際際滷shows by User: stevelatham / http://www.slideshare.net/images/logo.gif 際際滷shows by User: stevelatham / Tue, 03 Feb 2015 13:17:57 GMT 際際滷Share feed for 際際滷shows by User: stevelatham Investing Confidently (and Safely) in Programmatic /slideshow/encore-pov-investing-confidently-in-programmatic-20150201/44224588 encorepov-investingconfidentlyinprogrammatic20150201-150203131757-conversion-gate01
Produced for Brands and Agencies, this presentation addresses the challenges and risks associated with Programmatic buying. ]]>
Produced for Brands and Agencies, this presentation addresses the challenges and risks associated with Programmatic buying. ]]> Tue, 03 Feb 2015 13:17:57 GMT /slideshow/encore-pov-investing-confidently-in-programmatic-20150201/44224588 stevelatham@slideshare.net(stevelatham) Investing Confidently (and Safely) in Programmatic stevelatham Produced for Brands and Agencies, this presentation addresses the challenges and risks associated with Programmatic buying. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/encorepov-investingconfidentlyinprogrammatic20150201-150203131757-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Produced for Brands and Agencies, this presentation addresses the challenges and risks associated with Programmatic buying.
Investing Confidently (and Safely) in Programmatic from Encore Media Metrics
]]> 16619 10 https://cdn.slidesharecdn.com/ss_thumbnails/encorepov-investingconfidentlyinprogrammatic20150201-150203131757-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Algorithmic Attribution - Steve Latham | Encore Media Metrics /slideshow/algorithmic-attribution-steve-latham-encore-media-metrics/29718491 algorithmicattribution-lathamseschicago2013-140105212327-phpapp01
Algorithmic Attribution presentation made by Steve Latham at SES Chicago in November 2013. ]]>
Algorithmic Attribution presentation made by Steve Latham at SES Chicago in November 2013. ]]> Sun, 05 Jan 2014 21:23:27 GMT /slideshow/algorithmic-attribution-steve-latham-encore-media-metrics/29718491 stevelatham@slideshare.net(stevelatham) Algorithmic Attribution - Steve Latham | Encore Media Metrics stevelatham Algorithmic Attribution presentation made by Steve Latham at SES Chicago in November 2013. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/algorithmicattribution-lathamseschicago2013-140105212327-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Algorithmic Attribution presentation made by Steve Latham at SES Chicago in November 2013.
Algorithmic Attribution - Steve Latham | Encore Media Metrics from Encore Media Metrics
]]> 1287 3 https://cdn.slidesharecdn.com/ss_thumbnails/algorithmicattribution-lathamseschicago2013-140105212327-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Attribution case study | Ad:tech NY 2012 | Encore Media Metrics /slideshow/attribution-case-study-adtech-ny-2012-encore-media-metrics/15429106 attributioncasestudyencoreksladtechny2012-121130094046-phpapp02
Attribution case study presented at Ad:tech NYC in 2012 by Steve Latham, ceo of Encore Media Metrics]]>
Attribution case study presented at Ad:tech NYC in 2012 by Steve Latham, ceo of Encore Media Metrics]]> Fri, 30 Nov 2012 09:40:46 GMT /slideshow/attribution-case-study-adtech-ny-2012-encore-media-metrics/15429106 stevelatham@slideshare.net(stevelatham) Attribution case study | Ad:tech NY 2012 | Encore Media Metrics stevelatham Attribution case study presented at Ad:tech NYC in 2012 by Steve Latham, ceo of Encore Media Metrics <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/attributioncasestudyencoreksladtechny2012-121130094046-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Attribution case study presented at Ad:tech NYC in 2012 by Steve Latham, ceo of Encore Media Metrics
Attribution case study | Ad:tech NY 2012 | Encore Media Metrics from Encore Media Metrics
]]> 2451 5 https://cdn.slidesharecdn.com/ss_thumbnails/attributioncasestudyencoreksladtechny2012-121130094046-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Attribution Demystified: Digital World Expo 2012 /slideshow/attribution-14490504/14490504 attributiondwxpo2012-stevelatham-encoremediametrics-120927152712-phpapp02
