to Public Relations Society of America. You may be asking, isn’t that definition also advertising? The difference between public relations (PR) and advertising is night and day, or in this case earned credibility versus paid promotion. Think of the difference this way: You’re at a dinner party and I come up to you without knowing you and say, “I’m the best artist of all time.” That’s advertising since I’m promoting without any credentials you trust. At the same dinner party, a friend comes up to you and says, “He is the best artist of all time.” That’s PR as it comes from a reputable source. So PR can shape and frame public perception to build a credible reputation. Content contributed by Scott Carpenter, Florida SBDC at USF ]]>
While many marketers spend big on paid advertising methods to build brand credibility and awareness, one of the most influential methods that is often overlooked and totally free is public relations. Called the art of influence, “public relations is about influencing, engaging and building a relationship with key stakeholders across numerous platforms in order to shape and frame the public perception of an organization,” according to Public Relations Society of America. You may be asking, isn’t that definition also advertising? The difference between public relations (PR) and advertising is night and day, or in this case earned credibility versus paid promotion. Think of the difference this way: You’re at a dinner party and I come up to you without knowing you and say, “I’m the best artist of all time.” That’s advertising since I’m promoting without any credentials you trust. At the same dinner party, a friend comes up to you and says, “He is the best artist of all time.” That’s PR as it comes from a reputable source. So PR can shape and frame public perception to build a credible reputation. Content contributed by Scott Carpenter, Florida SBDC at USF ]]> Fri, 21 Jan 2022 16:41:16 GMT /slideshow/how-to-use-public-relations-to-build-brand-credibility-251033904/251033904 sbdctampabay@slideshare.net(sbdctampabay) How to Use Public Relations to Build Brand Credibility sbdctampabay While many marketers spend big on paid advertising methods to build brand credibility and awareness, one of the most influential methods that is often overlooked and totally free is public relations. Called the art of influence, “public relations is about influencing, engaging and building a relationship with key stakeholders across numerous platforms in order to shape and frame the public perception of an organization,” according to Public Relations Society of America. You may be asking, isn’t that definition also advertising? The difference between public relations (PR) and advertising is night and day, or in this case earned credibility versus paid promotion. Think of the difference this way: You’re at a dinner party and I come up to you without knowing you and say, “I’m the best artist of all time.” That’s advertising since I’m promoting without any credentials you trust. At the same dinner party, a friend comes up to you and says, “He is the best artist of all time.” That’s PR as it comes from a reputable source. So PR can shape and frame public perception to build a credible reputation. Content contributed by Scott Carpenter, Florida SBDC at USF <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtousepublicrelationstobuildbrandcredibility-220121164117-thumbnail.jpg?width=120&height=120&fit=bounds" /> While many marketers spend big on paid advertising methods to build brand credibility and awareness, one of the most influential methods that is often overlooked and totally free is public relations. Called the art of influence, “public relations is about influencing, engaging and building a relationship with key stakeholders across numerous platforms in order to shape and frame the public perception of an organization,” according to Public Relations Society of America. You may be asking, isn’t that definition also advertising? The difference between public relations (PR) and advertising is night and day, or in this case earned credibility versus paid promotion. Think of the difference this way: You’re at a dinner party and I come up to you without knowing you and say, “I’m the best artist of all time.” That’s advertising since I’m promoting without any credentials you trust. At the same dinner party, a friend comes up to you and says, “He is the best artist of all time.” That’s PR as it comes from a reputable source. So PR can shape and frame public perception to build a credible reputation. Content contributed by Scott Carpenter, Florida SBDC at USF

How to Use Public Relations to Build Brand Credibility from University of South Florida

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0 Tips For Transitioning From a Subcontractor to a Prime /slideshow/tips-for-transitioning-from-a-subcontractor-to-a-prime/251033902 tipsfortransitioningfromasubcontractortoaprime-220121164107
Many of my clients struggle when making the jump from a subcontractor to a prime government contractor. There are two main hurdles for them – resources and business infrastructure. Business infrastructure requires business owners to work on internal items, such as business, personnel, technology, facility and operational plans. All of these things require time and money from the business owner. For those that can make the jump, there are many benefits and reasons for moving from a subcontractor to a prime contractor. Some of those include: Utilizing your military experience to provide practical solutions in which you have experience The ability to capitalize on market patterns and trends The ability to grow and expand into a large corporate structure The ability to give back and create teaming arrangements and subcontracting opportunities for smaller businesses in the industry For those clients who want to tackle the prime contractor jump, I have created a roadmap with six areas of discussion that we use when trying to identify strategies to aid them in making a smooth transition. Content contributed by Yolanda Cowart, Florida SBDC at USF ]]>
Many of my clients struggle when making the jump from a subcontractor to a prime government contractor. There are two main hurdles for them – resources and business infrastructure. Business infrastructure requires business owners to work on internal items, such as business, personnel, technology, facility and operational plans. All of these things require time and money from the business owner. For those that can make the jump, there are many benefits and reasons for moving from a subcontractor to a prime contractor. Some of those include: Utilizing your military experience to provide practical solutions in which you have experience The ability to capitalize on market patterns and trends The ability to grow and expand into a large corporate structure The ability to give back and create teaming arrangements and subcontracting opportunities for smaller businesses in the industry For those clients who want to tackle the prime contractor jump, I have created a roadmap with six areas of discussion that we use when trying to identify strategies to aid them in making a smooth transition. Content contributed by Yolanda Cowart, Florida SBDC at USF ]]> Fri, 21 Jan 2022 16:41:07 GMT /slideshow/tips-for-transitioning-from-a-subcontractor-to-a-prime/251033902 sbdctampabay@slideshare.net(sbdctampabay) Tips For Transitioning From a Subcontractor to a Prime sbdctampabay Many of my clients struggle when making the jump from a subcontractor to a prime government contractor. There are two main hurdles for them – resources and business infrastructure. Business infrastructure requires business owners to work on internal items, such as business, personnel, technology, facility and operational plans. All of these things require time and money from the business owner. For those that can make the jump, there are many benefits and reasons for moving from a subcontractor to a prime contractor. Some of those include: Utilizing your military experience to provide practical solutions in which you have experience The ability to capitalize on market patterns and trends The ability to grow and expand into a large corporate structure The ability to give back and create teaming arrangements and subcontracting opportunities for smaller businesses in the industry For those clients who want to tackle the prime contractor jump, I have created a roadmap with six areas of discussion that we use when trying to identify strategies to aid them in making a smooth transition. Content contributed by Yolanda Cowart, Florida SBDC at USF <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tipsfortransitioningfromasubcontractortoaprime-220121164107-thumbnail.jpg?width=120&height=120&fit=bounds" /> Many of my clients struggle when making the jump from a subcontractor to a prime government contractor. There are two main hurdles for them – resources and business infrastructure. Business infrastructure requires business owners to work on internal items, such as business, personnel, technology, facility and operational plans. All of these things require time and money from the business owner. For those that can make the jump, there are many benefits and reasons for moving from a subcontractor to a prime contractor. Some of those include: Utilizing your military experience to provide practical solutions in which you have experience The ability to capitalize on market patterns and trends The ability to grow and expand into a large corporate structure The ability to give back and create teaming arrangements and subcontracting opportunities for smaller businesses in the industry For those clients who want to tackle the prime contractor jump, I have created a roadmap with six areas of discussion that we use when trying to identify strategies to aid them in making a smooth transition. Content contributed by Yolanda Cowart, Florida SBDC at USF

