際際滷shows by User: servantofchaos / http://www.slideshare.net/images/logo.gif 際際滷shows by User: servantofchaos / Sun, 06 Oct 2013 19:55:05 GMT 際際滷Share feed for 際際滷shows by User: servantofchaos Stop Talking at Me. Nobody is Listening: The New Physics of the Consumerverse /slideshow/gavin-heaton-consumerverse2/26920424 gavinheaton-consumerverse2-131006195506-phpapp01
Presented at the DiG Festival, NSW, 2013. Digital is hot right now. But as brands and businesses of all shapes and sizes rush into the digital domain, they bring with them the baggage of old marketing and PR practices. This brave new digital world is a fundamentally different space. Welcome to the "Consumerverse" - an upside-down, inside-out universe where analytics are revealing, on the one hand, the hit and miss randomness of broadcast messaging, and on the other, the growing importance of guided engagement-laden conversation designed to reach the consumers sphere of attraction. To succeed in this new Consumerverse, brands need to understand the new physics of attraction and design their business, communications and customer experience accordingly.]]>

Presented at the DiG Festival, NSW, 2013. Digital is hot right now. But as brands and businesses of all shapes and sizes rush into the digital domain, they bring with them the baggage of old marketing and PR practices. This brave new digital world is a fundamentally different space. Welcome to the "Consumerverse" - an upside-down, inside-out universe where analytics are revealing, on the one hand, the hit and miss randomness of broadcast messaging, and on the other, the growing importance of guided engagement-laden conversation designed to reach the consumers sphere of attraction. To succeed in this new Consumerverse, brands need to understand the new physics of attraction and design their business, communications and customer experience accordingly.]]>
Sun, 06 Oct 2013 19:55:05 GMT /slideshow/gavin-heaton-consumerverse2/26920424 servantofchaos@slideshare.net(servantofchaos) Stop Talking at Me. Nobody is Listening: The New Physics of the Consumerverse servantofchaos Presented at the DiG Festival, NSW, 2013. Digital is hot right now. But as brands and businesses of all shapes and sizes rush into the digital domain, they bring with them the baggage of old marketing and PR practices. This brave new digital world is a fundamentally different space. Welcome to the "Consumerverse" - an upside-down, inside-out universe where analytics are revealing, on the one hand, the hit and miss randomness of broadcast messaging, and on the other, the growing importance of guided engagement-laden conversation designed to reach the consumers sphere of attraction. To succeed in this new Consumerverse, brands need to understand the new physics of attraction and design their business, communications and customer experience accordingly. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gavinheaton-consumerverse2-131006195506-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presented at the DiG Festival, NSW, 2013. Digital is hot right now. But as brands and businesses of all shapes and sizes rush into the digital domain, they bring with them the baggage of old marketing and PR practices. This brave new digital world is a fundamentally different space. Welcome to the &quot;Consumerverse&quot; - an upside-down, inside-out universe where analytics are revealing, on the one hand, the hit and miss randomness of broadcast messaging, and on the other, the growing importance of guided engagement-laden conversation designed to reach the consumers sphere of attraction. To succeed in this new Consumerverse, brands need to understand the new physics of attraction and design their business, communications and customer experience accordingly.
Stop Talking at Me. Nobody is Listening: The New Physics of the Consumerverse from Gavin Heaton
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How to Listen to Social Media for the Pharma Industry /slideshow/how-to-listen-to-social-media-for-the-pharma-industry/13918174 howtolisten-pharma-120808223522-phpapp02
Listening and monitoring social media for regulated industries like Pharmaceuticals is not simple. This infographic points you in the right direction.]]>