This presentation on Attribution and Media Measurement was made at the 2012 Digital World Expo. For an electronic copy please email info@encoremetrics.com ]]>
This presentation on Attribution and Media Measurement was made at the 2012 Digital World Expo. For an electronic copy please email info@encoremetrics.com ]]> Thu, 27 Sep 2012 15:27:06 GMT /slideshow/attribution-14490504/14490504 stevelatham@slideshare.net(stevelatham) Attribution Demystified: Digital World Expo 2012 stevelatham This presentation on Attribution and Media Measurement was made at the 2012 Digital World Expo. For an electronic copy please email info@encoremetrics.com <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/attributiondwxpo2012-stevelatham-encoremediametrics-120927152712-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This presentation on Attribution and Media Measurement was made at the 2012 Digital World Expo. For an electronic copy please email info@encoremetrics.com
Attribution Demystified: Digital World Expo 2012 from Encore Media Metrics
]]> 981 4 https://cdn.slidesharecdn.com/ss_thumbnails/attributiondwxpo2012-stevelatham-encoremediametrics-120927152712-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Attribution SESsf 2012 by @stevelatham - Encore Media Metrics /slideshow/attribution-sessf-2012-by-stevelatham-encore-media-metrics/13982017 attributionsessf2012-stevelatham-encoremediametrics-120815172721-phpapp01
Attribution for Search Marketers - presented at SESsf in 2012. For an electronic copy please request via Twitter @encoremetrics or email: info (at) encoremetrics (dot) com ]]>
Attribution for Search Marketers - presented at SESsf in 2012. For an electronic copy please request via Twitter @encoremetrics or email: info (at) encoremetrics (dot) com ]]> Wed, 15 Aug 2012 17:27:18 GMT /slideshow/attribution-sessf-2012-by-stevelatham-encore-media-metrics/13982017 stevelatham@slideshare.net(stevelatham) Attribution SESsf 2012 by @stevelatham - Encore Media Metrics stevelatham Attribution for Search Marketers - presented at SESsf in 2012. For an electronic copy please request via Twitter @encoremetrics or email: info (at) encoremetrics (dot) com <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/attributionsessf2012-stevelatham-encoremediametrics-120815172721-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Attribution for Search Marketers - presented at SESsf in 2012. For an electronic copy please request via Twitter @encoremetrics or email: info (at) encoremetrics (dot) com
Attribution SESsf 2012 by @stevelatham - Encore Media Metrics from Encore Media Metrics
]]> 6030 8 https://cdn.slidesharecdn.com/ss_thumbnails/attributionsessf2012-stevelatham-encoremediametrics-120815172721-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Attribution Case Study (Detailed) | Encore Media Metrics /slideshow/encore-lipman-case-study-20120401/12835657 encore-lipmancasestudy-20120401-120507141212-phpapp02
This Attribution Case Study was documented in 2012 by Encore Media Metrics. Special thanks for Lipman Advertising for participating in this case study. For a copy please email info (at) encoremetrics.com or tweet to http://Twitter.com/EncoreMetrics]]>
This Attribution Case Study was documented in 2012 by Encore Media Metrics. Special thanks for Lipman Advertising for participating in this case study. For a copy please email info (at) encoremetrics.com or tweet to http://Twitter.com/EncoreMetrics]]> Mon, 07 May 2012 14:12:10 GMT /slideshow/encore-lipman-case-study-20120401/12835657 stevelatham@slideshare.net(stevelatham) Attribution Case Study (Detailed) | Encore Media Metrics stevelatham This Attribution Case Study was documented in 2012 by Encore Media Metrics. Special thanks for Lipman Advertising for participating in this case study. For a copy please email info (at) encoremetrics.com or tweet to http://Twitter.com/EncoreMetrics <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/encore-lipmancasestudy-20120401-120507141212-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This Attribution Case Study was documented in 2012 by Encore Media Metrics. Special thanks for Lipman Advertising for participating in this case study. For a copy please email info (at) encoremetrics.com or tweet to http://Twitter.com/EncoreMetrics
