ºÝºÝߣshows by User: seattledawson / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: seattledawson / Fri, 16 Jan 2015 12:53:56 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: seattledawson Why the CIO & CMO Must Come Together over Big Data /seattledawson/why-the-cio-cmo-must-come-together-over-big-data wotcmdawsoncmociobigdatafinal12-5-14-150116125357-conversion-gate02
You’ve heard the hype about the CMO having a bigger IT budget than the CIO. While that may or may not be true, it is time to break down the silos between IT and Marketing. Big data is the baby that will make these two finally tie the knot and start working together for mutual success, and, more importantly, business impact. In this presentation, Margaret talks about how to create big data processes that work for both IT and marketing, and how IT can still maintain control of data security and vendor guidelines even as marketing manages an increasing number of tools and data solutions.]]>
You’ve heard the hype about the CMO having a bigger IT budget than the CIO. While that may or may not be true, it is time to break down the silos between IT and Marketing. Big data is the baby that will make these two finally tie the knot and start working together for mutual success, and, more importantly, business impact. In this presentation, Margaret talks about how to create big data processes that work for both IT and marketing, and how IT can still maintain control of data security and vendor guidelines even as marketing manages an increasing number of tools and data solutions.]]> Fri, 16 Jan 2015 12:53:56 GMT /seattledawson/why-the-cio-cmo-must-come-together-over-big-data seattledawson@slideshare.net(seattledawson) Why the CIO & CMO Must Come Together over Big Data seattledawson You’ve heard the hype about the CMO having a bigger IT budget than the CIO. While that may or may not be true, it is time to break down the silos between IT and Marketing. Big data is the baby that will make these two finally tie the knot and start working together for mutual success, and, more importantly, business impact. In this presentation, Margaret talks about how to create big data processes that work for both IT and marketing, and how IT can still maintain control of data security and vendor guidelines even as marketing manages an increasing number of tools and data solutions. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wotcmdawsoncmociobigdatafinal12-5-14-150116125357-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> You’ve heard the hype about the CMO having a bigger IT budget than the CIO. While that may or may not be true, it is time to break down the silos between IT and Marketing. Big data is the baby that will make these two finally tie the knot and start working together for mutual success, and, more importantly, business impact. In this presentation, Margaret talks about how to create big data processes that work for both IT and marketing, and how IT can still maintain control of data security and vendor guidelines even as marketing manages an increasing number of tools and data solutions.
Why the CIO & CMO Must Come Together over Big Data from Margaret Dawson
]]> 804 10 https://cdn.slidesharecdn.com/ss_thumbnails/wotcmdawsoncmociobigdatafinal12-5-14-150116125357-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Let Your Light Shine! /slideshow/let-your-light-shine-43564954/43564954 mdawsonwotckeynote12-1-13-150115155241-conversion-gate02
Presentation by Margaret Dawson at Women of the Channel 2013 New York. Margaret talks about how to truly discover your inner light and how to use it for your own success and to help others be more successful. Part of her women empowerment series!]]>
Presentation by Margaret Dawson at Women of the Channel 2013 New York. Margaret talks about how to truly discover your inner light and how to use it for your own success and to help others be more successful. Part of her women empowerment series!]]> Thu, 15 Jan 2015 15:52:41 GMT /slideshow/let-your-light-shine-43564954/43564954 seattledawson@slideshare.net(seattledawson) Let Your Light Shine! seattledawson Presentation by Margaret Dawson at Women of the Channel 2013 New York. Margaret talks about how to truly discover your inner light and how to use it for your own success and to help others be more successful. Part of her women empowerment series! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mdawsonwotckeynote12-1-13-150115155241-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation by Margaret Dawson at Women of the Channel 2013 New York. Margaret talks about how to truly discover your inner light and how to use it for your own success and to help others be more successful. Part of her women empowerment series!
Let Your Light Shine! from Margaret Dawson
]]> 1852 5 https://cdn.slidesharecdn.com/ss_thumbnails/mdawsonwotckeynote12-1-13-150115155241-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Building an Integrated Marketing Plan /slideshow/building-an-integrated-marketing-plan/43564465 marketingbootcampbuildingyour2015marketingplan-dawson-150115153522-conversion-gate02
Margaret Dawson defines integrated marketing and the required components of an integrated marketing plan. You can use this template to set up your marketing program for success. From performing a market analysis and SWOT to establishing the right strategies and objectives to establishing the right metrics - and then putting an action plan together based on all of that.]]>
Margaret Dawson defines integrated marketing and the required components of an integrated marketing plan. You can use this template to set up your marketing program for success. From performing a market analysis and SWOT to establishing the right strategies and objectives to establishing the right metrics - and then putting an action plan together based on all of that.]]> Thu, 15 Jan 2015 15:35:22 GMT /slideshow/building-an-integrated-marketing-plan/43564465 seattledawson@slideshare.net(seattledawson) Building an Integrated Marketing Plan seattledawson Margaret Dawson defines integrated marketing and the required components of an integrated marketing plan. You can use this template to set up your marketing program for success. From performing a market analysis and SWOT to establishing the right strategies and objectives to establishing the right metrics - and then putting an action plan together based on all of that. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketingbootcampbuildingyour2015marketingplan-dawson-150115153522-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Margaret Dawson defines integrated marketing and the required components of an integrated marketing plan. You can use this template to set up your marketing program for success. From performing a market analysis and SWOT to establishing the right strategies and objectives to establishing the right metrics - and then putting an action plan together based on all of that.