Tips For Transitioning From a Subcontractor to a Prime from University of South Florida

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0 How to Find New Customers On a Limited Marketing Budget /slideshow/how-to-find-new-customers-on-a-limited-marketing-budget/251033885 howtofindnewcustomersonalimitedmarketingbudget-220121163641
Building your business through acquiring new customers is the key to success. While some new sales are organic where new buyers simply find you on their own, most new business is a result of a concentrated effort from businesses to find those buyers. Yet with this pivotal business function, we hear it almost every day from our clients at the Florida SBDC at USF: “I don’t know how to strategically find more customers with my limited marketing budget to grow sales.” The key to marketing success for new business isn’t always about what you do externally through random digital ads trying to be all things to all people. Rather, it is often achieved by looking internally first to strategically determine the center of the preferred customer bullseye. In this case, the best source to strategically find your next customers is understanding who your current customers are. This is accomplished through data mining your customer database to understand their likes, dislikes, preferences and buying habits. This can easily be accomplished through customer surveys. When most business owners think about customer surveys, most think about simple customer satisfaction questions. But surveys can be designed to learn so much more about your customer group as a whole to create an ideal customer persona – one entity that represents the key traits and behaviors of a large segment of your audience – to make your marketing and sales very targeted in its approach. Content contributed by Scott Carpenter, Florida SBDC at USF ]]>
Building your business through acquiring new customers is the key to success. While some new sales are organic where new buyers simply find you on their own, most new business is a result of a concentrated effort from businesses to find those buyers. Yet with this pivotal business function, we hear it almost every day from our clients at the Florida SBDC at USF: “I don’t know how to strategically find more customers with my limited marketing budget to grow sales.” The key to marketing success for new business isn’t always about what you do externally through random digital ads trying to be all things to all people. Rather, it is often achieved by looking internally first to strategically determine the center of the preferred customer bullseye. In this case, the best source to strategically find your next customers is understanding who your current customers are. This is accomplished through data mining your customer database to understand their likes, dislikes, preferences and buying habits. This can easily be accomplished through customer surveys. When most business owners think about customer surveys, most think about simple customer satisfaction questions. But surveys can be designed to learn so much more about your customer group as a whole to create an ideal customer persona – one entity that represents the key traits and behaviors of a large segment of your audience – to make your marketing and sales very targeted in its approach. Content contributed by Scott Carpenter, Florida SBDC at USF ]]> Fri, 21 Jan 2022 16:36:41 GMT /slideshow/how-to-find-new-customers-on-a-limited-marketing-budget/251033885 sbdctampabay@slideshare.net(sbdctampabay) How to Find New Customers On a Limited Marketing Budget sbdctampabay Building your business through acquiring new customers is the key to success. While some new sales are organic where new buyers simply find you on their own, most new business is a result of a concentrated effort from businesses to find those buyers. Yet with this pivotal business function, we hear it almost every day from our clients at the Florida SBDC at USF: “I don’t know how to strategically find more customers with my limited marketing budget to grow sales.” The key to marketing success for new business isn’t always about what you do externally through random digital ads trying to be all things to all people. Rather, it is often achieved by looking internally first to strategically determine the center of the preferred customer bullseye. In this case, the best source to strategically find your next customers is understanding who your current customers are. This is accomplished through data mining your customer database to understand their likes, dislikes, preferences and buying habits. This can easily be accomplished through customer surveys. When most business owners think about customer surveys, most think about simple customer satisfaction questions. But surveys can be designed to learn so much more about your customer group as a whole to create an ideal customer persona – one entity that represents the key traits and behaviors of a large segment of your audience – to make your marketing and sales very targeted in its approach. Content contributed by Scott Carpenter, Florida SBDC at USF <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtofindnewcustomersonalimitedmarketingbudget-220121163641-thumbnail.jpg?width=120&height=120&fit=bounds" /> Building your business through acquiring new customers is the key to success. While some new sales are organic where new buyers simply find you on their own, most new business is a result of a concentrated effort from businesses to find those buyers. Yet with this pivotal business function, we hear it almost every day from our clients at the Florida SBDC at USF: “I don’t know how to strategically find more customers with my limited marketing budget to grow sales.” The key to marketing success for new business isn’t always about what you do externally through random digital ads trying to be all things to all people. Rather, it is often achieved by looking internally first to strategically determine the center of the preferred customer bullseye. In this case, the best source to strategically find your next customers is understanding who your current customers are. This is accomplished through data mining your customer database to understand their likes, dislikes, preferences and buying habits. This can easily be accomplished through customer surveys. When most business owners think about customer surveys, most think about simple customer satisfaction questions. But surveys can be designed to learn so much more about your customer group as a whole to create an ideal customer persona – one entity that represents the key traits and behaviors of a large segment of your audience – to make your marketing and sales very targeted in its approach. Content contributed by Scott Carpenter, Florida SBDC at USF