Attribution Case Study (Detailed) | Encore Media Metrics from Encore Media Metrics
]]> 2444 9 https://cdn.slidesharecdn.com/ss_thumbnails/encore-lipmancasestudy-20120401-120507141212-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Attribution Case Study - Ad-Tech Presentation /stevelatham/attribution-case-study-presentation attributioncasestudy-encore-adtechsf201204-120507141135-phpapp01
This Attribution Case Study was presented at Ad-Tech SF in April 2012 by Steve Latham, ceo of Encore Media Metrics. Special thanks for Lipman Advertising for participating in this case study. Feel free to download and use as you wish. Just remember to "Attribute" credit where it's due :-) ]]>
This Attribution Case Study was presented at Ad-Tech SF in April 2012 by Steve Latham, ceo of Encore Media Metrics. Special thanks for Lipman Advertising for participating in this case study. Feel free to download and use as you wish. Just remember to "Attribute" credit where it's due :-) ]]> Mon, 07 May 2012 14:11:34 GMT /stevelatham/attribution-case-study-presentation stevelatham@slideshare.net(stevelatham) Attribution Case Study - Ad-Tech Presentation stevelatham This Attribution Case Study was presented at Ad-Tech SF in April 2012 by Steve Latham, ceo of Encore Media Metrics. Special thanks for Lipman Advertising for participating in this case study. Feel free to download and use as you wish. Just remember to "Attribute" credit where it's due :-) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/attributioncasestudy-encore-adtechsf201204-120507141135-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This Attribution Case Study was presented at Ad-Tech SF in April 2012 by Steve Latham, ceo of Encore Media Metrics. Special thanks for Lipman Advertising for participating in this case study. Feel free to download and use as you wish. Just remember to &quot;Attribute&quot; credit where it&#39;s due :-)
Attribution Case Study - Ad-Tech Presentation from Encore Media Metrics
]]> 1889 7 https://cdn.slidesharecdn.com/ss_thumbnails/attributioncasestudy-encore-adtechsf201204-120507141135-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Media Measurement for (Search) Marketers by Encore Media Metrics /slideshow/media-measurement-ses-2011-encore/8872658 mediameasurement-sessf2011-encore-110816191330-phpapp01
Media Measurement for (Search) Marketers was presented at SES San Francisco 8/11 by Steve Latham, ceo of Encore Media Metrics. To request a copy please tweet to @encoremetrics or @stevelatham, or request via form on http://EncoreMetrics.com ]]>
Media Measurement for (Search) Marketers was presented at SES San Francisco 8/11 by Steve Latham, ceo of Encore Media Metrics. To request a copy please tweet to @encoremetrics or @stevelatham, or request via form on http://EncoreMetrics.com ]]> Tue, 16 Aug 2011 19:13:27 GMT /slideshow/media-measurement-ses-2011-encore/8872658 stevelatham@slideshare.net(stevelatham) Media Measurement for (Search) Marketers by Encore Media Metrics stevelatham Media Measurement for (Search) Marketers was presented at SES San Francisco 8/11 by Steve Latham, ceo of Encore Media Metrics. To request a copy please tweet to @encoremetrics or @stevelatham, or request via form on http://EncoreMetrics.com <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mediameasurement-sessf2011-encore-110816191330-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Media Measurement for (Search) Marketers was presented at SES San Francisco 8/11 by Steve Latham, ceo of Encore Media Metrics. To request a copy please tweet to @encoremetrics or @stevelatham, or request via form on http://EncoreMetrics.com
Media Measurement for (Search) Marketers by Encore Media Metrics from Encore Media Metrics
