How to Win During the Holiday Season
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Before we know it, the holiday season will be upon us. Customers will be flocking to stores to make their season magical by purchasing gifts for family and friends. While the customer is full of holiday spirit, retailers need to be at the top of their game to succeed. Success comes in three parts: Managing Pre-Thanksgiving activity Managing Post-Thanksgiving activity Managing Post-Christmas activity Content contributed by Greg Manning, ABCP Florida SBDC at USF
How to Win During the Holiday Season
- 1. 1 2 3 4 5 6 7 8 9 10 HOW TO WIN DURING THE HOLIDAY SALES SEASON HOW TO WIN DURING THE HOLIDAY SALES SEASON PRIOR TO DECEMBER 26, DETERMINE WHAT PRODUCTS WILL GO ON SALE. MAKE SURE ALL THE BOXES ARE WITH THE PRODUCTS. NO GIFT BOXES WITH SALE MERCHANDISE. MERCHANDISE THE STORE WITH SALE PRODUCT IN MIND. SIGNAGE, SIGNAGE, SIGNAGE. CONSIDER THE CADENCE OF YOUR MARKDOWNS. ADVERTISE YOUR MARKDOWN CADENCE AT THE RIGHT TIME. START HIGHLIGHTING NEW MERCHANDISE. GIVE YOUR TEAM A WELL-DESERVED REST. EVALUATE THE DATA. SBDCTampaBay.com