How to Find New Customers On a Limited Marketing Budget from University of South Florida

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0 Find Your Brand's A-Ha Moment to Break Out of the Clutter /slideshow/find-your-brands-aha-moment-to-break-out-of-the-clutter/251033883 findyourbrandsa-hamomenttobreakoutoftheclutter-220121163534
When you think of the great brand names in the world, they all have one thing in common: they deliver an emotional solution every time it is consumed that is bigger than its functional benefit. Think of Corona beer. You don’t have to be a beer drinker to understand its emotional value offering: instant vacation, beach, fun, friends… oh yeah, it’s a beer. All too often companies fall into the sea of sameness – brands that look and sound the same – by only promoting functional benefits that any competitor can claim: green, metal, durable, flexible, quality, etc. When companies do that, it’s no wonder they underperform, lose market share, and even go out of business. If you want your brand to rise above the clutter and noise of the sea of sameness, it’s time find your own Corona a-ha moment. Content contributed by Scott Carpenter, Florida SBDC at USF ]]>
When you think of the great brand names in the world, they all have one thing in common: they deliver an emotional solution every time it is consumed that is bigger than its functional benefit. Think of Corona beer. You don’t have to be a beer drinker to understand its emotional value offering: instant vacation, beach, fun, friends… oh yeah, it’s a beer. All too often companies fall into the sea of sameness – brands that look and sound the same – by only promoting functional benefits that any competitor can claim: green, metal, durable, flexible, quality, etc. When companies do that, it’s no wonder they underperform, lose market share, and even go out of business. If you want your brand to rise above the clutter and noise of the sea of sameness, it’s time find your own Corona a-ha moment. Content contributed by Scott Carpenter, Florida SBDC at USF ]]> Fri, 21 Jan 2022 16:35:34 GMT /slideshow/find-your-brands-aha-moment-to-break-out-of-the-clutter/251033883 sbdctampabay@slideshare.net(sbdctampabay) Find Your Brand's A-Ha Moment to Break Out of the Clutter sbdctampabay When you think of the great brand names in the world, they all have one thing in common: they deliver an emotional solution every time it is consumed that is bigger than its functional benefit. Think of Corona beer. You don’t have to be a beer drinker to understand its emotional value offering: instant vacation, beach, fun, friends… oh yeah, it’s a beer. All too often companies fall into the sea of sameness – brands that look and sound the same – by only promoting functional benefits that any competitor can claim: green, metal, durable, flexible, quality, etc. When companies do that, it’s no wonder they underperform, lose market share, and even go out of business. If you want your brand to rise above the clutter and noise of the sea of sameness, it’s time find your own Corona a-ha moment. Content contributed by Scott Carpenter, Florida SBDC at USF <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/findyourbrandsa-hamomenttobreakoutoftheclutter-220121163534-thumbnail.jpg?width=120&height=120&fit=bounds" /> When you think of the great brand names in the world, they all have one thing in common: they deliver an emotional solution every time it is consumed that is bigger than its functional benefit. Think of Corona beer. You don’t have to be a beer drinker to understand its emotional value offering: instant vacation, beach, fun, friends… oh yeah, it’s a beer. All too often companies fall into the sea of sameness – brands that look and sound the same – by only promoting functional benefits that any competitor can claim: green, metal, durable, flexible, quality, etc. When companies do that, it’s no wonder they underperform, lose market share, and even go out of business. If you want your brand to rise above the clutter and noise of the sea of sameness, it’s time find your own Corona a-ha moment. Content contributed by Scott Carpenter, Florida SBDC at USF

Find Your Brand's A-Ha Moment to Break Out of the Clutter from University of South Florida