]]> 1487 15 https://cdn.slidesharecdn.com/ss_thumbnails/mediameasurement-sessf2011-encore-110816191330-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Attribution 101 /slideshow/attribution-101/7195110 attribution101-amaaustin20110308-110308141457-phpapp01
Attribution 101 provides an overview of full-funnel attribution and measurement for online media. Presented by Steve Latham, founder and ceo of Encore Media Metrics. For a copy please send a request to info(at)encoremetrics.com or visit http://Attribution101.com]]>
Attribution 101 provides an overview of full-funnel attribution and measurement for online media. Presented by Steve Latham, founder and ceo of Encore Media Metrics. For a copy please send a request to info(at)encoremetrics.com or visit http://Attribution101.com]]> Tue, 08 Mar 2011 14:14:52 GMT /slideshow/attribution-101/7195110 stevelatham@slideshare.net(stevelatham) Attribution 101 stevelatham Attribution 101 provides an overview of full-funnel attribution and measurement for online media. Presented by Steve Latham, founder and ceo of Encore Media Metrics. For a copy please send a request to info(at)encoremetrics.com or visit http://Attribution101.com <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/attribution101-amaaustin20110308-110308141457-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Attribution 101 provides an overview of full-funnel attribution and measurement for online media. Presented by Steve Latham, founder and ceo of Encore Media Metrics. For a copy please send a request to info(at)encoremetrics.com or visit http://Attribution101.com
Attribution 101 from Encore Media Metrics
]]> 2275 15 https://cdn.slidesharecdn.com/ss_thumbnails/attribution101-amaaustin20110308-110308141457-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Media Attribution and Measurement - OMS 2011 /slideshow/media-attribution-and-measurement-oms-2011/6866174 attributionandmeasurement-oms2011-110209135914-phpapp01
Media Attribution and Measurement was presented by Steve Latham at the Online Marketing Summit in 2/11. If you'd like a copy please reach out to @stevelatham]]>
Media Attribution and Measurement was presented by Steve Latham at the Online Marketing Summit in 2/11. If you'd like a copy please reach out to @stevelatham]]> Wed, 09 Feb 2011 13:58:32 GMT /slideshow/media-attribution-and-measurement-oms-2011/6866174 stevelatham@slideshare.net(stevelatham) Media Attribution and Measurement - OMS 2011 stevelatham Media Attribution and Measurement was presented by Steve Latham at the Online Marketing Summit in 2/11. If you'd like a copy please reach out to @stevelatham <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/attributionandmeasurement-oms2011-110209135914-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Media Attribution and Measurement was presented by Steve Latham at the Online Marketing Summit in 2/11. If you&#39;d like a copy please reach out to @stevelatham
Media Attribution and Measurement - OMS 2011 from Encore Media Metrics
]]> 1683 10 https://cdn.slidesharecdn.com/ss_thumbnails/attributionandmeasurement-oms2011-110209135914-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Marketing in the Oilfield - 2010 roadmap /slideshow/marketing-in-the-oilfield-2010-roadmap/5002811 marketingintheoilfield-2010roadmap-100818115744-phpapp01
"Marketing in the Oilfield" was presented at Gulf Publishing's 2010 energy marketing event. If you'd like a soft-copy please contact me via Twitter, LinkedIn for Facebook. Thank you! Steve Latham http://twitter.com/stevelatham http://facebook.com/slatham http://linkedin.com/in/stevelatham]]>