Listening and monitoring social media for regulated industries like Pharmaceuticals is not simple. This infographic points you in the right direction.]]>
Wed, 08 Aug 2012 22:35:19 GMT /slideshow/how-to-listen-to-social-media-for-the-pharma-industry/13918174 servantofchaos@slideshare.net(servantofchaos) How to Listen to Social Media for the Pharma Industry servantofchaos Listening and monitoring social media for regulated industries like Pharmaceuticals is not simple. This infographic points you in the right direction. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtolisten-pharma-120808223522-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Listening and monitoring social media for regulated industries like Pharmaceuticals is not simple. This infographic points you in the right direction.
How to Listen to Social Media for the Pharma Industry from Gavin Heaton
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Business of Being Social /slideshow/business-of-being-social-12276747/12276747 businessofbeingsocial-120404020224-phpapp01
The recent Outlook for Australian Social Business 2012 showed there was a perception gap between brands and customers. This goes far beyond "social media" - and becoming a "Social Business" means reaching beyond just Facebook or Twitter. It's about transforming your business, industry and relationships. ]]>

The recent Outlook for Australian Social Business 2012 showed there was a perception gap between brands and customers. This goes far beyond "social media" - and becoming a "Social Business" means reaching beyond just Facebook or Twitter. It's about transforming your business, industry and relationships. ]]>
Wed, 04 Apr 2012 02:02:23 GMT /slideshow/business-of-being-social-12276747/12276747 servantofchaos@slideshare.net(servantofchaos) Business of Being Social servantofchaos The recent Outlook for Australian Social Business 2012 showed there was a perception gap between brands and customers. This goes far beyond "social media" - and becoming a "Social Business" means reaching beyond just Facebook or Twitter. It's about transforming your business, industry and relationships. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/businessofbeingsocial-120404020224-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The recent Outlook for Australian Social Business 2012 showed there was a perception gap between brands and customers. This goes far beyond &quot;social media&quot; - and becoming a &quot;Social Business&quot; means reaching beyond just Facebook or Twitter. It&#39;s about transforming your business, industry and relationships.
Business of Being Social from Gavin Heaton
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How to Write for Social Media /slideshow/how-to-write-for-social-media/8173870 languageofsocialmedia-110601084745-phpapp02
To understand the difference between business communications/writing, it's important to look at authority, authenticity and the mirror of intent.]]>

To understand the difference between business communications/writing, it's important to look at authority, authenticity and the mirror of intent.]]>
Wed, 01 Jun 2011 08:47:41 GMT /slideshow/how-to-write-for-social-media/8173870 servantofchaos@slideshare.net(servantofchaos) How to Write for Social Media servantofchaos To understand the difference between business communications/writing, it's important to look at authority, authenticity and the mirror of intent. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/languageofsocialmedia-110601084745-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> To understand the difference between business communications/writing, it&#39;s important to look at authority, authenticity and the mirror of intent.
How to Write for Social Media from Gavin Heaton
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How to Build Trust in Social Networks - The 4 As /servantofchaos/how-to-build-trust-in-social-networks-the-4-as the4as-110523195119-phpapp01
What do you need to do to create trust in your social networks? The 4 As provide you some simple guidelines.]]>

What do you need to do to create trust in your social networks? The 4 As provide you some simple guidelines.]]>
Mon, 23 May 2011 19:51:15 GMT /servantofchaos/how-to-build-trust-in-social-networks-the-4-as servantofchaos@slideshare.net(servantofchaos) How to Build Trust in Social Networks - The 4 As servantofchaos What do you need to do to create trust in your social networks? The 4 As provide you some simple guidelines. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/the4as-110523195119-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> What do you need to do to create trust in your social networks? The 4 As provide you some simple guidelines.
How to Build Trust in Social Networks - The 4 As from Gavin Heaton
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Social Media: How to listen /slideshow/social-media-how-to-listen/7518030 howtolisten-110405020054-phpapp01
What does it mean to "listen" to social media? These three steps will get you started.]]>

What does it mean to "listen" to social media? These three steps will get you started.]]>
Tue, 05 Apr 2011 02:00:50 GMT /slideshow/social-media-how-to-listen/7518030 servantofchaos@slideshare.net(servantofchaos) Social Media: How to listen servantofchaos What does it mean to "listen" to social media? These three steps will get you started. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtolisten-110405020054-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> What does it mean to &quot;listen&quot; to social media? These three steps will get you started.
Social Media: How to listen from Gavin Heaton
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Storytelling for social media /slideshow/storytelling-for-social-media/4841621 storytellingforsocialmedia-100726075948-phpapp01
How do you consistently engage your audience? How do you tell a compelling story? This presentation shows, through the P-L-A-Y framework, just how you can make your stories move through social networks ]]>