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0 Create Your Brand With 2020 Vision /slideshow/create-your-brand-with-2020-vision/251033875 createyourbrandwith2020vision-220121163349
Through our work at the Florida SBDC at University of South Florida, we provide no-cost consulting to a wide range of diverse business clients. Some are doing very well as they seek our consultant’s insight to help them expand into new markets. And we see companies struggling to stay competitive during challenging times. While there are many factors that probably separate the two types of companies mentioned above, we often find that the successful companies have a firm vision of their brand’s value and have the ability to communicate that position in a clear, concise and compelling manner. In contrast, the companies that struggle typically haven’t found their “voice” in the marketplace and blindly wander trying to be all things to all customers. In today’s highly volatile marketplace where every dollar is important, the stakes are too high to not find your true brand vision. In 2020 and beyond, your brand vision must be clear — perfectly focused – or 20/20. How does a company find that vision? We help our clients find that vision through a variety of exercises designed to find a distinct ‘a-ha’ moment that uniquely encompasses the true value of the client’s brand that no other competitor can define. Content contributed by Scott Carpenter, Florida SBDC at USF ]]>
Through our work at the Florida SBDC at University of South Florida, we provide no-cost consulting to a wide range of diverse business clients. Some are doing very well as they seek our consultant’s insight to help them expand into new markets. And we see companies struggling to stay competitive during challenging times. While there are many factors that probably separate the two types of companies mentioned above, we often find that the successful companies have a firm vision of their brand’s value and have the ability to communicate that position in a clear, concise and compelling manner. In contrast, the companies that struggle typically haven’t found their “voice” in the marketplace and blindly wander trying to be all things to all customers. In today’s highly volatile marketplace where every dollar is important, the stakes are too high to not find your true brand vision. In 2020 and beyond, your brand vision must be clear — perfectly focused – or 20/20. How does a company find that vision? We help our clients find that vision through a variety of exercises designed to find a distinct ‘a-ha’ moment that uniquely encompasses the true value of the client’s brand that no other competitor can define. Content contributed by Scott Carpenter, Florida SBDC at USF ]]> Fri, 21 Jan 2022 16:33:49 GMT /slideshow/create-your-brand-with-2020-vision/251033875 sbdctampabay@slideshare.net(sbdctampabay) Create Your Brand With 2020 Vision sbdctampabay Through our work at the Florida SBDC at University of South Florida, we provide no-cost consulting to a wide range of diverse business clients. Some are doing very well as they seek our consultant’s insight to help them expand into new markets. And we see companies struggling to stay competitive during challenging times. While there are many factors that probably separate the two types of companies mentioned above, we often find that the successful companies have a firm vision of their brand’s value and have the ability to communicate that position in a clear, concise and compelling manner. In contrast, the companies that struggle typically haven’t found their “voice” in the marketplace and blindly wander trying to be all things to all customers. In today’s highly volatile marketplace where every dollar is important, the stakes are too high to not find your true brand vision. In 2020 and beyond, your brand vision must be clear — perfectly focused – or 20/20. How does a company find that vision? We help our clients find that vision through a variety of exercises designed to find a distinct ‘a-ha’ moment that uniquely encompasses the true value of the client’s brand that no other competitor can define. Content contributed by Scott Carpenter, Florida SBDC at USF <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/createyourbrandwith2020vision-220121163349-thumbnail.jpg?width=120&height=120&fit=bounds" /> Through our work at the Florida SBDC at University of South Florida, we provide no-cost consulting to a wide range of diverse business clients. Some are doing very well as they seek our consultant’s insight to help them expand into new markets. And we see companies struggling to stay competitive during challenging times. While there are many factors that probably separate the two types of companies mentioned above, we often find that the successful companies have a firm vision of their brand’s value and have the ability to communicate that position in a clear, concise and compelling manner. In contrast, the companies that struggle typically haven’t found their “voice” in the marketplace and blindly wander trying to be all things to all customers. In today’s highly volatile marketplace where every dollar is important, the stakes are too high to not find your true brand vision. In 2020 and beyond, your brand vision must be clear — perfectly focused – or 20/20. How does a company find that vision? We help our clients find that vision through a variety of exercises designed to find a distinct ‘a-ha’ moment that uniquely encompasses the true value of the client’s brand that no other competitor can define. Content contributed by Scott Carpenter, Florida SBDC at USF

Create Your Brand With 2020 Vision from University of South Florida

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0 How to Win During the Holiday Season /slideshow/how-to-win-during-the-holiday-season/251033860 howtowinduringtheholidayseason-220121163113
Before we know it, the holiday season will be upon us. Customers will be flocking to stores to make their season magical by purchasing gifts for family and friends. While the customer is full of holiday spirit, retailers need to be at the top of their game to succeed. Success comes in three parts: Managing Pre-Thanksgiving activity Managing Post-Thanksgiving activity Managing Post-Christmas activity Content contributed by Greg Manning, ABCP Florida SBDC at USF ]]>
Before we know it, the holiday season will be upon us. Customers will be flocking to stores to make their season magical by purchasing gifts for family and friends. While the customer is full of holiday spirit, retailers need to be at the top of their game to succeed. Success comes in three parts: Managing Pre-Thanksgiving activity Managing Post-Thanksgiving activity Managing Post-Christmas activity Content contributed by Greg Manning, ABCP Florida SBDC at USF ]]> Fri, 21 Jan 2022 16:31:13 GMT /slideshow/how-to-win-during-the-holiday-season/251033860 sbdctampabay@slideshare.net(sbdctampabay) How to Win During the Holiday Season sbdctampabay Before we know it, the holiday season will be upon us. Customers will be flocking to stores to make their season magical by purchasing gifts for family and friends. While the customer is full of holiday spirit, retailers need to be at the top of their game to succeed. Success comes in three parts: Managing Pre-Thanksgiving activity Managing Post-Thanksgiving activity Managing Post-Christmas activity Content contributed by Greg Manning, ABCP Florida SBDC at USF <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtowinduringtheholidayseason-220121163113-thumbnail.jpg?width=120&height=120&fit=bounds" /> Before we know it, the holiday season will be upon us. Customers will be flocking to stores to make their season magical by purchasing gifts for family and friends. While the customer is full of holiday spirit, retailers need to be at the top of their game to succeed. Success comes in three parts: Managing Pre-Thanksgiving activity Managing Post-Thanksgiving activity Managing Post-Christmas activity Content contributed by Greg Manning, ABCP Florida SBDC at USF