Building an Integrated Marketing Plan from Margaret Dawson
]]> 75686 52 https://cdn.slidesharecdn.com/ss_thumbnails/marketingbootcampbuildingyour2015marketingplan-dawson-150115153522-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Extending Your Infrastructure & Data to the Cloud /slideshow/extending-your-infrastructure-data-to-the-cloud/13344495 extendingyourappdatatothecloud6-13-12-120615172612-phpapp02
Margaret Dawson, VP at Symform, and Pavan]]>
Margaret Dawson, VP at Symform, and Pavan]]> Fri, 15 Jun 2012 17:26:09 GMT /slideshow/extending-your-infrastructure-data-to-the-cloud/13344495 seattledawson@slideshare.net(seattledawson) Extending Your Infrastructure & Data to the Cloud seattledawson Margaret Dawson, VP at Symform, and Pavan <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/extendingyourappdatatothecloud6-13-12-120615172612-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Margaret Dawson, VP at Symform, and Pavan
Extending Your Infrastructure & Data to the Cloud from Margaret Dawson
]]> 896 3 https://cdn.slidesharecdn.com/ss_thumbnails/extendingyourappdatatothecloud6-13-12-120615172612-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Distributed & Decentralized Cloud /slideshow/the-distributed-decentralized-cloud/13343183 thedistributeddecentralizedcloud-cloudexposymformfinal6-11-12-120615151819-phpapp01
Presentation given by Margaret Dawson & Praerit Garg of Symform Inc (www.symform.com) at Cloud Expo East 2012 on June 11, 2012]]>
Presentation given by Margaret Dawson & Praerit Garg of Symform Inc (www.symform.com) at Cloud Expo East 2012 on June 11, 2012]]> Fri, 15 Jun 2012 15:18:18 GMT /slideshow/the-distributed-decentralized-cloud/13343183 seattledawson@slideshare.net(seattledawson) The Distributed & Decentralized Cloud seattledawson Presentation given by Margaret Dawson & Praerit Garg of Symform Inc (www.symform.com) at Cloud Expo East 2012 on June 11, 2012 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thedistributeddecentralizedcloud-cloudexposymformfinal6-11-12-120615151819-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation given by Margaret Dawson &amp; Praerit Garg of Symform Inc (www.symform.com) at Cloud Expo East 2012 on June 11, 2012
The Distributed & Decentralized Cloud from Margaret Dawson
]]> 5026 7 https://cdn.slidesharecdn.com/ss_thumbnails/thedistributeddecentralizedcloud-cloudexposymformfinal6-11-12-120615151819-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-seattledawson-48x48.jpg?cb=1666105476 First executive hired outside of founding team, joining start-up at early stage, pre-Series A. • Expanded marketing from ad hoc to integrated and strategic, driving the overall plan and budget, positioning and messaging, comprehensive digital strategy, email marketing, and content. • Led best practices and significant shift in digital presence, activity, and engagement, increasing social followers by 200%, social engagement by 300%, and website unique visitors by 150%. • Brought the voice of marketing and our customers to leadership team and product initiatives. • Spearheaded key customer wins, including HP, IBM, Tune, CenturyLink and others through development of best practice... blog.rivaliq.com/author/margaretdawson/ https://cdn.slidesharecdn.com/ss_thumbnails/wotcmdawsoncmociobigdatafinal12-5-14-150116125357-conversion-gate02-thumbnail.jpg?width=320&height=320&fit=bounds seattledawson/why-the-cio-cmo-must-come-together-over-big-data Why the CIO &amp; CMO Must... https://cdn.slidesharecdn.com/ss_thumbnails/mdawsonwotckeynote12-1-13-150115155241-conversion-gate02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/let-your-light-shine-43564954/43564954 Let Your Light Shine! https://cdn.slidesharecdn.com/ss_thumbnails/marketingbootcampbuildingyour2015marketingplan-dawson-150115153522-conversion-gate02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/building-an-integrated-marketing-plan/43564465 Building an Integrated...