How do you consistently engage your audience? How do you tell a compelling story? This presentation shows, through the P-L-A-Y framework, just how you can make your stories move through social networks ]]>
Mon, 26 Jul 2010 07:59:42 GMT /slideshow/storytelling-for-social-media/4841621 servantofchaos@slideshare.net(servantofchaos) Storytelling for social media servantofchaos How do you consistently engage your audience? How do you tell a compelling story? This presentation shows, through the P-L-A-Y framework, just how you can make your stories move through social networks <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/storytellingforsocialmedia-100726075948-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How do you consistently engage your audience? How do you tell a compelling story? This presentation shows, through the P-L-A-Y framework, just how you can make your stories move through social networks
Storytelling for social media from Gavin Heaton
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Connect Now Lead Gen+Community /slideshow/connect-now-lead-gencommunity/3659186 connectnow-leadgencommunity-100407141146-phpapp02
Gavin Heaton's presentation from the ConnectNow conference in Sydney, Australia.]]>

Gavin Heaton's presentation from the ConnectNow conference in Sydney, Australia.]]>
Wed, 07 Apr 2010 14:11:43 GMT /slideshow/connect-now-lead-gencommunity/3659186 servantofchaos@slideshare.net(servantofchaos) Connect Now Lead Gen+Community servantofchaos Gavin Heaton's presentation from the ConnectNow conference in Sydney, Australia. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/connectnow-leadgencommunity-100407141146-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Gavin Heaton&#39;s presentation from the ConnectNow conference in Sydney, Australia.
Connect Now Lead Gen+Community from Gavin Heaton
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Videos That Explain Social Media /servantofchaos/videos-that-explain-social-media2 videosthatexplainsocialmedia2-100223031040-phpapp01
A collection of my favourite videos that eloquently explain social media. Perfect for a client or executive briefing.]]>

A collection of my favourite videos that eloquently explain social media. Perfect for a client or executive briefing.]]>
Tue, 23 Feb 2010 03:10:28 GMT /servantofchaos/videos-that-explain-social-media2 servantofchaos@slideshare.net(servantofchaos) Videos That Explain Social Media servantofchaos A collection of my favourite videos that eloquently explain social media. Perfect for a client or executive briefing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/videosthatexplainsocialmedia2-100223031040-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A collection of my favourite videos that eloquently explain social media. Perfect for a client or executive briefing.
Videos That Explain Social Media from Gavin Heaton
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Lead Generation, Community and Social Media /slideshow/lead-generation-community-and-social-media/2046684 leadgenerationcommunityandsocialmedia-090923004301-phpapp02
Gavin Heaton's presentation on generating leads and connecting communities via social media from the MarketingNow conference (#mktgnow)]]>

Gavin Heaton's presentation on generating leads and connecting communities via social media from the MarketingNow conference (#mktgnow)]]>
Wed, 23 Sep 2009 00:42:44 GMT /slideshow/lead-generation-community-and-social-media/2046684 servantofchaos@slideshare.net(servantofchaos) Lead Generation, Community and Social Media servantofchaos Gavin Heaton's presentation on generating leads and connecting communities via social media from the MarketingNow conference (#mktgnow) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/leadgenerationcommunityandsocialmedia-090923004301-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Gavin Heaton&#39;s presentation on generating leads and connecting communities via social media from the MarketingNow conference (#mktgnow)
Lead Generation, Community and Social Media from Gavin Heaton
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Creative Sydney: Creative Networking: Coffee Mornings Sydney /slideshow/creative-sydney-creative-networking-coffee-mornings-sydney/1565993 gavin-creativesydney-090611004747-phpapp01
My recent presentation on Sydney Coffee Mornings for Creative Sydney's "come together" event.]]>