How to Win During the Holiday Season from University of South Florida

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0 5 Key Traits of the Entrepreneurial Spirit /slideshow/5-key-traits-of-the-entrepreneurial-spirit/195701144 entrepreneur-infographic-191120211626
So, you have an idea for a new business – now what? Any successful business owner could tell you that it takes more than an idea to become prosperous. Everyone has a dream, whether they follow it or not is another story. Though every business owner is different, many hold certain key personality traits that drive them to chase their dream when they wake up every morning. Here are five key traits of an entrepreneurial spirit you need to ensure success. Content contributed by Shaunda Wickham, Florida SBDC at USF ]]>
So, you have an idea for a new business – now what? Any successful business owner could tell you that it takes more than an idea to become prosperous. Everyone has a dream, whether they follow it or not is another story. Though every business owner is different, many hold certain key personality traits that drive them to chase their dream when they wake up every morning. Here are five key traits of an entrepreneurial spirit you need to ensure success. Content contributed by Shaunda Wickham, Florida SBDC at USF ]]> Wed, 20 Nov 2019 21:16:26 GMT /slideshow/5-key-traits-of-the-entrepreneurial-spirit/195701144 sbdctampabay@slideshare.net(sbdctampabay) 5 Key Traits of the Entrepreneurial Spirit sbdctampabay So, you have an idea for a new business – now what? Any successful business owner could tell you that it takes more than an idea to become prosperous. Everyone has a dream, whether they follow it or not is another story. Though every business owner is different, many hold certain key personality traits that drive them to chase their dream when they wake up every morning. Here are five key traits of an entrepreneurial spirit you need to ensure success. Content contributed by Shaunda Wickham, Florida SBDC at USF <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/entrepreneur-infographic-191120211626-thumbnail.jpg?width=120&height=120&fit=bounds" /> So, you have an idea for a new business – now what? Any successful business owner could tell you that it takes more than an idea to become prosperous. Everyone has a dream, whether they follow it or not is another story. Though every business owner is different, many hold certain key personality traits that drive them to chase their dream when they wake up every morning. Here are five key traits of an entrepreneurial spirit you need to ensure success. Content contributed by Shaunda Wickham, Florida SBDC at USF

5 Key Traits of the Entrepreneurial Spirit from University of South Florida

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0 Building Your Dream Team /slideshow/building-your-dream-team/183230635 building-your-dream-team-191017180549
When a business owner first opens shop, there is one thing he or she must remember – starting and operating a small business is a team sport. One of the biggest mistakes a business owner can make is attempting to do everything on their own. You can’t do everything on your own –no one can. From creating a business plan, to financing to bookkeeping, it’s all about understanding who needs to be on your team and then building the right team around you. Content contributor: Carl Hadden, CME, Florida SBDC at University of South Florida Find no-cost resources at SBDCTampaBay.com/resources or subscribe to our blog at SBDCTampaBay.com/blog.]]>
When a business owner first opens shop, there is one thing he or she must remember – starting and operating a small business is a team sport. One of the biggest mistakes a business owner can make is attempting to do everything on their own. You can’t do everything on your own –no one can. From creating a business plan, to financing to bookkeeping, it’s all about understanding who needs to be on your team and then building the right team around you. Content contributor: Carl Hadden, CME, Florida SBDC at University of South Florida Find no-cost resources at SBDCTampaBay.com/resources or subscribe to our blog at SBDCTampaBay.com/blog.]]> Thu, 17 Oct 2019 18:05:48 GMT /slideshow/building-your-dream-team/183230635 sbdctampabay@slideshare.net(sbdctampabay) Building Your Dream Team sbdctampabay When a business owner first opens shop, there is one thing he or she must remember – starting and operating a small business is a team sport. One of the biggest mistakes a business owner can make is attempting to do everything on their own. You can’t do everything on your own –no one can. From creating a business plan, to financing to bookkeeping, it’s all about understanding who needs to be on your team and then building the right team around you. Content contributor: Carl Hadden, CME, Florida SBDC at University of South Florida Find no-cost resources at SBDCTampaBay.com/resources or subscribe to our blog at SBDCTampaBay.com/blog. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/building-your-dream-team-191017180549-thumbnail.jpg?width=120&height=120&fit=bounds" /> When a business owner first opens shop, there is one thing he or she must remember – starting and operating a small business is a team sport. One of the biggest mistakes a business owner can make is attempting to do everything on their own. You can’t do everything on your own –no one can. From creating a business plan, to financing to bookkeeping, it’s all about understanding who needs to be on your team and then building the right team around you. Content contributor: Carl Hadden, CME, Florida SBDC at University of South Florida Find no-cost resources at SBDCTampaBay.com/resources or subscribe to our blog at SBDCTampaBay.com/blog.

Building Your Dream Team from University of South Florida

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0 Optimizing Your Google Listing /slideshow/optimizing-your-google-listing/182094827 google-listing-infographic-191014184629
You don’t have to be SEO-savvy to attract potential clients to your website. Simply updating your Google My Business (GMB) listing can be the first step to catching their eye. Content contributed by: Kurt Forster, Florida SBDC at Pinellas County Economic Development Find no-cost resources for business owners at SBDCTampaBay.com/resources or subscribe to our blog at SBDCTampaBay.com/blog. ]]>
You don’t have to be SEO-savvy to attract potential clients to your website. Simply updating your Google My Business (GMB) listing can be the first step to catching their eye. Content contributed by: Kurt Forster, Florida SBDC at Pinellas County Economic Development Find no-cost resources for business owners at SBDCTampaBay.com/resources or subscribe to our blog at SBDCTampaBay.com/blog. ]]> Mon, 14 Oct 2019 18:46:29 GMT /slideshow/optimizing-your-google-listing/182094827 sbdctampabay@slideshare.net(sbdctampabay) Optimizing Your Google Listing sbdctampabay You don’t have to be SEO-savvy to attract potential clients to your website. Simply updating your Google My Business (GMB) listing can be the first step to catching their eye. Content contributed by: Kurt Forster, Florida SBDC at Pinellas County Economic Development Find no-cost resources for business owners at SBDCTampaBay.com/resources or subscribe to our blog at SBDCTampaBay.com/blog. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/google-listing-infographic-191014184629-thumbnail.jpg?width=120&height=120&fit=bounds" /> You don’t have to be SEO-savvy to attract potential clients to your website. Simply updating your Google My Business (GMB) listing can be the first step to catching their eye. Content contributed by: Kurt Forster, Florida SBDC at Pinellas County Economic Development Find no-cost resources for business owners at SBDCTampaBay.com/resources or subscribe to our blog at SBDCTampaBay.com/blog.