"Marketing in the Oilfield" was presented at Gulf Publishing's 2010 energy marketing event. If you'd like a soft-copy please contact me via Twitter, LinkedIn for Facebook. Thank you! Steve Latham http://twitter.com/stevelatham http://facebook.com/slatham http://linkedin.com/in/stevelatham]]> Wed, 18 Aug 2010 11:57:42 GMT /slideshow/marketing-in-the-oilfield-2010-roadmap/5002811 stevelatham@slideshare.net(stevelatham) Marketing in the Oilfield - 2010 roadmap stevelatham "Marketing in the Oilfield" was presented at Gulf Publishing's 2010 energy marketing event. If you'd like a soft-copy please contact me via Twitter, LinkedIn for Facebook. Thank you! Steve Latham http://twitter.com/stevelatham http://facebook.com/slatham http://linkedin.com/in/stevelatham <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketingintheoilfield-2010roadmap-100818115744-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> &quot;Marketing in the Oilfield&quot; was presented at Gulf Publishing&#39;s 2010 energy marketing event. If you&#39;d like a soft-copy please contact me via Twitter, LinkedIn for Facebook. Thank you! Steve Latham http://twitter.com/stevelatham http://facebook.com/slatham http://linkedin.com/in/stevelatham
Marketing in the Oilfield - 2010 roadmap from Encore Media Metrics
]]> 1038 7 https://cdn.slidesharecdn.com/ss_thumbnails/marketingintheoilfield-2010roadmap-100818115744-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Attribution and ROI Measurement /slideshow/attribution-and-roi-measurement/4996707 attributionandroimeasurementoms-ses201008-100818013121-phpapp01
Attribution and ROI Measurement was presented by Steve Latham at Search Engine Strategies 2010. To request a soft-copy please reach out via Twitter, LinkedIn or Facebook. http://twitter.com/stevelatham http://linkedin.com/in/stevelatham http://facebook.com/slatham]]>
Attribution and ROI Measurement was presented by Steve Latham at Search Engine Strategies 2010. To request a soft-copy please reach out via Twitter, LinkedIn or Facebook. http://twitter.com/stevelatham http://linkedin.com/in/stevelatham http://facebook.com/slatham]]> Wed, 18 Aug 2010 01:31:13 GMT /slideshow/attribution-and-roi-measurement/4996707 stevelatham@slideshare.net(stevelatham) Attribution and ROI Measurement stevelatham Attribution and ROI Measurement was presented by Steve Latham at Search Engine Strategies 2010. To request a soft-copy please reach out via Twitter, LinkedIn or Facebook. http://twitter.com/stevelatham http://linkedin.com/in/stevelatham http://facebook.com/slatham <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/attributionandroimeasurementoms-ses201008-100818013121-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Attribution and ROI Measurement was presented by Steve Latham at Search Engine Strategies 2010. To request a soft-copy please reach out via Twitter, LinkedIn or Facebook. http://twitter.com/stevelatham http://linkedin.com/in/stevelatham http://facebook.com/slatham
Attribution and ROI Measurement from Encore Media Metrics
]]> 2824 8 https://cdn.slidesharecdn.com/ss_thumbnails/attributionandroimeasurementoms-ses201008-100818013121-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Interactive Marketing - Latin America Global Medical Congress /slideshow/interactive-marketing-latin-america-global-medical-congress/3884414 interactivemarketing-costaricaglobalmedicalcongress-100428095629-phpapp01
Presented at the Latin American Global Medicine and Wellness Congress in San Jose, Costa Rica 2010. For more on interactive and social media for health care, please visit http://spurhealth.com. ]]>
Presented at the Latin American Global Medicine and Wellness Congress in San Jose, Costa Rica 2010. For more on interactive and social media for health care, please visit http://spurhealth.com. ]]> Wed, 28 Apr 2010 09:56:23 GMT /slideshow/interactive-marketing-latin-america-global-medical-congress/3884414 stevelatham@slideshare.net(stevelatham) Interactive Marketing - Latin America Global Medical Congress stevelatham Presented at the Latin American Global Medicine and Wellness Congress in San Jose, Costa Rica 2010. For more on interactive and social media for health care, please visit http://spurhealth.com. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/interactivemarketing-costaricaglobalmedicalcongress-100428095629-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presented at the Latin American Global Medicine and Wellness Congress in San Jose, Costa Rica 2010. For more on interactive and social media for health care, please visit http://spurhealth.com.