My recent presentation on Sydney Coffee Mornings for Creative Sydney's "come together" event.]]>
Thu, 11 Jun 2009 00:47:40 GMT /slideshow/creative-sydney-creative-networking-coffee-mornings-sydney/1565993 servantofchaos@slideshare.net(servantofchaos) Creative Sydney: Creative Networking: Coffee Mornings Sydney servantofchaos My recent presentation on Sydney Coffee Mornings for Creative Sydney's "come together" event. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gavin-creativesydney-090611004747-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> My recent presentation on Sydney Coffee Mornings for Creative Sydney&#39;s &quot;come together&quot; event.
Creative Sydney: Creative Networking: Coffee Mornings Sydney from Gavin Heaton
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The Business Of Web 2.0 V6 /slideshow/the-business-of-web-20-v6-1467771/1467771 thebusinessofweb2-0-v6-090520205150-phpapp02
Latest update to the Business of Web 2.0 - the new B2C (brand to community) aspect of marketing]]>

Latest update to the Business of Web 2.0 - the new B2C (brand to community) aspect of marketing]]>
Wed, 20 May 2009 20:51:45 GMT /slideshow/the-business-of-web-20-v6-1467771/1467771 servantofchaos@slideshare.net(servantofchaos) The Business Of Web 2.0 V6 servantofchaos Latest update to the Business of Web 2.0 - the new B2C (brand to community) aspect of marketing <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thebusinessofweb2-0-v6-090520205150-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Latest update to the Business of Web 2.0 - the new B2C (brand to community) aspect of marketing
The Business Of Web 2.0 V6 from Gavin Heaton
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SocialMediaJobs.com.au Salary Survey 2009 /slideshow/socialmediajobscomau-salary-survey-2009/1037320 smjsalarysurvey2009-1234870192050747-2
This is the first annual survey of employers and job seekers working in social media. It was carried out in early February 2009.]]>

This is the first annual survey of employers and job seekers working in social media. It was carried out in early February 2009.]]>
Tue, 17 Feb 2009 05:31:53 GMT /slideshow/socialmediajobscomau-salary-survey-2009/1037320 servantofchaos@slideshare.net(servantofchaos) SocialMediaJobs.com.au Salary Survey 2009 servantofchaos This is the first annual survey of employers and job seekers working in social media. 鐃It was carried out in early February 2009. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/smjsalarysurvey2009-1234870192050747-2-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This is the first annual survey of employers and job seekers working in social media. 鐃It was carried out in early February 2009.
SocialMediaJobs.com.au Salary Survey 2009 from Gavin Heaton
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Simple Social Media /slideshow/simple-social-media-presentation/563494 simplesocialmedia-1219324186085345-8
The four basic elements of social media. Note: it requires "users" -- that is folks like you and me ;)]]>

The four basic elements of social media. Note: it requires "users" -- that is folks like you and me ;)]]>
Thu, 21 Aug 2008 06:10:42 GMT /slideshow/simple-social-media-presentation/563494 servantofchaos@slideshare.net(servantofchaos) Simple Social Media servantofchaos The four basic elements of social media. Note: it requires "users" -- that is folks like you and me ;) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/simplesocialmedia-1219324186085345-8-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The four basic elements of social media. Note: it requires &quot;users&quot; -- that is folks like you and me ;)
Simple Social Media from Gavin Heaton
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The Business Of Web 2.0 V3 /slideshow/the-business-of-web-20-v3/419013 the-business-of-web-20v3-1211349249252343-9
Revised edition talking about the shift from B2C + B2B models to a Brand-to-Community model of marketing. Case study on the Age of Conversation.]]>

Revised edition talking about the shift from B2C + B2B models to a Brand-to-Community model of marketing. Case study on the Age of Conversation.]]>
Tue, 20 May 2008 22:53:21 GMT /slideshow/the-business-of-web-20-v3/419013 servantofchaos@slideshare.net(servantofchaos) The Business Of Web 2.0 V3 servantofchaos Revised edition talking about the shift from B2C + B2B models to a Brand-to-Community model of marketing. Case study on the Age of Conversation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/the-business-of-web-20v3-1211349249252343-9-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Revised edition talking about the shift from B2C + B2B models to a Brand-to-Community model of marketing. Case study on the Age of Conversation.
The Business Of Web 2.0 V3 from Gavin Heaton
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InterestingSouth: Cluetrain - Through the Eyes of a Child /slideshow/interestingsouth-cluetrain-through-the-eyes-of-a-child/181417 interestingsouth-cluetrain-through-the-eyes-of-a-child-1196131620773928-2
Presentation for InterestingSouth. To reimagine the world we live in, we often try to "see through the eyes of a child". But what happens when the world of a four year old collides with the new media world of the Cluetrain Manifesto? This THREE minute presentation puts a digital camera in the hands of my daughters.]]>