Optimizing Your Google Listing from University of South Florida

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0 6 Steps to Curing Employee Churn /slideshow/6-steps-to-curing-employee-churn/72380813 curing-business-churn-sbdc-usf-170220204305
“I can’t find the right people to hire and even if I do, they don’t last more than a year or two!” the client groaned sitting across from my desk. “We pay the going rate but things have changed. Employees just aren’t loyal anymore!” Unfortunately, the business owner was experiencing “churn”—a term used to describes the workplace “illness” of rapid turnover (voluntarily or not) that costs companies between 16 to 20 percent of the employee’s annual salary in hiring costs. However, the following steps can help companies minimize this profit stealer. Content provided by Linda Benedict, Florida SBDC at University of South Florida business consultant Learn more online at http://SBDCTampaBay.com/blog.]]>
“I can’t find the right people to hire and even if I do, they don’t last more than a year or two!” the client groaned sitting across from my desk. “We pay the going rate but things have changed. Employees just aren’t loyal anymore!” Unfortunately, the business owner was experiencing “churn”—a term used to describes the workplace “illness” of rapid turnover (voluntarily or not) that costs companies between 16 to 20 percent of the employee’s annual salary in hiring costs. However, the following steps can help companies minimize this profit stealer. Content provided by Linda Benedict, Florida SBDC at University of South Florida business consultant Learn more online at http://SBDCTampaBay.com/blog.]]> Mon, 20 Feb 2017 20:43:05 GMT /slideshow/6-steps-to-curing-employee-churn/72380813 sbdctampabay@slideshare.net(sbdctampabay) 6 Steps to Curing Employee Churn sbdctampabay “I can’t find the right people to hire and even if I do, they don’t last more than a year or two!” the client groaned sitting across from my desk. “We pay the going rate but things have changed. Employees just aren’t loyal anymore!” Unfortunately, the business owner was experiencing “churn”—a term used to describes the workplace “illness” of rapid turnover (voluntarily or not) that costs companies between 16 to 20 percent of the employee’s annual salary in hiring costs. However, the following steps can help companies minimize this profit stealer. Content provided by Linda Benedict, Florida SBDC at University of South Florida business consultant Learn more online at http://SBDCTampaBay.com/blog. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/curing-business-churn-sbdc-usf-170220204305-thumbnail.jpg?width=120&height=120&fit=bounds" /> “I can’t find the right people to hire and even if I do, they don’t last more than a year or two!” the client groaned sitting across from my desk. “We pay the going rate but things have changed. Employees just aren’t loyal anymore!” Unfortunately, the business owner was experiencing “churn”—a term used to describes the workplace “illness” of rapid turnover (voluntarily or not) that costs companies between 16 to 20 percent of the employee’s annual salary in hiring costs. However, the following steps can help companies minimize this profit stealer. Content provided by Linda Benedict, Florida SBDC at University of South Florida business consultant Learn more online at http://SBDCTampaBay.com/blog.

6 Steps to Curing Employee Churn from University of South Florida

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0 The Neglected P in Marketing - People /slideshow/the-neglected-p-in-marketing-people/70730875 neglected-p-marketing-sbdc-usf-170106034955
Many small business owners grasp the importance of the 4 Ps in Marketing: Product, Price, Place and Promotion. Various experts add a few more Ps to the mix. But probably the least attention is paid to the P that can have the greatest impact: People. Find more resources at http://SBDCTampaBay.com/resources. Content provided by Chevon Baccus, Florida SBDC at USF business consultant.]]>
Many small business owners grasp the importance of the 4 Ps in Marketing: Product, Price, Place and Promotion. Various experts add a few more Ps to the mix. But probably the least attention is paid to the P that can have the greatest impact: People. Find more resources at http://SBDCTampaBay.com/resources. Content provided by Chevon Baccus, Florida SBDC at USF business consultant.]]> Fri, 06 Jan 2017 03:49:55 GMT /slideshow/the-neglected-p-in-marketing-people/70730875 sbdctampabay@slideshare.net(sbdctampabay) The Neglected P in Marketing - People sbdctampabay Many small business owners grasp the importance of the 4 Ps in Marketing: Product, Price, Place and Promotion. Various experts add a few more Ps to the mix. But probably the least attention is paid to the P that can have the greatest impact: People. Find more resources at http://SBDCTampaBay.com/resources. Content provided by Chevon Baccus, Florida SBDC at USF business consultant. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/neglected-p-marketing-sbdc-usf-170106034955-thumbnail.jpg?width=120&height=120&fit=bounds" /> Many small business owners grasp the importance of the 4 Ps in Marketing: Product, Price, Place and Promotion. Various experts add a few more Ps to the mix. But probably the least attention is paid to the P that can have the greatest impact: People. Find more resources at http://SBDCTampaBay.com/resources. Content provided by Chevon Baccus, Florida SBDC at USF business consultant.