Interactive Marketing - Latin America Global Medical Congress from Encore Media Metrics
]]> 1577 20 https://cdn.slidesharecdn.com/ss_thumbnails/interactivemarketing-costaricaglobalmedicalcongress-100428095629-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 2010 Interactive Marketing Roadmap - Spur Interactive /slideshow/2010-interactive-marketing-roadmap-spur-interactive/3126798 2010interactiveroadmap-stevelatham20100201-100210135202-phpapp01
Interactive marketing strategy and best practices, includes a roadmap for brands and an overview of social media business case, common pitfalls and keys to success.]]>
Interactive marketing strategy and best practices, includes a roadmap for brands and an overview of social media business case, common pitfalls and keys to success.]]> Wed, 10 Feb 2010 13:51:57 GMT /slideshow/2010-interactive-marketing-roadmap-spur-interactive/3126798 stevelatham@slideshare.net(stevelatham) 2010 Interactive Marketing Roadmap - Spur Interactive stevelatham Interactive marketing strategy and best practices, includes a roadmap for brands and an overview of social media business case, common pitfalls and keys to success. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2010interactiveroadmap-stevelatham20100201-100210135202-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Interactive marketing strategy and best practices, includes a roadmap for brands and an overview of social media business case, common pitfalls and keys to success.
2010 Interactive Marketing Roadmap - Spur Interactive from Encore Media Metrics
]]> 3400 23 https://cdn.slidesharecdn.com/ss_thumbnails/2010interactiveroadmap-stevelatham20100201-100210135202-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 SOCIAL MEDIA STRATEGY | Steve Latham /slideshow/social-media-strategy-spur-interactive/2591615 socialmediastrategyspurinteractive-091126114149-phpapp02
SOCIAL MEDIA STRATEGY aims to help marketers understand how to utilize social media to build their brand grow their business. Table of contents: 1. 5 point business case for social media 2. 7 common pitfalls of social media 3. Steps to avoid pitfalls of social media 4. 10 point framework for a social media strategy ]]>
SOCIAL MEDIA STRATEGY aims to help marketers understand how to utilize social media to build their brand grow their business. Table of contents: 1. 5 point business case for social media 2. 7 common pitfalls of social media 3. Steps to avoid pitfalls of social media 4. 10 point framework for a social media strategy ]]> Thu, 26 Nov 2009 11:41:40 GMT /slideshow/social-media-strategy-spur-interactive/2591615 stevelatham@slideshare.net(stevelatham) SOCIAL MEDIA STRATEGY | Steve Latham stevelatham SOCIAL MEDIA STRATEGY aims to help marketers understand how to utilize social media to build their brand grow their business. Table of contents: 1. 5 point business case for social media 2. 7 common pitfalls of social media 3. Steps to avoid pitfalls of social media 4. 10 point framework for a social media strategy <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialmediastrategyspurinteractive-091126114149-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> SOCIAL MEDIA STRATEGY aims to help marketers understand how to utilize social media to build their brand grow their business. Table of contents: 1. 5 point business case for social media 2. 7 common pitfalls of social media 3. Steps to avoid pitfalls of social media 4. 10 point framework for a social media strategy
SOCIAL MEDIA STRATEGY | Steve Latham from Encore Media Metrics
]]> 16601 93 https://cdn.slidesharecdn.com/ss_thumbnails/socialmediastrategyspurinteractive-091126114149-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Social Media Stats - Spur Interactive /slideshow/social-media-stats-steve-latham-iqpc-2009/2046427 iqpcsocialmediastats2009-090922231745-phpapp01
Social media stats - presented at IQPC conference 2009]]>
Social media stats - presented at IQPC conference 2009]]> Tue, 22 Sep 2009 23:17:42 GMT /slideshow/social-media-stats-steve-latham-iqpc-2009/2046427 stevelatham@slideshare.net(stevelatham) Social Media Stats - Spur Interactive stevelatham Social media stats - presented at IQPC conference 2009 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/iqpcsocialmediastats2009-090922231745-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Social media stats - presented at IQPC conference 2009
Social Media Stats - Spur Interactive from Encore Media Metrics
]]> 915 11 https://cdn.slidesharecdn.com/ss_thumbnails/iqpcsocialmediastats2009-090922231745-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Online Marketing in the Energy Industry /slideshow/online-marketing-in-the-energy-industry/1859418 onlinemarketinginenergyindustry-stevelatham-spurinteractive200908-090813232544-phpapp01
"Online Marketing in the Energy Industry" provides energy marketing execs a business case for online marketing and a roadmap for planning and execution of online marketing campaigns. The presentation also discusses how the energy industry can use social media as a marketing platform to build their brand and engage customers.]]>