Presentation for InterestingSouth. To reimagine the world we live in, we often try to "see through the eyes of a child". But what happens when the world of a four year old collides with the new media world of the Cluetrain Manifesto? This THREE minute presentation puts a digital camera in the hands of my daughters.]]>
Mon, 26 Nov 2007 18:47:01 GMT /slideshow/interestingsouth-cluetrain-through-the-eyes-of-a-child/181417 servantofchaos@slideshare.net(servantofchaos) InterestingSouth: Cluetrain - Through the Eyes of a Child servantofchaos Presentation for InterestingSouth. To reimagine the world we live in, we often try to "see through the eyes of a child". But what happens when the world of a four year old collides with the new media world of the Cluetrain Manifesto? This THREE minute presentation puts a digital camera in the hands of my daughters. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/interestingsouth-cluetrain-through-the-eyes-of-a-child-1196131620773928-2-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation for InterestingSouth. To reimagine the world we live in, we often try to &quot;see through the eyes of a child&quot;. But what happens when the world of a four year old collides with the new media world of the Cluetrain Manifesto? This THREE minute presentation puts a digital camera in the hands of my daughters.
InterestingSouth: Cluetrain - Through the Eyes of a Child from Gavin Heaton
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The Business Of Web 2.0 /servantofchaos/the-business-of-web-20 the-business-of-web-20-1195042374628623-3
Forget the hype, there are real business opportunities in Web 2.0.]]>

Forget the hype, there are real business opportunities in Web 2.0.]]>
Wed, 14 Nov 2007 04:13:04 GMT /servantofchaos/the-business-of-web-20 servantofchaos@slideshare.net(servantofchaos) The Business Of Web 2.0 servantofchaos Forget the hype, there are real business opportunities in Web 2.0. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/the-business-of-web-20-1195042374628623-3-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Forget the hype, there are real business opportunities in Web 2.0.
The Business Of Web 2.0 from Gavin Heaton
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Digital Storytelling /slideshow/digital-storytelling-27546/27546 digital-storytelling-27546-10188
Presentation given at BarCamp Sydney]]>

Presentation given at BarCamp Sydney]]>
Sat, 03 Mar 2007 11:55:26 GMT /slideshow/digital-storytelling-27546/27546 servantofchaos@slideshare.net(servantofchaos) Digital Storytelling servantofchaos Presentation given at BarCamp Sydney <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digital-storytelling-27546-10188-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation given at BarCamp Sydney
Digital Storytelling from Gavin Heaton
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Key Themes and Messges /slideshow/key-themes-and-messges/14126 key-themes-and-messges-24468
Want to get started with a marketing program? Start with the basics and work your way up!]]>

Want to get started with a marketing program? Start with the basics and work your way up!]]>
Sun, 10 Dec 2006 14:48:53 GMT /slideshow/key-themes-and-messges/14126 servantofchaos@slideshare.net(servantofchaos) Key Themes and Messges servantofchaos Want to get started with a marketing program? Start with the basics and work your way up! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/key-themes-and-messges-24468-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Want to get started with a marketing program? Start with the basics and work your way up!
Key Themes and Messges from Gavin Heaton
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https://public.slidesharecdn.com/v2/images/profile-picture.png www.servantofchaos.com https://cdn.slidesharecdn.com/ss_thumbnails/gavinheaton-consumerverse2-131006195506-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/gavin-heaton-consumerverse2/26920424 Stop Talking at Me. No... https://cdn.slidesharecdn.com/ss_thumbnails/howtolisten-pharma-120808223522-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/how-to-listen-to-social-media-for-the-pharma-industry/13918174 How to Listen to Socia... https://cdn.slidesharecdn.com/ss_thumbnails/businessofbeingsocial-120404020224-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/business-of-being-social-12276747/12276747 Business of Being Social