The Neglected P in Marketing - People from University of South Florida

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0 The 18% Solution - Cash is King /slideshow/the-18-solution-cash-is-king/70730842 18-percent-solution-sbdc-usf-170106034809
Every account on a company’s chart of accounts has a purpose but not all are created equal. Nobody knows for sure who said it first but virtually everyone agrees that cash is king. It always has been and always will be. Cash – it’s the fuel that powers the business engine. Without an adequate supply of cash all businesses will fail, even those whose sales are growing. Startups and small businesses are particularly vulnerable to this because they often don’t have adequate reserves and they don’t understand cash management. A study by US Bank concluded that as many as 82 percent of startups and small businesses fail due to poor cash management. 82 percent! Let that number sink in for a minute. Now that I have your attention you’re probably wondering how do I avoid being part of the 82 percent? Find more resources at http://SBDCTampaBay.com/resources. Content provided by Bill Burnham, Florida SBDC at USF business consultant.]]>
Every account on a company’s chart of accounts has a purpose but not all are created equal. Nobody knows for sure who said it first but virtually everyone agrees that cash is king. It always has been and always will be. Cash – it’s the fuel that powers the business engine. Without an adequate supply of cash all businesses will fail, even those whose sales are growing. Startups and small businesses are particularly vulnerable to this because they often don’t have adequate reserves and they don’t understand cash management. A study by US Bank concluded that as many as 82 percent of startups and small businesses fail due to poor cash management. 82 percent! Let that number sink in for a minute. Now that I have your attention you’re probably wondering how do I avoid being part of the 82 percent? Find more resources at http://SBDCTampaBay.com/resources. Content provided by Bill Burnham, Florida SBDC at USF business consultant.]]> Fri, 06 Jan 2017 03:48:09 GMT /slideshow/the-18-solution-cash-is-king/70730842 sbdctampabay@slideshare.net(sbdctampabay) The 18% Solution - Cash is King sbdctampabay Every account on a company’s chart of accounts has a purpose but not all are created equal. Nobody knows for sure who said it first but virtually everyone agrees that cash is king. It always has been and always will be. Cash – it’s the fuel that powers the business engine. Without an adequate supply of cash all businesses will fail, even those whose sales are growing. Startups and small businesses are particularly vulnerable to this because they often don’t have adequate reserves and they don’t understand cash management. A study by US Bank concluded that as many as 82 percent of startups and small businesses fail due to poor cash management. 82 percent! Let that number sink in for a minute. Now that I have your attention you’re probably wondering how do I avoid being part of the 82 percent? Find more resources at http://SBDCTampaBay.com/resources. Content provided by Bill Burnham, Florida SBDC at USF business consultant. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/18-percent-solution-sbdc-usf-170106034809-thumbnail.jpg?width=120&height=120&fit=bounds" /> Every account on a company’s chart of accounts has a purpose but not all are created equal. Nobody knows for sure who said it first but virtually everyone agrees that cash is king. It always has been and always will be. Cash – it’s the fuel that powers the business engine. Without an adequate supply of cash all businesses will fail, even those whose sales are growing. Startups and small businesses are particularly vulnerable to this because they often don’t have adequate reserves and they don’t understand cash management. A study by US Bank concluded that as many as 82 percent of startups and small businesses fail due to poor cash management. 82 percent! Let that number sink in for a minute. Now that I have your attention you’re probably wondering how do I avoid being part of the 82 percent? Find more resources at http://SBDCTampaBay.com/resources. Content provided by Bill Burnham, Florida SBDC at USF business consultant.

The 18% Solution - Cash is King from University of South Florida

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0 Five Rules of the Insurance Game /slideshow/five-rules-of-the-insurance-game/70730786 insurance-game-sbdc-usf-170106034418
Insurance has been around for a long time. Two thousand years ago, the Greeks and Romans had a form of cargo insurance. In the early 1700s, Lloyds of London became known for its maritime insurance. In 1752, Benjamin Franklin brought property insurance to America. The concept is simple: For a price, the insurance company will guarantee you against loss if you play by the rules. Find more resources at http://SBDCTampaBay.com/resources. Content provided by Linda Benedict, Florida SBDC at USF business consultant]]>
Insurance has been around for a long time. Two thousand years ago, the Greeks and Romans had a form of cargo insurance. In the early 1700s, Lloyds of London became known for its maritime insurance. In 1752, Benjamin Franklin brought property insurance to America. The concept is simple: For a price, the insurance company will guarantee you against loss if you play by the rules. Find more resources at http://SBDCTampaBay.com/resources. Content provided by Linda Benedict, Florida SBDC at USF business consultant]]> Fri, 06 Jan 2017 03:44:18 GMT /slideshow/five-rules-of-the-insurance-game/70730786 sbdctampabay@slideshare.net(sbdctampabay) Five Rules of the Insurance Game sbdctampabay Insurance has been around for a long time. Two thousand years ago, the Greeks and Romans had a form of cargo insurance. In the early 1700s, Lloyds of London became known for its maritime insurance. In 1752, Benjamin Franklin brought property insurance to America. The concept is simple: For a price, the insurance company will guarantee you against loss if you play by the rules. Find more resources at http://SBDCTampaBay.com/resources. Content provided by Linda Benedict, Florida SBDC at USF business consultant <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/insurance-game-sbdc-usf-170106034418-thumbnail.jpg?width=120&height=120&fit=bounds" /> Insurance has been around for a long time. Two thousand years ago, the Greeks and Romans had a form of cargo insurance. In the early 1700s, Lloyds of London became known for its maritime insurance. In 1752, Benjamin Franklin brought property insurance to America. The concept is simple: For a price, the insurance company will guarantee you against loss if you play by the rules. Find more resources at http://SBDCTampaBay.com/resources. Content provided by Linda Benedict, Florida SBDC at USF business consultant