"Online Marketing in the Energy Industry" provides energy marketing execs a business case for online marketing and a roadmap for planning and execution of online marketing campaigns. The presentation also discusses how the energy industry can use social media as a marketing platform to build their brand and engage customers.]]> Thu, 13 Aug 2009 23:25:37 GMT /slideshow/online-marketing-in-the-energy-industry/1859418 stevelatham@slideshare.net(stevelatham) Online Marketing in the Energy Industry stevelatham "Online Marketing in the Energy Industry" provides energy marketing execs a business case for online marketing and a roadmap for planning and execution of online marketing campaigns. The presentation also discusses how the energy industry can use social media as a marketing platform to build their brand and engage customers. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/onlinemarketinginenergyindustry-stevelatham-spurinteractive200908-090813232544-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> &quot;Online Marketing in the Energy Industry&quot; provides energy marketing execs a business case for online marketing and a roadmap for planning and execution of online marketing campaigns. The presentation also discusses how the energy industry can use social media as a marketing platform to build their brand and engage customers.
Online Marketing in the Energy Industry from Encore Media Metrics
]]> 5962 21 https://cdn.slidesharecdn.com/ss_thumbnails/onlinemarketinginenergyindustry-stevelatham-spurinteractive200908-090813232544-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Online Demand Generation - Spur Interactive 2009 /slideshow/demand-generation-online-marketing-steve-latham-2009/1468138 demandgeneration-onlinemarketing-stevelatham2009-090520233458-phpapp01
Online demand generation strategies, metrics and best practices. How to use online media to generate demand for your brand.]]>
Online demand generation strategies, metrics and best practices. How to use online media to generate demand for your brand.]]> Wed, 20 May 2009 23:34:53 GMT /slideshow/demand-generation-online-marketing-steve-latham-2009/1468138 stevelatham@slideshare.net(stevelatham) Online Demand Generation - Spur Interactive 2009 stevelatham Online demand generation strategies, metrics and best practices. How to use online media to generate demand for your brand. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/demandgeneration-onlinemarketing-stevelatham2009-090520233458-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Online demand generation strategies, metrics and best practices. How to use online media to generate demand for your brand.
Online Demand Generation - Spur Interactive 2009 from Encore Media Metrics
]]> 2893 16 https://cdn.slidesharecdn.com/ss_thumbnails/demandgeneration-onlinemarketing-stevelatham2009-090520233458-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Business Case For Social Media (Revised 2009!) - Steve Latham - Spur Interactive /slideshow/business-case-for-social-media-revised-2009-nc-steve-latham-2009/1391037 businesscaseforsocialmediarevised2009nc-stevelatham2009-090505171733-phpapp02
"Business Case for Social Media" provides an overview of why and how business marketers can use social media to create demand for their brand. Also includes 5 reasons every marketer should embrace social media, a methodology for measuring ROI and a social media marketing case study. Feedback is appreciated! Email me if you want a .pdf. ]]>
"Business Case for Social Media" provides an overview of why and how business marketers can use social media to create demand for their brand. Also includes 5 reasons every marketer should embrace social media, a methodology for measuring ROI and a social media marketing case study. Feedback is appreciated! Email me if you want a .pdf. ]]> Tue, 05 May 2009 17:17:24 GMT /slideshow/business-case-for-social-media-revised-2009-nc-steve-latham-2009/1391037 stevelatham@slideshare.net(stevelatham) Business Case For Social Media (Revised 2009!) - Steve Latham - Spur Interactive stevelatham "Business Case for Social Media" provides an overview of why and how business marketers can use social media to create demand for their brand. Also includes 5 reasons every marketer should embrace social media, a methodology for measuring ROI and a social media marketing case study. Feedback is appreciated! Email me if you want a .pdf. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/businesscaseforsocialmediarevised2009nc-stevelatham2009-090505171733-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> &quot;Business Case for Social Media&quot; provides an overview of why and how business marketers can use social media to create demand for their brand. Also includes 5 reasons every marketer should embrace social media, a methodology for measuring ROI and a social media marketing case study. Feedback is appreciated! Email me if you want a .pdf.