Five Rules of the Insurance Game from University of South Florida

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0 6 Tried and Tested Tactics for Government Contracting /slideshow/6-tried-and-tested-tactics-for-government-contracting/70730657 6-tried-tested-tactics-sbdc-170106033434
Even though there are budget cuts in the federal government it is still one of the most lucrative places to get contracts from – especially for small businesses. You can take an assumption from the fact that they spend nearly $500 billion every year on these contracts and by law 23 percent of this is supposed to go the small businesses every year. Find more business resources at http://SBDCTampaBay.com/blog. Content provided by Yolanda Cowart, Florida SBDC at Pinellas County business consultant]]>
Even though there are budget cuts in the federal government it is still one of the most lucrative places to get contracts from – especially for small businesses. You can take an assumption from the fact that they spend nearly $500 billion every year on these contracts and by law 23 percent of this is supposed to go the small businesses every year. Find more business resources at http://SBDCTampaBay.com/blog. Content provided by Yolanda Cowart, Florida SBDC at Pinellas County business consultant]]> Fri, 06 Jan 2017 03:34:33 GMT /slideshow/6-tried-and-tested-tactics-for-government-contracting/70730657 sbdctampabay@slideshare.net(sbdctampabay) 6 Tried and Tested Tactics for Government Contracting sbdctampabay Even though there are budget cuts in the federal government it is still one of the most lucrative places to get contracts from – especially for small businesses. You can take an assumption from the fact that they spend nearly $500 billion every year on these contracts and by law 23 percent of this is supposed to go the small businesses every year. Find more business resources at http://SBDCTampaBay.com/blog. Content provided by Yolanda Cowart, Florida SBDC at Pinellas County business consultant <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/6-tried-tested-tactics-sbdc-170106033434-thumbnail.jpg?width=120&height=120&fit=bounds" /> Even though there are budget cuts in the federal government it is still one of the most lucrative places to get contracts from – especially for small businesses. You can take an assumption from the fact that they spend nearly $500 billion every year on these contracts and by law 23 percent of this is supposed to go the small businesses every year. Find more business resources at http://SBDCTampaBay.com/blog. Content provided by Yolanda Cowart, Florida SBDC at Pinellas County business consultant

6 Tried and Tested Tactics for Government Contracting from University of South Florida

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0 8 Things to Consider Before Setting Up a Home-based Business /slideshow/8-things-to-consider-before-setting-up-a-homebased-business/65093381 home-based-business-sbdc-usf-160817162106
Is a home-based business right for you? Check out these 8 things to consider before setting up shop. Content provided by David Noel, Florida SBDC at USF business consultant]]>
Is a home-based business right for you? Check out these 8 things to consider before setting up shop. Content provided by David Noel, Florida SBDC at USF business consultant]]> Wed, 17 Aug 2016 16:21:06 GMT /slideshow/8-things-to-consider-before-setting-up-a-homebased-business/65093381 sbdctampabay@slideshare.net(sbdctampabay) 8 Things to Consider Before Setting Up a Home-based Business sbdctampabay Is a home-based business right for you? Check out these 8 things to consider before setting up shop. Content provided by David Noel, Florida SBDC at USF business consultant <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/home-based-business-sbdc-usf-160817162106-thumbnail.jpg?width=120&height=120&fit=bounds" /> Is a home-based business right for you? Check out these 8 things to consider before setting up shop. Content provided by David Noel, Florida SBDC at USF business consultant

8 Things to Consider Before Setting Up a Home-based Business from University of South Florida

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0 5 Things You Should Know About Business Plans /slideshow/5-things-you-should-know-about-business-plans/64880391 business-plans-david-noel-sbdc-160810180044
Don't have a business plan for your small business? Use this as a guide to creating a business plan that will serve as a roadmap for your business. Content provided by David Noel, Florida SBDC at University of South Florida business consultant (SBDCTampaBay.com).]]>
Don't have a business plan for your small business? Use this as a guide to creating a business plan that will serve as a roadmap for your business. Content provided by David Noel, Florida SBDC at University of South Florida business consultant (SBDCTampaBay.com).]]> Wed, 10 Aug 2016 18:00:44 GMT /slideshow/5-things-you-should-know-about-business-plans/64880391 sbdctampabay@slideshare.net(sbdctampabay) 5 Things You Should Know About Business Plans sbdctampabay Don't have a business plan for your small business? Use this as a guide to creating a business plan that will serve as a roadmap for your business. Content provided by David Noel, Florida SBDC at University of South Florida business consultant (SBDCTampaBay.com). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/business-plans-david-noel-sbdc-160810180044-thumbnail.jpg?width=120&height=120&fit=bounds" /> Don't have a business plan for your small business? Use this as a guide to creating a business plan that will serve as a roadmap for your business. Content provided by David Noel, Florida SBDC at University of South Florida business consultant (SBDCTampaBay.com).

5 Things You Should Know About Business Plans from University of South Florida

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0 https://cdn.slidesharecdn.com/profile-photo-sbdctampabay-48x48.jpg?cb=1735977956 Media professional with nearly 20 years of experience. I am currently the Marketing and Communications Officer for the Florida SBDC at University of South Florida, responsible for social media and marketing strategies for a 10-county region.Specialties:Organizational brandingAdvertising designSocial media managementMultimedia productionWritingContent communicationsPublic relations www.SBDCTampaBay.com https://cdn.slidesharecdn.com/ss_thumbnails/howtoeffectivelycommunicatethevalueofyourproductinfographic-230227174421-1e57e99d-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/how-to-effectively-communicate-themvalue-of-your-product/256148815 How To Effectively Com... https://cdn.slidesharecdn.com/ss_thumbnails/transportationpatternsandtrendsinfographicsbdc-230227172700-0b99ad7d-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/transportation-patterns-and-trendspdf/256148627 Transportation Pattern... https://cdn.slidesharecdn.com/ss_thumbnails/identifyingyoursalesfunnelinfographic-2-220805200428-fe46afed-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/identifying-your-sales-funnel/252443198 Identifying Your Sales...