Business Case For Social Media (Revised 2009!) - Steve Latham - Spur Interactive from Encore Media Metrics
]]> 3163 25 https://cdn.slidesharecdn.com/ss_thumbnails/businesscaseforsocialmediarevised2009nc-stevelatham2009-090505171733-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Marketing Jam 09 - Roadmap For Digital Success - Steve Latham /stevelatham/marketing-jam-09-roadmap-for-digital-success-steve-latham marketingjam09-roadmapfordigitalsuccess-stevelatham-090302151528-phpapp02
Overview of what companies are doing to leverage digital media in 2009. Prepared for Marketing Jam '09. If you'd like a hard copy visit http://www.spurinteractive.com]]>
Overview of what companies are doing to leverage digital media in 2009. Prepared for Marketing Jam '09. If you'd like a hard copy visit http://www.spurinteractive.com]]> Mon, 02 Mar 2009 15:15:22 GMT /stevelatham/marketing-jam-09-roadmap-for-digital-success-steve-latham stevelatham@slideshare.net(stevelatham) Marketing Jam 09 - Roadmap For Digital Success - Steve Latham stevelatham Overview of what companies are doing to leverage digital media in 2009. Prepared for Marketing Jam '09. If you'd like a hard copy visit http://www.spurinteractive.com <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketingjam09-roadmapfordigitalsuccess-stevelatham-090302151528-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Overview of what companies are doing to leverage digital media in 2009. Prepared for Marketing Jam &#39;09. If you&#39;d like a hard copy visit http://www.spurinteractive.com
Marketing Jam 09 - Roadmap For Digital Success - Steve Latham from Encore Media Metrics
]]> 1330 2 https://cdn.slidesharecdn.com/ss_thumbnails/marketingjam09-roadmapfordigitalsuccess-stevelatham-090302151528-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-stevelatham-48x48.jpg?cb=1667486130 After stints in finance and enterprise software, I became an entrepreneur in 1999 and since 2002 have founded and grown 2 companies in one of the most innovative, competitive and rapidly changing industries: online media / interactive marketing. Since then I've planned, managed and measured interactive campaigns for global leaders and emerging challengers in Travel, Apparel, CPG, Retail, Auto and B2B. I've been fortunate to work with great brands, clients and teammates, while meeting scores of smart and capable professionals around the globe. Along the way I've learned invaluable lessons (usually through my own failures) about people, planning, process and culture. Above all I realize... EncoreMetrics.com https://cdn.slidesharecdn.com/ss_thumbnails/encorepov-investingconfidentlyinprogrammatic20150201-150203131757-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/encore-pov-investing-confidently-in-programmatic-20150201/44224588 Investing Confidently ... https://cdn.slidesharecdn.com/ss_thumbnails/algorithmicattribution-lathamseschicago2013-140105212327-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/algorithmic-attribution-steve-latham-encore-media-metrics/29718491 Algorithmic Attributio... https://cdn.slidesharecdn.com/ss_thumbnails/attributioncasestudyencoreksladtechny2012-121130094046-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/attribution-case-study-adtech-ny-2012-encore-media-metrics/15429106 Attribution case study...